At Grassfish, we believe that the future of retail lies in creating engaging, interactive, and personalized experiences that drive customer satisfaction and business growth. Our IXM platform, one of Europe's leading Digital-Signage-CMS-Solutions, is designed to simplify complex operations, enabling retailers to enhance their customer journey with tailored digital touchpoints across their stores. Whether you’re a global enterprise or a national retailer, Grassfish is the trusted partner that guides you towards extraordinary in-store success. This comprehensive approach allows the implementation of a connected store, where visual and interactive displays, personal devices, staff devices, sensory and retail tech all work together. In this role, the IXM platform integrates tightly with other corporate platforms like CRM, DAM, PIM, ERP and ECOM systems. Additionally, the IXM Platform empowers retailers to own and monetise their digital in-store touchpoints. This means complete control over content, audience, and brand integrity while unlocking new revenue streams. But control isn’t enough. What sets Grassfish apart is how we bridge precision and scalability in real time. Our native booking engine supports a wide range of campaign logics, such as guaranteed payouts with defined impressions, share of voice allocations, frequency control and cooldown logic to avoid fatigue, and LiveTags, for impression-based targeting tied to audience segments, weather conditions and more. One of the standout features of the IXM Platforms is the broadcasting module, an intelligent content automation agent powered by AI. This enables retailers to deliver highly personalized, contextual experiences at scale. Our Mission: Together, with our customers and partners, we enable extraordinary customer experiences every day. Our Vision: Empower every global brand to create exceptional retail. Our Expertise: We combine industry-leading technology with human expertise to push the boundaries of digital in-store innovation, helping brands stay ahead in an ever-evolving market. Grassfish is more than a platform – we’re a partner dedicated to helping you grow and succeed in the digital age of retail.