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HCL Unica Reviews & Product Details - Page 2

HCL Unica Overview

What is HCL Unica?

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications. Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies.

HCL Unica Details
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified)
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Product Description

With HCL Unica, you can design, execute, and measure campaigns across all of your channels, and generate leads and convert them into loyal customers.


Seller Details
Year Founded
1999
HQ Location
Noida, Uttar Pradesh
Twitter
@hcltech
445,038 Twitter followers
LinkedIn® Page
www.linkedin.com
244,701 employees on LinkedIn®
Ownership
NSE - National Stock Exchange of India
Total Revenue (USD mm)
$706,760
Description

HCLSoftware, a division of HCLTech, develops, markets, sells, and supports software for AI and Automation, Data, Analytics and Insights, Digital Transformation, and Enterprise Security. HCLSoftware is the cloud-native solution factory for enterprise software and powers millions of apps at more than 20,000 organizations, including more than half of the Fortune 1000 and Global 2000 companies. HCLSoftware's mission is to drive ultimate customer success through relentless product innovation.


mahitab a.
MA
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Recent HCL Unica Reviews

RAGUL L.
RL
RAGUL L.Small-Business (50 or fewer emp.)
5.0 out of 5
"HCL Unica streamlines marketing, enabling efficient campaigns and effective customer engagement."
HCL Unica is praised for its robust marketing automation, personalized campaigns, and efficient customer engagement capabilities, enhancing overall...
Vikash  K.
VK
Vikash K.Mid-Market (51-1000 emp.)
5.0 out of 5
"HCL Unica customer segmentation and campaign automation."
HCL Unica is a marketing tool that helps businesses plan, run, and manage campaigns across different channels. It provides features for segmenting ...
Roystin D.
RD
Roystin D.Enterprise (> 1000 emp.)
5.0 out of 5
"Helps me run marketing campaigns with ease"
I've been using Unica for a couple of weeks now. I am happy with its features like precision targeting and unlimited messaging. it's easy to use an...
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HCL Unica Media

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Video Reviews

126 HCL Unica Reviews

4.2 out of 5
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126 HCL Unica Reviews
4.2 out of 5
126 HCL Unica Reviews
4.2 out of 5

HCL Unica Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HCL UnicaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Omji P.
OP
Software Engineer
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

It has great ease of use.

Customers that are using it seem to have ease of implementation

Customer support is also good

Frequency of usage is responding in large numbers

The number of Features is more than any other software

The ease of Integration is quite impressive Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Nothing to say much as of now as all the things seem to be good and nothing needs to be update or change as of now Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Businesses run more efficiently and provide users with good data processing, and analytics capabilities. All these things are being greatly handled along with the campaign management single platform.

The marketing team can visualize customer journeys, personalize outbound and inbound campaigns, and gain better insights. Review collected by and hosted on G2.com.

Sonia N.
SN
Marketing Executive
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

This platform " Enhanced customer journey orchestration " And also data- driven decision making. I am a marketer and i have used this so many time unica leverage AI and analytics to provide deep insight into customer behavior and preference. Also this is increased customer engagement and loyalty. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Actually not really anything. However I have not too much experience in marketing automation tools but when I started with HCL i did not tried and other after that Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

It was great to me and my team. I am really happy to using this. Major are this is too much data driven and also enhanced customer experience. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
IM
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about HCL Unica?

Tool is very good for a Email specialist,it has so many features and cost effective .and very easy to use always works smoothly. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Sometimes it is too slow and but needs very strong internet with hotspot it never used to work properly 😞 Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

It will save time ,or if it will start working with hotspot for many people work will not be disturb when they face power outage Review collected by and hosted on G2.com.

Mahesh K.
MK
Power Apps Developer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

HCL Unica Help to Campaign Management and Unica provides comprehensive analytics and reporting tools. it have that capability to connect various of Data Source. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

it is very complexsive when you do condiguration and is it is also costly.

when you Integrates the data source to HCL Unica it can be challeging. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

When I used HCL Unica it is help me to improve marketing campaigning and it is also increased Operational effiency Review collected by and hosted on G2.com.

Vaibhav S.
VS
Business Development Executive
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

HCL Unica's drag-and-drop feature was a game-changer for me. I could build targeted campaigns in a flash, even without being a tech whiz. It felt like the platform was speaking my language, not the other way around!" Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Price isn't exactly a steal, let's be honest. It's definitely an investment, so make sure it fits your budget. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

HCL Unica empowers marketers like me to be more efficient and effective by providing a user-friendly and intuitive tool for building targeted campaigns. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

It is a best platform for executing cross channel, multi channel marketing campaigns that too automated

It has feature for queries, filters and advanced templates for marketing promotions

Its a productive crm platform for managing customer relationships and revenue

It has features like creating reports, managing data, segmenting data through queries and filters.

Advances platform that allow to execute all marketing campaigns in a very productive manner Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

It's expensive

Its not easy to use

It requires skills and technical knowledge to work on this platform

Server errors are sometimes difficult to manage Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

It is solving the problem of managing, generating, planning and execution of all types of marketing campaigns and its analysis with the help of reports in one single platform. Review collected by and hosted on G2.com.

RAGUL L.
RL
Customer Service Advisor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about HCL Unica?

HCL Unica is praised for its robust marketing automation, personalized campaigns, and efficient customer engagement capabilities, enhancing overall marketing effectiveness. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

All is good to work with HCL UNICA, and i love working with it and some face challenges with the initial learning curve and complex setup process of HCL Unica, but experiences may vary. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

HCL Unica solves challenges related to marketing automation, campaign management, and customer engagement, benefiting users by streamlining processes and enhancing the effectiveness of marketing strategies. Review collected by and hosted on G2.com.

Abhishek S.
AS
Business Development Associate
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

It helps me to Digitalise the product and services in all over the world , its best for my ROI as well , and its AI driven personalisation helps me to predict real time engagement as well Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Lack of strong outbox integration & orchestration Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

HCL Unica reduce timing to market the products also improve the business environment Review collected by and hosted on G2.com.

Varun U.
VU
Associate Software Developer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

The best thing I like about HCL Unica is its powerful capability to handle multiple campaign channels and helps tracks campaign performance and insights. Also it provides good customer support and let us create campaign easily. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

There is nothing to dislike in this tool. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

HCL Unica is helping me creating campaign easily and helps to handle complex multi - channel campaigns. Also helps in improving performance and increase productivity. Review collected by and hosted on G2.com.

Vikrant Y.
VY
Marketing Manager
E-Learning
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HCL Unica?

HCL Unica is a powerful software which integrates SM, IVR, whasapp and other marketing channels in one and help you setup communication/campaign based on user triggers. This is really great to help give a personalised experience. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

The cost is definitley something to consider. Integrations at some time may feel tedious to setup Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

To set up marketing based on action trigger. This helps us setup up great campaigns Review collected by and hosted on G2.com.