--- title: HG Insights Reviews meta_title: 'HG Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 429 reviews by the users' company size, role or industry to find out how HG Insights works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 429 scale: '5' date_modified: '2026-08-05' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # HG Insights Reviews **Vendor:** HG Insights **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 429 ## About HG Insights HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution. ## HG Insights Pros & Cons **What users like:** - Users find HG Insights to be **easy to use and manage** , enhancing decision-making with its well-structured platform. (3 reviews) - Users commend HG Insights for its **data accuracy** , significantly enhancing advertising campaigns and sales strategies. (2 reviews) - Users find the **helpful account team** and intuitive navigation facilitate access to valuable information easily. (2 reviews) - Users value the **lead generation capabilities** of HG Insights, enhancing their advertising campaigns and sales processes. (2 reviews) - Users appreciate the **easy automation** of HG Insights, enabling quick onboarding and efficient tool utilization. (1 reviews) - Users appreciate the **comprehensive information** offered by HG Insights, enhancing their decision-making and personalization efforts. (1 reviews) - Contact Information (1 reviews) - Users appreciate the **responsive customer support** of HG Insights, facilitating smooth implementation and user experience. (1 reviews) - Database Size (1 reviews) - Data Quality (1 reviews) **What users dislike:** - Users find the **pricing steep** , making HG Insights less accessible for individuals and small businesses. (2 reviews) - Users find the **data often outdated** , impacting reliability and confidence crucial for decision-making. (2 reviews) - Users face **challenges with data access** and management on the vendor portal, leading to potential slowdowns. (1 reviews) - Users feel the lack of **accurate intent data** in HG Insights hampers effective targeting and decision-making. (1 reviews) - Users find the **integration issues** with Salesforce limiting, hindering a seamless data experience across platforms. (1 reviews) - Lead Management (1 reviews) - Limited Contacts (1 reviews) - Limited Customization (1 reviews) - Missing Features (1 reviews) - Users face challenges due to **missing information** in the vendor portal, making data access and management difficult. (1 reviews) ## HG Insights Reviews ### 1. Interesting insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2018 **What do you like best about HG Insights?** The presentation of the data provided is easy to view and interpret **What do you dislike about HG Insights?** Mining into the data is challenging and unsure how complete and accurate a picture is presented **What problems is HG Insights solving and how is that benefiting you?** Understanding the market and competitor landscape to identify opportunities and find out which segments different competitors are playing in ### 2. Wish it could do more, but ultimately a good product **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle M. | Sales Development Representative, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** I like that it tells you the most recent update date. Then I know they are proactively trying to keep it relevant for users. **What do you dislike about HG Insights?** It's not always accurate with large companies and hard to verify the data. **What problems is HG Insights solving and how is that benefiting you?** It's a helpful sales prospecting tool. We work with Salesforce so we are looking to talk to Salesforce customers. It's a helpful validation if HG focus tells me that the company has salesforce so I know to pursue. Sometimes (rarely) its only a small department that uses Salesforce within a large company, and it doesn't provide that information unfortunately. ### 3. SDR **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2018 **What do you like best about HG Insights?** I like the browser plugin , showing me technology on the page I'm viewing in the moment. **What do you dislike about HG Insights?** Not having access to a clean online platform to search and build my own lists. **What problems is HG Insights solving and how is that benefiting you?** Understanding what prospects are using which competitors. ### 4. HG Data is a great first step to understand the technology landscape of a company **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2018 **What do you like best about HG Insights?** HG Data provides great insights into the technology landscape of companies. **What do you dislike about HG Insights?** The information isn't always accurate in terms of the technology a company is using today. **What problems is HG Insights solving and how is that benefiting you?** Where is there potential opportunity to sell additional software. ### 5. I like this tool for my every day work **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2017 **What do you like best about HG Insights?** The Chrome extension is very stable which makes using Intricately insight for every day work easy and transparent. The insight information is good also and it is a good start for prospect purpose. **What do you dislike about HG Insights?** Haven't found out so far. If have to name one, I would say If the tool can connect to LinkedIn profile of potential prospects that will be perfect. **What problems is HG Insights solving and how is that benefiting you?** Target the right prospect for our CDN business for each region. ### 6. Really useful to us in outbound Saas Sales **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about HG Insights?** When it works, HG Focus is a lightning fast way to understand a company's technology stack **What do you dislike about HG Insights?** We're quick a niche product, so we aren't able to find when a target uses our exact technology, though we can find the technology family (Office365 vs one of the tools in Office365) **Recommendations to others considering HG Insights:** Useful if you're looking for a fairly common technology **What problems is HG Insights solving and how is that benefiting you?** Outbound lead enrichment. We're looking to establish which companies are using a particular technology so that we can approach them ### 7. A Novel Use for HG Focus...Staffing **Rating:** 4.0/5.0 stars **Reviewed by:** Mark Andrew H. | Sales / Solutions Manager, Strategic Talent Acquisition, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** With the ability to gain visibility prospective customers internal technologies, we can quickly target and qualify prospects and reach out to customers who need our consultant's specific skill sets. **What do you dislike about HG Insights?** Price is high compared to other similar business tools and the product is relatively new. **What problems is HG Insights solving and how is that benefiting you?** When candidates with hard-to-find skills sets ask for our help in locating a new positions, we use HG Focus to scan for companies using technologies matching the needs of top talent. ### 8. great product **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** simplicity and ease of use, super helpful for finding out what medium-large companies are running. I have used this for detecting everything from database to PR analytic software. It's great to know what the prospect is currently using before you reach out to them, so then you at least know what competitive objections you may encounter. **What do you dislike about HG Insights?** Not too great for the small business sector. I can see the improvements and that the HG focus team is expanding their coverage, but still a barrier nonetheless. The limitations on the number of insights can be frustrating as well, and discourages you from sharing it with others in your organization in fear that them using it will reduce the number of insights you are able to request. **Recommendations to others considering HG Insights:** keep in touch with the representatives; they are super helpful and want to help you succeed! **What problems is HG Insights solving and how is that benefiting you?** With so many competing products out there, it is hard to be prepared for handling all of the competitive objections you may encounter. This product helps address those issues and saves me time in preparation for my conversations with prospects. ### 9. Install Lookup **Rating:** 5.0/5.0 stars **Reviewed by:** William T. | SLED Account Executive - Mid-Atlantic, Computer & Network Security, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** Critical to be able to easily see what our prospects are using for easy entry points with integration partners and/or competitors **What do you dislike about HG Insights?** Not all technologies are always there and some are out of date -- leading to awkward conversations **Recommendations to others considering HG Insights:** Making sure everything is up to date **What problems is HG Insights solving and how is that benefiting you?** Ability to easily view all tech installs in one place makes demoing much easier when you know their existing install base ### 10. Fantastic Tool for Competitive Insight **Rating:** 4.5/5.0 stars **Reviewed by:** Anton S. | Global Channels Business Development, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** I love the ability to predetermine which software my prospects are using before speaking with them. In business development, this is giving me a huge advantage when calling in cold to decision makers. Having that knowledge of what they are currently using, and tailoring my pitch to focus on how our solution can compete with what they currently have, and potentially even beat it, has become an indispensable part of my process. **What do you dislike about HG Insights?** I dislike that there is not more information available on each of the software they are using. If it would be possible to gain some further insight into where and how there are using it, as well as some basic information on the features of the software itself - that would be groundbreaking. This could very well be available with a more premium version of the software, however. **Recommendations to others considering HG Insights:** I'd recommend to figure out which use cases or processes, in particular, your company is seeking to compete against, and using those as your "categories." I would also recommend learning a little bit about the most common software that you see yourself coming up against when using the HG Data tool. **What problems is HG Insights solving and how is that benefiting you?** I am solving the problem of calling in "cold" and not knowing what they are using. The benefits I have experienced are being able to prepare better for a call, and addressing common pain points experienced by prospects based on the current software they are using. ### 11. Great prospecting tool for Account Executives **Rating:** 4.0/5.0 stars **Reviewed by:** Ronnie N. | Manager, Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** It's a great tool to have as an account executive and I use it for every company that I am prospecting or showing a demo for. It's easy to use inside of Chrome and I can instantly see what CRM tool the company may be using. **What do you dislike about HG Insights?** It would be great to see other sales related software tools the company may be using on top of the CRM. **What problems is HG Insights solving and how is that benefiting you?** Gives me an inside look at what other software and tools a company could be using, which gives me good intelligence as I prospect and sell to prospective companies. ### 12. HG Focus is a very helpful tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** It gives you non intrusive notifications if the company of whose website you're viewing is using the tool you're curious about. **What do you dislike about HG Insights?** There are no major problems. HG Data doesn't always have the bit of data I'm looking for, but is has all of the most popular companies. **Recommendations to others considering HG Insights:** Super helpful when looking for the tools that a company uses so you can sell to them. **What problems is HG Insights solving and how is that benefiting you?** I am solving looking for the appropriate companies to sell to based on products they are already using. ### 13. Easy to use product that offers useful insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2017 **What do you like best about HG Insights?** We use Intricately to analyze what type of market share we have with certain customer groups. The company's mass upload and download tool is exactly what we need, giving us an easy way to quickly pull data on a cohort and analyze it in excel. **What do you dislike about HG Insights?** It would be great if the buckets they used for spend were a little more detailed. That said, I understand that's likely a tough number to get at. **What problems is HG Insights solving and how is that benefiting you?** It's rather hard to get a view into how much certain companies are spending with their service providers. With Intricately we are able to get an estimate of how much of a company's spend we have. ### 14. Great BI tool **Rating:** 5.0/5.0 stars **Reviewed by:** Stetson B. | Business Development, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** Being able to see what Competitors other companies use which I then use to compliment my virtualization product. **What do you dislike about HG Insights?** The free service does not have enough categories. I am sure this is better when you purchase. **Recommendations to others considering HG Insights:** Search BarMore categories **What problems is HG Insights solving and how is that benefiting you?** I like to look up competitors and complimenting technologies. Love to learn about their tech stack ### 15. Great tool. Love it. **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon B. | Account Executive Service Provider Vertical, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** I love the info it provides. It ios a great tool for sales folks, and devs a like,.. **What do you dislike about HG Insights?** Mabey a bit more of an open GUI, a bit more interactive. **What problems is HG Insights solving and how is that benefiting you?** Its helps me focus on what I see as a customer benefit. What's important to them. What drives them. ### 16. Efficient and Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Alayzain (Zain) R. | Customer Development , Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2017 **What do you like best about HG Insights?** Easy to use smart filters that allow for quick and effective reports. **What do you dislike about HG Insights?** If I where to change anything with Intricately it would be a number of exports monthly. Instead of 250, I'd change it to 500. **What problems is HG Insights solving and how is that benefiting you?** I've bee able to increase my workflow dramatically by creating smart lists to extract needed data that would else wise consume most of my day. ### 17. What we are looking for but has limited scope for PR&Media monitoring software. **Rating:** 4.0/5.0 stars **Reviewed by:** Valts Z. | Growth Analyst & CRM Administrator, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** That it shows the suppliers right from the website. Great tool for Junior Sales reps when prospecting. For Sales Operations - retrieving data en mass would work best. **What do you dislike about HG Insights?** Limited amount of companies identified in UK for PR&Communications tools. **What problems is HG Insights solving and how is that benefiting you?** Allow to understand who we are going against. ### 18. HG Focus gives me real time insight into a company's enterprise software! **Rating:** 4.5/5.0 stars **Reviewed by:** Drake I. | Business Development, Enterprise, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** It gives me exactly what I need. HCM software is extremely cyclical, so being able to look into a company's product history is great. **What do you dislike about HG Insights?** Sometimes the information is very limited **What problems is HG Insights solving and how is that benefiting you?** finding out when a company implemented technology related to what I sell ### 19. Good supplemental information **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2017 **What do you like best about HG Insights?** I can quickly see if I am researching the correct companies to reach out to. **What do you dislike about HG Insights?** I use the free tier so I don't get as many clicks as I would like. **Recommendations to others considering HG Insights:** Use it as a supplement to all your other research tools. Some information is off. **What problems is HG Insights solving and how is that benefiting you?** I research companies that use AWS and HG focus makes it really easy to figure out a company's stack without having to invest a lot of time in research. ### 20. HG focus helps get CRM info **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** I like the information provided about who is on salesforce or other crms **What do you dislike about HG Insights?** It is frustrating when HG focus goes down or states that have used more than your credits even when haven't used it during the month **What problems is HG Insights solving and how is that benefiting you?** We are solving the business problem of needing to see who is on salesforce. We exist only on the salesforce appexchange platform and can only reach out to companies who utilize salesforce as well. ### 21. Amazing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Mark M. | Commercial Sales Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** The convenience. I love that I can add HG as an extension. **What do you dislike about HG Insights?** I wish there were more features to research tools **What problems is HG Insights solving and how is that benefiting you?** Knowing which CRM a company uses. We focus highly on a market targeted to SalesForce users. ### 22. Great Opportunity but not always incredibly accurate. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** HG Focus is helpful when tracking down a particular prospect. In terms of finding leads that use competitors I generally won't use it unless I am looking to confirm they use a service. Overall I would say it is a very very solid product. **What do you dislike about HG Insights?** I wish I had a better understanding of where the data is coming from so that I might feel more comfortable using it. More functionality would be nice but I am only currently using the trial **What problems is HG Insights solving and how is that benefiting you?** The information on who is using what platform is not always 100% accurate. However, I have found leads that are using competitors I ordinarily would not have found without it ### 23. Effective, clean usage, and reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel R. | Business Development Associate, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** Being able to gain a holistic snapshot of an organization's IT Landscape is key. Especially when prospecting or for meeting preperation. The information from HG Focus allows for quick visibility that other tools do not offer. **What do you dislike about HG Insights?** No negative points were noted while utilizing the tool at the moment. **Recommendations to others considering HG Insights:** Information on Mergers and acquisition (IT landscape on purchased subsidiaries) as well as a measure on how active/inactive is the software within an org. **What problems is HG Insights solving and how is that benefiting you?** This tool solves a prospecting struggle most sales people have - being able to quickly and reliably gain a snapshot of an organization's IT landscape means a higher and stronger business conversation with key decision makers. Made me appear more prepared and knowledgable of my target accounts. ### 24. HG Focus contribution to Lead development **Rating:** 4.5/5.0 stars **Reviewed by:** Donna F. | Sr Business Development Representative, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** Love the fact that we can see how long the company has been using their solutions-great way to find out when they may be ready to rip and replace or evaluate new options **What do you dislike about HG Insights?** I'd rather not see the logo in my emails! **Recommendations to others considering HG Insights:** Great addition to the needs of sales teams! **What problems is HG Insights solving and how is that benefiting you?** Benefits us by letting us know the technologies that the prospect has used and time of deployment ### 25. Review - HG focus **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** I like the way they can share the information about the tools and technologies, an organization works. It gives you information with the internal department like HR, Sales, etc. **What do you dislike about HG Insights?** It doesn't allow me to search 2 companies at a time simultaneously and when closed, all the data wipes on it's own. **What problems is HG Insights solving and how is that benefiting you?** we generally find out the technologies that the organisation works on so that we can understand if we could share our expertise in any of the technology that we provide. once we work with them and help them achieving their business goals, we will get revenue out if. ### 26. HG Focus Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** I really like the ability to favorite specific categories (ie. Cisco routers, HP servers). The time (ie. how many months, years) also is helpful since it lets me know how relevant or new the installs are for each company. **What do you dislike about HG Insights?** Larger companies have a noticeable list of technologies/installs, however there's not as much info available for some of my smaller accounts/companies I work with. **Recommendations to others considering HG Insights:** It is a great sales tool to give you an extra advantage when look for potential customers. When prospecting new customers I usually check HG Focus to see if the recent installs/technologies they are using show a good fit for what my company offers. For example, if I see that they have Cisco routers in the last 3months it is usually pretty accurate and safe to assume that they have a primarily Cisco network, which is a great fit for us. **What problems is HG Insights solving and how is that benefiting you?** HG Focus helps me to understand what types of OEM's companies are utilizing so that I know if the company might be a good fit for doing business together ahead of time. Being involved in sales I've found this to be beneficial since it gives me an extra advantage and intelligence when approaching new prospects. ### 27. My use of HG Focus has been great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** I love being able to search for companies and seeing what technology they currently use and leveraging that information in my day to day role. This tool is extremely beneficial for me in my marketing and business/lead development position. **What do you dislike about HG Insights?** The only thing I do not like is not being able to search for all companies I need. There have been a few instances that I tried to look up a company and because they had so many technologies listed from several vendors, I was unable to view them, however, I believe it is because I have to upgrade. **Recommendations to others considering HG Insights:** This is a great tool and extremely beneficial when trying to understand a companies environment to leverage that information which will determine how you can best support that customer with the product or service you are trying to speak with them about and ultimately sell or get them interested in. I highly recommend this tool to anyone in the Sales/Marketing line of work and say give it a try, it will not disappoint at all! **What problems is HG Insights solving and how is that benefiting you?** Enabling me, in my role, to understand what technology a company is using within different lines of business allows me to determine how I, at the software company I work for, can best support them. I can figure out where they may be lacking software or may be having challenges and help them run their business better. ### 28. Prospecting Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Elena A. | Sales Development Representative - IN,IL,MI,NY,WV,OH, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** I like that I can easily go to a prospects website when I am researching them and HG Focus has the data right there of which technologies they use that I can engage with the prospect about. I also like the fact that I can mark a heart next to the technology that pertains to me so whenever I am in my crm it automatically lets me know without me having to go back to their website about the technology they are using. **What do you dislike about HG Insights?** They only thing I dislike would be that I wished it said which versions of the technology they were using. **Recommendations to others considering HG Insights:** If you are looking for a product that is accurate and quality information then HG Focus is your tool. This helps me so much in my daily work life and helps cut down on the time prospecting requires. **What problems is HG Insights solving and how is that benefiting you?** I have realized there are not a lot of companies offering this type of tool which makes it all the more desirable. There are tools to look for contacts to prospect but most don't include the technologies they use. And, if they do it's not usually up to date. So to have something as accuate as HG Focus it save me a lot of researching time. ### 29. Amazing breadth of product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2017 **What do you like best about HG Insights?** I especially like the enrichment and the smart lists feature. **What do you dislike about HG Insights?** I dislike how the estimates or sometime off by factor of ten. Would like some clarity on how these estimates are made. **What problems is HG Insights solving and how is that benefiting you?** Solving the problem of better understanding my customers needs. ### 30. Useful when it works **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** Requires very little time or effort. Takes less than a second, and if it works, can provide very useful information for Sales Reps. **What do you dislike about HG Insights?** Information is not always available, but is always worth checking. **Recommendations to others considering HG Insights:** Use the free trial to is if the data is what you are looking for. **What problems is HG Insights solving and how is that benefiting you?** For SaaS Sales Reps, it is always important to have an understanding of what prospects are currently using in order to identify pain points and offer a solution. More information about their current tools and processes also allows you to have a warmer conversations with prospects and shows that you have done some research. ### 31. HG Focus is awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** This tool is extremely useful. It lets you know which vendors/technologies are installed at a company with a simple click of the button. **What do you dislike about HG Insights?** Don't know exactly how accurate all the information is. **Recommendations to others considering HG Insights:** I believe this tool is useful for anybody in a sales role. **What problems is HG Insights solving and how is that benefiting you?** It allows you to tailor your messaging towards potential prospects & have a meaningful personalized conversation. ### 32. Awesome tool that every rep should be leveraging for a customized outreach tailored to technologies **Rating:** 5.0/5.0 stars **Reviewed by:** Will S. | Business Development, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** I love that I can use Focus to qualify an account based upon what software they are using, I would have to obtain this data through manual processes before, saves lots of time and optimizes pre-call research **What do you dislike about HG Insights?** That the free version only lets you track a limited number of technologies **Recommendations to others considering HG Insights:** Get it while it is still free **What problems is HG Insights solving and how is that benefiting you?** Competitive Intelligence Pre-call research Account qualification ### 33. Useful Tech Sales Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** I like that it is so easy to use and works seamlessly with your internet browser. It is a great (and quick) way to get an idea of what technology a company uses to put together a targeted business case/sales pitch. **What do you dislike about HG Insights?** Sometimes it doesn't have any information on the company, especially smaller businesses. It is also hard to see a breakdown of location of technology. For sales people working on geographic territories, it is impossible to know of where the technology sits if the business has multiple locations. **Recommendations to others considering HG Insights:** I recommend you use the information as insight, but do not take it as fact in case the information isn't updated correctly, or in case there is other products that have not been included. **What problems is HG Insights solving and how is that benefiting you?** It is a great way to recommend complimentary solutions to what the business already has, and helps target initial conversations with a customer. ### 34. Amazing data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2017 **What do you like best about HG Insights?** The simple to install Google Chrome Plug-In is an easy way to see Intel about the organizations that you are working on in the sales cycle. **What do you dislike about HG Insights?** I didn't like that the free version was limited to 3 companies, but it was still useful. **What problems is HG Insights solving and how is that benefiting you?** Intel about the company ### 35. Lots of detailed information and very easy to use. **Rating:** 4.5/5.0 stars **Reviewed by:** Justin L. | Managed Services Sales, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2017 **What do you like best about HG Insights?** Very easy to create a search list based on the parameters I entered. **What do you dislike about HG Insights?** Limits on exports per month, I tried several lists before I narrowed down what I needed. **What problems is HG Insights solving and how is that benefiting you?** Business development ### 36. HG Focus is helpful for sales prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** I love HG Data's browser extension for sales prospecting. It pulls relevant and helpful data so that I can reach potential customers who can benefit from our product. **What do you dislike about HG Insights?** I haven't had any major dislikes. As with any tool, at times there is a very slight lack of data, but that probably has more to do with data availability rather than HG Focus. **What problems is HG Insights solving and how is that benefiting you?** HG Focus helps sales to identify clients and their potential areas of need, through the click of a button, making for more effective selling. ### 37. Great Tool that helped me identify potential customers **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph L. | Partner Account Manager Nordics, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** I love that it is built right into my browser so that when I am looking at a prospects website I can see exactly what tools they are using. This works very well if you are in software sales like myself and need to see what you are walking in to. **What do you dislike about HG Insights?** Sometimes the information given was inaccurate. I would go to HG focus and it would say they were using salesforce but they were actually on a different CRM system. It was misleading at times. **Recommendations to others considering HG Insights:** I recommend giving it a trial and seeing if it is a good fit for you. I used it primarily as a prospecting tool and it worked wonders! **What problems is HG Insights solving and how is that benefiting you?** I am able to prospect accounts faster and go into a cold call with more information than I previously had. ### 38. Very Useful **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** VERY useful to get a high level view of what certain companies are using - a lot of value to a solution consultant like me who needs to know how to share the value of our software to those who are using something else. **What do you dislike about HG Insights?** Quite frankly, some of the information can be outdated or inaccurate. Granted, not every company openly reveals what software they use, so this is understandable. **Recommendations to others considering HG Insights:** Use it for what it's built for - it's a powerful tool - but don't rely it as a be-all end-all solution. **What problems is HG Insights solving and how is that benefiting you?** The main challenge we face is finding sources of information we can act on. Sure, there's information through discovery, but what about before then? HG Focus is a useful piece to that process and opening the door for conversation with prospective customers. ### 39. Crome Extension is good **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** The chrome extension is pretty accurate for letting me know about CRM platforms. **What do you dislike about HG Insights?** This is a free product and when my colleague and I ran out of credits we were cut off. Which is too bad because it is a great product **What problems is HG Insights solving and how is that benefiting you?** Finding out CRMs of companies ### 40. Useful and timely **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** I like how detailed the database is in letting me know what technology our clients are using **What do you dislike about HG Insights?** I wish there were more frequent updates to the system **What problems is HG Insights solving and how is that benefiting you?** I am able to go into a sales conversation with valid information and, thus, show preparation in my research ### 41. Very valuable but limited use without buying **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** Love the accuracy of prospect companies software which is being used **What do you dislike about HG Insights?** Very limited use for the free version, but could be considered fair giving that they provide a lot of value. **What problems is HG Insights solving and how is that benefiting you?** I am looking to qualify businesses by looking at what software is currently in use. ### 42. HG Focus **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** Easy to use, accurate data that is helpful in our Pipeline Generation **What do you dislike about HG Insights?** Would love more detail or info on contacts that use the programs **Recommendations to others considering HG Insights:** Easy to use, awesome tool **What problems is HG Insights solving and how is that benefiting you?** It helps us understand the prospects footprint, so we are well educated before the first contact. ### 43. Great tool to use for prospecting info! **Rating:** 4.0/5.0 stars **Reviewed by:** James M. | Business Development - SMB, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** Easy to use and integrates directly to Linkedin anywhere that you see a web address for a prospect. SO easy to use, and appears to be extremely accurate! **What do you dislike about HG Insights?** Would be nice if there were an easy way of loading in a list of web addresses and getting an export with list of products. Or vise versa, load a list of products and then narrow down, by sales territory the accounts that have that product. **What problems is HG Insights solving and how is that benefiting you?** Trying to identify targets that have a higher likelihood to entertain a conversation based on their current environment. ### 44. Can't get any better **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie T. | Founder & CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2017 **What do you like best about HG Insights?** The comprehensive view of the marketplace of any and all enterprise and mid market company's technographic make up. **What do you dislike about HG Insights?** Would be great to have more/additional technographic categories. **Recommendations to others considering HG Insights:** If you are looking for accurate and broad technographic data - there is none like it available. **What problems is HG Insights solving and how is that benefiting you?** Knowing what companies have what hardware/software installed. ### 45. Great resource for planned selling **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** I love seeing the technology they are currently using and when they started using it. **What do you dislike about HG Insights?** The lack of scope limited to each person's profile, not just open visibility. **Recommendations to others considering HG Insights:** A must to smart sell customers on cold calls. **What problems is HG Insights solving and how is that benefiting you?** Benefit from preparing tactics before cold calling. ### 46. HG Data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** I have been using HG Data for well over a year now and it has been a great help to have visibility into companies and business for better preparation while doing market research and business development. **What do you dislike about HG Insights?** The data that is already readily available is quite robust and detailed, however, it could be more updated. It also varies from company to company. **What problems is HG Insights solving and how is that benefiting you?** HG Data provide great insight into various business and industries to help save time as well as providing perspective. ### 47. Impressive insights into technologies that companies are using. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2016 **What do you like best about HG Insights?** It's clean, easy-to-use, and highly functional. No delays. **What do you dislike about HG Insights?** Some of the information on companies is outdated. Some information won't be verified for 6 months or so. More frequent updates would be great. **Recommendations to others considering HG Insights:** Give it a shot, you won't be disappointed. **What problems is HG Insights solving and how is that benefiting you?** Allows me to see what technologies customers are using. This is helpful because it allows me to see if I can be of service to them. It also gives me insight in how to better tailor my Value Proposition presentation. ### 48. Great For Sourcing Companies **Rating:** 2.5/5.0 stars **Reviewed by:** Wesley J. | Sr. Inside Sales Specialist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** Being able to quickly understand a companies infrastructure at a high level. **What do you dislike about HG Insights?** Would like to be able to understand the amount of spend within a companies technology stack. **What problems is HG Insights solving and how is that benefiting you?** sourcing companies to create pipeline and new business. ### 49. great for sourcing companies - shows who has AWS in their print etc **Rating:** 5.0/5.0 stars **Reviewed by:** DJ K. | Cloud Economist , Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** that it can read URLs in salesforce, outlook, office 365 **What do you dislike about HG Insights?** nothing, it really helps with reading URLS on any page **What problems is HG Insights solving and how is that benefiting you?** giving us a better target market with a wide range of dara ### 50. HG Focus review **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie P. | Senior Sales Development, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2016 **What do you like best about HG Insights?** The feature I like best are the listings of technologies each company uses. It seems to be very accurate. **What do you dislike about HG Insights?** i've only used the trial version and to date there is nothing I dislike about this tool. **Recommendations to others considering HG Insights:** I would definitely recommend this to any company.. I've been in sales for over 20 years and this is one of the best tools I've used for gathering data points and information to create full profiles of my customers and enhance my conversations with potential customers. **What problems is HG Insights solving and how is that benefiting you?** I feel it can enhance my conversation with my customers. It solves my data points problem by allowing me to create a full profile on my customers and potential customers. . ## HG Insights Discussions - [How do "Favorites" work?](https://www.g2.com/discussions/how-do-favorites-work) - 1 upvote - [Someone from my company is already using HG Focus and choose a category. Why can't I choose a different one?](https://www.g2.com/discussions/someone-from-my-company-is-already-using-hg-focus-and-choose-a-category-why-can-t-i-choose-a-different-one) - 1 upvote - [Why can I only choose a single category and how can I change it or get access to more categories?](https://www.g2.com/discussions/why-can-i-only-choose-a-single-category-and-how-can-i-change-it-or-get-access-to-more-categories) - 1 upvote - [Is HG Focus free?](https://www.g2.com/discussions/is-hg-focus-free) - 1 upvote - [How do I use HG Focus?](https://www.g2.com/discussions/how-do-i-use-hg-focus) - 1 upvote - [View HG Insights pricing details and edition comparison](https://www.g2.com/products/hg-insights/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+08%3A21%3A13+-0500&secure%5Bsession_id%5D=93555780-771d-4f4d-bd25-cf727354e971&secure%5Btoken%5D=ccc7a759504a8eaa8769953264f8ca6d9235edb6a73948795cd48a386d7f8fe8&format=llm_user) ## HG Insights Features **Data Availability** - Company Data Availability - Industry Research Availability - Technographic Data Availability **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Marketing Campaigns** - Revenue Planning - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Reporting ## Top HG Insights Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews) - [Datanyze](https://www.g2.com/products/datanyze/reviews) - 4.1/5.0 (436 reviews) - [Enlyft](https://www.g2.com/products/enlyft-enlyft/reviews) - 4.4/5.0 (77 reviews)