--- title: HG Insights Reviews meta_title: 'HG Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 429 reviews by the users' company size, role or industry to find out how HG Insights works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 429 scale: '5' date_modified: '2026-08-15' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # HG Insights Reviews **Vendor:** HG Insights **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 429 ## About HG Insights HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution. ## HG Insights Pros & Cons **What users like:** - Users find HG Insights to be **easy to use and manage** , enhancing decision-making with its well-structured platform. (3 reviews) - Users commend HG Insights for its **data accuracy** , significantly enhancing advertising campaigns and sales strategies. (2 reviews) - Users find the **helpful account team** and intuitive navigation facilitate access to valuable information easily. (2 reviews) - Users value the **lead generation capabilities** of HG Insights, enhancing their advertising campaigns and sales processes. (2 reviews) - Users appreciate the **easy automation** of HG Insights, enabling quick onboarding and efficient tool utilization. (1 reviews) - Users appreciate the **comprehensive information** offered by HG Insights, enhancing their decision-making and personalization efforts. (1 reviews) - Contact Information (1 reviews) - Users appreciate the **responsive customer support** of HG Insights, facilitating smooth implementation and user experience. (1 reviews) - Database Size (1 reviews) - Data Quality (1 reviews) **What users dislike:** - Users find the **pricing steep** , making HG Insights less accessible for individuals and small businesses. (2 reviews) - Users find the **data often outdated** , impacting reliability and confidence crucial for decision-making. (2 reviews) - Users face **challenges with data access** and management on the vendor portal, leading to potential slowdowns. (1 reviews) - Users feel the lack of **accurate intent data** in HG Insights hampers effective targeting and decision-making. (1 reviews) - Users find the **integration issues** with Salesforce limiting, hindering a seamless data experience across platforms. (1 reviews) - Lead Management (1 reviews) - Limited Contacts (1 reviews) - Limited Customization (1 reviews) - Missing Features (1 reviews) - Users face challenges due to **missing information** in the vendor portal, making data access and management difficult. (1 reviews) ## HG Insights Reviews ### 1. Helpful and noninvasive **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan D. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2018 **What do you like best about HG Insights?** It allows me to see what CRM prospects and customers are using. **What do you dislike about HG Insights?** For my purpose, nothing. It allows for me to receive all the information I need. **What problems is HG Insights solving and how is that benefiting you?** HG Data allows me to see what CRM prospects are using to determine if my product works for them. ### 2. your companies software is no secret **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2018 **What do you like best about HG Insights?** I am able to see if leads are using a particular app of software **What do you dislike about HG Insights?** you can only choice 3 for free. I wish you could choice more and im selfish I dont want to share my secrets with other employees. **Recommendations to others considering HG Insights:** yes **What problems is HG Insights solving and how is that benefiting you?** none ### 3. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** I love that you can get insights on what tools prospects are using to help aid in personalization and outreach. **What do you dislike about HG Insights?** No real dislikes with the tool. It might could be improved by integrated with the rest of my tech stack easier. **What problems is HG Insights solving and how is that benefiting you?** We use it on a daily basis to help our team get valuable insights into what our customers and prospects are doing. The tool has been a great addition to our tech stack--one that we actually use on a daily basis. ### 4. Sales Development Representative **Rating:** 4.5/5.0 stars **Reviewed by:** Taylor R. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about HG Insights?** I like that you can easily pull up any account and scroll through the tech stack **What do you dislike about HG Insights?** I can't think of anything that I actually dislike I just wonder how accurate it is **What problems is HG Insights solving and how is that benefiting you?** Trying to target companies appropriately with our product ### 5. HG DATA **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2018 **What do you like best about HG Insights?** I enjoy the easy to use UI and the ability to quickly analyze a companies technology landscape. It's very difficult to know how inclined a company will be to taking questions and being able to know this information ahead of time allows for a very specific strategy. **What do you dislike about HG Insights?** Sometimes I have see that it is inaccurate when looking for information on Salesforce.com. Other than that there is nothing to dislike. The tool shows the technologies that a company is using and even dates them to ensure accuracy. **Recommendations to others considering HG Insights:** Make sure to test out all of the solutions so you can see exactly how much better HG Data is than the competitors. **What problems is HG Insights solving and how is that benefiting you?** Looking for information specifically on Salesforce.com and some IBM technologies. ### 6. Sales Development Rep **Rating:** 4.5/5.0 stars **Reviewed by:** Kathleen S. | Sales Development Representative, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2018 **What do you like best about HG Insights?** HG data seems very accurate and it's a reliable source **What do you dislike about HG Insights?** Doesn't always seem to be updated and it appears years can go by w/out an update **Recommendations to others considering HG Insights:** Update/confirm information more frequently **What problems is HG Insights solving and how is that benefiting you?** We are able to gather critical information needed for prospecting and it warms up our outreach. ### 7. HG Focus Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2018 **What do you like best about HG Insights?** The HG Focus app is pretty detailed and goes through pieces of software that I wouldn't even think about. Provides a lot of context to a company. **What do you dislike about HG Insights?** I have found on a variety of occasions that HG Focus isn't always accurate (i.e. tested it on companies that I know have certain software pieces, and it was incorrect)/ **Recommendations to others considering HG Insights:** Useful tool to get when you are in sales-- especially within the software industry. **What problems is HG Insights solving and how is that benefiting you?** Understanding prospect's software landscapes to best cater to them and their needs. ### 8. Fantastic Intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** If HG Data has the information, we then have it and are able to be competitive with our outbound outreach to prospects. Our outbound SDR team uses this daily as a way to focus on the right companies. **What do you dislike about HG Insights?** Does not give us the software version on legacy software installed. **What problems is HG Insights solving and how is that benefiting you?** Target specific prospects with specific messaging based on the software they were using. Find prospects in our mid-market segment who were using Quickbooks. ### 9. Good Targeting Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** Diversity of the data platforms on which HG Data records info **What do you dislike about HG Insights?** Binary nature of the reporting. Would prefer the reports to reference the confidence score in some way. **What problems is HG Insights solving and how is that benefiting you?** Targeting businesses to pitch ### 10. Product is just what a sales guy like me needs **Rating:** 5.0/5.0 stars **Reviewed by:** Chris S. | Technology Sales Representative, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2017 **What do you like best about HG Insights?** Easy. Insightful. Meaningful data. Free (What? Are you kidding me? Doesn't get any better than that) for a one man band like me (I'm a 1099 technology broker). I told Mike (CEO/co-founder) that I'd pay good money for this product but his mindset is the small guys like me deserve it at no charge and the big boys who need it on mass scale will pay. Love it. It also is accurate, so far. I have an idea of what my customers spend on some tools, first hand knowledge, and Intricately seems to be match what they say. **What do you dislike about HG Insights?** Nothing so far. I need to use it more to right fully accurate and worthy reviews. **Recommendations to others considering HG Insights:** keep it insightful and simple. Also accurate. **What problems is HG Insights solving and how is that benefiting you?** I get real insight in to the products my prospects and customers use so I know exactly what I can offer them. ### 11. HG Data Review **Rating:** 5.0/5.0 stars **Reviewed by:** Gabe R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2018 **What do you like best about HG Insights?** I like the pop-up, reminder tabs via my CRM. The Business Intelligence solutions. **What do you dislike about HG Insights?** Sometimes data is outdated and or delayed **What problems is HG Insights solving and how is that benefiting you?** Discovery and research problems. ### 12. Very useful for prospecting and focus **Rating:** 5.0/5.0 stars **Reviewed by:** Sam F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** The ability to focus my searches and highlight just the prospects I want **What do you dislike about HG Insights?** The data isn't always as accurate as I would like **What problems is HG Insights solving and how is that benefiting you?** Prospecting ### 13. Great for Targeted Marketing & Sales Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Liam C. | Director of Demand Generation, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** The level of detail once a search is complete. **What do you dislike about HG Insights?** Nothing so far everything seems to be working as expected. **What problems is HG Insights solving and how is that benefiting you?** Lazer targeting the right companies. ### 14. Easy to use and convenient **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about HG Insights?** It is incredibly easy and quick to see what software systems a company is currently using, which helps with prospecting and messaging. **What do you dislike about HG Insights?** The information is not 100 percent accurate. **What problems is HG Insights solving and how is that benefiting you?** I'm able to get a peek into what software a business is already utilizing, making it easier to qualify or disqualify them as a good company to prospect into. ### 15. The best tool for targeting specific tech usage **Rating:** 4.5/5.0 stars **Reviewed by:** Rich L. | Public Cloud Account Manager | Central US, Computer Networking, Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2017 **What do you like best about HG Insights?** I am in a cloud specialist sales role, fishing in a tiny pond. As part of an incubation team, I have a very limited addressable market to work with, so it's critical that I have visibility into the investments my prospects are making into major public cloud environments (IaaS / PaaS / SaaS). Intricately allows me to go the prospect's website, click a browser plug-in and instantly see if and where they're spending on cloud services. With the new smart list tool, I can use some simple filters to target a specific audience for a more focused email or telephone campaign. Both of the tools give me the intel I need to really craft my messaging in a manner that should resonate with my prospects. **What do you dislike about HG Insights?** It would be great to have contact info for the decision makers. There are however other tools I can use in conjunction with Intricately to find the contacts I am looking for. **What problems is HG Insights solving and how is that benefiting you?** -lack of insight into which companies are deploying apps in the cloud. -within that group, the ability to focus on industries that require regulatory compliance to protect sensitive data. I sell cloud security solutions, so tapping into industries that require state and/or federal compliance is important to me. ### 16. Great insights into technology across a large number of accounts. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2018 **What do you like best about HG Insights?** Insights into which technology for marketing insights and messaging! **What do you dislike about HG Insights?** Didn't get a lot of insights into employee size/company size and revenue, which made it harder for marketing purposes to pull down a list that was segmented and more targeted. **What problems is HG Insights solving and how is that benefiting you?** Marketing can now identify targets for specific messaging based on the technology segments that people are using. ### 17. Need to find my target market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2018 **What do you like best about HG Insights?** The chrome extension is great as it is accurate and let's me pinpoint the exact companies I am looking for. **What do you dislike about HG Insights?** The business model is changing and it will only be available as a part of Salesforce (otherwise too expensive). **Recommendations to others considering HG Insights:** Yes **What problems is HG Insights solving and how is that benefiting you?** It let's me find out which companies are using specific software so that I can reduce time finding the key decision makers to speak with. ### 18. Loved it from the start! **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick L. | Eastern U.S. & Canada | Inside Sales Manager, Computer Networking, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2017 **What do you like best about HG Insights?** The plug-in! Seamless and reliable. It gives me the confidence to start a conversation with an end user about there migration strategy in the public cloud. **What do you dislike about HG Insights?** Well, I wouldn't mind if it helped me pinpoint a contact :-) **Recommendations to others considering HG Insights:** Look for an enterprise agreement for your whole sales team. They will use it everyday and the ROI is there! **What problems is HG Insights solving and how is that benefiting you?** Intricately allows my team to find a company's(with a public facing website) footprint in the public cloud. ### 19. Client Service Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Seymour-James Q. | Client Services Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** I love the smooth easy to use intuitive functionality of it. This extension is so easy to use that it sometimes seems like its in auto pilot just when you need it, sometimes before. This helps save time and as we know time is money. **What do you dislike about HG Insights?** I wish that i could track at least 4 technologies for free. But ultimately its amazing my co workers always ask me what i'm using and how i know so much about our clients or potential clients and i refer them all to use HG focus. **Recommendations to others considering HG Insights:** Use this as much as possible it saves time and time is money **What problems is HG Insights solving and how is that benefiting you?** I'm solving the most important piece of information to our sales team, and that is knowing what technologies are being used by our target market. By having this info before hand we are lending credibility to our conversations resulting in higher conversion rates for our full sales cycle ### 20. Awesome Technology Data **Rating:** 5.0/5.0 stars **Reviewed by:** Rob M. | Director of Inside Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2018 **What do you like best about HG Insights?** how it gives a percentage of accuracy for each technology it finds **What do you dislike about HG Insights?** can't export it to SFDC so you can report on it **Recommendations to others considering HG Insights:** Use the free trial to start it is awesome. Alos look at ZenIQ which combines HG Data with other data to make even better lists and integrates well with SFDC **What problems is HG Insights solving and how is that benefiting you?** seeing who has competitive tech **Official Response from David Guerra:** > Thanks for the shout out Rob. In regards to your SFDC comment, we now have an app (HG Data for Salesforce) that integrates very nicely with SFDC, allowing you to score accounts, generate reporting, and use our data in triggers, worflows and flows. We also provide a free Chrome extension that lets you see our data in Salesforce. You can learn more about these solutions here: www.hgdata.com/hg-data-salesforce. ### 21. Great detailed data tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** Great tool especially if you need specific relevant data in order to prospect most effectively **What do you dislike about HG Insights?** I wish that the data was More recent - also could potentially pull lien volumes of use **What problems is HG Insights solving and how is that benefiting you?** Trying to make target specific AWS toolset and therefore need accurate data to send relevantly prospecting emails ### 22. HQ Account Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2018 **What do you like best about HG Insights?** Google plug in to quickly review cloud spend **What do you dislike about HG Insights?** would like more vendors identified (KEMP, OpenStack, Nginix,) **What problems is HG Insights solving and how is that benefiting you?** I'm able to see where workloads live, super helpful for my work. ### 23. HG Data review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2018 **What do you like best about HG Insights?** the detailed dossier of available product lines to see **What do you dislike about HG Insights?** the plug in on salesforce, but it doesnt work all the time **Recommendations to others considering HG Insights:** some of the product updates are old; some data is from a couple years ago so good to note the time of update **What problems is HG Insights solving and how is that benefiting you?** google chrome and salesforce and discover org, quicker information gathering ### 24. Decent Plug-In/Data, Works Sometimes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2018 **What do you like best about HG Insights?** Seeing what potential platform a business may be running on. **What do you dislike about HG Insights?** Sometimes the plug-in/data is inaccurate. Some contacts have no idea when you reference the data we receive. **Recommendations to others considering HG Insights:** Trials? **What problems is HG Insights solving and how is that benefiting you?** Understanding what companies are running-on in terms of enterprise software. Benefits are being able to reference their systems in our talk track. ### 25. Very Useful - Depends on Your Industry **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2018 **What do you like best about HG Insights?** Focus extension works well at identifying underlying technologies deployed on a website. Deployed with many of our sales team. Good data vendor. **What do you dislike about HG Insights?** Focus extension only works if they already have the company in the database. **What problems is HG Insights solving and how is that benefiting you?** Understanding more about our market. ### 26. Great product and helps me gain the insight that I need on what technology companies are utilizing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about HG Insights?** We exclusively work with Salesforce, so it is nice being able to favorite that and see it pop up whenever I am prospecting new websites. **What do you dislike about HG Insights?** Sometimes inaccurate but overall great. **What problems is HG Insights solving and how is that benefiting you?** Knowing what technology companies are utilizing. ### 27. Understand Prospect Technology **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** This plug-in is an excellent way to understand technology surrounding a perspective client account. **What do you dislike about HG Insights?** Nothing - the plugin works as intended for how I use it. **What problems is HG Insights solving and how is that benefiting you?** Prospecting - finding gaps in prospective clients' solutions. Determining how to help them. ### 28. Good integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2018 **What do you like best about HG Insights?** I've seen other technologies that do the same thing that HG data does, but I prefer HG data for the salesforce integration it has. **What do you dislike about HG Insights?** I only just started using the product so I don't really know yet **What problems is HG Insights solving and how is that benefiting you?** Finding the right prospects with the right technology stack ### 29. Very helpful in my prospecting efforts. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2018 **What do you like best about HG Insights?** I like how it verifies how long ago they confirmed the system they are using. **What do you dislike about HG Insights?** Sometimes there is no data on some companies. **Recommendations to others considering HG Insights:** Use this tool it is very helpful in prospecting. **What problems is HG Insights solving and how is that benefiting you?** It helps with my talk track knowing the competitor they are using. ### 30. HG Focus Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2018 **What do you like best about HG Insights?** It's detailed and easy to access from all sites. **What do you dislike about HG Insights?** The cursor is off when you scroll over the features. **Recommendations to others considering HG Insights:** How to make the viewing better of the tools websites use. **What problems is HG Insights solving and how is that benefiting you?** Helps me understand how businesses operate and how to go about talking with them. ### 31. BIG Fan of HG Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2018 **What do you like best about HG Insights?** Ease of use with the google plug in. Personalization. **What do you dislike about HG Insights?** Is it 100% accurate? Other tools like Datanyze and Ghostery will pull different tools sometimes **Recommendations to others considering HG Insights:** It's the best tool I have used for prospecting **What problems is HG Insights solving and how is that benefiting you?** Confirmation of app and platform usage speeds up prospecting ### 32. Good prospect overview **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2018 **What do you like best about HG Insights?** I save competitors software as favorites and can quickly see if the prospect is using one of them. **What do you dislike about HG Insights?** Sometimes I run out of views by the end of the month. **What problems is HG Insights solving and how is that benefiting you?** Quick reference to possible competitor - so I call with some info. ### 33. Intricately is accurate and extremely Intelligent **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2018 **What do you like best about HG Insights?** I just like its accuracy for sure, the detailed information that it provides is commendable. **What do you dislike about HG Insights?** I guess nothing, there is nothing to dislike about it. **What problems is HG Insights solving and how is that benefiting you?** I have my sales research being done with intricately, specially for CDN and related services, and I have got all those information with this. ### 34. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2018 **What do you like best about HG Insights?** The reach in terms of number of companies and detailed tech stacks. **What do you dislike about HG Insights?** The tools is of great use. No dislikes for now. **Recommendations to others considering HG Insights:** Great tool if you are in selling IT services. **What problems is HG Insights solving and how is that benefiting you?** Very helpful for account based marketing. ### 35. Project Manger **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** I liked the integration with CRM and the match/update. **What do you dislike about HG Insights?** Would like to see improvements in the reporting capabilities. **What problems is HG Insights solving and how is that benefiting you?** Matching and appending technology data to customer base. ### 36. Long Time, Sporadic User **Rating:** 3.0/5.0 stars **Reviewed by:** Andrew P. | Regional Account Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** If you're looking for something with a verifiable, public facing certificate, it's very useful. **What do you dislike about HG Insights?** In our industry, our competition and adjacent tools are internal facing and not extremely well known. They're not posted in job titles/ positions, and are internally focused, creating a lack of availability of data to use. **Recommendations to others considering HG Insights:** There are a ton of solutions out there that do this +more, so depending on the level complexity of insights you're looking for, it could be good, or leave you looking for more. For my use case and my current industry, unfortunately it feel a little short. That being said, if I were in marketing, adtech, etc with more information externally available, it'd be perfectly simple enough to get the job done. At some point, someone will make a business out of getting real interaction/ surveying all the companies to update and catalog their tech stack beyond public facing info/ scraping. If HG Data goes that route....... **What problems is HG Insights solving and how is that benefiting you?** We were hoping to use HG Data (Up against Datanyze) to identify prospect's sales tech stacks outside of simply CRM to create warmer, better positioned introductions. ### 37. Tool for sales professionals. **Rating:** 5.0/5.0 stars **Reviewed by:** Nikola V. | Sales Director, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about HG Insights?** With Intricately I have finally founded my daily basis Sales instrument that is a great source of leads. I can qualify, understand and use data in order to create all kind of lists that can help me produce final outcome. Simple and very understandable. **What do you dislike about HG Insights?** Sometimes data need to be revalidated and reports recreated. **Recommendations to others considering HG Insights:** Tool is amazing and every sales pro from industry should use it. **What problems is HG Insights solving and how is that benefiting you?** Major problems like digging the gold in dark. This way, I can clearly see the volume of business and if the prospect is even good for contacting. ### 38. BDR **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2018 **What do you like best about HG Insights?** info on prospects that gives me the ability to tailor my outreach **What do you dislike about HG Insights?** i have yet to determine whether or not it is completely reliable **What problems is HG Insights solving and how is that benefiting you?** see above ### 39. Use HG Focus to add quick insight for prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew N. | Global Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** HG Focus with the Chrome plug in is a great way to gain valuable business insight while conducting sales research. The ease of use adds to the appeal of the product. **What do you dislike about HG Insights?** No way to determine how current the reported information is. I would also like to know what programs fall into which category as some results are mixed. **Recommendations to others considering HG Insights:** I believe this to be a helpful tool to the sales process. If you intend to research your prospects before contacting them this is an asset. **What problems is HG Insights solving and how is that benefiting you?** I am prospecting for new business so the benefit of some additional insight to the products they are using or if they have a competitive product in place helps my sales process specifically. ### 40. Neat and *Potentially* Very Useful (Inside Scoop) Tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Sky R. | Partner, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** In the SaaS market I work in it is very competitive and there tends to be a lot of loyal customer to the particular vendor they run with. However, often times, our software is used to fill the void that competing software can't not assist with so it is not unlikely for my customers to also be long term existing customers of competitors only because they have a need the competing software cannot fill. Point being, HG gives insight to what companies are using internally and allows me to position my products based on features/functionality their existing tool kit does not have. **What do you dislike about HG Insights?** I haven't come across much automation with this tool. What I mean is that I can dig into a particular companies in house tools where my time permits but in the end they're only going to talk to me if they have a need for something my software can do. What I would like to see is a way for customers to review their existing tools or to gain insight on the competition first hand. **What problems is HG Insights solving and how is that benefiting you?** It is a neat tool that definitely has a purpose, however, it proves most beneficial in the few instances where I want to know what a company has in house. If i get that far into a sales cycle though, they have probably already told me. That said, HG gives great insight, but maybe not as useful as I initially thought when downloading. ### 41. Good tool for up to date technographics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2018 **What do you like best about HG Insights?** I think this is one of the better tools for understanding up to date technographics for companies **What do you dislike about HG Insights?** Because of its ability to be more up to date, it can be hard to tell what is actually true or not when cross-referencing with other tools that let you view technology on companies sites. **What problems is HG Insights solving and how is that benefiting you?** I use this exclusively for viewing tech tags on company's sites ### 42. Good Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** Speed of information population and ease of use **What do you dislike about HG Insights?** Lack of breadth in terms of tool details **What problems is HG Insights solving and how is that benefiting you?** Prospecting insights ### 43. Experience with HG Focus **Rating:** 5.0/5.0 stars **Reviewed by:** Stuart C. | Customer Success Development, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** I loved being able to see a companies tech stack and the quick click of a button. This allowed me to quickly identify if a prospect was worth calling or not. **What do you dislike about HG Insights?** I did not like that there was a limit of uses per month. However, when reaching out to the HG Focus team they allocated us more credits, which were helpful. **What problems is HG Insights solving and how is that benefiting you?** Being able to see a tech stack and qualify a prospect before even getting on the phone with them. This allows me to gauge a conversation very differently than having to probe for information from a prospect. Also, knowing what a companies tech stack also allows me to build credibility from the very beginning. ### 44. Extremely valuable tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2018 **What do you like best about HG Insights?** Instant intelligence and overview of services consumed by my customers and prospects! **What do you dislike about HG Insights?** Sometimes the information is dated and not accurate. **What problems is HG Insights solving and how is that benefiting you?** Give me a great profile of what services my customers and prospects use. ### 45. A convenient method to research various technologies in use by customers. **Rating:** 3.5/5.0 stars **Reviewed by:** Taha K. | Assistant Manager - Inside Sales, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2017 **What do you like best about HG Insights?** You can select 3 vendors (should be more) and from there on it becomes easier to find out which technologies the prospect is currently using. From my personal experience I have been able to update my preferred vendors by contacting HG Focus team, and they had no issues with letting my reset my preferred vendors. one of the best features of HG Focus is how you can select your favourite solution/software and the next time you visit a website, HG Focus will show a notification if your favourite software/solution is currently in use by the company. **What do you dislike about HG Insights?** Limitations on vendor selection for trial accounts. In my opinion, the price could be lowered. Also, the data available on South Asian and Middle Eastern companies is very less and at times I have gotten in to trouble because of the inaccuracy of the data provided by HG Focus. My recommendation to HG Focus team is to improve the accuracy of their data and include more companies from south asia and middle east to truly become a global service. **Recommendations to others considering HG Insights:** It is a useful tool, select your vendors wisely. **What problems is HG Insights solving and how is that benefiting you?** Major issue when researching for various technologies through social media sites and other google searches is the huge amount of time that is required to compile a decent list. With HG Focus it is as easy as going to your target customers' website and click on HG Focus icon and you'll know what solutions/softwares are in use at the organization. ### 46. Free tool that adds a ton of value **Rating:** 5.0/5.0 stars **Reviewed by:** John C. | Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2016 **What do you like best about HG Insights?** I use HG Focus daily. It is a free Chrome extension and provide technology installs for companies I am calling in to. I work on numerous projects so being able to check and see all of a companies technologies is incredibly helpful as I can guide the conversation based on the added visibility I have. It also lets you mark favorite technologies that will always populate at the top of your list so you if you always are looking for a specific technology someone has in place you can quickly determine if they have it installed or not. If you are in B2B sales this tool is a must as it's free and provides great visibility into your prospects. **What do you dislike about HG Insights?** I cannot think of a single negative to the product. It is very simple and gives great information. **Recommendations to others considering HG Insights:** There is no risk to trying this tool. A SDR can easily download it as an extension and start using it. There is no downside to at least giving it a try. **What problems is HG Insights solving and how is that benefiting you?** It gives me great visibility into cold calls to give me immediate talking points to jump into. My position is unique in that I work on multiple projects, so when I am working on one project I can see opportunities for others. ### 47. HGFocus...really helpful tool for targeting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** HGFocus helps to bring laser focus to our prospecting process as it reveals key technologies from the key places where our sales reps work. Whether a rep is looking at company lists within Salesforce, prospecting for contacts on LinkedIn, or researching company news on the home page of the organization, HGFocus identifies the presence of key technologies to help craft the initial message...making it more relevant and more likely to generate a response. **What do you dislike about HG Insights?** Not much to dislike at this point! It installs easily within Chrome on their app store. We've got many people using it and each person installed it within minutes. **Recommendations to others considering HG Insights:** If you're a sales person and you have a product that has some alignment with certain key technologies...you should be using this tool. It's really that simple. **What problems is HG Insights solving and how is that benefiting you?** We're using the HGFocus tool to identify the presence of certain key technologies to help define the likelihood of being open to a certain product offer. Reps have been able to craft specific messages when they know these complimentary technologies are present, which increases their response rates. ### 48. Intricately **Rating:** 5.0/5.0 stars **Reviewed by:** Elena S. | Global Procurement, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2017 **What do you like best about HG Insights?** Intricately helps to find "the needle in hay" and to quickly reduce a large number of potential customers to the really interesting one **What do you dislike about HG Insights?** I dislike restrictions on the length of smart lists (even for paid accounts). The export feature seems to produce slightly incorrect CSV files - commas in data columns are not always escaped. **What problems is HG Insights solving and how is that benefiting you?** Intricately helps to find "the needle in hay" and to quickly reduce a large number of potential customers to the really interesting ones ### 49. Great useful tool with a ton of relevant information. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2018 **What do you like best about HG Insights?** Easy to use and syncs with Chrome/SFDC **What do you dislike about HG Insights?** Not 100% to requires sanity check **Recommendations to others considering HG Insights:** Great tool for visibility into accounts but also valuable for targeting prospects with Resellers/Eco system partners. **What problems is HG Insights solving and how is that benefiting you?** I am able to gather info on customers but also use it as a tool to further my relationship with Resellers and Eco System partners ### 50. For anyone doing a little prospecting, this tool is what ou need. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2018 **What do you like best about HG Insights?** All the right information at your fingertips **What do you dislike about HG Insights?** Can be inaccurate on occasions. **What problems is HG Insights solving and how is that benefiting you?** Business productivity ## HG Insights Discussions - [How do "Favorites" work?](https://www.g2.com/discussions/how-do-favorites-work) - 1 upvote - [Someone from my company is already using HG Focus and choose a category. Why can't I choose a different one?](https://www.g2.com/discussions/someone-from-my-company-is-already-using-hg-focus-and-choose-a-category-why-can-t-i-choose-a-different-one) - 1 upvote - [Why can I only choose a single category and how can I change it or get access to more categories?](https://www.g2.com/discussions/why-can-i-only-choose-a-single-category-and-how-can-i-change-it-or-get-access-to-more-categories) - 1 upvote - [Is HG Focus free?](https://www.g2.com/discussions/is-hg-focus-free) - 1 upvote - [How do I use HG Focus?](https://www.g2.com/discussions/how-do-i-use-hg-focus) - 1 upvote - [View HG Insights pricing details and edition comparison](https://www.g2.com/products/hg-insights/reviews?focus_review=212931&page=4&product_id=hg-insights§ion=pricing&secure%5Bexpires_at%5D=2026-08-15+02%3A26%3A43+-0500&secure%5Bsession_id%5D=36bcc0e4-aa0d-4d9e-a555-1ee47905f5d5&secure%5Btoken%5D=4167ab26e612afc54b3dd1cd177ab4f54aff8c253c715b966127342dde688937&format=llm_user) ## HG Insights Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Company Data Availability - Industry Research Availability - Technographic Data Availability **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Revenue Planning - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Reporting - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top HG Insights Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews) - [Datanyze](https://www.g2.com/products/datanyze/reviews) - 4.1/5.0 (436 reviews) - [Enlyft](https://www.g2.com/products/enlyft-enlyft/reviews) - 4.4/5.0 (77 reviews)