---
title: HG Insights Reviews
meta_title: 'HG Insights Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 429 reviews by the users' company size, role or industry
  to find out how HG Insights works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 429
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---


# HG Insights Reviews
**Vendor:** HG Insights  
**Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 429
## About HG Insights
HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution.



## HG Insights Pros & Cons
**What users like:**

- Users find HG Insights to be **easy to use and manage** , enhancing decision-making with its well-structured platform. (3 reviews)
- Users commend HG Insights for its **data accuracy** , significantly enhancing advertising campaigns and sales strategies. (2 reviews)
- Users find the **helpful account team** and intuitive navigation facilitate access to valuable information easily. (2 reviews)
- Users value the **lead generation capabilities** of HG Insights, enhancing their advertising campaigns and sales processes. (2 reviews)
- Users appreciate the **easy automation** of HG Insights, enabling quick onboarding and efficient tool utilization. (1 reviews)
- Users appreciate the **comprehensive information** offered by HG Insights, enhancing their decision-making and personalization efforts. (1 reviews)
- Contact Information (1 reviews)
- Users appreciate the **responsive customer support** of HG Insights, facilitating smooth implementation and user experience. (1 reviews)
- Database Size (1 reviews)
- Data Quality (1 reviews)

**What users dislike:**

- Users find the **pricing steep** , making HG Insights less accessible for individuals and small businesses. (2 reviews)
- Users find the **data often outdated** , impacting reliability and confidence crucial for decision-making. (2 reviews)
- Users face **challenges with data access** and management on the vendor portal, leading to potential slowdowns. (1 reviews)
- Users feel the lack of **accurate intent data** in HG Insights hampers effective targeting and decision-making. (1 reviews)
- Users find the **integration issues** with Salesforce limiting, hindering a seamless data experience across platforms. (1 reviews)
- Lead Management (1 reviews)
- Limited Contacts (1 reviews)
- Limited Customization (1 reviews)
- Missing Features (1 reviews)
- Users face challenges due to **missing information** in the vendor portal, making data access and management difficult. (1 reviews)

## HG Insights Reviews
  ### 1. Extended Presence Juices C Level Appointment Setting with HG Focus

**Rating:** 4.5/5.0 stars

**Reviewed by:** Steve S. | Chief of Staff, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 28, 2016

**What do you like best about HG Insights?**

HG Data is simple to install, requires almost zero training and you're up and running in no time. There's nothing to 'support' internally and we haven't had one issue in months. Can't beat that.  

**What do you dislike about HG Insights?**

Seriously, it's so simple and the info is immediate and accurate, thus far. No downside yet.. 

**Recommendations to others considering HG Insights:**

Give it a try; it speaks for itself. 

**What problems is HG Insights solving and how is that benefiting you?**

Extended Presence is an elephant hunter. Our clients are typically F1000 companies that need to generate genuine qualified sales opportunities for their sales teams with accounts that matter. 

Conversations with true decision makers are inherently brief and need to be hard-hitting on the benefits and light on inquisition. Employing seasoned SDR’s and a proven Account Based Tele-prospecting model, Extended Presence has set thousands of client appointments since 2002 for SaaS and hardware solutions as well as consulting and information services. 

HG Focus helps us be more successful; here’s how.

Knowing the technology stack for a prospect is critical for us. It allows us to customize our presentation to the prospect’s environment in a flash – without having to exhaust precious time grilling the prospect about it. When conducting campaigns targeting a client’s customer base, our credibility is greatly enhanced since we are able to see what client solutions they have, which dictates the customized pitch. 

And, with HG Focus, it’s simple. 

With a single click, an SDR can tell HG Focus what vendors or specific vendor solutions are of most interest. When the prospect’s record is pulled up for contact, HG Focus automatically displays the number of solutions the target organization has that match the SDR’s interest list. The SDR doesn’t have to click on a single thing. If they want to examine the organization’s entire stack, it’s a click away. 
Our SDR’s are able to target better because the solutions of interest are indicated right on the list view screen in SFDC. We don’t have to append information, it’s just there. And they can customize their pitch in an instant. 

Extended Presence is able to execute more effective “take-out” campaigns when clients want us to target a specific competitive solution because we can focus on those with it. And we’re sometimes able to deduce the best prospects by evaluating the technology stack of those taking appointments and look for more that look them. 

HG Focus is a brilliant solution that is simple from signing up to use. As a browser extension, it’s easy to install and takes about two minutes to get it working perfectly.  User “training” is about one minute and our SDR’s up running full speed. 


  ### 2. Very intuitive solution

**Rating:** 3.5/5.0 stars

**Reviewed by:** Matt N. | Director, Revenue Operations, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

I like that it gives me a list of technologies that a certain company uses.

**What do you dislike about HG Insights?**

I dislike that it doesn't always have a list of technologies available for certain companies.

**What problems is HG Insights solving and how is that benefiting you?**

The business problems I am solving are not knowing what technologies a certain company is using. The benefits I've realized are being able to obtain key information for prospecting companies.

  ### 3. My experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nick D. | SMB Account Executive, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Great product, easy to use, customer service is fantastic

**What do you dislike about HG Insights?**

Nothing to dislike thus far in utilizing the product

**What problems is HG Insights solving and how is that benefiting you?**

Haven't quite solved any problems yet.

  ### 4. It's been helpful

**Rating:** 3.5/5.0 stars

**Reviewed by:** Gregory F. | Commercial Sales Development, Computer Software, Enterprise (> 1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Knowing whether prospects have software we can integrate with

**What do you dislike about HG Insights?**

I don't like how I can't tell specifically which software they're using. (bug?)

**What problems is HG Insights solving and how is that benefiting you?**

esignature solutions

  ### 5. Useful - provides the info I need

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

It provides the insight I need within my browser window

**What do you dislike about HG Insights?**

Not always as comprehensive as I'd like, would benefit from increase in details

**Recommendations to others considering HG Insights:**

Give it a try and see if it meets your need

**What problems is HG Insights solving and how is that benefiting you?**

Need to be able to gather intelligence on both competitors and customers - it has allowed me to tailor my proposals to customers to fit their environments.

  ### 6. Insightful tool and data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

Chrome extension is awesome since you can view relevant enterprise software being used by an Account by looking at their website, checking from Salesforce or reading an email from them in Office 365.

**What do you dislike about HG Insights?**

Does not have much data for many international accounts in Brazil, Israel or Apac.

**Recommendations to others considering HG Insights:**

Make sure you like (heart in the app) the products you are tracking so the automatically come to the top of the list when looking up an account. You will also see a number in the HG Focus icon on your Chrome tool bar indicating an account is using the products you are tracking.

**What problems is HG Insights solving and how is that benefiting you?**

Verifying ERP applications used by prospects before we speak with them. Provides a useful compliment to our own probable data and allows our SDRs an easy to use tool in real time.

  ### 7. Very useful!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Gives me great intel on what products to pitch and what is going on in customer / prospect environments. 

**What do you dislike about HG Insights?**

I am unsure how accurate the information is so I am not always 100% confident using it.

**What problems is HG Insights solving and how is that benefiting you?**

HG allows me to be more targeted and specific which separates me from other people reaching out to prospects with vague or inaccurate emails. 

  ### 8. very informative

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mitch D. | Account Executive, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

deep insights to companies and their software

**What do you dislike about HG Insights?**

lack of available data regarding companies software

**Recommendations to others considering HG Insights:**

include more softwares 

**What problems is HG Insights solving and how is that benefiting you?**

targeting leads

  ### 9. Very helpful for prospecting! 

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Knowing what companies have purchased in the past assists in determining what direction they might go with next!    

**What do you dislike about HG Insights?**

Not all info is accurate! There is also so duplication etc. 

**What problems is HG Insights solving and how is that benefiting you?**

By having some idea on what ERP systems is being utilized, We can cater to their exact needs and point out their potential gaps from the beginning! 

  ### 10. Mike Sheridan - HG Focus Reveiw

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

Ease of use - toolbar attachment - easy to find - information has always been correct. Simply one-click to find out information that was previously unknown. Has done wonders in my prospecting efforts. 

**What do you dislike about HG Insights?**

So far, nothing - the platform has a great user interface, is very easy to use. Since its a simple click while you are prospecting, it makes life easier. 

**What problems is HG Insights solving and how is that benefiting you?**

Systems in place at organizations that tend to be difficult to get into contact with. I've also realized that I can utilize the data in conversations with existing prospects 

  ### 11. Great product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Very easy to use and beneficial for setting up solid conversations with prospects! 

**What do you dislike about HG Insights?**

I use it so much I run out of sessions. (I think that's a personal problem and not an HG Focus problem :)) 

**What problems is HG Insights solving and how is that benefiting you?**

It helps me to understand better where a prospect is coming from and what solutions they are already using. 

  ### 12. Quick, easy way to gain valuable insight on an organization's website engagement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Pat O. | Enterprise Account Executive: Customer Experience Solutions, Computer Software, Enterprise (> 1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

Ease of use and clean look to the interface

**What do you dislike about HG Insights?**

Getting approached by sales reps to use the paid version

**What problems is HG Insights solving and how is that benefiting you?**

I am in the marketing technology space so it is very valuable to know where website traffic is coming from to better approach my prospects with relevant information on how we can help

  ### 13. Good for quick glances at prospects

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

It's nice for prospecting specific technologies like programming language, particularly as a quick reference

**What do you dislike about HG Insights?**

Can sometimes be incomplete in what data is available, and can sometimes be incorrect in the languages pulled

**What problems is HG Insights solving and how is that benefiting you?**

I largely used this tool to create more targeted campaigns towards companies with similar architectures as our product is an embeded product

  ### 14. Good product for what you need it for

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kendall W. | Manager, Business Development, Computer Software, Enterprise (> 1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

It's exactly targeted at the type of software (ERP) relevant to us.

**What do you dislike about HG Insights?**

Sometimes it doesn't work or we exceed our limit on application requests.

**Recommendations to others considering HG Insights:**

Use it! Helps give you some ammo when calling into prospective customers.

**What problems is HG Insights solving and how is that benefiting you?**

Knowing current ERP systems to be able to more effectively prospect into accounts.

  ### 15. HG Focused! 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

I love the Google plugin - it makes the application easy-to-use and accessible throughout my daily workflow. In sales, knowledge of previous and existing software tells its own story and is very helpful in framing every approach. It's helped me bring in prospects and I'll continue to recommend it! 

**What do you dislike about HG Insights?**

The application feed is a bit disorganized, sometimes inaccurate, and hard to understand at times. 

**What problems is HG Insights solving and how is that benefiting you?**

It helps provide information on prospective clients previous software use and future interest. It's helped in conversations with all types of prospects. 

  ### 16. Definitely helpful finding the right technologies

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

In our business it's really important to understand if our prospects use certain technologies. We are unable to do so unless we use HG Focus. 

**What do you dislike about HG Insights?**

It doesn't always have the information we need. 

**What problems is HG Insights solving and how is that benefiting you?**

We are better prepared for sales calls when we are able to understand an organizations tech stack. 

  ### 17. HG was a great tool - very easy to use and informative.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

How easily it integrated with Salesforce.

**What do you dislike about HG Insights?**

I disliked that I reached my limit so quickly. Otherwise, in terms of ease of use and informative capability, this was a great tool.

**What problems is HG Insights solving and how is that benefiting you?**

I can have instant access to information that makes me more knowledgeable during my calls (I'm in sales).

  ### 18. Helpful

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Helps me in my industry find out what providers a potential customer has before I call them.

**What do you dislike about HG Insights?**

Sometimes it doesn't show any for the company because I'm only allowed a set amount of providers.

**What problems is HG Insights solving and how is that benefiting you?**

It helps me to know what provider a company has before cold calling them.

  ### 19. HG Focus review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

The quick information that is displayed. I liked the easy snapshot. 

**What do you dislike about HG Insights?**

Some of the information is outdated. This has blown up in my face while talking to a prospect. 

**What problems is HG Insights solving and how is that benefiting you?**

I save time by not needing to ask about every piece of technology they use to leverage integrations. 

  ### 20. My experience has been awesome

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

I like the accuracy of the data and do not have to worry about checking a second source.

**What do you dislike about HG Insights?**

The limit on number of checks that you get without being a premium user is frustrating.

**What problems is HG Insights solving and how is that benefiting you?**

We are solving the problem of getting real time data on potential customers

  ### 21. An unfair advantage over my competition

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

The data accuracy is impressive. When I call into a prospect and leverage the information I gained from HG Focus I am always led into a productive, constructive conversation. 

**What do you dislike about HG Insights?**

As a newer database you may find that not all information is available, but more often than not it is. 

**What problems is HG Insights solving and how is that benefiting you?**

It turns my cold calls into warm calls and that's all I need to do my job well. I am confident that with this product i have a leg up on the competition 

  ### 22. Great idea, but missing key components

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Ability to see which software is being used and where.

**What do you dislike about HG Insights?**

Not detailed enough. I had to uninstall as it did not provide the information I was looking for on a consistent basis.

**What problems is HG Insights solving and how is that benefiting you?**

Trying to determine what companies are using for their day to day operations. 

  ### 23. HG Focus

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

How it shows exactly what technology each particular company is using just from their website.

**What do you dislike about HG Insights?**

Nothing about the software is very hard to use, and very useful

**What problems is HG Insights solving and how is that benefiting you?**

It is allowing me to have knowledge about products that people are using before I speak to them, and try to sell them on the particular product I am selling. This has allowed me to do research on the problems with what software they are using and allowing me to make more sales. 

  ### 24. Shocking.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Ease of use and the capabilities. I was able to install in seconds and was amazed at insights it provided.

**What do you dislike about HG Insights?**

The limit on times used. I hit the limit quite early because it's always running.

**What problems is HG Insights solving and how is that benefiting you?**

Trying and achieving a better understanding of customers.

  ### 25. Excellent way to quickly review prospects sales stacks

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

My favorite part about HG Focus is that it prepares me before I hop on a call with a prospect.  I can quickly research their company and to see which CRM , CPQ, or CLM that they are using prior to a call.  I've found the chrome plug in to be very accurate and reliable.

**What do you dislike about HG Insights?**

I would like to see additional companies added the database.  Newer companies under 500 employees can be sort of hit or miss.  

**Recommendations to others considering HG Insights:**

I would definitely recommend doing the trial.  It allows you unlimited access to one specific category.  I picked CRM and it has been very helpful.  

**What problems is HG Insights solving and how is that benefiting you?**

HG Focus helps me cut down on my pre-call prep and qualification time.  

  ### 26. Casual sifting through prospects

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

How easy it is for me to proscpect via Chrome and have insights readily available. 

**What do you dislike about HG Insights?**

I forget to use it sometimes due to other chrome extentions. 

**What problems is HG Insights solving and how is that benefiting you?**

I can usually find out how much time i should spend researching a prospect pretty quickly. 

  ### 27. Define's a specific talk track

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

The easy and convenient to use application in the top right of your web browser is huge.

**What do you dislike about HG Insights?**

Sometimes no results are available or they can be innaccurate.

**Recommendations to others considering HG Insights:**

Great tool if you are looking for a little more insight behind what the website offers.

**What problems is HG Insights solving and how is that benefiting you?**

I a in sales and it gives me a good talk track and an idea of the prospects environment which in this business is a huge advantage and makes the prospect feel more warm.

  ### 28. Quick. Valuable Insight without gates.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dale B. | Sales Account Executive, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

Integration to web browser and LinkedIn as well as the tracker on how recent the information was sourced.

**What do you dislike about HG Insights?**

I would like to be able to do reverse searches in your DB for accounts with my favorites.

**What problems is HG Insights solving and how is that benefiting you?**

Targeted account messaging.

  ### 29. Fantastic

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Great insights into market share. Helpful for designing outreach campaigns 

**What do you dislike about HG Insights?**

Less granularity than I would prefer. Better definitions of the verticals and sampling would be helpful. 

**What problems is HG Insights solving and how is that benefiting you?**

Helping define a niche for our business based on market penetration of competition and verticals

  ### 30. Business Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Simple user interface. Ability to penetrate accounts.

**What do you dislike about HG Insights?**

Some timing on support related issues involving the software

**What problems is HG Insights solving and how is that benefiting you?**

I am able to develop greater intelligence into prospecting tasks which then allows me to initiate and build better relationships

  ### 31. Great tool for prospecting 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Great tool to use for prospecting to understand what tools your accounts are using!

**What do you dislike about HG Insights?**

Nothing, went through one glitch before but was fixed quickly 

**What problems is HG Insights solving and how is that benefiting you?**

Using this to gain some background on leads for tech firm.

  ### 32.  If you need to know a prospects tech stacks HG Focus is a home run

**Rating:** 4.0/5.0 stars

**Reviewed by:** Brian D. | West Coast Business Manager, Management Consulting, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 15, 2016

**What do you like best about HG Insights?**

It is free to use, easy to install, and gives me more information than Datanyze & Builtwith.  HG Data builds their datasets by applying data science to the public domain, gathering intel on the tech installs that are sitting behind the firewall. This data allows me to have a better idea of what my prospect’s entire tech stack is before I call (or write) them by simply going to their website.

**What do you dislike about HG Insights?**

I only get one category and would like more. The data sets are accurate, so I want more categories to search from, so I can get a complete understanding of my prospect’s tech environment.

**What problems is HG Insights solving and how is that benefiting you?**

HG Focus solves the issue of understanding what competitive technology my prospects are using. The benefit is simple; I now know how to speak to that account because I understand what technology they are using. It gives me information that helps me speak directly to them versus just information gathering.  

  ### 33. Great tool for customer insight 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Easy to use and gives great insight about your customers. 

**What do you dislike about HG Insights?**

For my use it's not much I can complain about. 

**What problems is HG Insights solving and how is that benefiting you?**

Getting the right insight on which software is being used by my customers. 

  ### 34. Faster prospecting = faster account research

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

My favorite feature is that HG Focus notifies me of which products I care about on a website without having to click into the Google Chrome extension.  

**What do you dislike about HG Insights?**

I dislike that I cannot pick two products; such as, SFDC and Pardot. These are the main products I need while prospecting. 

**What problems is HG Insights solving and how is that benefiting you?**

HG Focus allows me to get a glimpse of that accounts tech stack, which saves me time while operating. 

  ### 35. This product is highly accurate and helpful. I use it daily.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anne S. | Major Accounts District Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

I like the detailed insight, with specific dates.

**What do you dislike about HG Insights?**

I dislike that sometimes it asks me to upgrade. 

**Recommendations to others considering HG Insights:**

I fully recommend it!

**What problems is HG Insights solving and how is that benefiting you?**

I am solving the challenge of gaining competitive intel. 

  ### 36. HG Data review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

I love how brief the data is. You quickly get everything you need

**What do you dislike about HG Insights?**

Nothing. Its well thought out. Lots of data which is always good

**What problems is HG Insights solving and how is that benefiting you?**

Quickly able to determine customer needs

  ### 37. Overall good experience with HG Focus

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

I like the simplicity of the application. With one click you have insight into other technologies they are leveraging.

**What do you dislike about HG Insights?**

Some of the data looks old and I cannot determine if the company is still using the software listed.

**Recommendations to others considering HG Insights:**

I would recommend this as a research tool. I am not sure what other applications HG Focus can be used for.

**What problems is HG Insights solving and how is that benefiting you?**

I use this tool for sales research.

  ### 38. Good when it runs in North America businesses. 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

It gives up to date information on the technology deployed at .com sites or businesses. 

**What do you dislike about HG Insights?**

It is covering limited businesses in North America only

**What problems is HG Insights solving and how is that benefiting you?**

RFP Responses for SAP related services

  ### 39. Explored HG Focus for Zoom Video Communication 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

It was great to understand what other solution a company has in play already. This allowed me to approach prospects confidently and speak to ways our product would compliment solutions already in place.  

**What do you dislike about HG Insights?**

The responses seemed limited and/or inconsistent. One company had many competitive solutions in place (unsure which was accurate) while other companies had little to no details on hover 

**What problems is HG Insights solving and how is that benefiting you?**

Understanding existing SaaS enviornments 

  ### 40. Great!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Getting insight into companies fast and highly reliable

**What do you dislike about HG Insights?**

Nothing so far, I like all of the features I have been able to use

**What problems is HG Insights solving and how is that benefiting you?**

Seeing what CRM companies are using

  ### 41. I never used hg focus at all. It was promising before but do not add much value in finding a real le

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

The UI is great and friendly too. I like the browser add in.

**What do you dislike about HG Insights?**

A lot many things. Mainly that it does not provide the proper contact information.

**What problems is HG Insights solving and how is that benefiting you?**

None

  ### 42. HG Data Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

That it's quick to pull up info. Easy to navigate.

**What do you dislike about HG Insights?**

Nothing yet. It's worked flawlessly and haven't had any problems yet. Good job1

**What problems is HG Insights solving and how is that benefiting you?**

Understanding prospects current IT environment

  ### 43. Helpful prospecting tool

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

HG focus provides an opportunity to warm up a cold lead by giving some insight into a company's current technology landscape.

**What do you dislike about HG Insights?**

Sometimes the information is outdated or there isn't a clear answer as to what systems are actually being used

**What problems is HG Insights solving and how is that benefiting you?**

The benefits are mostly seen in prospecting, where we are able to start conversations armed with intel on the systems currently being used.

**Official Response from Greta Oberschmidt:**

> Thank you for installing and reviewing HG Focus.  We apologize for any lack of clarity and would love the opportunity to discuss this further so we can remedy any confusion. 

Please feel free to reach out to us and if you have a free moment in the coming weeks.

Cheers - 

The HG Focus Team

  ### 44. Good solution, quality information

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Good level of detail provided for most companies.

**What do you dislike about HG Insights?**

Nothing to add here for things that I disliked.

**What problems is HG Insights solving and how is that benefiting you?**

Researching target accounts to prospect for future sales efforts.

  ### 45. HG Focus

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

The free grid reports are very helpful to us.

**What do you dislike about HG Insights?**

It works great, no issues that we have seen.

**What problems is HG Insights solving and how is that benefiting you?**

The free grid reports are extremely helpful. 

  ### 46. Company Information

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

Knowing the internal software they use. and very helpful to grow our business by using the chrome extension and tools which was provided by HG Focus.

**What do you dislike about HG Insights?**

Inconvenience sometimes when sometimes trying to login.

**Recommendations to others considering HG Insights:**

There is no one right now.

**What problems is HG Insights solving and how is that benefiting you?**

All related to our solutions and I realized that HG focus is very intellectual to get the date  easily for us.

  ### 47. Great for getting a starting point, but not much else

**Rating:** 5.0/5.0 stars

**Reviewed by:** Conor H. | Oracle ERP Solutions Manager, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2016

**What do you like best about HG Insights?**

It tells me with one click which ERP systems a company is running.

**What do you dislike about HG Insights?**

The lack of detail on the modules and suites they run

**Recommendations to others considering HG Insights:**

It's a great tool to get a very, very high-level picture of the enterprise applications a company is running.

**What problems is HG Insights solving and how is that benefiting you?**

It shortens the time I take to research a company's environment before calling

  ### 48. Highly effective use for targeted prospecting.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

Ability to see the software environment.

**What do you dislike about HG Insights?**

That the enterprise level pricing was too much for my company to consider. 

**What problems is HG Insights solving and how is that benefiting you?**

More effective and targeted prospecting. 

  ### 49. Excellent product 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2016

**What do you like best about HG Insights?**

I love being able to visit any website and quickly learn about the types of technology they invest in. It gives me context for sales conversations. 

**What do you dislike about HG Insights?**

Sometimes the company domains I search don't have technology tracked by HG Focus, but this really only happens once in a blue moon.

**What problems is HG Insights solving and how is that benefiting you?**

Better conversations with prospects, targeting the right prospects to outreach. 

  ### 50. Focused: a Pleasant review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2016

**What do you like best about HG Insights?**

The professional behavior and interaction

**What do you dislike about HG Insights?**

No complaints really. the professional attitude are really solid

**What problems is HG Insights solving and how is that benefiting you?**

Current technological issues within the workspace. Team collaboration etc.


## HG Insights Discussions
  - [How do &quot;Favorites&quot; work?](https://www.g2.com/discussions/how-do-favorites-work) - 1 upvote
  - [Someone from my company is already using HG Focus and choose a category.  Why can&#39;t I choose a different one?](https://www.g2.com/discussions/someone-from-my-company-is-already-using-hg-focus-and-choose-a-category-why-can-t-i-choose-a-different-one) - 1 upvote
  - [Why can I only choose a single category and how can I change it or get access to more categories?](https://www.g2.com/discussions/why-can-i-only-choose-a-single-category-and-how-can-i-change-it-or-get-access-to-more-categories) - 1 upvote
  - [Is HG Focus free?](https://www.g2.com/discussions/is-hg-focus-free) - 1 upvote
  - [How do I use HG Focus?](https://www.g2.com/discussions/how-do-i-use-hg-focus) - 1 upvote

- [View HG Insights pricing details and edition comparison](https://www.g2.com/products/hg-insights/reviews?page=8&source=search&section=pricing&secure%5Bexpires_at%5D=2026-08-09+03%3A19%3A01+-0500&secure%5Bsession_id%5D=68de8204-4fc1-4ab8-bcc6-db74eb705c70&secure%5Btoken%5D=a9f0306b9104998e6e1e4a4e7c569c0598a55050beb0d1b427b63a21df56ae19&format=llm_user)

## HG Insights Features
**Additional Functionality**
- Calendar Sync
- CRM
- Conversation Intelligence
- Lead Qualification
- Strategic Planning
- Customizable Reports
- Visual Analytics
- Customer Profiles
- Activity Tracking
- Alerts/Notifications
- Contact Database
- Lead Scoring
- Data Import/Export
- Data Cleansing
- Prospecting Tools
- Sentiment Analysis
- Multi-Channel Data Collection
- AI Copilot
- Dashboard Creation
- Engagement Tracking
- Generative AI
- Lead Generation
- Interaction Tracking
- Predictive Analytics
- Customizable Templates
- Collaboration Tools
- For Sales Teams/Organizations

**Data Availability**
- Company Data Availability
- Industry Research Availability
- Technographic Data Availability

**Agentic AI - Marketing Account Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Data Accuracy**
- Company Data Accuracy
- Technographic Data Accuracy

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Agentic AI - Sales Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- AI/Machine Learning
- Third-Party Integrations
- Calendar/Reminder System

**Platform**
- User, Role, and Access Management
- Performance and Reliability
- Reporting/Dashboards
- APIs
- Deal Management
- Sales Pipeline Management
- Lead Management
- Contact Management
- Workflow Management
- Territory Management
- Sales Activity Management

**Marketing Campaigns**
- Revenue Planning 
- Customization 

**Data Availability - Marketing Account Intelligence **
- Technographic Data Availability

**Data Accuracy - Marketing Account Intelligence **
- Technographic Data Accuracy

**Features**
- Integration to CRM/Marketing Automation
- Data Cleaning/Enrichment
- Data Segmentation/Filtering
- Search
- Reporting
- Real-Time Data
- Intent Data
- Sales Automation
- Email Marketing
- Real-Time Reporting

## Top HG Insights Alternatives
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