--- title: Google Display Ad Network Reviews meta_title: 'Google Display Ad Network Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 70 reviews by the users' company size, role or industry to find out how Google Display Ad Network works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 70 scale: '5' date_modified: '2026-07-13' parent_category: name: Design url: https://www.g2.com/categories/design --- # Google Display Ad Network Reviews **Vendor:** Google **Category:** [Display Ad Design Software](https://www.g2.com/categories/display-ad-design) **Average Rating:** 4.3/5.0 **Total Reviews:** 70 ## About Google Display Ad Network Google Ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is. ## Google Display Ad Network Pros & Cons **What users like:** - Users love the **massive reach and cost-effective targeting** of Google Display Ad Network for driving brand awareness. (2 reviews) - Users find the **ease of use** in Google Display Ad Network enhances their advertising experience significantly. (2 reviews) - Users appreciate the **vast and cost-effective reach** of Google Display Ad Network, enabling precise audience targeting across platforms. (2 reviews) - Users value the **customization capabilities** of Google Display Network, enabling effective brand awareness and targeted conversions. (1 reviews) - Users appreciate the **cost-effective reach** of the Google Display Ad Network, efficiently building brand awareness and driving conversions. (1 reviews) - Users value the **massive reach and precise targeting** of Google Display Network, enhancing brand awareness and conversions efficiently. (1 reviews) - Helpful (1 reviews) - Templates (1 reviews) - Time-saving (1 reviews) - Useful (1 reviews) **What users dislike:** - Users face **inaccuracy issues** with audience targeting and reporting data, impacting overall effectiveness and control. (1 reviews) - Users note the **limited font options** in Google Display Ad Network, impacting design creativity and effectiveness. (1 reviews) ## Google Display Ad Network Reviews ### 1. Perfect product for online marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Sashah C. | QA Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Google Display Ad Network?** The tool has a very nice dashboard with plenty useful feature. Through the help of this platform, the adverts goes straight reaching the right end users or customers very fast and in the right manner through various social media platforms. Very easy uploading of different design or creation with this tool for advertisement purposes online. Generally the tool helps the user in driving the services or other products to the right clients or customers without strangling which leads to business enhancement and time saving. **What do you dislike about Google Display Ad Network?** No much to dislike on the product performance, may be how the system updates keeps coming confusing the user. **Recommendations to others considering Google Display Ad Network:** Quite flexible tool for online advertising of various designs for different business which ensures that your services reaches the right customers at the right time. **What problems is Google Display Ad Network solving and how is that benefiting you?** The tool has helped a lot when it comes to advertising of our designs or other creation to the required customers, promoting the business and also helping the clients to make the right decisions on what to go for in the market. ### 2. Works Well **Rating:** 4.5/5.0 stars **Reviewed by:** Paul N. | President, Investment Management, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Google Display Ad Network?** It allows me to advertise with a flexible budget...seeing what works, what doesn't and adjusting for it. **What do you dislike about Google Display Ad Network?** I feel left in the dark a bit by how the bidding actually works for ads **What problems is Google Display Ad Network solving and how is that benefiting you?** Advertising... ### 3. The go-to Display network baked into the Google Ads interface **Rating:** 3.5/5.0 stars **Reviewed by:** Trenton C. | Online Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Google Display Ad Network?** The Google Display Network (GDN) is built right into Google Ads, so you can seamlessly switch between creating/reporting on search campaigns to display. They have somewhat simplified the creation and reporting functions to make it a bit easier and more consistent with the new Google Ads experience. **What do you dislike about Google Display Ad Network?** Google now defaults with their 'automatic targeting' within Display campaigns, and I find this leads to myriad irrelevant clicks and convoluted metrics. Make sure to dive into the targeting and decide for yourself what level of automated targeting you're comfortable with. **Recommendations to others considering Google Display Ad Network:** There are numerous targeting options baked into the Display campaigns. Make sure to learn the ins and outs of these, as well as the difference between 'targeting' and 'observation'. Overall every marketer and media buyer should be familiar with Google Ads and the GDN. It's a go-to for display media buys. **What problems is Google Display Ad Network solving and how is that benefiting you?** The GDN is an easy way to buy media using image, text and responsive creative across a vast network. There are numerous targeting options, including remarketing. It is the go-to display network for my clients. ### 4. Google Display Ad Network, Digital platform for Services Marketing Online. **Rating:** 5.0/5.0 stars **Reviewed by:** Diana A. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2019 **What do you like best about Google Display Ad Network?** Clean friendly interface for the new beginners with well arranged dashboard for the user to be able to view his/her Ads. Uploading any advertising material on Google Display Ad Network is quite an easy process. Any uploaded material on this platform, so many targeted audience and regular users around the world and within a very short time. It also integrates with other Google platforms. **What do you dislike about Google Display Ad Network?** Regular and often updates. The user keeps learning new thing on this platform leading to confusion. **Recommendations to others considering Google Display Ad Network:** Google Display Ad Network its a nice platform for online marketing and advertisement of different services and marketing material. **What problems is Google Display Ad Network solving and how is that benefiting you?** Google Display Ad Network has been doing great job especially marketing of our different materials and designs online. It has promoted the business to another higher level. ### 5. One of the best display platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle A. | PPC & Programmatic Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2019 **What do you like best about Google Display Ad Network?** The best part of using Google as a display provider is the data. Because it's Google's product, they already have a lot of targeting data to offer, all at a very cheap price compared to purchasing third party data. **What do you dislike about Google Display Ad Network?** Google offering a display platform rather than a programmatic platform is a little disappointing. It is probably why it is inexpensive in comparison, however, I tend to experience more bots and irrelevant/accidental clicks than when using a programmatic tool. **What problems is Google Display Ad Network solving and how is that benefiting you?** Run banner advertisements for ourself and for clients. Top benefits include the cost and targeting capabilities offered by Google. ### 6. Very valuable but intricate **Rating:** 4.5/5.0 stars **Reviewed by:** Giovanni C. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2018 **What do you like best about Google Display Ad Network?** Most google ad platforms guide you through the process of creating your ads, and with so many features and analytic data, you'd be sure to spend your advertising dollars right at the center of your target. Measurement is key to a good marketing campaign. You don't measure, you get bad results. You have the flexibility to start with a low budget, once you feel comfortable with the platform, then you can up your game for greater exposure. **What do you dislike about Google Display Ad Network?** It can get very intricate to the point where it might turn into a full time position. If you are not too tech savvy you are better off leaving the online marketing to the pros. If you still want to save a few dollars by eliminating the middle man, simply be patient and always record the changes you have made to determine the best possible marketing strategy for your business. **Recommendations to others considering Google Display Ad Network:** Be patient. 5 years ago google display platform was very easy to use but it did not provide the amount of measurable data that it does today. This can be helpful when targeting your audience **What problems is Google Display Ad Network solving and how is that benefiting you?** There are really no problems with any marketing strategy. There is however a learning curve whether you are an advertising professional or an amateur. As an amateur advertiser, you will find it frustrating but if you simply take a look at your data and try different versions of your ads, you will quickly learn how to use the platform and create better ads over time ### 7. Great for driving visitors to your website **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Google Display Ad Network?** The ability to remarket via the Google display network is an amazing tool! We can hit our website visitors, potential customers, on other websites they are already on. Great to stay top of mind. **What do you dislike about Google Display Ad Network?** We typically don't see a high conversion from display ads, so keep that in mind when building your budget and ROI **Recommendations to others considering Google Display Ad Network:** Great for lower end retail businesses. Also great for big businesses who are looking to drive a substantial amount of traffic to their website **What problems is Google Display Ad Network solving and how is that benefiting you?** We are able to re-reach our target market. Using display ads has helped us recapture viable customers, by bringing them back to our site. ### 8. Great Service that can enhance your Advertising even without clicks **Rating:** 4.0/5.0 stars **Reviewed by:** Danny P. | Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Google Display Ad Network?** Google is overwhelmingly the top online service used by consumers. Because of this, a simple advertisement of your website goes a long way. Even if you get zero clicks (which is highly unlikely) your brand will get a significant increase in name recognition. Not only that, but your website's SEO will shoot straight up. Leading to more organic leads. I've had a great experience with this tool. **What do you dislike about Google Display Ad Network?** Google makes it quite difficult to track exactly which ads are contributing to increased SEO success. Can be quite a pain. Also, too many different Ad services which leads to confusion on which version of Google ads should be used and why. **What problems is Google Display Ad Network solving and how is that benefiting you?** Increased brand recognition. Increase in organically generated leads. ### 9. Easy to Access **Rating:** 4.5/5.0 stars **Reviewed by:** Minh Anh M. | Medical Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Google Display Ad Network?** They made it easy for regular users to find our product. They made our product become the first search item on the search bar. We enjoy this product and will continue to reccomend this to other users **What do you dislike about Google Display Ad Network?** Not on add search bar was easy to find. Need to find more keys words in order to be found. **Recommendations to others considering Google Display Ad Network:** Making it easier for those to find us and to promote it in the front page. That would be good and have more option of pictures. Yes, I still enjoy the product. **What problems is Google Display Ad Network solving and how is that benefiting you?** The numbers of users are decreasing because not alot of people are visiting our website. There not really any problem because it is easy to use. ### 10. Google Display Ad Network **Rating:** 5.0/5.0 stars **Reviewed by:** Marv P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Google Display Ad Network?** Ease of use and the fact you can start to see results almost right away. **What do you dislike about Google Display Ad Network?** nothing. It is easy to use. If I have to say anything it is sometimes getting support can take a little while. **Recommendations to others considering Google Display Ad Network:** Don't wait - it is so easy to use - and you do not need to hire an expert. You can learn it with their tools quickly. **What problems is Google Display Ad Network solving and how is that benefiting you?** Increased exposure and new customers. ### 11. Man - is it ever changing!!! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Google Display Ad Network?** Internet based advertising is so smart in comparison to print or other advertising. All of the data is trackable and measurable. **What do you dislike about Google Display Ad Network?** Google Ads feels like it is always changing! I do not use Google Ads on a weekly basis, but log in every two to three weeks to make adjustments - I feel like I'm constantly learning about a new feature or buttons moved, etc. This gets awfully confusing. **Recommendations to others considering Google Display Ad Network:** This may be something worth outsourcing or having an employee who is very focused in this area. It is challenging and always changing. **What problems is Google Display Ad Network solving and how is that benefiting you?** Advertising on Google Search Engines and other areas. ### 12. An Okay Experience With Limited Return - Best Suited for Awareness **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2018 **What do you like best about Google Display Ad Network?** We liked Google Display Ad Network's short lead time and low minimum spends best. We utilized the platform for quick turnaround campaigns with small budgets. It's an easy to learn system with a short learning curve which makes campaign turnaround fast and simple. **What do you dislike about Google Display Ad Network?** Google Display Ad Network has limited capabilities and never gave us a strong return on investment (ROI). Our work in advertising is a primarily direct response, and we never saw a strong ROI on any of our campaigns with the Google Display Ad Network. There is limited targeting flexibility and granulatiry, we wanted more out of our campaign targeting than Google Display Ad Network was able to provide. **Recommendations to others considering Google Display Ad Network:** I would only recommend Google Display Ad Network for use as part of an awareness goal campaign.The platform is easy to use with a short launch lead time which is great for campaigns with a short lead time. Users considering the Google Display Ad Network for high-granulatiry targeting, should consider other platfroms for their programmtic display campaigns. In addition, I would not use the platform for any sort of direct response campaigns. **What problems is Google Display Ad Network solving and how is that benefiting you?** We utilized Google Display Ad Network to solve the problem of running programmatic display ads. Google Display Ad Network was particularly helpful with running ads on a short lead time and/or a small budget. In addition, we were able to create simple awareness campaigns in a cost-effecient way that helped us answer the needs of our clients with limited budgets. ### 13. Great intro to display marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2018 **What do you like best about Google Display Ad Network?** The ease of uploading creative assets and making changes to the targeted base makes this a great channel for those new to display ads. **What do you dislike about Google Display Ad Network?** I have noticed many ads are heavily repeated on the same websites. For example, I saw one of my display ads and refreshed the page and saw the ad in the same place but with different creative. This quickly leads to banner blindness. Maybe they could shuffle between multiple ads more frequently. **Recommendations to others considering Google Display Ad Network:** It's a great platform for those new to display advertising. After seeing initial success with one client, we have moved towards a more powerful platform. **What problems is Google Display Ad Network solving and how is that benefiting you?** We have experienced a healthy ROI on our retargeting banners. While prospecting is always a crapshoot, it still shows its garnering attention but not conversions. This could be on our end, based on the audience we created, but I've seen better results on other platforms. This platform is great for a company that wants to test the waters for display advertising, before committing to a contractual obligation. Nothing extremely impressive, but enough to make the clients pursue this channel with a different platform. ### 14. Great form ov retargeting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2018 **What do you like best about Google Display Ad Network?** The system is easy to understand and guides you through the steps in order to implement a working display ad. It makes retargeting campaigns easy and effective. **What do you dislike about Google Display Ad Network?** Our employees get bombarded when we are running display ad campaigns. This takes away from our budget and decreases our potential audience. **What problems is Google Display Ad Network solving and how is that benefiting you?** This should not be a priority form of lead generation. However, display ads are extremely valuable at keeping your brand in front of a target audience. Retargeting allows businesses to nurture leads, and Google Display Ads allow us to do this very efficiently. ### 15. Creates ads fast **Rating:** 3.5/5.0 stars **Reviewed by:** Alec K. | Video Producer, Editor, and Actor, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Google Display Ad Network?** The interface isn't too complicated and it is easy to view all your ads on the dashboard **What do you dislike about Google Display Ad Network?** The different settings and functions feel buried under different tabs or pages, making it slightly difficult to navigate through the site. **What problems is Google Display Ad Network solving and how is that benefiting you?** We wanted to have our ads on Google and this allows us to do that. Also we can create ads for certain regions which helps us to target our demographic more easily. ### 16. Great way to get your ads out there **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Google Display Ad Network?** I like that I'm able to display my ads to a number of different places, but only having to set everything up in one place. **What do you dislike about Google Display Ad Network?** They update the platform often, which is always for the better, but it means there is always a new feature to learn how to use. **Recommendations to others considering Google Display Ad Network:** This is definitely well worth the time that you'll need to invest to learn the platform. **What problems is Google Display Ad Network solving and how is that benefiting you?** Being able to reach customers that I wouldn't normally think to market to, and therefore gaining new ideas for marketing campaigns based on those results. ### 17. Great For Retargeting & Brand Awareness **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Google Display Ad Network?** Love using the Google Display network for increasing a company's brand awareness and using the Display network for retargeting those we have visited a company's website. **What do you dislike about Google Display Ad Network?** Not the best for Generating Conversions/Sales, compared to the Search Network. **What problems is Google Display Ad Network solving and how is that benefiting you?** Improving Brand Awareness, keeping your business in front of those that are in-market. ### 18. GDN - Extremely useful and insightful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Google Display Ad Network?** GDN is a great tool for putting out ads. I use programmatic media, as well as GDN. Using GDN is seamless and always produces great results. **What do you dislike about Google Display Ad Network?** Limited scale and limited targeting abilities. This is better through DV360. **What problems is Google Display Ad Network solving and how is that benefiting you?** Using this tool enables me to serve ads when applicable. ### 19. Easy to Use - Placement Options Limited **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Google Display Ad Network?** I like that its easy to put a campaign together and show your display ads on these placements pretty much the same day. **What do you dislike about Google Display Ad Network?** The selection of the placements is just horrible. The apps that you show on waste your money and you really don't have a say at the beginning of showing on the top placements for what you are trying to sell. **What problems is Google Display Ad Network solving and how is that benefiting you?** Reaching our target audience on the display network. ### 20. Good display platform but still not on Facebook's level **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 08, 2018 **What do you like best about Google Display Ad Network?** Excellent integration with Google services. **What do you dislike about Google Display Ad Network?** Targeting is very limited especially in terms of demographics. **Recommendations to others considering Google Display Ad Network:** Consider intent and audience. If you are seeking intent, Google is ideal, but if you need more granular audience targeting, Facebook is a superior display network. **What problems is Google Display Ad Network solving and how is that benefiting you?** The Google Display network is ideal for addressing brand visibility issues. The main benefit is added exposure. ## Google Display Ad Network Discussions - [What are the features of Google ads?](https://www.g2.com/discussions/google-display-ad-network-what-are-the-features-of-google-ads) - 1 comment - [View Google Display Ad Network pricing details and edition comparison](https://www.g2.com/products/google-display-ad-network/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+03%3A51%3A48+-0500&secure%5Bsession_id%5D=1fc8dc43-d0fa-4b3e-815b-1c8279c546b7&secure%5Btoken%5D=fcbe73f2dd534ad97b03d51cbc68e13d8c36584b5e4a561ab397eadda69ba3f7&format=llm_user) ## Google Display Ad Network Integrations - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) ## Google Display Ad Network Features **Template Creation** - Image Upload - Stock Image Library - Drag & Drop Editing - Variety Of Banner Types **Design & Editing** - Shape & Clip Art - Font Selection - Scale **Ad Management** - Ad Sets - Export As Different File Types - Schedule **Analytics** - Reporting - Heatmap - Budget ## Top Google Display Ad Network Alternatives - [Canva](https://www.g2.com/products/canva/reviews) - 4.7/5.0 (6,446 reviews) - [Simplified](https://www.g2.com/products/simplified/reviews) - 4.6/5.0 (4,446 reviews) - [Prezi](https://www.g2.com/products/prezi/reviews) - 4.2/5.0 (5,693 reviews)