# Gupshup Reviews **Vendor:** Gupshup **Category:** [Bot Platforms](https://www.g2.com/categories/bot-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 65 ## About Gupshup Gupshup.io is the leading Conversation Cloud for marketing, commerce, and support automation. Gupshup’s automation solutions enable 45,000+ brands across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States to deliver better customer experience, and increased revenue while saving costs. Citibank, Akzo Nobel, Khan Academy, Unilever, MPL, Netflix, Flipkart, and Ola are a few of its leading clients. With a single messaging API for 30+ channels across voice, text, and chat, the Gupshup Conversation Cloud powers over 10 billion messages per month. ## Gupshup Pros & Cons **What users like:** - Users find Gupshup's platform **easy and convenient** to use, especially valuing its responsive customer support. (26 reviews) - Users value the **quick and efficient customer support** from Gupshup, ensuring seamless communication and assistance. (23 reviews) - Users praise Gupshup for its **robust and versatile messaging platform** , excelling in integration and real-time communication. (14 reviews) - Users appreciate the **easy integrations** of Gupshup, enabling quick adoption of new communication channels effortlessly. (11 reviews) - Users praise Gupshup for its **ease of use and multi-channel capabilities** , enabling effective customer communication and campaign success. (11 reviews) - Integrations (10 reviews) - Users commend Gupshup's **fantastic staff support** , noting quick responses and proactive assistance from the team. (10 reviews) - API Integration (9 reviews) - Communication (8 reviews) - 24/7 Support (6 reviews) **What users dislike:** - Users express concerns about the **poor UI/UX and ease of dashboard usage** , hindering their overall experience. (5 reviews) - Users note that **customer support response times** can be slow, leading to a less efficient troubleshooting experience. (4 reviews) - Users experience **slow performance** with Gupshup, facing lag and longer load times that hinder productivity. (4 reviews) - Users often experience **delayed response** from the support team, which can hinder timely resolution of issues. (3 reviews) - Users find the **inadequate reporting** features complicated and urge for more intuitive and streamlined solutions. (3 reviews) - Users find Gupshup has a **steep learning curve** , making it challenging for beginners to navigate effectively. (3 reviews) - Not User-Friendly (3 reviews) - Users find the **poor interface design** of Gupshup challenging, expressing a desire for better usability. (3 reviews) - Poor Reporting (3 reviews) - Users experience **slow loading times** with Gupshup, causing delays in viewing newly created templates. (3 reviews) ## Gupshup Reviews ### 1. Stable WhatsApp API + HubSpot Integration for Scalable Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Dhiraj R. | Assistant Head - Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Gupshup?** The WhatsApp API integration is quite stable and works well with HubSpot for sending marketing communication at scale. Once the setup is done, it becomes easy to automate campaigns, trigger messages, and manage templates. Delivery rates are reliable, and it handles large volumes without much issue. **What do you dislike about Gupshup?** The platform can feel a bit technical and not very intuitive, especially for marketing teams who are used to simpler UI tools. Dependency on API setup for most actions makes it less flexible. Pricing transparency can also be a concern, especially with markups on WhatsApp charges. **What problems is Gupshup solving and how is that benefiting you?** It enables us to run WhatsApp marketing campaigns directly from HubSpot, which helps in reaching leads instantly on a channel they actively use. This improves engagement rates compared to email and helps in faster follow-ups, nurturing, and conversion. It also allows us to scale communication across geographies without needing multiple tools. ### 2. Best Platform for WhatsApp Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** VIVEK S. | Deputy Manager Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Gupshup?** very good software for marketing communications and console is very good in terms of UI **What do you dislike about Gupshup?** It take a lot of time in support and not upgrading backend **What problems is Gupshup solving and how is that benefiting you?** for WA marketing we use, it helped me not banning from meta ### 3. Best domestic WA service provider **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Gupshup?** I have used 2-3 wa service providers, including gupshup. but the gupshup UI felt different.. as a indian user its very easy and convenient to use domestic service providers and gupshup is one of the great option of it. their customer support is always on time. if any things breaks directly from meta's end then gupshup team proactively looking with them and helping us on real time. **What do you dislike about Gupshup?** I mostly use this platform for whatsapp template approval, sometime when I create the new template and refresh the page then the new created templates take a time to reflect on list section. **What problems is Gupshup solving and how is that benefiting you?** Gupshup is really easy to use, their real time support help us to solve problems and integration new APIs on real time. also their pricing is also convenient. so if I look at overall level gupshup is one of the great vendor which help us for our journey of growth. ### 4. Complete Functionality and Intuitive Integration for Bot Management **Rating:** 4.0/5.0 stars **Reviewed by:** Giuseppe P. | IT DevOps, Leisure, Travel & Tourism, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Gupshup?** Gupshup offers an excellent variety of features for creating and managing bots, with strong integration on WhatsApp and other channels. The interface is intuitive and the learning curve is relatively quick. The documentation is clear and customer support responds in reasonable time. **What do you dislike about Gupshup?** Some advanced features still require a bit of technical work to be configured optimally. Additionally, the administration interface could be made more modern and faster, especially when managing complex projects. **What problems is Gupshup solving and how is that benefiting you?** The platform has simplified the management of multichannel communications, reducing response times to customers and improving the effectiveness of marketing campaigns. ### 5. Dependable, feature-rich, and intuitive platform for scalable WhatsApp campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Vipin G. | Senior associate - Growth and Retention marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Gupshup?** Gupshup has revolutionized the way we communicate via WhatsApp. It is easy to use and has many features that make it suitable for both transactional and promotional messaging. The smooth API integration has made it simple to sync data with our internal systems, saving us a great deal of manual labor. Gupshup's ability to manage high volume messaging is one feature that truly sticks out; even during flash sales or other traffic spikes, it operates flawlessly. Additionally, it is not restricted to WhatsApp; it functions seamlessly with chatbots, RCS, and SMS, making it a strong all-in-one platform for connecting with clients wherever they may be. The group is also a pleasure to collaborate with; they consistently share fresh concepts, industry best practices, and strategies for campaign optimization. **What do you dislike about Gupshup?** Gupshup has the drawback of being difficult for beginners to use. It may take some time to become accustomed to all the settings because of its somewhat steep learning curve despite its feature-rich interface. To help new users get the most out of the platform, the documentation could also be more thorough. **What problems is Gupshup solving and how is that benefiting you?** Gupshup is a robust messaging app that helps companies maintain relationships with their clients. It solves the widespread issue of disjointed communication and slow responses by combining chatbot and messaging app tools. Gupshup has the following advantages: All-in-one messaging: Gupshup makes it simple to handle all client communications by integrating social media, WhatsApp, and SMS into one area. Intelligent automation: It lets you create chatbots that can answer frequently asked questions in a flash, freeing up your team to work on more difficult projects. Designed to expand: Regardless of the size of your company, Gupshup can grow with you to ensure that your customer service stays seamless regardless of the volume of interactions you have. To put it briefly, Gupshup facilitates smooth customer communication. ### 6. Reliable Multi-Channel Messaging Platform for Scalable Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Himanshu S. | Assistant Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Gupshup?** Gupshup offers a robust and user-friendly platform that helps streamline customer communication across channels like WhatsApp, SMS, and RCS. Its tools for building automated and personalized messaging flows are intuitive and effective. The platform makes integrating/implementations of new channels and features easy, allowing us to quickly adopt the latest communication options. The platform is reliable, scalable, and well-suited for running large-volume campaigns without performance issues. Additionally, Naveen Verma from Gupshup regularly introduces us with relevant marketing innovations that help us optimize engagement. **What do you dislike about Gupshup?** Gupshup is a great platform with many strengths, and there’s always room to grow. One area that could be enhanced is the support experience—making it more responsive and proactive would add even more value. Also, exploring deeper integration of AI could unlock new possibilities for smarter automation and improved insights, helping users get even more from the platform. **What problems is Gupshup solving and how is that benefiting you?** Gupshup consolidates multiple communication channels like SMS, WhatsApp, and RCS into a single platform, eliminating the need to manage separate tools for CRM and messaging. This all-in-one approach simplifies our workflow and ensures consistent customer engagement. For anyone looking for a reliable and comprehensive messaging solution, Gupshup delivers great value and is highly recommended. ### 7. Feature-Rich Platform, But UI/UX Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Santhosh Kumar Reddy T. | Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Gupshup?** Gupshup has wide variety of features covering different use cases which will help in address 1 CBP, different templates, Chatbots, SMS, RCS, Email etc **What do you dislike about Gupshup?** UI/UX could be a lot better and ease of dashboard usage **What problems is Gupshup solving and how is that benefiting you?** WhatsApp is the key channel, it helped us a lot in able to promote and market our content better the chatbot flow helped us a lot in understanding what is needed for customers and it was seamless to build bot flows and running campaigns. ### 8. Best communication platform for businesses. **Rating:** 5.0/5.0 stars **Reviewed by:** Amit S. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Gupshup?** It has all type of communication service including SMS , Whatsapp etc. Able to send all type of sms like Transactional or promotional. **What do you dislike about Gupshup?** Nothing to dislike about the Gupshup platform. **What problems is Gupshup solving and how is that benefiting you?** In our organisation we are using gupshup to send all whatsapp communication, we have build whatsapp bot and whatsapp based journey through it. ### 9. Effortless Integration, Robust Features, and Easy-to-Scale Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Gupshup?** Gupshup makes WhatsApp automation easy with seamless CRM integration, powerful features, and a user-friendly platform. Special thanks to our CSM Naveen for his constant support and proactive approach. **What do you dislike about Gupshup?** While Gupshup is a solid platform overall, the dashboard sometimes experiences delays, and the reporting format could be more customizable and user-friendly. **What problems is Gupshup solving and how is that benefiting you?** Gupshup helps us centralize and automate customer communication across WhatsApp, SMS, and RCS, reducing manual efforts and improving response time. With AI chatbot support, we handle queries 24/7, boost lead conversion, and deliver personalized experiences at scale. The seamless CRM integration and proactive support from the team. ### 10. Powering Seamless Messaging for Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Khuteja Tul K. | Senior Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Gupshup?** Gupshup has multiple platforms like SMS and WhatsApp, RCS, Bot services and has good support and secrecy systems. It's user friendly and helps communicating with customers efficiently. Also they come up different use cases to help us grow our ROI's and use updated marketing practices available in the market. Also, they can handle the volume of communications to run smoothly during any flash sales or deals. **What do you dislike about Gupshup?** NA, the team is co-operative and helps tackle all problems but there are some times when the support responds late. **What problems is Gupshup solving and how is that benefiting you?** Gupshup has multiple platforms like SMS and WhatsApp, RCS, Bot services and has good support and secrecy systems. The support team and the overall team is good. Through gupshup we have explored multiple new trends and ways to get better ROI's, be it different types of whatsapp templates, new rcs channel etc. ### 11. good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ashman p. | Technical Support & Communication Lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Gupshup?** What I like best about Gupshup is its robust and versatile messaging platform that supports seamless integration across multiple channels like WhatsApp, SMS, and more. The reliability, scalability, and real-time communication capabilities make it an excellent choice for customer engagement. Additionally, their developer-friendly APIs and timely support further enhance the overall experience. **What do you dislike about Gupshup?** Not as of now. However the response time from support team can be better **What problems is Gupshup solving and how is that benefiting you?** Sending WhatsApp messages has become much easier, and it is saving us a lot of time, as it was previously a manual process. ### 12. Review for Gupshup offerings and services **Rating:** 4.0/5.0 stars **Reviewed by:** Sunny J. | Deputy General Manager- Customer Lifecycle Management, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Gupshup?** They keep pace with the innovation and give priority to new and innovative ways of outreach. **What do you dislike about Gupshup?** Their pricing model. They are bit expensive than others. **What problems is Gupshup solving and how is that benefiting you?** Solving problem of outreach. It provides the seamless services which makes job easier and impactful. ### 13. Seamless Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Aastha M. | Deputy Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Gupshup?** I've been using Gupshup to manage my customer communication. The platform is user-friendly, with intuitive tools for building automated workflows and personalized messaging. Its integration with multiple channels like WhatsApp, SMS, and web push ensures that we can connect with our audience wherever they are, making our CRM campaigns highly effective. What I love most is the reliability—messages are delivered on time, and the API performance is solid. Plus, their support team is prompt and helpful whenever we have questions. **What do you dislike about Gupshup?** I think tool should be more inclined towards integration with the CRM tool like Clevertap, Moengage. **What problems is Gupshup solving and how is that benefiting you?** All in one place like SMS, WA, Email. I don't have to rush to multiple places for my CRM needs. For a robust messaging solution, Gupshup is worth it. Highly recommended! ### 14. BEST WHATSAPP SERVICE **Rating:** 5.0/5.0 stars **Reviewed by:** ARVIND S. | It Manager, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Gupshup?** This software is user-friendly and easy to navigate, making it accessible and understandable for everyone. **What do you dislike about Gupshup?** Since our service manager resigned, there hasn't been a specific person assigned to help us resolve issues. **What problems is Gupshup solving and how is that benefiting you?** Send multiple WhatsApp messages with just a single click. ### 15. Great WhatsApp platform with strong features. Project timelines could be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Gupshup?** WhatsApp platform provided by gupshup is impressive in terms of functionality & features. It comes with a wide range of features and supports seamless API integration, which makes it easy to connect with our internal systems. The user interface is intuitive, and the platform is well-suited for both marketing campaigns and customer service workflows. **What do you dislike about Gupshup?** One area that needs attention is execution speed. While the platform is capable, certain actions or processes take longer than expected. This can slow things down, especially when working under tight timelines or managing multiple projects **What problems is Gupshup solving and how is that benefiting you?** We were heavily reliant on SMS campaigns, which led to low conversion rates and limited user engagement. It was a challenge to create personalized, interactive communication that truly resonated with our audience. With Gupshup’s feature-rich WhatsApp platform, we’ve seen a significant boost in conversion rates and overall engagement. The ability to run more targeted, interactive campaigns through WhatsApp has allowed us to connect with customers more effectively and drive better results. ### 16. Best After Sales Services **Rating:** 5.0/5.0 stars **Reviewed by:** Shivani J. | Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Gupshup?** Product in itself is very good, but the after sales services are best. Naveen has helped us at every step in using the product from exploring new features to helping us fix our bugs **What do you dislike about Gupshup?** 30% of my whatsapp messages are failing but I think that is a problem at meta level, it would be help if we can understand how we can target these users **What problems is Gupshup solving and how is that benefiting you?** Retargetting ### 17. BSP FOR EVERY API PROVIDER **Rating:** 5.0/5.0 stars **Reviewed by:** Amoolya K. | Team Lead Customer Support, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2024 **What do you like best about Gupshup?** 1) Gupshup has been very easy and effective BSP provider 2) They have easy implementation and Documentation 3) They have cloud APIs which helps for any API providers to implement them for faster service to be provided to the end customer 4) Gupshup has a very effective and good support team for any assistance required 5) Gupshup Documentation has helped for easy integration with our backend as a BSP **What do you dislike about Gupshup?** 1) They dont have genric dashboard for all the team members **What problems is Gupshup solving and how is that benefiting you?** 1) Gupshup has solved many cloud APIs problem with was not been solved by other BSPs 2) Gupshup has been very helful and quick with any issues raised 3) The API documentation is very easy for intergration and implementation ### 18. Best tool for all the communciaitons **Rating:** 4.5/5.0 stars **Reviewed by:** Anuj G. | Automation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2024 **What do you like best about Gupshup?** They have very good CSM and support team is very fast **What do you dislike about Gupshup?** Integration is bit difficult and some interfacee is very confusing **What problems is Gupshup solving and how is that benefiting you?** All the communicatino realted problems gets solved very easy ### 19. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Chirag D. | Regional lead - Automobile Aftersales, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2024 **What do you like best about Gupshup?** Flexibility and teams ownership. Keep it up **What do you dislike about Gupshup?** More insights might help. Let's resolve together **What problems is Gupshup solving and how is that benefiting you?** Connecting with customer with right CTA ### 20. smooth and work friendly **Rating:** 3.0/5.0 stars **Reviewed by:** mani V. | ops team, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Gupshup?** easy to use time-saving , feedback support **What do you dislike about Gupshup?** slowness and sometimes facing refresh issues **What problems is Gupshup solving and how is that benefiting you?** Gupshup addresses the need for streamlined and efficient conversational experiences across multiple channels, which benefits me by providing a robust platform for engaging with users and delivering relevant information and assistance effectively. ### 21. Exceptional WhatsApp Marketing Software and Outstanding Customer Success Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Shreyas P. | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Gupshup?** I've been utilizing GupShup's WhatsApp and SMS marketing tools for a while. Our Customer Success Manager, Stuti Dubey, has gone above and beyond to make our experience rewarding. GupShup has proven to be an excellent asset to our marketing efforts. The Ultimate Marketing Solution: GupShup Gupshup offers us a potent set of tools for SMS and WhatsApp marketing that have made it feasible for us to interact with our audience in ways we never imagined. The platform's ease of use, dependability, and flexibility make it simple to develop compelling campaigns that produce noteworthy outcomes. Stuti Dubey, our committed Customer Success Manager, has provided us with constant support and direction throughout our time with GupShup, which is one of its notable qualities. To make sure that our campaigns are not only successful but also customized to meet our unique demands, Stuti has consistently gone above and beyond. Her knowledge and dedication to our achievement have been crucial in helping us accomplish our marketing objectives. I will conclude by emphasizing GupShup as your top choice for WhatsApp and SMS marketing. The software has unrivaled capabilities, and Stuti Dubey's commitment to making sure you succeed is simply admirable. Not only have GupShup and Stuti Dubey met our expectations, but they have continually surpassed them. I appreciate your excellent service. **What do you dislike about Gupshup?** - Reporting email should be more intuitive, dashboard-based - Mobile app for quick review. **What problems is Gupshup solving and how is that benefiting you?** All of Above. ### 22. Gupshup Review **Rating:** 5.0/5.0 stars **Reviewed by:** Shashikant S. | CRM Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Gupshup?** Simple Interface and not too complicated **What do you dislike about Gupshup?** Sometimes it takes a while to load the page **What problems is Gupshup solving and how is that benefiting you?** Its basically bridging the gap between our company and our consumers. The ease at which are able to get the template approved and send it to our users it's really helping us there. ### 23. Great WhatsApp crm **Rating:** 4.5/5.0 stars **Reviewed by:** Devesh V. | Head of Operations & Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2024 **What do you like best about Gupshup?** Easy to integrate with your product and setup **What do you dislike about Gupshup?** Nothing much, onboarding can be bit smoother **What problems is Gupshup solving and how is that benefiting you?** Multi agents WhatsApp communication Automated responses ### 24. Gupshup: An amazing product with a great support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Gupshup?** We have been using Gupshup for quite some time now and our primary use case has been for SMS, RCS, & WhatsApp channel. There are a lot of players offering these services, but none come close to the quality, support, and the advanced capabilities gupshup has. The chatbot builder has been very instrumental in realizing the roi of WhatsApp & RCS channels. Our PoC is very responsive, and will cater to our queries/request with the utmost priority and makes sure that it get's closed asap. **What do you dislike about Gupshup?** There are no major drawbacks as such in my experience. **What problems is Gupshup solving and how is that benefiting you?** Currently, we are able to maximise our roi on whatsapp with the help of chatbots. Planning to scale this further for more use cases. ### 25. Very good proactive support **Rating:** 4.5/5.0 stars **Reviewed by:** Chirag K. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Gupshup?** Support from the team is fantastic. Every time you need to run a large scale engagement or we need some innovative solution on Whatsapp they are always helpful. We have very heavy Whatsapp outbound messages volume. The API to send message has sclaed really well. The Way we receive the callbacks are also very reliable. The CSMs have been very proactive in making sure that all the latest features of WABA are accessed by us and slo used in a proper manner. **What do you dislike about Gupshup?** Management of multiple business accounts **What problems is Gupshup solving and how is that benefiting you?** We are running Whatsapp campaigns and bots at very high scale and we have not faced any outage or drop in messages. ### 26. AI and NLP Based Chatbot of Gupshup is one of the best in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Mohammed T. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Gupshup?** The team is focused on technology and keeps updating the latest tech in their stack. The Chatbot based on LLM / AI and NLP is one of the best in the market. Also, the console for the Bot journey is pretty good at creating decision tree-based structured flows. The Account manager Dhruv has been supportive and informative about the integration procedures. **What do you dislike about Gupshup?** Some of the developers/ engineering managers seem to be facing difficult with customizing the solutions as per the clients requirements. **What problems is Gupshup solving and how is that benefiting you?** Marketing messages, WABA integration, NLP and AI based chatbots help gain customer acquisition and also provide quick support to them ### 27. A decent Whatsapp marketing and automation tool **Rating:** 3.5/5.0 stars **Reviewed by:** Sahil A. | Inside Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2024 **What do you like best about Gupshup?** Gupshup is easy to configure and integrate with CRM and ERP platforms. I like how we can send out personalised bulk broadcasts to everyone in a single click. **What do you dislike about Gupshup?** Gupshup does not a mobile interface and the enterprise plans are not economic **What problems is Gupshup solving and how is that benefiting you?** We use gupshup majorly for marketing and sending out bulk broadcasts . We also use bots for automating meeting reminders on WhatsApp ### 28. use as a whatsapp and sms service provider **Rating:** 5.0/5.0 stars **Reviewed by:** Sumit C. | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Gupshup?** Their Easy to use and user friendly dashboard is what I like most about the gupshup,and the support team is also great. **What do you dislike about Gupshup?** the new Ui change it has brought is not that good **What problems is Gupshup solving and how is that benefiting you?** It helps us to send whatsapp and sms , using our retention tool webengage. ### 29. Unmatched flexibility cloud telephony solution **Rating:** 4.5/5.0 stars **Reviewed by:** Anirudh G. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Gupshup?** I was able to modify process flow quite easily to accommodate as per my business need. **What do you dislike about Gupshup?** Reports and dashboard need improvements. **What problems is Gupshup solving and how is that benefiting you?** I used gupshup as a could telephony solution for automated sales and service calls. We had huge benifit by saving almost 80% man hours of effort at out contact center. CSAT and call wait time reduced substantially as well ### 30. My experience with Gupshup has been a good one. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Gupshup?** the best i likeed about gupshup is the dashboard **What do you dislike about Gupshup?** for me calling feature is least helpful. **What problems is Gupshup solving and how is that benefiting you?** gupshup is solving the problem of sendung SMS for me ### 31. Good Exeperience **Rating:** 3.5/5.0 stars **Reviewed by:** Bharath S. | Marketing Automation Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Gupshup?** Overall good experience with the tool. I'm happy! **What do you dislike about Gupshup?** there's nothing I need to say as of now. **What problems is Gupshup solving and how is that benefiting you?** We used it for marketing communications. ### 32. Seamless integration for cloud telephony **Rating:** 4.0/5.0 stars **Reviewed by:** Anirudh G. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2024 **What do you like best about Gupshup?** Case management workload configurations & ease to setup ivr **What do you dislike about Gupshup?** Support can be better. They should work on AI capabilities **What problems is Gupshup solving and how is that benefiting you?** Automated case management and complaint management and sales calls ### 33. Quality Service and best customer success team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Gupshup?** The quality of service is good and customer support is excellent. We use SMS marketing and Whatsapp Marketing communication and Gupshup has also stood by the service that it provides. The customer support team and our Customer Success Manager - Sai Krishna Ramagiri has been always on top of all the latest updates and our company was exposed to latest trends in the market **What do you dislike about Gupshup?** Nothing for now. But they can do better in analytics **What problems is Gupshup solving and how is that benefiting you?** Gupshup is solving the Whatsapp marketing communication service and SMS marketing services. it is benefitting by ensuring appropriate delivery of communication. We have also started their chat bot builder journey and RCS feature which are quite user friendly and intuitive to use. ### 34. Great tool for Whatsapp promotions **Rating:** 4.5/5.0 stars **Reviewed by:** Bhanu T. | Enterprise (> 1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about Gupshup?** Platform is comfortable in terms of technical aspects. Easy to create a Whatsapp template without any complicated things. Also the approval of the content gets in less than a minute time. **What do you dislike about Gupshup?** Reports are quite complicated. At times we didn't get a proper click report for the selected date. Have raised a request to the team later it got resolved. So the improvement can be in report section. **What problems is Gupshup solving and how is that benefiting you?** Gupshup always solves our Opt-In & Opt-Out of user contacts and report issues in a limited period fo time. I can say it is one of fast resolving service provider. Thanks for that ### 35. Gupshup is mentor for me which helped me a lot to understand about the sms functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Amit S. | Product Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2023 **What do you like best about Gupshup?** We are using sms service through gupshup, easy to oprate, many time the sms related guidelines changed and Gupshup team helped us to work according to that. Good service. **What do you dislike about Gupshup?** there is nothing which i dislike , i have a feedback for their dashboard thing, there should be an option to edit or update the template. rest things are fine for me. **What problems is Gupshup solving and how is that benefiting you?** We are using sms service from gupshup and this help a lot in our service communication. we also used it for promotional sms campaigns for self and our clients. ### 36. Best & Reliable WhatsApp API Integration Tool In The Market **Rating:** 5.0/5.0 stars **Reviewed by:** Saurav S. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Gupshup?** The API integration of WhatsApp was easy & flawless. The customer support team is one of the best, as they help you at the points where you get stuck. The platform costing and the WhatsApp sms costing are very efficient and will surely help new startups like us. Highly recommended. **What do you dislike about Gupshup?** There has been no issue to complain till now. My only suggestion is once the WhatsApp template is not approved, we need some detailed communication as to why it has been rejected. **What problems is Gupshup solving and how is that benefiting you?** WhatsApp communication is lately what customers prefer over SMS communication. We use both, but since we have integrated WhatsApp, the conversion rate, as well as the user retention rate, has gone up by almost 20%. And this is a game changer, at least for us. ### 37. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam B. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Gupshup?** Great service provided people like Dhruv Jain. Always available and on point resolutions mostly provided. **What do you dislike about Gupshup?** Need a mechanism to reduce dlt dependencies **What problems is Gupshup solving and how is that benefiting you?** Gupshup is our channel provider ### 38. The Gupshup team portals are very user friendly which provide real time solutions. **Rating:** 5.0/5.0 stars **Reviewed by:** Antara N. | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Gupshup?** The Gupshup team portals are very user-friendly which provide real-time solutions. The gupshup team proactively works on all the requests raised. The SPOCs from Gupshup are helpful, receptive, and solution-oriented. Very happy with overall services. **What do you dislike about Gupshup?** The transaction ID format is non-compatible with excel format. Gupshup should look into changing the format. **What problems is Gupshup solving and how is that benefiting you?** Gupshup helps in renewal collections by triggering communication. Automated messages to cutomers ensure right communication on right time through bot services ### 39. Amazing Product & Excellent Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Mukund K. | Chief of Staff, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Gupshup?** There's never any time when I've heard a no from my sales PoC. Whatever customizations are required, the PoC ensures that the same is getting done. Over and above this, I admire the team's willingness to consistently deliver above and beyond what is asked and take up even last-minute requirements. **What do you dislike about Gupshup?** Timely completion of the work is the only place where I felt things could have been better. For the project at least, where we collaborated, deadlines were pushed a lot, which sort of affected our go-live plans twice. Hope the same gets better in the coming time. **What problems is Gupshup solving and how is that benefiting you?** Providing an excellent platform for a pitch-perfect Customer Support System and building the next-level conversational commerce medium is the crucial problem that Gupshup is solving for us. We already had some systems in place, but the kind of capabilities which Gupshup is building for us will make the overall design even better. ### 40. Great Low cost SMS Providers with great success rates. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Gupshup?** Their solutions are cost-saving in terms of pricing and can handle delivering high loads of text messages. Messages delivered can be customized highly in terms of content by managing templates. Their APIs are available on web pages which is handy for developers to do initial testing. **What do you dislike about Gupshup?** The SMS API parameters include JSON strings which can be tricky to work with for new programmers. It can be simplified to an extent considerably by just following the de-facto standard POST API standards data input. **What problems is Gupshup solving and how is that benefiting you?** Gupshup provides low-cost solutions in SMS Marketing and Communications, providing SDKs for sending SMS to their client's customers. Clients need to worry about the implementation and content, and the rest of the tricky parts, like scaling and deliverability factors, are taken care of by them. ### 41. Best Platform for whatsapp Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Rupal G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Gupshup?** Easy creation of templates and quick approval for the templetes, accurate tracking, **What do you dislike about Gupshup?** Sometimes its show error while working with other integrated software **What problems is Gupshup solving and how is that benefiting you?** We are reaching the right audience on the favourite platform whatsapp, in all possible format image, video or only text. ### 42. Great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Gupshup?** Quick and efficient service in all aspects. Flawless execution of all requirements. Easy to reach out to our account manager Dhruv Jain, and immediate support received. **What do you dislike about Gupshup?** There are no complaints or issues as of now. **What problems is Gupshup solving and how is that benefiting you?** Sending SMS and WhatsApp messages to our customer base ### 43. GUPSHUP review **Rating:** 4.5/5.0 stars **Reviewed by:** Akshay G. | Growth Analayst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Gupshup?** Have used GUPSHUP for Whatsapp campaigns. Was easy to use **What do you dislike about Gupshup?** Can make user journey more conmortable. Bit confusing **What problems is Gupshup solving and how is that benefiting you?** Whatsapp marketing was made more easy and smooth ### 44. The one stop for the best SMS & Whatsapp services **Rating:** 5.0/5.0 stars **Reviewed by:** Kiran T. | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Gupshup?** The support from the dedicated account manager is took good whenever there is a issue. **What do you dislike about Gupshup?** The product need to be improve a bit with better changes **What problems is Gupshup solving and how is that benefiting you?** Bot option is pretty good & helping the sms services on marketing. ### 45. SMS Gateway Platform of Gushup Tech. **Rating:** 5.0/5.0 stars **Reviewed by:** Prabhat R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Gupshup?** Support service and Prompt Response and quality solution.I am very much impressed with performance of the organisation. **What do you dislike about Gupshup?** There is no dislike about Gupshup.Thanks. **What problems is Gupshup solving and how is that benefiting you?** SMS Service ### 46. Very good product. Team support is very good. Easily integrated with many products like Zoho CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Vishal S. | Senior Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2023 **What do you like best about Gupshup?** Easy Integration with CRM through API and Best support from the team. **What do you dislike about Gupshup?** Up till nothing, I found a reason to dislike **What problems is Gupshup solving and how is that benefiting you?** In crm , it is used for communication with customer through whatsapp ### 47. Excellent tool to providing customer satisfaction via chat on whatsapp. **Rating:** 5.0/5.0 stars **Reviewed by:** Sumit P. | Back Office Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Gupshup?** At one time, we can provide the resolution to multiple customers. It is a very easy tool to provide customer satisfaction. Also, we can fetch our reports in the tools. **What do you dislike about Gupshup?** Customer receive a poke automatically when she/he not replied in 2 minutes. **What problems is Gupshup solving and how is that benefiting you?** We use Gupshup's sms service, which is helpful for service communication. I also used it for our customers in HCL Healthcare. ### 48. Timely delivery of SMS, Good support from team **Rating:** 4.5/5.0 stars **Reviewed by:** D-Nesh S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Gupshup?** Support from the team is good and a timely response received **What do you dislike about Gupshup?** Sometimes in a month 1 or 2 requests fails **What problems is Gupshup solving and how is that benefiting you?** SMS for user logging and verification of the user using OTP ### 49. Good Tool for CRM **Rating:** 3.5/5.0 stars **Reviewed by:** Karan S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Gupshup?** Easy to use and implement on a large scale **What do you dislike about Gupshup?** Customer support: Can be improved. Something more quick and instant **What problems is Gupshup solving and how is that benefiting you?** Customer interaction, Campaign Management ### 50. Gupshup is a legacy tool. It is not that modern on UI basis. **Rating:** 3.5/5.0 stars **Reviewed by:** EBIN V. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2023 **What do you like best about Gupshup?** Easy to send messages, gets approval faster. **What do you dislike about Gupshup?** The data analytics tool of Gupshup, is not easy to use. **What problems is Gupshup solving and how is that benefiting you?** Bulk marketing messages are better in Gupshup but the failure rate is high. ## Gupshup Discussions - [Is Gupshup good?](https://www.g2.com/discussions/is-gupshup-good) - 1 comment, 1 upvote - [View Gupshup pricing details and edition comparison](https://www.g2.com/products/gupshup/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+17%3A52%3A12+-0500&secure%5Bsession_id%5D=59954bbd-ff55-4381-ad00-073259156eb6&secure%5Btoken%5D=d68b6f7786ae8639075135b571e40e14a640d10524b1cd4d0e41920ccec308f3&format=llm_user) ## Gupshup Integrations - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Laravel](https://www.g2.com/products/laravel/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) ## Gupshup Features **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Conversational Platform** - Personalization - Omnichannel - Contextual Engagement - Proactive Engagement **Generative AI** - AI Text Generation - AI Text Summarization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Support Automation** - Intelligent Routing - Seamless Escalation - Transcripts - Self-Serve Support **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Bot Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Gupshup Alternatives - [Wati](https://www.g2.com/products/wati/reviews) - 4.6/5.0 (462 reviews) - [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) - 4.4/5.0 (466 reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - 4.1/5.0 (448 reviews)