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HCL Unica
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HCL Unica
By HCL Technologies
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4.2 out of 5 stars
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HCL Unica Reviews & Product Details - Page 4

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HCL Unica Overview

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What is HCL Unica?

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications. Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies.

HCL Unica Details
Discussions
HCL Unica Community
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified)
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Product Description

With HCL Unica, you can design, execute, and measure campaigns across all of your channels, and generate leads and convert them into loyal customers.

Seller Details
Seller
HCL Technologies
Year Founded
1999
HQ Location
Noida, Uttar Pradesh
Twitter
@hcltech
445,017 Twitter followers
LinkedIn® Page
www.linkedin.com
244,701 employees on LinkedIn®
Ownership
NSE - National Stock Exchange of India
Total Revenue (USD mm)
$706,760
Description

HCLSoftware, a division of HCLTech, develops, markets, sells, and supports software for AI and Automation, Data, Analytics and Insights, Digital Transformation, and Enterprise Security. HCLSoftware is the cloud-native solution factory for enterprise software and powers millions of apps at more than 20,000 organizations, including more than half of the Fortune 1000 and Global 2000 companies. HCLSoftware's mission is to drive ultimate customer success through relentless product innovation.

mahitab a.
MA
Overview Provided by:
mahitab abdelsalam

Recent HCL Unica Reviews

RAGUL L.
RL
RAGUL L.Small-Business (50 or fewer emp.)
5.0 out of 5
"HCL Unica streamlines marketing, enabling efficient campaigns and effective customer engagement."
HCL Unica is praised for its robust marketing automation, personalized campaigns, and efficient customer engagement capabilities, enhancing overall...
Read more
Vikash K.
VK
Vikash K.Mid-Market (51-1000 emp.)
5.0 out of 5
"HCL Unica customer segmentation and campaign automation."
HCL Unica is a marketing tool that helps businesses plan, run, and manage campaigns across different channels. It provides features for segmenting ...
Read more
Roystin D.
RD
Roystin D.Enterprise (> 1000 emp.)
5.0 out of 5
"Helps me run marketing campaigns with ease"
I've been using Unica for a couple of weeks now. I am happy with its features like precision targeting and unlimited messaging. it's easy to use an...
Read more
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0 people requested security information

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126 HCL Unica Reviews

4.2 out of 5
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HCL Unica Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HCL UnicaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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RC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

HCL Unica user interface is quite user friendly compare to other marketing automation tool which make it easy to use & customize dashborad. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

HCL Unica's user interface is good however data overview & procesing could be better. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Its helps to reach the trageted users very efficiently which helps positive & large user turnaround. Review collected by and hosted on G2.com.

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SG
Senior Process Associate
Small-Business(50 or fewer emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

It is advanced enterprise automated marketing platform to handle routine marketing tasks without human action Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Scheduling to be not flexible enough for our needs Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Applies to HCL Unica Contact Optimization Problem The Optimize Session runs extremely slow Review collected by and hosted on G2.com.

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VIVEK P.
VP
Blogger
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

Precious Customer Targeting at Scale. Ease of Use Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

They have little bit high price. That is the only drawback. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

If they can cut your sot that will the one thing beneffiting thing.. Review collected by and hosted on G2.com.

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Verified User in Banking
UB
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

The most important thing i like about the HCL Unica is that it helps businesses run their marketing activities more efficiently. This campaign enables us to design, run and analyse direct marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

As per knowledge, users have been facing difficulties in transporting projects between development, test and production environments. Which can lead to inconsistencies and errors during the campaign management process. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

To handle routine marketing tasks without human action and capture maximum efficient leads. Review collected by and hosted on G2.com.

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HR
Growth Manager
Mid-Market(51-1000 emp.)
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Review source: G2 invite
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What do you like best about HCL Unica?

kind of people coming from different backgrounds and cultures, adaptability and versatility. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Lengthy process, too many rounds for evaluation. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Giving business a platform to be more customer centric and more adaptable. Review collected by and hosted on G2.com.

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Shakil K.
SK
Business development manager
Small-Business(50 or fewer emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

Leads Generation

Marketing Automation

More towards Admin Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

More improvement needed in UI

Lack of data visualisation Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Better in managing Product market and making post and administration Review collected by and hosted on G2.com.

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Arambhika S.
AS
Test Engineer
Information Services
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

Cloud based

Automated system

Can track the basics without much human efforts

Can be quite easy once gets a handson Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Takes time to understanding initially in the beginning Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Helps to narrow down the growth and degrowth of the product.

Very accurate Review collected by and hosted on G2.com.

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Uday D.
UD
Software Engineer
Mid-Market(51-1000 emp.)
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What do you like best about HCL Unica?

The platform is very User friendly that's all I could say. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

I don't have anything to say on this. Platform is good Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Market by product work is pretty easy here Review collected by and hosted on G2.com.

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Verified User in Apparel & Fashion
AA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

HCL has the best feature of built-in SMS and WhatsApp feature, which allows easy integrated marketing management for CRM and customer experience Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Advance targeted audience management has some limitations in creating target groups, that can be improved further Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

It's a fully integrated marketing automation tool which can be easily deployed on cloud, and allows precise marketing even with a good budget and scale. Review collected by and hosted on G2.com.

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Aaruni T.
AT
Marketing Executive
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

Reliable, data-driven marketing platform.

Big data marketing engine built for performance. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Nothing specific. It's a brilliant software. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Acquire, nurture, convert, and retain customers with automated, personalized experiences. Review collected by and hosted on G2.com.

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HCL Unica