--- title: Google Analytics Reviews meta_title: 'Google Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 6853 reviews by the users' company size, role or industry to find out how Google Analytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 6853 scale: '5' date_modified: '2026-07-05' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Google Analytics Reviews **Vendor:** Google **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 6,853 ## About Google Analytics Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics. ## Google Analytics Pros & Cons **What users like:** - Users value the **comprehensive insights** from Google Analytics, enhancing their understanding of web traffic and engagement. (200 reviews) - Users appreciate the **insightful analytics** of Google Analytics, simplifying the understanding of website performance and user behavior. (160 reviews) - Users find Google Analytics to be **easy to use** , making it accessible even for beginners in analytics. (155 reviews) - Users value the **easy integration** of Google Analytics with various tools, enhancing performance analysis and optimization. (100 reviews) - Users value **data analysis capabilities** of Google Analytics, enhancing understanding of customer preferences for improved business strategies. (88 reviews) - Reporting (71 reviews) - Integrations (68 reviews) - Web Traffic Analysis (55 reviews) - Traffic Analysis (47 reviews) - Helpful (46 reviews) **What users dislike:** - Users find the **steep learning curve** of Google Analytics challenging, hindering effective analysis, especially for beginners. (99 reviews) - Users find the **complexity** of Google Analytics overwhelming, facing a steep learning curve and complicated interface. (69 reviews) - Users find the **learning difficulty** of Google Analytics challenging, especially due to its complex setup and steep learning curve. (69 reviews) - Users struggle with the **non-intuitive interface** of Google Analytics, especially the steep learning curve of GA4. (59 reviews) - Users find the **steep learning curve** of Google Analytics challenging, making it hard to navigate and utilize effectively. (58 reviews) - Unclear Explanations (55 reviews) - Users find the **complex features** of Google Analytics overwhelming, particularly for beginners struggling with setup and navigation. (49 reviews) - Users find Google Analytics **difficult to learn** , especially for beginners navigating its complex features and data. (45 reviews) - Poor Reporting (42 reviews) - Missing Features (41 reviews) ## Google Analytics Reviews ### 1. Google analytics - Best analysis tool **Rating:** 5.0/5.0 stars **Reviewed by:** mohamed e. | Admin specialist , Hospitality, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Google Analytics?** google analytics is best tool to view you property reports the best feature that i like is the actual active users and with power of ai you can now uncover new insghits and predict future customers and websites actions to improve you roi and you can integrate it with all google tools like google ads **What do you dislike about Google Analytics?** it wil be challenging to a bigginer to startworking with it but google provides many courses to learn it **What problems is Google Analytics solving and how is that benefiting you?** Real time repoets are very useful and informative and helps to know what your customers are doing in your websites and what pages performes better ### 2. My favorite analytics platform **Rating:** 4.0/5.0 stars **Reviewed by:** Raúl S. | PPC Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Google Analytics?** What I like the most is the good measurement it provides for all Google products that allow traffic capture: Google Ads, SEO... Additionally, it is a platform that is always very up-to-date. It is easy to integrate into your website, although it requires evaluating a measurement plan thoroughly. **What do you dislike about Google Analytics?** What I like the least is that after the migration to GA4, there are many issues related to attribution, and it seems there is a bit of inaction on Google's part. **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics allows you to see how the user arrives at your website and how they interact with it to detect traffic leaks and improve conversion rates. ### 3. Help me daily **Rating:** 5.0/5.0 stars **Reviewed by:** Raul L. | Analista de suporte técnico, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Google Analytics?** I like your practicality and variety of connectors, I use it frequently. **What do you dislike about Google Analytics?** I don't like it because I can't work by connecting directly with some data analysis apps. **What problems is Google Analytics solving and how is that benefiting you?** He helps me understand social media metrics and digital ad metrics, thus I can increase accuracy when I need to make decisions with his data. ### 4. Best tool to know all about your website analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Divya K. | Digital Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2024 **What do you like best about Google Analytics?** The thing i like most about this tool is how it can now intregate with other tools like GSC or bigdata and help website manager or owner in design making and now with ga 4 we can male our report using exploration tool which help us understand our website performance better **What do you dislike about Google Analytics?** The thing i dont like about google analytics is that it is very complex and not user friendly you have to learn lot about it before start using it this happen after the new update that is GA 4 earlier UA was much more user friendly tool **What problems is Google Analytics solving and how is that benefiting you?** You can easily find and analysis the actual data of your website and also you can see the demographics, user journey data and can setup events to measure your KPI so yes it is very usefull tool ### 5. Spotty Data Clarity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Google Analytics?** Ease of creating reports, data logging, visuals **What do you dislike about Google Analytics?** Data sampling, metric calculation variations **What problems is Google Analytics solving and how is that benefiting you?** Usage measurements, though sampling makes it difficult ### 6. Free Tool by Google to track the users on your website **Rating:** 5.0/5.0 stars **Reviewed by:** Chitra R. | Team Lead, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Google Analytics?** This helps to understand, how many users are coming to our website. The way to find out is pretty simple, just implement the tracking code in the head section of the source page of your website and you are good to go. Onwards you're able to see all the metrics such as users, sessions, engagement, conversions, and the list goes on. The setup of Google Analytics is as easy as a piece of cake, you just need to know the basic knowledge and can integrate the tracking code easily. I work for an agency and so I manage numerous projects and so the frequency of use is quite good. I open Google analytics every day to see the performance and monitor the metrics. **What do you dislike about Google Analytics?** till now, I didn't find anything that I don't like. It is a good free tool by Google. **What problems is Google Analytics solving and how is that benefiting you?** I can see the user flow, and how they are interacting with my website. I can also see the group of users (traffic) by age and demographics. This tool helps me measure the events easily. The investigation process to review the performance is quite simple. ### 7. SEO tool for boosting my website performance **Rating:** 4.0/5.0 stars **Reviewed by:** Subhani M. | Content Writer Head, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Google Analytics?** The thing I find most impressive about Google Analytics is its ability to crack the code on website visitors. It goes beyond just counting numbers and dives deep into user behavior. This lets you see what content resonates, where people drop off, and even which devices they're using. **What do you dislike about Google Analytics?** While Google Analytics is powerful, it can be tricky to use at times. The interface can be confusing, especially for beginners, and some reports might not be as straightforward as you'd like. **What problems is Google Analytics solving and how is that benefiting you?** It shows you who visits your website (your online store), what they look at (products they browse), and if they buy anything. This helps you understand what works (popular products) and what doesn't (confusing pages), so you can improve your website and attract more customers (sales). ### 8. Great Free Web Analytics Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Megan F. | Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Google Analytics?** Google Analytics offers various analytical tools at no cost. The data and reports are easy to read, interupt, and share. **What do you dislike about Google Analytics?** The customer service can be hit or miss with answering you questions / solving your problems. **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics provides our team and clients insights into how websites are performing. It helps us find where we can improve a site and optimize the site experience / consumer journey. ### 9. Real-time monitoring with GA **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolas F. | Founder & Cybersecurity Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Google Analytics?** I love the fact that I am able to track in real-time customers connecting to the website and check the most accessed pages. **What do you dislike about Google Analytics?** The new platform can be overwhelming with too many features. **What problems is Google Analytics solving and how is that benefiting you?** Increase conversions and sales ### 10. Google analytics is powerful tool to monitor website performance and user journey **Rating:** 5.0/5.0 stars **Reviewed by:** Kali Charan R. | Assistant Vice President of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2024 **What do you like best about Google Analytics?** Google analytics gives overview of users and their behaviour on the website. Where are they landing, exit, bounce rate, page ranks, country. This gives us power to take data driven decisions to make changes and updates on the website. Easy to implement and a tool marketer should use daily. **What do you dislike about Google Analytics?** I did not not find any specific reason to dislike it as this tool is something which can even a non technical person can do. **What problems is Google Analytics solving and how is that benefiting you?** Google analytics gives me all that data which can help me to take data driven decision. I can see my teams SEO efforts and the growth. It helps me to know where I need to improve. It is one of essential tool which my team is using everyday. It is east to integrates with different tools like Adwords, Console, website, tag manager and many more. ### 11. Analysing Website and App Traffic Insights in an Easy Way **Rating:** 5.0/5.0 stars **Reviewed by:** Er. Monika K. | Senior SEO Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2024 **What do you like best about Google Analytics?** Provides in-depth insights into website and app performance, aiding data-driven decisions. Seamlessly integrates with various platforms, offering a holistic view of digital interactions. Access to robust analytics tools at no cost, making it accessible for businesses of all size **What do you dislike about Google Analytics?** Beginners may find this GA interface overwhelming, requiring time to master. In certain situations, data may be sampled, affecting the precision of detailed analysis. Stricter privacy regulations may impact data collection and reporting options. **What problems is Google Analytics solving and how is that benefiting you?** Offers a detailed overview of user interactions, website traffic, and campaign performance, enabling informed decision-making. Despite its complexity, Google Analytics provides an intuitive interface, making it accessible for users with varying levels of expertise. ### 12. An Excellent Way to Track Your Business Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Katherine C. | Direct Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Google Analytics?** It’s free, and accessible to different business sizes, as long as you know the platform you can pull any piece of data. **What do you dislike about Google Analytics?** Th G4 version is doesn't feel like the most seamless experience **What problems is Google Analytics solving and how is that benefiting you?** Providing real time data on how our customers and visitors I interact with our site and what products are driving more sales ### 13. Review of Google Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2016 **What do you like best about Google Analytics?** The way the data is visualized has vastly improved from years ago. When connecting to a website, the tracking code is easy to install. **What do you dislike about Google Analytics?** It takes a while to get used to and familiarize yourself with the controls and dashboards. One can get lost creating pages for various things. **Recommendations to others considering Google Analytics:** get to know the terminilogy **What problems is Google Analytics solving and how is that benefiting you?** It solves data analytics insights problems and is benefitting me by segmenting this data into digestible information I can understand. ### 14. Is data from Google Analytics reliable? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2025 **What do you like best about Google Analytics?** The best part of Google Analytics is you get almost all features for free. The ease of integration is pretty great with most of GMP products and data analysis tools. **What do you dislike about Google Analytics?** Data is not that accurate sometimes. There are glitches on the platform **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics is a widely used anlytics tool used in the market to understand user behaiour on your web and app. If you have both app and web in your business, Google Analytics tool is the holy grail. Almost all tools in the makret target specific use cases but Google Analytics can do it all ### 15. One of the best website analytics tools **Rating:** 5.0/5.0 stars **Reviewed by:** Abhineet S. | Manager Digital Marketing , Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Google Analytics?** the ease of use and the range of data metrics for measurement of the website traffic. **What do you dislike about Google Analytics?** The new GA4 is somewhat not as easy to use as the Universal Analytics was. **What problems is Google Analytics solving and how is that benefiting you?** website traffic messurement and engagement metrics ### 16. Basic tool for marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Taras V. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Google Analytics?** As a long-time user of Google Analytics, I can confidently say it's an invaluable tool for any business looking to understand its website's performance. The platform offers a comprehensive suite of features that allow me to track everything from user behavior to conversion rates. I particularly appreciate the ability to create custom reports and integrate with other Google tools. While there have been some recent updates that have taken some getting used to, overall, I highly recommend Google Analytics to anyone seeking to improve their digital marketing efforts. **What do you dislike about Google Analytics?** data sampling in google analytics influence on data quality **What problems is Google Analytics solving and how is that benefiting you?** traffic analysis ### 17. Must-have measurement tool in your digital arsenal **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2025 **What do you like best about Google Analytics?** Extensive features, ease of implementation and use, ability to compare filters, high-quality demographic and interest data and sophisticated attribution options **What do you dislike about Google Analytics?** The time it takes to learn all the nuances, available options and complexities of the tool. **What problems is Google Analytics solving and how is that benefiting you?** Measurement of client websites, attribution of their traffic, tracking visitor info. ### 18. "Google Analytics: A Game-Changer for Marketers and Advertisers" **Rating:** 2.5/5.0 stars **Reviewed by:** Alander P. | Company Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2019 **What do you like best about Google Analytics?** I'm thoroughly impressed with Google Analytics' speed and accuracy. The platform provides seamless tracking and reporting, allowing me to get the data I need in real-time. The demographics insights are particularly valuable, enabling me to effectively target specific audiences for my YouTube ads and Google ads campaigns. With Google Analytics, I can make data-driven decisions quickly and confidently, which has significantly improved my ad performance. Overall, I'm a huge fan of Google Analytics' ease of use and robust features! **What do you dislike about Google Analytics?** If I had issues I would not use it. I'm very happy with the data and results that comes from using the service. **Recommendations to others considering Google Analytics:** It's quick data and better results **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics is solving several problems that are benefiting me in my video advertising strategies: Problem 1: Understanding my target audience Without Google Analytics, I would struggle to identify my target audience, their demographics, and behaviors. I would have to rely on guesswork or incomplete data, which could lead to ineffective advertising decisions. With Google Analytics, I can easily identify my target audience's demographics, such as age range, location, interests, and behaviors, allowing me to create targeted ad campaigns that resonate with them. ### 19. Manage the users with Google Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Balamurugan D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2024 **What do you like best about Google Analytics?** It provides accurate details of active user of the property with engagement and monetisation in real-time. **What do you dislike about Google Analytics?** Since the adoption of AI has been increased, there are many tools in the market that provides additional information for improving the customer experience with accurate details **What problems is Google Analytics solving and how is that benefiting you?** We can keep track the details of user acquisition or traffic acquisition and engagement on web pages as well ### 20. Google Analytics is the best tool and one stop solution to analyse the website traffic **Rating:** 5.0/5.0 stars **Reviewed by:** malleswari n. | Digital Marketing Stratagist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2024 **What do you like best about Google Analytics?** Google analytics helps me understand the which type of users were came, home much time they spend time ( we can analyse the bounces rate). which pages are ranked in web broswer ( google ). we can find the locations also. it is easy to integrate our website code. As a Digital Marketer i like this tool for easy to get all users analytics with clean user interface. Creating reports this tool is the best for ever. **What do you dislike about Google Analytics?** Google analytics is going good direction only. I dont have any dislikes for this tool. **What problems is Google Analytics solving and how is that benefiting you?** As a digital marketer when i create monthly reports i can easily get the information about our website like monthly how many visitors visited our website, which locations, which age group, which page. mainly we can find out the direct users, organic user, social, referal and paid users also. With less time we can grap with lots of clean information we can get in this google analytics tool. ### 21. Exploring the Power of Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Sujith R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Google Analytics?** Google Analytics is great tool because it gives you lots of information about your website. You can track the things like how many people visit your site, what actions they take, analyse the sessions, drop off levels, track the leads, orders funnel exploration etc. It's easy to use and you can customize it to track the things that matter to you. And it even tells you what's happening on your site right now like live sessions and activity going on in your website. We can create audiences from GA which helps in remarketing.Google Analytics is very easy to implement. **What do you dislike about Google Analytics?** There may be concerns about data accuracy and limited customer support. Additionally, data sampling can affect the accuracy of reports, we have came across it few times. Despite these challenges, many users still find Google Analytics valuable for analyzing website performance. **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics solves the problem of understanding website performance and user behavior. It helps us to measure website metrics,track user actions, and monitor conversions. By providing valuable insights, businesses can optimize their website which can lead to better decision-making and improved results. ### 22. Google Analytics is one of the best tools that I have used to analyze events and performance. **Rating:** 4.5/5.0 stars **Reviewed by:** ravi v. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Google Analytics?** G.A. provides information on what users are doing on our website/application, like which pages they visited, how long they stay on each page, and the actions they take (like filling out a form or making a purchase). **What do you dislike about Google Analytics?** There are several things that Google Analytics has not performed well like In some cases, Google Analytics use sample data, especially for high-traffic websites or complex queries. This means that the reported metrics may not always be fully accurate, particularly for detailed analysis. **What problems is Google Analytics solving and how is that benefiting you?** We can put some trigger events that help us to analyze the page performance, like 1) Number of people who clicked on the number of widgets. 2) What is CTA Click to the ratio that is coming after it. 3) Most important it is free to use. ### 23. Good clear information **Rating:** 4.0/5.0 stars **Reviewed by:** Steve P. | Head of sales, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Google Analytics?** Clarity of information and actionable data **What do you dislike about Google Analytics?** Can be difficult to navigate between data sets **What problems is Google Analytics solving and how is that benefiting you?** Site traffic and breakdown of visitors ### 24. It's Google, so what else? **Rating:** 4.5/5.0 stars **Reviewed by:** N F. | Content Writer, Writing and Editing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Google Analytics?** It provides a robust set of tools for tracking website traffic, understanding audience demographics, and analyzing user behavior. **What do you dislike about Google Analytics?** The platform offers a vast array of features and technical terminology that can be overwhelming for beginners like me. I've been using it for over 5 years and still learning. **What problems is Google Analytics solving and how is that benefiting you?** Detailed data on website visits, including the number of visitors, their geographic locations, and the devices they use. This helps me understand my audience better and tailor my content or marketing strategies accordingly​! ### 25. Very handy for GTM **Rating:** 4.5/5.0 stars **Reviewed by:** Saif E. | Customer Acquisition Agent - Convergence Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2024 **What do you like best about Google Analytics?** I find it very helpful to launching MVPS **What do you dislike about Google Analytics?** A bit complicated and there's a scarcity in resources available to help you master it **What problems is Google Analytics solving and how is that benefiting you?** I find it to be very beneficial ### 26. I am using Google Analytics for my website tracking, it's providing quite expanded functionality. **Rating:** 5.0/5.0 stars **Reviewed by:** Miqayel N. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 24, 2024 **What do you like best about Google Analytics?** I like very much the various features that GA is providing **What do you dislike about Google Analytics?** I like everything except the that it's a little bit complicated **What problems is Google Analytics solving and how is that benefiting you?** It's helping to track the website traffic, understand from which sources it's coming and to work to gain more engagement on the website. ### 27. Difficult to understand **Rating:** 3.0/5.0 stars **Reviewed by:** Sergio A. | IT & Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Google Analytics?** Provide a lot of detailed information about the user interaction in the website. It's easy to implement the code for the basic details about visitors. Have many features for ecommerces. **What do you dislike about Google Analytics?** Google Analytics each time is more difficult to understand and work with it. Before GA4, was more intuitive, and now you need to read many tutorials to create panels to get the information in more easy way. If you want to get all the possible information, need a more advanced implementation, that for some websites needs higher skills. **What problems is Google Analytics solving and how is that benefiting you?** We have detailed information about the visitors, trends, sales, etc. That information is important for making decisions about ecommerce because we can analyze possible reasons where something is not working as expected and change things. ### 28. Best tool to provide details analysis for website traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Isha P. | Sales And Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Google Analytics?** I am using Google Analytics very often to check the organic traffic in my website. It is helping a lot to understand my website performance by sharing metrics such as number of visitors and traffic sources & user behaviour, engagment rate ,conversion rate etc. Analyzing this metrices I can focus on creating more engaging content for my visitors. Goals setting & tracking conversions is very helpful to meassure the effectiveness of my marketing campaigns. Additionally, Google Analytics is providing real-time data allowing me to monitor website performance. Also,the best part of this tool is the feature of generating custom reports which is very helpful to track the business success. **What do you dislike about Google Analytics?** Learning advanced feature is little bit challenging I felt. Otherwise, Google Analytics is a great asset in my SEO work. **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics real-time feature is helping a lot to monitor my website activity & respond quickly. And the feature of generating custom report option helps me to meet my Business decisions. ### 29. Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2025 **What do you like best about Google Analytics?** I like the fact that it's very easy to use for reporting especially to track digital data. I use GA frequently to monitor and keep track of reports. I recently switch to GA4 from GA360 and i like it so far. **What do you dislike about Google Analytics?** I dont think i dislike anything at all for now. **What problems is Google Analytics solving and how is that benefiting you?** To help track customer interactions events .Both successful and failure result can be easily tracked. ### 30. Amazing tool for tracking website & User journey **Rating:** 5.0/5.0 stars **Reviewed by:** Mansi S. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Google Analytics?** Google analytics provides so many features . Creating self and custom reports as per our view of the data. Customizing reports on the panel . The ease of most of the basic metrics getting tracked and calculated.The integration part is much easier on gtm as well as on the website. **What do you dislike about Google Analytics?** The limitations in creating custom dimension and metrics also the change of definations of the engagement and bounce rates of the website. **What problems is Google Analytics solving and how is that benefiting you?** The different types and number of data insights we get from GA is exceptional that too free of cost. Whole organisation can access the property and build their own custom reports of their is the best part. ### 31. One of the best tool to check website traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Sahana B. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2024 **What do you like best about Google Analytics?** The best thing I like about Google Analytics is the implementation process, it is very much easy. The real-time feature is very much helpful to check the real-time visitors. Through Google Analytics I can analyse the whole website performance. So many advance features is available like user acquistion, traffic acquistion, engagement metrices. Through user acquistion, I am getting a fare idea about the source of the traffic. **What do you dislike about Google Analytics?** Google Analytics is fulfilling all my requirements. Nothing to dislike about this tool. Only the advanced features is little bit challenging I felt. **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics is helping in my SEO work. It analyzes the website performance and meassures all necessary metrices which helps to improve my website performance and content engagement. ### 32. Best Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Ritesh S. | Resource Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Google Analytics?** This is very good Analytics. I use this Analytics on my Flutter and React.js application **What do you dislike about Google Analytics?** work very good but, implement is not satisfying. **What problems is Google Analytics solving and how is that benefiting you?** I use this "Google Analytics" in my website and mobile application, this Analytics give me a very best experience. now I can see how many users are then in my website or mobile application and also i can see in which screen my "Users" continuously use. ### 33. New user interface **Rating:** 5.0/5.0 stars **Reviewed by:** daniel g. | Website manager, Webmaster, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Google Analytics?** Receiving a monthly email with brief insights about the site **What do you dislike about Google Analytics?** The interface has become more cumbersome **What problems is Google Analytics solving and how is that benefiting you?** I check every day the changes in the traffic of the users on the site, the hotter areas, the sources of arrival of the users, and every month I get the opportunity to compare data with a previous period. ### 34. GA4 is not ready and crashes often **Rating:** 2.5/5.0 stars **Reviewed by:** Jacob R. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about Google Analytics?** Nothing. I've had many conversations with many other markteters about GA4 and nobody likes it. **What do you dislike about Google Analytics?** Everything. It's slow, crashes often, and extremely unintuitive. **What problems is Google Analytics solving and how is that benefiting you?** None. I'm using SEMRush more often and/or Google Search Console or Looker Studio to better understand my analytics. ### 35. Best Tool EVER to Know Website Traffic Over All Data **Rating:** 4.5/5.0 stars **Reviewed by:** Harshit K. | S, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Google Analytics?** I am using Google Analytics from last 5 years. I love this tool, Because its show me the data in all way, Whether I want to see the location of traffic, type of traffic or whatever I want to know about the traffic, The analytic is the only tool which showed me over all data and yes absolutely in FREE. **What do you dislike about Google Analytics?** The real time user information. I am facing one problem in GA4. UA was not having this problem but GA4 is suffering from this error. Whenever any user is active on site then yes there will be one use active in real time tool of analytics. But the thing is it will now the method from where the use has came to your site. User came direct, Organic, referall, Paid or etc. It doest not shoe medium in real time. **What problems is Google Analytics solving and how is that benefiting you?** Saving my money, If I will not use analytics then I will have to buy paid seo tools to know the traffic data of my site so yes, Google analytic is definately saving my money. And its help me to convert my referral and direct traffic in organic. Because by this tool I came to know the top landing pages of site and I omtimize them much well to reach on more and more LSI keywords. ### 36. Incredible **Rating:** 5.0/5.0 stars **Reviewed by:** kelvin muthomi k. | tourguide , Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2024 **What do you like best about Google Analytics?** it gives you real time updates of the data analytics **What do you dislike about Google Analytics?** nothing, its really fun to use and has a good user interface **What problems is Google Analytics solving and how is that benefiting you?** it helps me to know how many people have viewd my content and it help me plan better in creating more enganging content ### 37. Accuracy is one of the best thing about google analytics and user behaviour is not used by many **Rating:** 5.0/5.0 stars **Reviewed by:** Snehha R. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2023 **What do you like best about Google Analytics?** User behaviour where they show how each user and gone from which page to which another feature i like is our my all campaigns are show accurate details of each user coming from which source **What do you dislike about Google Analytics?** I am not happy on how recent change of GA4 happened it took me long time to learn **What problems is Google Analytics solving and how is that benefiting you?** Undertsanding user behaviou and messuring my ads campaign better ### 38. Best for analysing the data and improve visitors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Google Analytics?** Best for analysing data and website performance. So that we can identify the website performance and improve **What do you dislike about Google Analytics?** It affects the page speed of website and core web vitals score **What problems is Google Analytics solving and how is that benefiting you?** Helps to tracks user analytics and behaviour and location, so that we can optimise based on target audience and location, user devices also ### 39. Google Analytics The Industry Standard Tool For A Reason **Rating:** 4.5/5.0 stars **Reviewed by:** Devon S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Google Analytics?** We track all of our site progress and traffic using this application via Casino Party . Its free and does everything we need also integrated with google tag manager to track our paid ad campaign. **What do you dislike about Google Analytics?** Could use more features and can be slightly confusing and inaccurate at times. but overall it is still the best most accesible tool and meshes well with other google software. **What problems is Google Analytics solving and how is that benefiting you?** We Need up to date traffic info for our buisness and this is a go to application in our pipeline with our wordpress sites. If Something else better comes along we will sure to use it . but until then we are sticking with what works . google analytics is a very useful free tool . ### 40. Best Analytics Tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Arti B. | Product Manager and SME, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2024 **What do you like best about Google Analytics?** What I appreciate most about Google Analytics is its easy-to-use interface and the comprehensive insights it offers. It allows me to grasp my website's traffic and understand my audience's behavior effectively, empowering me to make informed decisions to enhance my online presence. **What do you dislike about Google Analytics?** It is heading towards the right Direction. **What problems is Google Analytics solving and how is that benefiting you?** It is helping me understand and give accurate website analytics and identify pages that need optimization. ### 41. Simple Analytic Tool for All **Rating:** 4.5/5.0 stars **Reviewed by:** Prita P. | Performance Marketing Consultant , Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Google Analytics?** Easy to use, easy to understand, free, and widely known. **What do you dislike about Google Analytics?** The GA4 interface and features is kinda confusing. **What problems is Google Analytics solving and how is that benefiting you?** To review my campaign performance, breakdown audience, etc. ### 42. Variety of parameters and fidelity in the results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Google Analytics?** Fidelity of the results and also the wide variety of achievements we can have in relation to comparisons, numbers, and analyses. **What do you dislike about Google Analytics?** Because it has a very wide range of processes, it ends up becoming a bit complex at first glance for those who are not used to this type of tool. **What problems is Google Analytics solving and how is that benefiting you?** It helps us in performing data analyses and also in comparisons in A/B tests, as well as in understanding results. ### 43. Best to analyze traffic from different sources/medium **Rating:** 5.0/5.0 stars **Reviewed by:** Ankita A. | SEO and Digital Marketing Professional , Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2024 **What do you like best about Google Analytics?** Google analytics is a free tool from google to provide traffic insights to website/app owners to understand the users behavior. That helps to improve marketig activities. **What do you dislike about Google Analytics?** All are good with google analytics, just wants to improvement in GA4 **What problems is Google Analytics solving and how is that benefiting you?** Its helps to understand users behavior so we can improve/update website and also provide insights from paid media, social media traffic so we have to update as per the user behavior. ### 44. It does the job. **Rating:** 5.0/5.0 stars **Reviewed by:** Suhas S. | Full-Stack Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Google Analytics?** It's free, and does the job. It provides everything neceded in terms of analytics which is nice. **What do you dislike about Google Analytics?** It's not as good as it used to be. It doesn't conform with EU laws. **What problems is Google Analytics solving and how is that benefiting you?** It provided analytics for my website which was helpful for tracking visitors and their activity. ### 45. Good product, can be made a little easier **Rating:** 5.0/5.0 stars **Reviewed by:** anirban c. | Conversion Rate Optimisation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Google Analytics?** The architecture format that has been used **What do you dislike about Google Analytics?** The way everything has been complicated and we have to create exploration report for everything **What problems is Google Analytics solving and how is that benefiting you?** The user journey details and what exactly they are doing across the website ### 46. Providing best insight / Analysis to customers for website or business **Rating:** 4.5/5.0 stars **Reviewed by:** Vishal K. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Google Analytics?** Google Analytics is good software for best insight and analysis of any of websites or cloud business. It is an open cloud , we can understand our site and user for better performance. This insight and analysis will you for making good decisions related to your business. Auto scaling feature or website traffic is works perfectly. It will help you to evaluate performance of your product , content. Can integrate it easily with other software or tool. Security is very good , your data or your client's data is totally secure here. Recently my client ask to use to insight and data , and make live report in Microsoft power bi desktop for daily consumption. Results are good **What do you dislike about Google Analytics?** Limited or delayed customer support. It takes time to understand it properly. Despite the fact , it is still valuable. **What problems is Google Analytics solving and how is that benefiting you?** Providing best insight of website or product. Scale your website traffi. Highly secure. Google Analytics is good software for best insight and analysis of any of websites or cloud. Can integrate it easily with other software or tool. ### 47. GA4 for metric review **Rating:** 5.0/5.0 stars **Reviewed by:** John C. | Admin HR, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2024 **What do you like best about Google Analytics?** What I like best about Google Analytics is the detailed insights it provides. It helps me understand user behavior, track website performance, and make data-driven decisions. **What do you dislike about Google Analytics?** One thing I dislike about Google Analytics is that it can be quite complex to set up and use effectively, especially when I was just starting out. **What problems is Google Analytics solving and how is that benefiting you?** For me, monitoring conversions and goals, such as form submissions or product purchases, helping to measure the effectiveness of our effort ### 48. Creating targeted marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Nguyen M. | Project Strategy Director, Oil & Energy, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2024 **What do you like best about Google Analytics?** I can follow everything from client socioeconomics to their entire site venture, providing me with a comprehensive image of how visitors interact with my content. **What do you dislike about Google Analytics?** If someone happens to see my advertisement on social media, clicks on it, browses my website for a while before returning later and making a purchase directly, Google Analytics struggles to identify the exact source of that conversion. **What problems is Google Analytics solving and how is that benefiting you?** Google Analytics is an incredible asset that assists me with understanding my site traffic and client behavior. This information allows me to make data-driven decisions about everything from web design to content creation. ### 49. One of best and free tool to check all the insights for website **Rating:** 4.5/5.0 stars **Reviewed by:** Kamaljeet S. | Web Content Writer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Google Analytics?** This tool has helped me a lot by getting all the insights of my website like real time active users, average engagement, views etc. Which is a great help to learn more about website and improve it as required. **What do you dislike about Google Analytics?** I can easy check all the things by navigating to each section such as to check engagement, events, conversations and more. **What problems is Google Analytics solving and how is that benefiting you?** To improve the quality of content and judge the performance. ### 50. Analytics review **Rating:** 5.0/5.0 stars **Reviewed by:** Alok A. | Senior Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Google Analytics?** It is a powerful tool for marketing, data analytics for small to big businesses. Developer can optimize the web site for greater online presence. **What do you dislike about Google Analytics?** There is a learning curve and cost associated with it. **What problems is Google Analytics solving and how is that benefiting you?** Our website needed content analysis, we used extensively for analysis. ## Google Analytics Discussions - [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) - 4 comments, 3 upvotes - [How do you do](https://www.g2.com/discussions/46288-how-do-you-do) - 1 comment, 2 upvotes - [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) - 4 comments, 2 upvotes - [How does this compare to services offered by EMC2?](https://www.g2.com/discussions/vs-emc2) - 2 comments, 2 upvotes - [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) - 6 comments, 1 upvote - [View Google Analytics pricing details and edition comparison](https://www.g2.com/products/google-analytics/reviews?page=366§ion=pricing&secure%5Bexpires_at%5D=2026-07-07+12%3A57%3A28+-0500&secure%5Bsession_id%5D=a1f46ca5-f6af-453e-aa1c-db10308d23ad&secure%5Btoken%5D=e3f303a5a2d30cc2f8c469f8e0e7863a6667481a694ba245a24f15605f9dac21&format=llm_user) ## Google Analytics Integrations - [AdSense](https://www.g2.com/products/adsense/reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - [AlphaRank](https://www.g2.com/products/alpharank/reviews) - [Al Query](https://www.g2.com/products/al-query/reviews) - 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Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Tools** - Contact Collection - Audience Insights - Social Sharing **Data as a Service** - Market Data Acquisition - Industry Data Acquisition - Source Data Acquisition - Targeted Data Acquisition **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Management** - Source and Destination Selection - Solution Integration - Reporting and Visualization - Data Governance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Google Analytics Alternatives - [Chartbeat](https://www.g2.com/products/chartbeat/reviews) - 4.4/5.0 (68 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,879 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,867 reviews)