GroundTruth Ads Manager Pros and Cons

No charge for using the platform. You get charged per 1000 impressions and the PPM is very affordable. I tried using it for a few tradeshow events. This works great if you are trying to get immediate foot traffic from a general target audience to a local event, retail store sale, doctor office promo, school enrollments, or church invitations. It's based on address and/or radius/coordinates, so location is key. You can also do a retargeting campaign for served impressions on both mobile and desktop. Static ads and video ads. My account rep was super helpful. Nice support team! Review collected by and hosted on G2.com.

If you are trying to get immediate traffic to a location, the tracking works great. You can see if they ended up in that designated location. If your goal is to get them to click to your website, you may have difficulty getting proper analytics, because of in-app clicks vs. browser clicks. Don't recommend for B2B efforts with target companies and job titles (ABM approach). You can't narrow it down. Platform reads location and coordinates. No Hubspot integration. Review collected by and hosted on G2.com.

GroundTruth provides a unique solution that combines the ability to launch various types of digital advertising campaigns, from local, geofence, OTT, display, ALL on a self-serve platform that is easy to use and launch campaigns. Review collected by and hosted on G2.com.

GroundTruth's UI is a bit clunky. It's not awful but the user-experience in terms of accessing, editing, and launching campaigns could be laid out much cleaner. I think they will get there eventually but for now it's just something you will need to deal with. Review collected by and hosted on G2.com.

I really like how it helps in creating brand awareness and its ability to set boundaries for targeting. The support team is always there to assist and resolve any issues that come up. While the interface could be more user friendly overall its a tool, for driving marketing efforts. Review collected by and hosted on G2.com.

One drawback is its measurement capabilities, which makes it challenging to align with our business goals and optimize our efforts. Its crucial to understand the metrics and their impact on performance indicators (KPIs), for achieving success. Review collected by and hosted on G2.com.

Groundtruth is best tool is to find best niche audience. The best part is the tool is mobile friendly so, you don't need to open laptop each time to get exact audience for your business. Review collected by and hosted on G2.com.

Target low and high keyword both in one audience. It will be great if we get high low type of audience seperately. Review collected by and hosted on G2.com.

Support was helpful when I had questions as a first time user. Review collected by and hosted on G2.com.

I wish there were something like a "pro tips" section Review collected by and hosted on G2.com.

Pretty easy to use, and reporting is simple. Review collected by and hosted on G2.com.

The interface could be a bit more user intuitive. Certain actions take a bit longer and more clicks to get through. No option to batch upload ad creatives. Review collected by and hosted on G2.com.

I loved how easy it was to navigate the system from start to finish. The tutorials were easy to understand and the process simple to implement. Review collected by and hosted on G2.com.

There were a few bugs when uploading images, but they may have been a user issue for sure. The platform didn't seem to have a clear AB split testing capacity. Review collected by and hosted on G2.com.

The step-by-step, ease of use online interface allows for seamless campaign creation. Review collected by and hosted on G2.com.

The bulk upload of geo-intended locations didn't always work as I had expected, but a quick chat with support resolved everything. Review collected by and hosted on G2.com.

Easy to use, can be utilized to target local campaigns for local businesses. Review collected by and hosted on G2.com.

The lack of support. There is a contact feature but takes days to get a response. Review collected by and hosted on G2.com.

We love their customer service. They're quick to respond with questions and they always give walkthroughs when we need them. They're also very proactive when it comes to looking for optimization opportunities and keeping our client's budget in mind. Review collected by and hosted on G2.com.

I don't have much that I dislike, besides not loving the lack of conversion. However, being a geo-fencing platform, we don't go into Groundtruth looking for conversions. We mostly focus on brand awareness with this platform. Review collected by and hosted on G2.com.