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Top 10 Google Analytics Alternatives & Competitors

By Google
(6,443)4.5 out of 5

Research alternative solutions to Google Analytics on G2, with real user reviews on competing tools. Digital Analytics Software is a widely used technology, and many people are seeking reliable, popular software solutions with a/b testing, segmentation, and mobile reporting. Other important factors to consider when researching alternatives to Google Analytics include data analysis and web pages. The best overall Google Analytics alternative is Chartbeat. Other similar apps like Google Analytics are Semrush, Amplitude Analytics, Pendo, and Mixpanel. Google Analytics alternatives can be found in Digital Analytics Software but may also be in Product Analytics Software or Session Replay Software.

Best Paid & Free Alternatives to Google Analytics

  • Chartbeat
  • Semrush
  • Amplitude Analytics
Show More

Top 10 Alternatives to Google Analytics Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Google Analytics stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Information Technology and Services, and Computer Software, and find the best product for your business.
    #1

  1. Chartbeat

    By Chartbeat
    (69)4.4 out of 5

    2. Chartbeat provides real-time analytics and optimization tools for publishers and content teams globally

    Categories in common with Google Analytics:

    Reviewers say compared to Google Analytics, Chartbeat is:

    Slower to reach roi
    More expensive
    Better at support
    See all Chartbeat reviews
    #2

  2. Semrush

    By Semrush
    (2,467)4.5 out of 5

    3. Online Visibility and Content Marketing SaaS Platform

    Categories in common with Google Analytics:

    Reviewers say compared to Google Analytics, Semrush is:

    More expensive
    Slower to reach roi
    Better at support
    See all Semrush reviews
    #3

  3. Amplitude Analytics

    By Amplitude
    (2,260)4.5 out of 5

    4. Amplitude is an analytics solution built for modern product teams.

    Categories in common with Google Analytics:

    Reviewers say compared to Google Analytics, Amplitude Analytics is:

    Slower to reach roi
    More expensive
    Better at support
    See all Amplitude Analytics reviews
    #4

  4. Pendo

    By Pendo.io
    (1,483)4.4 out of 5

    5. Pendo is on a mission to elevate the world's experiences with software. Organizations around the world use Pendo to accelerate and deepen software product adoption.

    Categories in common with Google Analytics:

    Reviewers say compared to Google Analytics, Pendo is:

    Slower to reach roi
    More expensive
    Better at support
    See all Pendo reviews
    #5

  5. Mixpanel

    By Mixpanel
    (1,145)4.6 out of 5

    6. Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

    Categories in common with Google Analytics:

    Reviewers say compared to Google Analytics, Mixpanel is:

    Slower to reach roi
    More expensive
    Better at support
    See all Mixpanel reviews
    #6

  6. Heap | by Contentsquare

    By Heap
    (1,089)4.4 out of 5

    7. Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.

    Categories in common with Google Analytics:

    Reviewers say compared to Google Analytics, Heap | by Contentsquare is:

    Slower to reach roi
    More expensive
    Better at support
    See all Heap | by Contentsquare reviews
    #7

  7. Adobe Analytics

    By Adobe
    (1,014)4.1 out of 5

    8. Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

    Categories in common with Google Analytics:
    Get a quote

    Reviewers say compared to Google Analytics, Adobe Analytics is:

    Slower to reach roi
    More expensive
    Better at support
    See all Adobe Analytics reviews
    #8

  8. Smartlook

    By Cisco
    (872)4.6 out of 5

    9. Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

    Categories in common with Google Analytics:

    Reviewers say compared to Google Analytics, Smartlook is:

    Slower to reach roi
    More expensive
    Better at support
    See all Smartlook reviews
    #9

  9. Fullstory

    By Fullstory
    (785)4.5 out of 5

    10. Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.

    Categories in common with Google Analytics:

    Reviewers say compared to Google Analytics, Fullstory is:

    More expensive
    Slower to reach roi
    Better at support
    See all Fullstory reviews
    #10

  10. Glassbox

    By Glassbox
    (752)4.9 out of 5

    11. Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.

    Categories in common with Google Analytics:
    Get a quote

    Reviewers say compared to Google Analytics, Glassbox is:

    Better at support
    More usable
    Easier to set up
    See all Glassbox reviews

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