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goTom Reviews & Product Details

goTom provides a comprehensive solution for digital advertising sales and execution across display, retail media, CTV, and digital audio. Designed for the sell-side, it functions as a CRM for managing contacts, customer data, and activities while handling complex media conditions. At its core, goTom manages complex product and pricing structures, creates media plans, and automates order processing, campaign monitoring, report generation, billing, and publisher payouts. With goTom, you can accelerate your productivity by a factor of four: The cloud platform integrates with various tech stacks, communicating with ad servers, SSPs, CRM- & ERP-Tools, and BI systems. Thus, it significantly reduces the workload for each order, streamlining workflows for better results. Popular Features: -CRM -Order Management -AdOps Automation -Publisher Management -Invoicing -Business Intelligence

Seller

goTom

Discussions

goTom Community

Languages Supported

German, English, French, Italian

Overview by

Jorge Vargas (International Account Manager at goTom)

Pricing

Pricing provided by goTom.

Publisher

Starting at €1,500.00

Per Month

Marketer Light

Starting at €2,200.00

Per Month

View More Pricing Information

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goTom Media

goTom helps you connect with advertisers and agencies. Contact data, tasks, and activities are stored in one place. The interactive dashboards make it easy to track your turnover and monitor your team's goal achievements. With a few clicks, you can even manage complex discount levels or agency co...

Our core: A tool that enables you to manage your products and rate cards, empowering you to plan extensive campaigns with ease. The modern user interface ensures that navigating your processes is simpler and more intuitive than ever before.

Seamlessly integrate our software with your ad server and SSP, conduct forecasts, push line items and programmatic deals. Need more? goTom even does screenshots automatically and keeps you informed about the performance of running campaigns.

goTom facilitates the handling of partner contracts, helps defining revenue share and the calculation of publisher payouts. The software manages blocklisting and shifts traffic priorities for running campaigns through live updates.

Streamline your order to cash process and reduce administrative overhead. Easily create and send invoices with just one click, choosing to bill monthly based on performance metrics or at the campaign's end.

The softwares' interactive dashboards allow visualization of thousands of data points. Check your current revenues and budgets, understand your products, and identify areas where optimization is needed.

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UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/6/2018

"GoTom Review"

4.5/5

What do you like best about goTom?

The user surface, it is a very userfriendly system. It is so much easier to store information. I really like the reporting option Review collected by and hosted on G2.com.

What do you dislike about goTom?

Not much :-) the search engine could be improved and the overview for the campaigns when searching for one. Review collected by and hosted on G2.com.

Recommendations to others considering goTom:

userfriendly surface, good overview, helpful tasklist, very good IT support, reporting functions, centralized information storage.... Review collected by and hosted on G2.com.

What problems is goTom solving and how is that benefiting you?

overview, task list, centralized information storage (no information loss), professional representation to customers (invoice, reporting), reporting tools, very good and timely IT support, clear and reliable process.... Review collected by and hosted on G2.com.

RG

Roger G.

Enterprise (> 1000 emp.)

5/31/2018

"Best order management system"

5/5

What do you like best about goTom?

Simple

"by practitioner for practitioners" Review collected by and hosted on G2.com.

What do you dislike about goTom?

Handling with new pricing.

API for pushing campaigns doen't work with every AdServer Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/11/2018

"easy workflow"

4.5/5

What do you like best about goTom?

making easier and quickier invoices for all our clients and agencies Review collected by and hosted on G2.com.

What do you dislike about goTom?

if I'm searching a campaign you will find just one to choose instead of all of them... Review collected by and hosted on G2.com.

AO

Verified User in Online Media

Enterprise (> 1000 emp.)

6/7/2018

"easy handling, quick support, development support"

5/5

What do you like best about goTom?

the contact with goTom ist very easy, friendly and quick. the customers can indicate their wishes and accompany the development. oTom has a very great knowhow in digital advertising, so it's easy to talk with goTom about development ideas. goTom is very user friendly, and easy to lern working about goTom. Review collected by and hosted on G2.com.

What do you dislike about goTom?

nothing :) Review collected by and hosted on G2.com.