--- title: GRIN Reviews meta_title: 'GRIN Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 483 reviews by the users' company size, role or industry to find out how GRIN works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 483 scale: '5' date_modified: '2026-07-12' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # GRIN Reviews **Vendor:** Grin **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 483 ## About GRIN Build and scale a world-class creator program with GRIN. From discovering the perfect partners and managing content to simplifying payments and measuring success, GRIN helps marketers to leverage the power creators, affiliates, and influential people of all types to drive awareness and accelerate growth. ## GRIN Pros & Cons **What users like:** - Users love GRIN for its **comprehensive influencer management** capabilities, streamlining processes and enhancing brand growth. (42 reviews) - Users find GRIN exceptionally **easy to navigate** , making brand content management straightforward and efficient. (31 reviews) - Users appreciate the **incredibly helpful and quick customer support** from GRIN, enhancing their overall experience significantly. (25 reviews) - Users find GRIN to be **super helpful** for setting up campaigns, managing creators, and improving overall organization. (22 reviews) - Users love GRIN for its **all-in-one UGC management** , simplifying influencer interactions and boosting program efficiency. (21 reviews) - Users find GRIN invaluable for **efficient campaign management** , simplifying creator recruitment, payments, and content tracking. (20 reviews) - Organization (16 reviews) - Intuitive (15 reviews) - Success Achievement (14 reviews) - Metrics Tracking (12 reviews) **What users dislike:** - Users frequently experience **technical issues** with GRIN that can hinder efficiency and cause occasional disruptions. (19 reviews) - Users express frustration with **poor customer support** , citing slow responses and unresolved issues affecting their experience. (13 reviews) - Users find GRIN's **reporting feature lacking** , with slow updates and limited metrics affecting effectiveness and accuracy. (11 reviews) - Users report experiencing **slow loading times** on GRIN, which hampers efficiency and can complicate urgent tasks. (11 reviews) - Users find GRIN's interface has a **steep learning curve** , making it challenging to navigate effectively at first. (9 reviews) - Influencer Management (7 reviews) - Creator Accessibility (6 reviews) - Pricing Issues (6 reviews) - Limited Collaboration (4 reviews) - Payment Issues (4 reviews) ## GRIN Reviews ### 1. Easy to navigate **Rating:** 4.5/5.0 stars **Reviewed by:** Logan B. | CS / Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2025 **What do you like best about GRIN?** Super easy to navigate and set up according to your needs! **What do you dislike about GRIN?** Takes a bit to set it up but once you do it is a godsend! **What problems is GRIN solving and how is that benefiting you?** Expediting the sourcing of influencers for marketing campaigns. **Official Response from Mackenzie Mesford:** > Thank you for sharing your positive experience with GRIN! Happy to hear that you find it super easy to navigate and help expedite your campaigns. ### 2. GRIN is a gamechanger **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Veterinary | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about GRIN?** It's so easy to connect with influencers and the organization of it all makes everything a breeze. Customer support is always so helpful, the integration only took a few hours, and I use it all the time. Tons of features. **What do you dislike about GRIN?** Nothing bad to say here! Everything was so easy **What problems is GRIN solving and how is that benefiting you?** It helps us find new, relevant influencers to help grow our brand, which is a pretty niche audience. **Official Response from Mackenzie Mesford:** > Thank you for sharing your positive experience with GRIN! We're glad to hear that you find it easy to connect with influencers and that the integration process was quick. We appreciate your support! ### 3. Influencer Management Game-changer **Rating:** 5.0/5.0 stars **Reviewed by:** Amy P. | Senior Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about GRIN?** Using GRIN to manage partnerships, campaigns, communication, product shipment and analytics has been an absolute game-changer! It helps me organize everything in one manageable workspace and it's been immensely helpful in supporting the ability to scale our program. **What do you dislike about GRIN?** I use the "Activations" feature quite a bit and there is still some restrictions in allowing Creators to deliver content directly through their LIVE URL here. **What problems is GRIN solving and how is that benefiting you?** It's helping me manage and scale my influencer network while being able to track communications, project status, content analytics and prospecting. It's also helpful with budget management and tracking. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Amy! Happy to hear that GRIN helps you mange partnerships and scale your program. ### 4. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Megan P. | Principal Senior Marine Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about GRIN?** Easy to use and clear to follow on what is required **What do you dislike about GRIN?** It does not send notifications when there is something new to review. Some of the processes like setting up PayPal were not straightforward **What problems is GRIN solving and how is that benefiting you?** Being able to review products in one system to manage all my reviews. Clear steps on what's required **Official Response from Becca Simpson:** > We appreciate your review! We're pleased to hear that you find it easy to use and that it helps you manage all your reviews in one system. Thank you for taking the time to share your thoughts. ### 5. Social Influencer Management **Rating:** 3.5/5.0 stars **Reviewed by:** Veronica S. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2025 **What do you like best about GRIN?** The search feature keyword capabilities. **What do you dislike about GRIN?** Glitchy interface and confusing campaign setup. Experienced a few glitches with sending out campaigns links. **What problems is GRIN solving and how is that benefiting you?** Infleuncer search and campaign communication. **Official Response from Mackenzie Mesford:** > Thanks for sharing your feedback. We're happy to hear that you find the search feature and keyword capabilities helpful. We're sorry to hear about the glitches and any confusion . Our team is committed to enhancing the overall user experience. Your input is important to us as we strive to provide a seamless platform for influencer management. ### 6. Overall a Positive Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2024 **What do you like best about GRIN?** I love that it streamlines the overall process and that I can access everything I need for a creator in one space. **What do you dislike about GRIN?** I think there are some missing features or features that don't always work, like the inbox (always seems to miss incoming mail) or that I can't access a dropdown to move creators around various activations without having to open 3 tabs. **What problems is GRIN solving and how is that benefiting you?** We're able to mass-source influencers and communicate in an efficient manner that wouldn't be possible if just operating out of an inbox. **Official Response from Becca Simpson:** > Thank you for the review! We're glad to hear you find GRIN to be a streamlined and efficient platform. We appreciate your feedback about the missing features, and we'll pass along to our team as an area of improvement. ### 7. GRIN has been a great tool for my business! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about GRIN?** I really like the easy user experience that GRIN has, and if I ever have an issue their customer support is very responsive. **What do you dislike about GRIN?** One of the downsides is they don't really have a feature for ongoing collaborations with one creator that doesn't have an end-date. Also, they do have a docusign integration but I wish the contract process was a bit easier. It's difficult when I need to adjust a contract for one creator. **What problems is GRIN solving and how is that benefiting you?** Automating processes within influencer campaigns so it's easier to find influencers, send outreach, send products, review content, and pay creators. ### 8. Grin is a great and organized website! **Rating:** 5.0/5.0 stars **Reviewed by:** Emily M. | Substitute Teacher/ Influencer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about GRIN?** Grin is helpful because it is very easy to use and it is extremely organized. I like that they label everything, making it easy to navigate. **What do you dislike about GRIN?** Grin does not have any flaws in my opinion. **What problems is GRIN solving and how is that benefiting you?** Grin is helping me communicate better with my employer. **Official Response from Becca Simpson:** > Thank you for the review, Emily! We're glad to hear that you find GRIN helpful and easy to use! Our goal is to provide a user-friendly and organized platform for effective communication. ### 9. It has been a great learning experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2020 **What do you like best about GRIN?** I like how easy the platform is to use. It is easy to navigate through and find helpful tools. **What do you dislike about GRIN?** I dont like when there are little bugs in the system. But that comes with every software you use **Recommendations to others considering GRIN:** I have spoken with many different influencer software programs, this is the best one! **What problems is GRIN solving and how is that benefiting you?** I am solving the hassle of having to find the right kind of prospects on my own. This software is robust and requires little action. ### 10. Amazing product **Rating:** 5.0/5.0 stars **Reviewed by:** Chiara B. | Brand Manger - Media, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about GRIN?** I love that I can stay organized and keep track of all my conversations. **What do you dislike about GRIN?** I like it, no negative comments so far. I would probably work on a better reporting system but I am okay with the one we have now. **What problems is GRIN solving and how is that benefiting you?** Keeping track of our creator's progress/deliverables and conversations. ### 11. The best influencer marketing management platform for agency-use! **Rating:** 5.0/5.0 stars **Reviewed by:** Brianna O. | Head Dance Team Coach , Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about GRIN?** Being able to report KPI's/Creator performance easily to clients, Track Shipping & Manage Shipping, Activations/Partnerships **What do you dislike about GRIN?** I wish there were more features to report on influencers conversion rate/link clicks when searching for new creators. **What problems is GRIN solving and how is that benefiting you?** Managing 5-6 clients influencer partnerships in an organized manner. **Official Response from Becca Simpson:** > Thank you for sharing your positive experience with GRIN! We understand the need for more features to report on influencers' conversion rates and link clicks, and we'll keep working to improve our platform to better meet your needs. :) ### 12. Grin works for what we need it to **Rating:** 4.0/5.0 stars **Reviewed by:** John B. | VP of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about GRIN?** We use Grin to manage and track our influencer campaigns, and it works fairly well. And the cost is not excessive for doing so. **What do you dislike about GRIN?** Some GDPR issues with our links and tracking in Europe, but I think that's unavoidable with any provider. **What problems is GRIN solving and how is that benefiting you?** We need to keep track of who we're working with, what offers influencers are promoting, and how well those campaigns are doing. Grin makes this relatively painless for us to run and manage. **Official Response from Mackenzie Mesford:** > Hi John, it's great to hear that you enjoy using GRIN to manage your influencer campaigns and track performance. We appreciate your feedback! ### 13. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca M. | Philanthropy Committee Chair, Philanthropy, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2024 **What do you like best about GRIN?** The platform is super intuitive and easy to use. **What do you dislike about GRIN?** Sometimes it's difficult to upload content. When I select the content it just thinks forever and doesn't upload. Takes a couple attempts. **What problems is GRIN solving and how is that benefiting you?** Getting my name out there. It's helping me establish brand relationships. **Official Response from Becca Simpson:** > Thank you so much for the review, Rebecca! We're happy to hear GRIN is helping you establish brand relationships. ### 14. Great platform to manage influencer/creator relationships **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2025 **What do you like best about GRIN?** Is a well equiped Creator Management Platform were you can keep a data base, manage partnerships, campaigns, payment, see performance, keep a content library etc. Is very user friendly as well! **What do you dislike about GRIN?** One of the few downsides is that they should add even more filters to find new creators **What problems is GRIN solving and how is that benefiting you?** Automatize process concerning collaboration with creators **Official Response from Mackenzie Mesford:** > We're glad to hear that you find GRIN helpful for managing your creator relationships. Thank you for the feedback! ### 15. So easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Jackie D. | Influencer/real estate agent, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about GRIN?** I love the fact that GRIN is practical to use, explainable and accesible to many brands and businesses **What do you dislike about GRIN?** I cant really think of one thing I dont like **What problems is GRIN solving and how is that benefiting you?** I have noticed that their attention to social connections is improving ### 16. Game-Changer for Influencer Marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about GRIN?** GRIN makes influencer marketing super easy. The real-time analytics and custom reports help track performance and ROI without any hassle. I also love the influencer discovery tool—it’s super simple to find the right partners. Plus, managing contracts and payments all in one place saves a ton of time. Overall, GRIN just makes everything smoother and more efficient. Definitely a game-changer! **What do you dislike about GRIN?** While GRIN has a lot of great features, it can be a bit overwhelming for beginners. The platform has so many options and settings that it takes some time to fully get the hang of it. **What problems is GRIN solving and how is that benefiting you?** Finding the right influencers, tracking performance, and managing relationships **Official Response from Mackenzie Mesford:** > GRIN aims to solve the challenges of finding the right creators, tracking performance, and streamlining relationship management. We're pleased to hear that these benefits have positively impacted your influencer marketing efforts! ### 17. Good for basic needs, if robust or fashion brand dont reccommend **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2025 **What do you like best about GRIN?** - Ability to track and send products - Conversion tracking **What do you dislike about GRIN?** - Activations dont work as promised - Any issues reported they do not fix or if they do its months after. Most issues they make you fix on your own - Lot of useless features they make that have no use and use that as an excuse to not fix any issues you have as they are building other things that have no purpose or actual use **What problems is GRIN solving and how is that benefiting you?** - sending products - CRM for influencers **Official Response from Mackenzie Mesford:** > We appreciate your feedback. We're sorry to hear about your challenges with our platform. We are dedicated to refining our features and continuing to enhance our platform to provide a more seamless experience. ### 18. A really great product for establishes brands! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2025 **What do you like best about GRIN?** What I like best is the prospect searching! **What do you dislike about GRIN?** Least helpful is the way the platform does not show data if creators don't post. **What problems is GRIN solving and how is that benefiting you?** Solving my time and attention to the small tasks such as searching for creators and reaching out to them (ex. automatic follow ups) **Official Response from Mackenzie Mesford:** > Thank you for sharing your positive experience with the prospect searching feature. We understand the frustration with the platform not showing data when creators don't post, and we're continuously working to enhance the user experience. ### 19. Great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle V. | Senior Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about GRIN?** GRIN's professional service provides great insight and is extremely helpful. **What do you dislike about GRIN?** That I can't have multiple brands on one account. **What problems is GRIN solving and how is that benefiting you?** GRIN is helping us source new influencers to work with and to better communicate activiations with our current influencers ### 20. GRIN - I grin 75% of the time. **Rating:** 3.5/5.0 stars **Reviewed by:** Amy D. | Regional Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2024 **What do you like best about GRIN?** Cost of Grin was what led me to activate, ease of onboarding and their desire to keep growing. **What do you dislike about GRIN?** Since there has been some structure changes, customer service requests are slower to be answered. I feel there is a little bit of "extra steps" that make the ease of use slower. I find that I spend about 15 hours a week in there, which is not great. **What problems is GRIN solving and how is that benefiting you?** Keeping them all in one spot. **Official Response from Becca Simpson:** > Hey Amy! Thank you for this review. Love to hear that you had a smooth onboarding experience. The team is interested to learn more regarding "extra steps" and time spent in platform. We'll be reaching out to connect! ### 21. All in one **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about GRIN?** the ability to prospect, reach out, and manage on one software. **What do you dislike about GRIN?** It can be a bit of a learning curve in becoming an expert at creating activations, but once you get used to the software it becomes quite easy **Recommendations to others considering GRIN:** Ask lots of questions **What problems is GRIN solving and how is that benefiting you?** With our influencer team growing, we were able to onboard employees easily by training them in primarily one software instead of multiple. **Official Response from Taylor Andrews:** > Thank you for sharing your honest feedback! I'm glad to hear that you're leveraging all our resources to help you manage your program. We also understand that there is always room for improvement and welcome your thoughts. Feel free to reach out to your Customer Success Manager or email me directly at taylor.andrews@grin.co. ### 22. It's been decent to track my affiliate insights and earnings. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about GRIN?** It's easy to track my insihgts and earnings through my various affiliates. Also many of the brands I use use GRIN so it's easy that it's consistent. **What do you dislike about GRIN?** I don't really dislike anything about GRIN at the moment. It is easy to use and does what I need it to. **What problems is GRIN solving and how is that benefiting you?** It helps me track my insights and conversions and earnings! **Official Response from Becca Simpson:** > Thank you for the review! It's great to hear that it helps you track your insights, conversions, and earnings effectively. ### 23. Love using Grin! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2025 **What do you like best about GRIN?** Easy to manager our program, place orders and view creators content **What do you dislike about GRIN?** Reporting is sometimes off or delayed... **What problems is GRIN solving and how is that benefiting you?** No longer have to manager our program out of spreadsheets. A huge win! **Official Response from Mackenzie Mesford:** > Thank you for your feedback! We're thrilled that GRIN has made managing your program easier for you. ### 24. First time I have had the opportunity of using it this year and it is so easy to work! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2024 **What do you like best about GRIN?** I love how organized everything is, they separate programs and make it so easy **What do you dislike about GRIN?** Not sure if they have an app (I use my desktop) but if they dont they should get one it would allow me to access it easier ! **What problems is GRIN solving and how is that benefiting you?** This is my first time working with a brand it it makes for a smooth transfer in! **Official Response from Mackenzie Mesford:** > We're thrilled to hear that GRIN has made your experience smooth and efficient! Thanks for sharing your feedback. ### 25. Easy to use for brand content **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2024 **What do you like best about GRIN?** It's easy interact with and read brand content guidelines. **What do you dislike about GRIN?** Sometimes it doesn't load correctly and I have to reach out to the brand that I'm working with to make sure my post was accepted. **What problems is GRIN solving and how is that benefiting you?** As an influencer its easy to interact with the brands I'm working with. **Official Response from Becca Simpson:** > Thank you for the review! We're thrilled to hear that GRIN makes it easy for you to connect with brands! ### 26. Best influencer marketing software for anyone scaling their word-of-mouth marketing efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Juliana R. | Influencer, Community, and Partnerships Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about GRIN?** Very user friendly product that helped us scale our influencer and ambassador programs efficiently. **What do you dislike about GRIN?** Some customization was needed on the Grin end to make the product a fit for our program, but the team was very proactive and helpful to make sure the product met our needs. **What problems is GRIN solving and how is that benefiting you?** Sourcing, onboarding, executing, and tracking partnerships with ambassadors and influencers. ### 27. The perfect all-in-one platform for scaling your influencer marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Morten B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2024 **What do you like best about GRIN?** - Build for scaling - Have all the features you need to handle and scale your influencer activities. - Super user-friendly - Landing pages making it easy to recruit freelancers from our channels - Intergrated Gmail inbox that works directly from the platform. - Works great for big teams. **What do you dislike about GRIN?** - Creator search is still quite limited (however it's very easy to import profiles into GRIN as well) - Payment to creators is only working with PayPal (Can be a challenge for some countries) **What problems is GRIN solving and how is that benefiting you?** We are running one of the world's biggest influencer programs measured by paid posts on Instagram. Achieving this would have been close to impossible without GRIN. The all-in-one features and the big focus on automation, have been one of the key things for us to reach the scale we are at today. ### 28. Customer service is helpful but I always had trouble when multiple users were on the platform. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about GRIN?** The zoom meetings to show us how to use grin good customer service **What do you dislike about GRIN?** Only 1 user can be on at a time. having to share logins **What problems is GRIN solving and how is that benefiting you?** Finding influencers to work with and creating campaigns that influencers will participate in. **Official Response from Mackenzie Mesford:** > Thank you for sharing your honest feedback! We're glad to hear that you find our customer service helpful and that our Zoom meetings have been beneficial. ### 29. As a creator, grin has allowed me to work with brands who otherwise would not talk to me. **Rating:** 5.0/5.0 stars **Reviewed by:** Dan B. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2024 **What do you like best about GRIN?** The different projects. I have seen both massive brands and smaller ones. **What do you dislike about GRIN?** There seems to be a bit of lag at times when I'm attempting to upload. **What problems is GRIN solving and how is that benefiting you?** Finding collaborators who are willing to work with smaller creators **Official Response from Becca Simpson:** > Thank you for your feedback, Dan! We're glad to hear that GRIN has provided you with opportunities to work with a variety of brands, both big and small. :) ### 30. An amazing tool for our influencer marketing! **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2024 **What do you like best about GRIN?** GRIN has given us the ability to really scale the way we do influencer marketing! I love the Activations feature and how easy it is to pay out our creators, place orders for them, and deliver their content. **What do you dislike about GRIN?** I really wish it was more useful as a CRM. We have over 200 creators and it is really difficult to create a nurture flow to make it feel more personal. It would be helpful to have a calendar to add key dates and tasks (birthdays, brand anniversaries, check-ins, etc). We consistently have issues with Instagram accounts not connecting. This is more of a Meta issue but it does make it frustrating to keep track of content. **What problems is GRIN solving and how is that benefiting you?** It's streamlining how we communicate, organize, track content and pay our creators. ### 31. Influencer Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Tatum F. | Influencer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about GRIN?** I've had the pleasure of using GRIN, and it has completely transformed the way I handle influencer marketing campaigns. As someone deeply involved in managing various campaigns and activations, the organizational capabilities of GRIN have proven to be a game-changer for me. GRIN has truly elevated the way I approach and execute influencer marketing, and I wholeheartedly recommend it to anyone looking for a comprehensive and user-friendly solution. **What do you dislike about GRIN?** While the basic functionalities of GRIN are user-friendly, delving into more advanced features can pose a bit of a learning curve. Clearer documentation or tutorial resources for these advanced features would be beneficial for users looking to unlock the full potential of the platform. **What problems is GRIN solving and how is that benefiting you?** GRIN addresses the complexities of influencer marketing by providing a centralized, user-friendly platform that facilitates campaign management, enhances analytics, and strengthens relationships with influencers. These solutions collectively contribute to more effective and streamlined influencer marketing efforts for businesses and marketing professionals. ### 32. Grin has changed the influencer game for our company **Rating:** 5.0/5.0 stars **Reviewed by:** Christine B. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2023 **What do you like best about GRIN?** Grin has streamlined a process that used to take me days into hours. It's allowed our company to utilize UGC on a much higher scale and faster rate. The onboarding process was straightforward, with the Grin Academy and my customer success manager available whenever I needed her. I've scaled our program from 15 influencers to almost 100 and managed them all from my Grin hub. We've seen great success in our revenue and brand awareness in our first year of use. I'm in the program daily, recruiting more influencers and monitoring content. Love it and can't recommend it enough. **What do you dislike about GRIN?** Sometimes, the software can run into bumps, such as the product fulfillment showing as "awaiting shipment" after being shipped out. However, the Grin tech engineers have always been readily available and communicative about resolving such errors. I've always felt supported by the handy in-app messaging software and my FANTASTIC customer success manager, Jackie! **What problems is GRIN solving and how is that benefiting you?** Previously, we used spreadsheets and manual calculations to find a creator's engagement rate and average comments per post. It could take hours to fulfill orders, set up contracts, and get them set to post about our company. Now, it's easy and breezy with a few clicks, allowing the creators a seamless process with the dashboard on their end as well. ### 33. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2024 **What do you like best about GRIN?** Everything is in one place, easy to use, good CRM, **What do you dislike about GRIN?** There is no newsletter option, and sometimes the research has bugs and problems. Additionally, it takes a long time to load the prospects. **What problems is GRIN solving and how is that benefiting you?** CRM for creators and campaigns ### 34. Must have for scaling influencer program **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel E. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about GRIN?** Grin is the best software to find and activate influencers in a scalable way. They offer multiple ways to source influencers and activate partnerships with them. **What do you dislike about GRIN?** I wish that TikTok Content was able to be added by me instead of only the creator. On Instagram you can add them in manually, but on TikTok it has to be done by the creator **What problems is GRIN solving and how is that benefiting you?** Grin is what we use to track and scale our influencer marketing program. Clear KPI's are available to track across the influencer big three, and finding influencers can be done at least three ways. The ability to reach out and start the flow of working with a partner is also so easy. ### 35. I love GRIN- but wish it was a little more intuitive for the average person **Rating:** 4.5/5.0 stars **Reviewed by:** Abby P. | Social Media Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2022 **What do you like best about GRIN?** I like that I can easily email creators using GRIN and that it incorporates my email. I also love that I can put all creators in campaigns/use relationship stages to organize. I can also easily see what campaign that creator is in by clicking on their profile. The shopify integration is also incredible. **What do you dislike about GRIN?** The main downside is that we are unable to have a calendar view for our paid partnerships. It would be great to have the opportunity to see what creators will be doing paid promotions in any given month and how much money we are spending/making in that month. This view would also be helpful in regulating who is an active affiliate during any given month. **Recommendations to others considering GRIN:** Ask your Customer Success Manager questions! Having a good relationship with my CSM has been a gamechaner. **What problems is GRIN solving and how is that benefiting you?** The main benefit is being able to have the contact information, relationship, emails, etc. all on the profile page to see exactly who that person is and how we would work best for them. Pulling in creator content also saves our team a bunch of time because it is automatically there vs having to screen recording a paid post when it is posted (on IG stories). Being able to use one platform for outreach, affiliates, paid partners, content, etc, is very helpful. It allows our team to track better and see how to optimize our budget. **Official Response from Taylor Andrews:** > Thank you for sharing your honest feedback, Abby! Happy to hear that you're taking advantage of our robust email and Shopify integrations. They're truly a game-changer with communication AND fulfillment. ### 36. Ability to scale content creator rosta, and end to end briefing/fulfilment **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about GRIN?** Integration with backend of CMS, bespoke briefing and recruitment **What do you dislike about GRIN?** Only Paypal as a payment option, creators are subject to fees USA only currency options **What problems is GRIN solving and how is that benefiting you?** end to end onboarding and communicating with creators; order fulfilment, product vouchers and briefs and payment **Official Response from Mackenzie Mesford:** > Thank you for sharing your feedback. We're glad to hear that you appreciate GRIN's integration with your CMS and bespoke briefing and recruitment. We'll take your comments into consideration as we continue to enhance our platform. ### 37. Grin makes my influencer management a breeze! **Rating:** 4.5/5.0 stars **Reviewed by:** sandra s. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2023 **What do you like best about GRIN?** Grin allows me to manage all of my affiliates in one place easily, set up easy campaigns, and create shoppable links & codes & has been our number one reporting source for our influencer KPIS. They also allow me to easily process payments right to my influencers via PayPal which they highly appreciate & their customer service is always one click away if we have any issues. We use this platform every single day & could not live without it! **What do you dislike about GRIN?** I miss the ability to source influencers from the search tool that they used to have allowing me to reach hundreds of influencers & discover new ones with their useful filters. **What problems is GRIN solving and how is that benefiting you?** Easy reporting - allowing us different access to several KPI's & allowing us to specify the exact numbers we're looking for via their reporting tool & within each campaign itself. This makes my job ten times easier when it comes to accessing the information I need to give to an influencer & properly track their progress & for business reporting needs as well. ### 38. GRIN is a lifesaver! **Rating:** 5.0/5.0 stars **Reviewed by:** lexis f. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about GRIN?** We manage all of our influencer collaborations through GRIN. GRIN allows us to seed product to our influencers, find new influencers quickly, track conversions, and pay influencers efficiently. We have used many other services and GRIN is by far the best influencer marketing platform. The growth of our influencer program would be nothing without GRIN. The GRIN team is super quick to respond if I ever have questions and always there to help. **What do you dislike about GRIN?** One thing I wish GRIN had is tiered payments. That way we could base payments off of how many sales our influencer has genereated and bump them up automatically to a new payscale. **What problems is GRIN solving and how is that benefiting you?** Ease of finding creators Managing influencers all in one place ### 39. GRIN makes large-scale campaigns easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2024 **What do you like best about GRIN?** GRIN makes working with a large scale of influencers super easy! I love how the Shopify integration allows for influencers to choose exactly what they want while they are agreeing to work with us -- this illiminates the back and forth as we see a higher rate of influencers working with us! The Activations set up is also so seamless and all the filters in GRIN allow me to stay extermely organized. **What do you dislike about GRIN?** GRIN doesn't pull in real time content as fast as other platforms I work with. Also, not all videos / images can be downloaded from GRIN and I have to visit other sites in order to download the influencer's content. GRIN X Shopify: When making a collection of skus, I would like to be able to click into the collection name and scroll through all the products that have been tagged to that collection. At the moment I have to scroll through every sku I have inputted. **What problems is GRIN solving and how is that benefiting you?** GRIN is solving the problem of our influencer product distrubution and helps ensures our influencers are creating content in only products that we are wanting to push. In the past, our influencers were allowed to shop anything from our site, but now, influencers have a specific set of products they are able to shop each month which helps us align with our marketing stories, push newness and top buys, and also ensures that our teams will receive content in the products that they are wanting to push! ### 40. GRIN Is Essential For Influencer Programs! **Rating:** 4.5/5.0 stars **Reviewed by:** Gabe F. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about GRIN?** GRIN is an excellent platform with many great qualities! The top quality is being able to build and run ambassador campaigns within the platform + easy to use and implement in everyday activities. **What do you dislike about GRIN?** One of the speed bumps with GRIN is not having the ability to dive into deep links. We wish our creators can creator deep links for specific products through the GRIN creator portal. **What problems is GRIN solving and how is that benefiting you?** One of our biggest obstacles was creating campaigns and housing them within a singular platform. GRIN has allowed us to create a singular platform to launch our campaigns, create codes + links, allow creators to choose products, and collect content from multiple social platforms! ### 41. 12/10 experience with GRIN!! **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2023 **What do you like best about GRIN?** GRIN is an incredible platform that has completely transformed the way I build community. The software makes it SO easy to engage members, facilitate meaningful discussions, and cultivate relationships. I love how customizable and intuitive the interface is. But what really sets GRIN apart is the outstanding customer support team. My customer success manager Jackie has been phenomenal; she's attentive, patient, and full of creative ideas to help take my community to the next level. With Jackie's round-the-clock help and GRIN's user-friendly tools, I've been able to create an organized system to help me track and find creator partnerships I otherwise wouldn't have found. I'm so grateful I found GRIN - it's an invaluable asset for anyone looking to build an impactful, lasting community. My customer success manager is extremely responsive - she'll hop on a call with me anytime I have a quick question and need help right away - even 3PM on Fridays!!! Our weekly calls are always productive, and she shares tips and best practices that I would have never thought of on my own. She has made the process of learning GRIN seamless and stress-free. Her product knowledge is unmatched, and she explains things clearly and patiently. She consistently sends relevant articles and ideas that are tailored exactly to where I'm trying to steer my community. It's clear she's always thinking about how to help me be more successful. I can't thank her enough for making this journey with GRIN an absolute pleasure. The GRIN customer success team deserves the highest recognition for being an incredible resource to its users. I recommend GRIN to anyone looking to build out a creator network. GRIN gives you so much support and so many resources to help you be successful! **What do you dislike about GRIN?** There are a few additional features - such as adding an actual calendar to track when creators are going live - that I would love to see added. However, my customer success manager is always asking what additional features I would like to see and passing it off to the product team! **What problems is GRIN solving and how is that benefiting you?** GRIN is the ultimate platform for the organization of creator partnerships. They have so many features - it's amazing to have everything all in one place. ### 42. Streamline Influencer Programs & Drive Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Madeline W. | Social Media & Partnerships Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about GRIN?** A streamlined process for setting up and managing our influencer programs. The promo code and affiliate link tracking helps us track revenue. **What do you dislike about GRIN?** No downfalls. Sometimes there are small bugs but the Grin team quickly handles these issues. **Recommendations to others considering GRIN:** Make sure you commit a good % of your work hours to using Grin in order for it to be succesful. We've seen most success with our micro influencer program (20 - 90k followers). **What problems is GRIN solving and how is that benefiting you?** Saves time and improves efficiency with automated processes. Reduced risk being able to work with the right influencers who have an audience that matches our target audience. **Official Response from Taylor Andrews:** > Thank you for your honest feedback, Madeline! Glad to hear that you're streamlining your process, improving efficiency, and increasing revenue with GRIN. ### 43. Great platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Maude P. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about GRIN?** GRIN makes my life a whole lot easier when it comes to organizing multiple campaigns at a time and keeping all my data at the same place. It saves me countless hours a week. Their customer Support is also really reactive and helpful. **What do you dislike about GRIN?** GRIN currency conversion is sealed the day the Creator get activated. As a Canadian brand, working with canadian influencer, it can be difficult to explain to the influencer why they are not receiving the exact payment amount we agreed on. **What problems is GRIN solving and how is that benefiting you?** 1. Helps organize my data base of prospect and creator. I use the platform as a CRM. 2. The Intégration with Shopify helps me redirect our Influencer package to the factory which saves me lots of hours that I would have sent coodinating product order to the office and making the package myself. 3. The payment tool shortens the creator payment delay and helps me have more control over my budget ### 44. Amazing customer service, very hands on & easy to use platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2023 **What do you like best about GRIN?** GRIN's support and customer service teams are incredible. They always respond within 24 hours and a majority of issues are fixed by end of day. We've run many successful paid influencer activations easily using GRINs platform. We also use this platform to manage our entire affiliate program to keep things organized - it's been working great for us! **What do you dislike about GRIN?** As with any data-based platform, there are a few issues we've run into. Things like skewed data or data pulling into the wrong area of the program (an influencer's post pulling into a campaign when it should've pulled into an activation, etc.) However, the GRIN team is always working to make improvements and almost always has solution to issues that arise. **What problems is GRIN solving and how is that benefiting you?** GRIN keeps our track of our entire affiliate program (280 influencers). We can create coupon codes & affiliate links right within the platform that automatically sync to our Shopify account. All sales made by affiliates are tracked in GRIN and we're able to pay commissions out right through the platform. GRIN also tracks all posts made by our affiliates on social sites. This is all super helpful for us as a small company so we can keep track of our best influencers and figure out who to work with on paid activations. ### 45. A great platform for creators and marketers! **Rating:** 4.5/5.0 stars **Reviewed by:** Amanda N. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about GRIN?** Overall, the GRIN platform is really solid and works well for managing lots of influencers. The reporting is also very solid, much more robust than other platforms I've used in the past. Our account managers are also fantastic and always receptive to our feedback and concerns. (Shout-out to Keri and Tawan!) **What do you dislike about GRIN?** Sometimes the platform can be laggy and buggy. Certain things tend to work one day and not the next. Doing actions in bulk can be hit-or-miss. I also wish there was integration with an email service provider so that way there could be stronger email integrations like email sequencing, advanced messaging templates, etc. **What problems is GRIN solving and how is that benefiting you?** GRIN overall is a much more solid platform in helping us manage our large brand ambassador base. It also helps us really nail down the ROI on our influencer marketing efforts much more accurately than platforms we've used in the past. **Official Response from Becca Simpson:** > We appreciate your review, Amanda! I've passed this feedback along to our team. :) ### 46. The One Stop Shop Platform for all of your Influencer Marketing Needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about GRIN?** GRIN is a turnkey platform which allows our company to run our social influencer progam smoothly and efficiently. The platform houses everything needed to run a sucessful program - from managing creators, fufilling product orders, to it's reporting capabilities to track and mesasure the analytics behind the program - GRIN is a win-win. **What do you dislike about GRIN?** GRIN can be a bit glitchy at times - when using the software I find I run into roadbloacks from time to time. Some of the data pulled through GRIN is also is a bit inconsistent from Creator to Creator. **What problems is GRIN solving and how is that benefiting you?** GRIN is providing the data and analytics behind our social influencer marketing efforts. The data GRIN is able to provide to us is invaluable. It allows us the information needed to map out future campaigns and select which creators to work with in the most efficient, strategic way. ### 47. The influencer marketing software you need **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2024 **What do you like best about GRIN?** I love how easy it is to manage our relationships and customize different campaigns/activations. I also love how I can recieve curated lists of prospects for upcoming campaigns. Their customer service is 10/10 too. **What do you dislike about GRIN?** I do wish the notifications system was more built out. I also wish there was maybe a calendar feature so we could be a bit more intentional with our influencers like adding their birthdays and being able to see them on an overall view. **What problems is GRIN solving and how is that benefiting you?** Grin is able to help us manage all our relationships and keep a clean and organized work flow, from communication to shipping out product and receiveing content. ### 48. GRIN is mission critical for us to grow our program **Rating:** 4.5/5.0 stars **Reviewed by:** Monica P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about GRIN?** We love that everything lives in the GRIN platform. We love that GRIN provides tons of features that their competition does not offer. Something as simple as email flows allows us to never miss a follow up and has improved our recruiting effeciency. **What do you dislike about GRIN?** They need to improve on some UI issues and they have to improve their search. **What problems is GRIN solving and how is that benefiting you?** Influencer Search Influencer Outreach Influencer Management Campaigns Deliverable Tracking ### 49. Effective, innovative, fast. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2023 **What do you like best about GRIN?** All the integrations it offers: that it connects with Shopify, that everything is managed in one place such as codes, affiliation links, creator and ambassador profiles, payments, and how effective it is in organizing influencer marketing campaigns. . **What do you dislike about GRIN?** Although GRIN supports finding content creators, it has not been as effective as I thought. For me it has been more effective to use other platforms like Newbook to find talent. What if GRIN offered creators to create their own profiles where they included their rates for UGC, campaigns, etc. **What problems is GRIN solving and how is that benefiting you?** Having everything organized in just one place. ### 50. Grin for the win! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2021 **What do you like best about GRIN?** I really appreciate the level of customization available for the various features in Grin. Being able to create our own tags and custom properties has enabled us to optimize our processes for our partner program. I also love that in Activations you can customize the deliverables for each individual creator. **What do you dislike about GRIN?** The authentication process for our creators has been the biggest challenge. Grin has created videos with step by step process for the creator to follow, however its still a complicated process and often times the creator will recieve errors while trying to authenticate. Once the creator authenticates, if they change their IG or FB password the connection will be lost and they have to re-connect. Most of the time these are user error situations and Grin is really great about providing support when needed. **What problems is GRIN solving and how is that benefiting you?** Grin enables us to efficiently handle a much greator number of creators than we've been able to in the past. It's transformed our program, whether it's sending bulk emails, monitoring and reviewing content, or managing the recruitment process. **Official Response from Jennifer Baker:** > Thank you for sharing your honest feedback! We're happy to hear that GRIN has helped you go from a manual to a more automated workflow. The time you are getting back building meaningful relationships is invaluable. ## GRIN Discussions - [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) - 2 comments - [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) - 3 comments - [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) - 3 comments - [I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) - 2 comments - [View GRIN pricing details and edition comparison](https://www.g2.com/products/grin/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+02%3A29%3A19+-0500&secure%5Bsession_id%5D=5c7ea898-4847-4566-92ca-c8a71c00822e&secure%5Btoken%5D=e0f1e7381641e48737cbca34d71fec2b6e321611e0261011e02362dfb7a44004&format=llm_user) ## GRIN Integrations - [Box](https://www.g2.com/products/box/reviews) - [Dropbox](https://www.g2.com/products/dropbox/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) ## GRIN Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top GRIN Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,312 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (554 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews)