Halyson B.
HB
Halyson B.
Account Manager
Small-Business (50 or fewer emp.)
"Creation of avatars with AI that is fast, accessible, and with great documentation"
5/5
What do you like best about HeyGen?

The ease of creating an Avatar. It is possible to use AI to create a voice and video clone to produce content very easily. It is quick to create videos. The prices are very affordable for those who are starting out. And there are integrations with other AIs that you can choose during the creation of your material. The documentation helps a lot when we have questions, super easy to understand. Review collected by and hosted on G2.com.

What do you dislike about HeyGen?

The limit of the free plan could be more generous to allow for more testing. And when you need to create a clone of another person (a client of yours, for example), it is necessary for that person to have access to authorize the use of the image. I understand it's for security, but it's a bit bureaucratic. Review collected by and hosted on G2.com.

JL
James L.
Founder/CEO
Small-Business (50 or fewer emp.)
"Time-Saving Video Creation with Realistic Avatars"
4.5/5
What do you like best about HeyGen?

HeyGen is one of my favorite AI tools now. It allows me to create professional videos quickly without needing a full production team. The avatars are realistic, the voices sound great, and it saves me a tremendous amount of time. It's awesome and amazing as I was able to take a picture of some people on my podcast and turn them into a younger age while using their voices. It's easy to learn and use, with high quality avatars and voice options. It saves me a lot of time compared to other options. Review collected by and hosted on G2.com.

What do you dislike about HeyGen?

Well, I would say the advanced plan is a bit expensive for heavy users. And I'd love to see, like, more options for creator focused subscription tiers. That's about it. Review collected by and hosted on G2.com.

Pravin M.
PM
Pravin M.
Digital Marketing Executive
Small-Business (50 or fewer emp.)
"HeyGen has made it simple to swiftly produce high-quality marketing videos, saving our team time."
5/5
What do you like best about HeyGen?

The best thing about HeyGen, in my opinion, is how quickly it allows our team to produce high-quality video content without needing a full production setup. Since I’m involved in digital marketing initiatives, I often have to create content for multiple audiences and platforms, and HeyGen has made that workflow much faster and more manageable. The AI avatars and speech options are surprisingly lifelike, which helps us generate engaging videos for advertising, client presentations, and social media in a fraction of the time it would normally take. I’ve also found the platform very easy to use, especially for team members who don’t have much video-editing experience. Overall, the biggest benefit for us has been scaling up content creation while keeping production costs and turnaround times under control. Review collected by and hosted on G2.com.

What do you dislike about HeyGen?

Even though I’ve had a good overall experience with HeyGen, there are a few areas that could be improved. In longer videos, some AI-generated avatars can occasionally feel a bit less realistic, especially when they’re meant to convey more nuanced emotions or subtle reactions. I’ve also noticed that when I’m trying to match very specific branding or creative requirements for client campaigns, the customization options can be somewhat limited. On top of that, creating multiple versions of a video sometimes requires extra adjustments to get everything exactly right, which adds a small additional challenge. When I’m aiming for highly professional marketing content, these points can mean a little extra work, but they’re not major issues. Review collected by and hosted on G2.com.

LF
Larry F.
President
Small-Business (50 or fewer emp.)
"Simple, Intuitive Video, easy to use and very quick, with limited knowledge of video making needed"
5/5
What do you like best about HeyGen?

It’s very simple to use and highly intuitive. You can create a quality video in just a few minutes by adding a script and choosing an avatar, and then it’s generated and ready to go. Review collected by and hosted on G2.com.

What do you dislike about HeyGen?

The web form is much easier to use than the phone app. I find the phone app hard to use because it’s difficult to locate the features, unlike on the web app where everything is easier to find. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Verified User in Consumer Electronics
Small-Business (50 or fewer emp.)
"HeyGen’s Flexible Avatars and Integrations Deliver Strong Business Value"
4/5
What do you like best about HeyGen?

The best part of HeyGen, in my view, is the Avatars. This automation feature can help businesses deliver conversation-based solutions that support leads or customers in finding what they’re looking for. I presented this idea to Samsung B2B during an interview, using one of their avatars, Wayne, as an example.

The system offers a lot of flexibility for training your models, including tone of voice, behaviour, and the types of solutions provided. It can also improve the UX by responding to enquiries with relevant answers and guidance. The platform also seems easy to integrate with many existing CMSs or other platforms, helping ensure performance isn’t compromised (for example, website speed).

Pricing will depend on the client’s needs. In Samsung’s case, I estimated an initial cost of £20,000, including implementation, training, automation criteria, and general AI setup within their existing digital ecosystem. Overall, I see broader usability and strong proposition value in HeyGen as a way to provide real solutions to clients. I also think they need more exposure in the market, especially given how fast the AI space is growing. Review collected by and hosted on G2.com.

What do you dislike about HeyGen?

It would be great if HeyGen could work a bit more on improving the avatar quality for the video generator, as well as the voices. They still come across as quite robotic, and when I’m building videos the AI results can sometimes feel underperforming in terms of overall quality. That said, the integrations already cover a huge range to choose from, especially for top marketing tools like HubSpot. It would also be nice if they could add more video-focused integrations for social media platforms like TikTok or YouTube. Regarding onboarding, support and training It will be great if this option is always showcasing at the top header for easy finding, at least for the onboarding and training. Review collected by and hosted on G2.com.

Bryant M.
BM
Bryant M.
Small-Business (50 or fewer emp.)
"Effortless Video Creation with Stellar Support"
5/5
What do you like best about HeyGen?

I use HeyGen for generating marketing videos for my products and clients, and I really appreciate how it solves the problem of having to look for third parties. Even though I'm not a video production guru, HeyGen helps me successfully create marketing videos. I like the AI Studio a lot, especially once the video is generated, as it allows me to do further edits, which I really enjoy. The interface is user-friendly, and the documentation available with the API is good. Plus, the support response is almost instantaneous, which is something I really like. Review collected by and hosted on G2.com.

What do you dislike about HeyGen?

I think the subscription price is a bit too high. Okay. High is relative, but for most persons or for me, I feel like the prices will be tight. Review collected by and hosted on G2.com.

Verified User in Sports
AS
Verified User in Sports
Small-Business (50 or fewer emp.)
"Intuitive and Powerful for Video Creation"
5/5
What do you like best about HeyGen?

I really like that HeyGen is a very intuitive and easy-to-use application, allowing me to perform any usual task simply by navigating through the menus. I can perform any task with natural language, which is very easy, and the results obtained are very good just by giving instructions on what I want to do. Additionally, HeyGen allows me to generate and edit advertising and training videos with characters consistent in both appearance and tone of voice. Review collected by and hosted on G2.com.

What do you dislike about HeyGen?

It seemed to me that there are two distinct workspaces. One is for creating avatars and the other for creating videos with those avatars. When you are new and using the tool without having seen the tutorials, this disorients you a bit and sometimes you can't differentiate between the two spaces. Somehow you think you are creating a video when you are actually modifying the look of an Avatar. I would have liked the credits from all these months that I haven't been using it to have accumulated, at least in part, because otherwise what your mind tells you is to unsubscribe when you are not using the tool. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Comprehensive Animation Tool with Exceptional Free Tier"
4.5/5
What do you like best about HeyGen?

I love how HeyGen has an all-in-one concept where they animate, do voiceovers, create avatars, and more. These features are precisely what is most helpful for my use case. I love their animation capacity; it's far more versatile than other platforms in this field. Their free tier helped me explore the platform and decide whether I wanted to continue, and it was surprisingly better than expected. The feature that stood out the most for me was their avatar creation, offering so many options for the changes I was making, giving me a better idea of how to edit and build the avatar. Review collected by and hosted on G2.com.

What do you dislike about HeyGen?

I think the voiceover nuances can be improved. As well as they can work on including more languages for voiceover. There is a huge need for that. Review collected by and hosted on G2.com.

Yannis T.
YT
Yannis T.
Software Developer
Small-Business (50 or fewer emp.)
"Affordably Transforms Avatar Integration"
5/5
What do you like best about HeyGen?

I really appreciate the simplicity of integration with HeyGen. The amount of capabilities, the quality of the product, and the price are standout aspects for me. It's the most affordable interactive avatar currently in the market, in my opinion, and I've tested all of them to come to this conclusion. What makes HeyGen valuable is how much easier it is compared to other options, especially as it doesn't require a lot of code writing for integration. Also, integrating the knowledge base was very straightforward. Additionally, the use of video agents for offering AI-created podcasts is a great feature that I find to be a very nice and good tool. Review collected by and hosted on G2.com.

What do you dislike about HeyGen?

Absolutely nothing. Review collected by and hosted on G2.com.

Jonathan B.
JB
Jonathan B.
Principal
Small-Business (50 or fewer emp.)
"Natural, Authentic Digital Twins with an Intuitive UI"
5/5
What do you like best about HeyGen?

I found the generated digital twin to be natural, authentic. It passed all our tests to see if the avatar could garner the same if not more engagement than that of a traditionally produced executive video.

The UI was intuitive, and only a few times did I need to do a Google search for specific instructions.

In our case, we voice cloned on ElevanLabs and connected to HeyGen through an API. Easy, secure.

I should say our use case was to be able to generate company founder videos on a regular basis at a time when the founder was not readily available but 1-2 times. HeyGen gave us leverage to film once, and feed scripts for the future videos. Review collected by and hosted on G2.com.

What do you dislike about HeyGen?

To tell you the truth, I actually do not yet have a downside recorded. Review collected by and hosted on G2.com.