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HCL Unica
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HCL Unica
By HCL Technologies
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4.2 out of 5 stars
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HCL Unica Reviews & Product Details - Page 3

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HCL Unica Overview

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What is HCL Unica?

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications. Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies.

HCL Unica Details
Discussions
HCL Unica Community
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified)
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Product Description

With HCL Unica, you can design, execute, and measure campaigns across all of your channels, and generate leads and convert them into loyal customers.

Seller Details
Seller
HCL Technologies
Year Founded
1999
HQ Location
Noida, Uttar Pradesh
Twitter
@hcltech
445,038 Twitter followers
LinkedIn® Page
www.linkedin.com
244,701 employees on LinkedIn®
Ownership
NSE - National Stock Exchange of India
Total Revenue (USD mm)
$706,760
Description

HCLSoftware, a division of HCLTech, develops, markets, sells, and supports software for AI and Automation, Data, Analytics and Insights, Digital Transformation, and Enterprise Security. HCLSoftware is the cloud-native solution factory for enterprise software and powers millions of apps at more than 20,000 organizations, including more than half of the Fortune 1000 and Global 2000 companies. HCLSoftware's mission is to drive ultimate customer success through relentless product innovation.

mahitab a.
MA
Overview Provided by:
mahitab abdelsalam

Recent HCL Unica Reviews

RAGUL L.
RL
RAGUL L.Small-Business (50 or fewer emp.)
5.0 out of 5
"HCL Unica streamlines marketing, enabling efficient campaigns and effective customer engagement."
HCL Unica is praised for its robust marketing automation, personalized campaigns, and efficient customer engagement capabilities, enhancing overall...
Read more
Vikash K.
VK
Vikash K.Mid-Market (51-1000 emp.)
5.0 out of 5
"HCL Unica customer segmentation and campaign automation."
HCL Unica is a marketing tool that helps businesses plan, run, and manage campaigns across different channels. It provides features for segmenting ...
Read more
Roystin D.
RD
Roystin D.Enterprise (> 1000 emp.)
5.0 out of 5
"Helps me run marketing campaigns with ease"
I've been using Unica for a couple of weeks now. I am happy with its features like precision targeting and unlimited messaging. it's easy to use an...
Read more
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126 HCL Unica Reviews

4.2 out of 5
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126 HCL Unica Reviews
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HCL Unica Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HCL UnicaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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MM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

The interface for planning and tracking marketing actions which is fully AI driven. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

At this moment there is nothing that I found which I can say I dislike about Unica. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Planning and tracking the marketing activities which was previously difficult to track. Cloud based hence it is easyly shared to all at the same time. Review collected by and hosted on G2.com.

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Paramesha H.
PH
Senior Survey Programmer
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

It will be more power full analyis to reduce the effort of data processing team. We have format the data using the unstructed data to structured. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

They need to introduce the new technogly to sort out the bugs. The method of analysis need to implement it for morely efficient for reportings Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Fast and accurate data visibilites and help us to reduce the our data processing Review collected by and hosted on G2.com.

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Ankit .
A
Data Analyst
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

It is very easy to deploy because it is cloud based tool and also provides multiple integration like WhatsApp, SMS and email marketing. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Lagging in case of loading bulk data for schedule campaign. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Unica Close the loop on the customer or prospect engagement with attribution that is built on a rich and complete interaction history including contacts made, offers presented, response actions along with campaign Review collected by and hosted on G2.com.

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Sujay G.
SG
Senior Developer
Mid-Market(51-1000 emp.)
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What do you like best about HCL Unica?

Good customers support, Ease of use,Ease of implementation, Ease of Integration. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Processing time and graphics need to be improved. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

After acquiring a Unica license, we began handling everything from data to the deployment of all of our marketing campaigns. Previously, with Unica, we had to give the flat files to the vendor in order for them to implement our marketing campaigns. Review collected by and hosted on G2.com.

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Somdeb K.
SK
Financial Analyst
Small-Business(50 or fewer emp.)
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What do you like best about HCL Unica?

It's unique, automation can suggest, what procedures to apply and what kpis to track. One of the best I have ever found. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

There's not much to dislike yet, how ever the app needs to evolve more with manuals and tutorials on social media for user friendliness. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Getting great data insights, throught easy procedures. Review collected by and hosted on G2.com.

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Rahul C.
RC
Accountant
Small-Business(50 or fewer emp.)
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What do you like best about HCL Unica?

The work culture & environment is very good. I definitely recommend my friends to work here. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Their is no point I dislike about HCL Unica Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

I am unable to decide which certification I want to do. Then HCL Inica help to recommend what I have to do for my better future Review collected by and hosted on G2.com.

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LJ
Mid-Market(51-1000 emp.)
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What do you like best about HCL Unica?

The marketing techniques of HCL Unica are innovative and intuitive, provides a lot of extraordinary and advanced features for easy customer targeting.

The automotive marketing features helps in keeping your customers and online audience engaged.

Best for growing company on online platform and enhence customer communication. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

A little bit of lagging issue is experienced which are due to accessive importing of data and bulk files for creating and scheduling campaigns. No issues other than this. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

The automated email sending feature of it was really a very helpful tool for us as we were being able to entertain and resolve and talk to our customers easily and immediately.

Made ua to do easy connection and communication, increase our connection and enhenced business relations. Review collected by and hosted on G2.com.

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Suraj K.
SK
Senior Financial Analyst
Small-Business(50 or fewer emp.)
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What do you like best about HCL Unica?

HCL Unica has made designing and marketing campaigning very easy. It allows user to monitor a targeted campaign and also very easy to integrate Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Customer support could be a little bit better Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

It was very difficult before to run and monitor any campaign but with HCL Unica targeted market campaign can be designed, run and monitor very efficiently Review collected by and hosted on G2.com.

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Arpit W.
AW
Founder
Small-Business(50 or fewer emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

This tool is fantastic! It's cloud-based, integrates well, supports various campaign channels, and efficiently tracks performance and insights. Plus, it's great for trigger marketing with customers and partners. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Unica's license is pricey compared to other marketing tools, but everything else is fine. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

It help me to tracks performance and insights and great for trigger marketing automation Review collected by and hosted on G2.com.

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Verified User in Real Estate
UR
Small-Business(50 or fewer emp.)
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(Original )Information
What do you like best about HCL Unica?

HCL Unica has robust features and a user-friendly interface that streamlines comprehensive marketing automation tasks. The users can design and execute target campaigns through the platform, and the analytics features offer valuable insights. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

The interface can be overwhelming especially for new uers and takes awhile to learn. HCL Unica's customer service can be improved and more additional user-friendly features can be added. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

HCL Unica solves marketing challenges for users with its powerful marketing automation features, resulting in more targeted outreach. The analytics feature helps make data-driven decisions to optimize marketing strategies, improving efficieny and effectiveness of campaigns and marketing. Review collected by and hosted on G2.com.

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HCL Unica