# Google Analytics 360 Reviews **Vendor:** Google **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 597 ## About Google Analytics 360 Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences. ## Google Analytics 360 Pros & Cons **What users like:** - Users appreciate the **easy data collection and advanced reporting** , enabling insightful analysis and seamless integration across platforms. (9 reviews) - Users value the **easy integrations** of Google Analytics 360 with other Google tools, enhancing data analysis and activation. (6 reviews) - Users appreciate the **ease of use** of Google Analytics 360, simplifying data collection and analysis for everyone. (4 reviews) - Users appreciate the **seamless integration** with Google tools, enhancing data analysis and driving effective marketing strategies. (4 reviews) - Users appreciate the **advanced reporting capabilities** of Google Analytics 360 for delivering enterprise-level insights seamlessly. (4 reviews) - Users value the **powerful data analysis capabilities** of Google Analytics 360, especially through seamless BigQuery integration. (3 reviews) - Users find **Google Analytics 360's analytics capabilities** extremely helpful for understanding customers and improving ROI. (2 reviews) - Capabilities (2 reviews) - Helpful (2 reviews) - Journey Analysis (2 reviews) **What users dislike:** - Users find the **steep learning curve** of Google Analytics 360 challenging, requiring technical expertise for effective use. (5 reviews) - Users find the **complex features** of Google Analytics 360 overwhelming, especially when setting up advanced tracking and reports. (4 reviews) - Users find the **complexity** of Google Analytics 360 overwhelming, especially when learning to navigate its features and setup. (4 reviews) - Users find the **steep learning curve** of Google Analytics 360 challenging, especially when starting with advanced features and setups. (3 reviews) - Users find the **cluttered interface** of Google Analytics 360 challenging and not intuitive, impacting their overall experience. (2 reviews) - Users find Google Analytics 360 **expensive** , making it challenging for small-scale users to afford and comprehend its complexity. (2 reviews) - Limited Charting Capabilities (2 reviews) - Users find the **complex setup** of Google Analytics 360 challenging, requiring advanced skills and dedicated resources. (1 reviews) - Users find the **difficult learning** curve of Google Analytics 360 challenging, particularly for beginners navigating the complex interface. (1 reviews) - Improvements Needed (1 reviews) ## Google Analytics 360 Reviews ### 1. Enterprise grade analytics with powerful insights **Rating:** 5.0/5.0 stars **Reviewed by:** Aman S. | Product Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Google Analytics 360?** It provides extremely simple data collection, advanced reporting, and strong integrations across the Google ecosystem. The ability to handle high traffic volumes without sampling is a huge advantage for our team. I especially value the deeper integrations with BigQuery, Google Ads, and other Google Marketing Platform tools, which make it easier to connect analytics data to activation and advanced analysis. **What do you dislike about Google Analytics 360?** The platform has a learning curve, as our team transitioned from standard GA or GA4. Setting up events, custom dimensions, and advanced reporting often requires technical expertise or dedicated analytics resources. **What problems is Google Analytics 360 solving and how is that benefiting you?** It solves the challenge of analyzing large scale, high traffic digital experiences with accuracy and reliability. It helped in enabling our team to move beyond surface level metrics and understand user behavior across channels, devices, and touchpoints. For our company GA360 provided the confidence and depth needed to support marketing, product, and UX optimization. ### 2. Enterprise-Grade Insights with Fast, Accurate Data and Seamless Google Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Katrina T. | Digital Marketing Specialist, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Google Analytics 360?** What I like most about Google Analytics 360 is how well it handles large-scale, complex data with both speed and accuracy. It provides advanced reporting, access to unsampled data, and more robust segmentation options, which are essential for enterprise-level insights. I also value its seamless integration with other Google Marketing Platform tools, such as BigQuery and Ads, because it lets me combine datasets, run more sophisticated analyses, and make data-driven decisions that directly influence marketing strategy and ROI. **What do you dislike about Google Analytics 360?** One downside of Google Analytics 360 is that it can be complex and overwhelming for new users, with a steep learning curve for setting up advanced tracking, custom reports, and integrations. It’s also expensive compared to standard Google Analytics, which can be a barrier for smaller teams, and sometimes navigating the vast number of features and options slows down day-to-day analysis. **What problems is Google Analytics 360 solving and how is that benefiting you?** Google Analytics 360 helps me manage and make sense of massive, complex web and marketing data. It benefits me by providing unsampled, enterprise-level data, which enables accurate, granular analysis of user behavior across multiple channels. With advanced segmentation, customizable reporting, and integrations with tools like BigQuery and Google Ads, I can identify high-value audiences, optimize campaigns, and measure ROI more precisely turning raw data into actionable insights that directly inform my content and marketing strategy. ### 3. Deep GA4 Insights with Seamless Google Ads, Search Console, and Tag Manager Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Google Analytics 360?** Multiple things to start with, Google Analytics deep insights available for my website, and user behaviour. Their advanced event-based tracking in GA4 is very effective. On top of it, their seamless integration with Google Ads and Google Search console, and Tag Manager is a value addon. **What do you dislike about Google Analytics 360?** GA4 has a very steep learning curve compared to the similar Universal Analytics tool. The interface was a bit difficult to understand at the beginning. And their data retention tool needs very precise integration. **What problems is Google Analytics 360 solving and how is that benefiting you?** Google Analytics helps me identify the traffic source for my website, and help me to understand the user behaviour. Highly benefiting me in analysing the ROI from paid and organic channels. ### 4. Best tool to get post campaign view to Makes your job easy **Rating:** 4.5/5.0 stars **Reviewed by:** Swarna N. | Client Partner, Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Google Analytics 360?** GA combined all touch points within google ecosystem and gives a holistic view of consumers journey. Helps marketers life easy by giving insights around different touch points and attribution models helps with right attribution model to measure the success of adspends and their contribution in driving leads **What do you dislike about Google Analytics 360?** Wish it can give a full view on all channels and not just those which are adserved. Bringing social, video, display in whole would make it easy. its still a challenge to get one view of the campaign **Recommendations to others considering Google Analytics 360:** Na **What problems is Google Analytics 360 solving and how is that benefiting you?** Aiming to hit the roas goal set on our marketing campaigns And I like that using GA I am able to evaluate and decide how best to invest my marketing $$ on! ### 5. Comprehensive, in-depth, but not intuitive. **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea C. | photographer and filmmaker, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Google Analytics 360?** What I like best about Google Analytics 360 is the seamless integration with BigQuery, which allows for incredibly powerful and customized analysis of raw, unsampled data. **What do you dislike about Google Analytics 360?** While the software is quite powerful, I find the interface challenging to use and not particularly intuitive. **What problems is Google Analytics 360 solving and how is that benefiting you?** By solving the critical problems of data sampling and restrictive data limits, Google Analytics 360 provides us with complete, trustworthy datasets, which directly benefits our ability to make high-stakes marketing and product decisions with much greater confidence. ### 6. Great data collection, but high cost for small businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Marcos F. | computer technician, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Google Analytics 360?** The improvement in data collection capacity was of great value. **What do you dislike about Google Analytics 360?** The cost is still not so affordable for small businesses. **What problems is Google Analytics 360 solving and how is that benefiting you?** The help in understanding customer behavior is of great value ### 7. The best tool to track and analyze the performance of websites and apps **Rating:** 5.0/5.0 stars **Reviewed by:** Raghvendra R. | Business Development manager ( Affiliate Marketing), Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Google Analytics 360?** Google analytics is very easy to use and implement on your website and apps to analyze the performance of websites and apps in a very frequent manner. The customer support is very responsive and its very easy to integrate this tool on the websites. there are various featuers of this tool to being loved by the users. **What do you dislike about Google Analytics 360?** As this point of time there is nothing to dislike in this tool. **What problems is Google Analytics 360 solving and how is that benefiting you?** Its helps to improve the websites performance, improve SEO and helps to measure the marketing success. ### 8. Good for customer **Rating:** 3.0/5.0 stars **Reviewed by:** Chayaram V. | Business Consultant, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2025 **What do you like best about Google Analytics 360?** Understand your customers. Get smarter insights to improve ROI. Connect your insights to results. Make your data work for you. **What do you dislike about Google Analytics 360?** Its complexity, the steep learning curve, and the aggressive pricing. **What problems is Google Analytics 360 solving and how is that benefiting you?** Analyzing large datasets, understanding customer behavior, and making data-driven decisions ### 9. Google Analytics Review - Pankaj **Rating:** 4.5/5.0 stars **Reviewed by:** Pankaj Y. | Senior Content Writer - Tech, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Google Analytics 360?** The ease to see the demographics and where they are coming from in a single dashboard. The platform provides all the required data in a way that's easy to understand once you get the hang of it. **What do you dislike about Google Analytics 360?** The process to figuring out the analytics can be a bit complicated at times. **What problems is Google Analytics 360 solving and how is that benefiting you?** GA is helping me figuring out the Target demographic and how to better market our product/services to them. ### 10. Very good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Nabil K. | Engenieer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Google Analytics 360?** Is very helpful when analyzing data, would recommend **What do you dislike about Google Analytics 360?** Nothing at the moment, everything was at the level **What problems is Google Analytics 360 solving and how is that benefiting you?** Every problems ### 11. Good Tool for Traffic stats **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj A. | Head of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about Google Analytics 360?** It's a powerful tool for advanced data tracking and reporting. It gives detailed insights about traffic, user behaviour and overall performance of the campaign. It offers enhanced features like data views, higher data limits abd integration with other Google products. Overall, it's a good option for traffic analysis. **What do you dislike about Google Analytics 360?** It might seem complex to some people but with regular use it is easy to use. **What problems is Google Analytics 360 solving and how is that benefiting you?** It helps to solve tracking large amount of website data. It helps to make data driven decisions and improve overall website performance. ### 12. The quicker data refresh rate compared to the standard version **Rating:** 3.5/5.0 stars **Reviewed by:** Vivek S. | manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Google Analytics 360?** Custom funnels, unsampled reports, and enhanced segmentation allow for in-depth performance analysis. **What do you dislike about Google Analytics 360?** The interface and advanced features can be overwhelming for beginners, requiring a steep learning curve. **What problems is Google Analytics 360 solving and how is that benefiting you?** The quicker data refresh rate compared to the standard version is beneficial for making timely decisions. ### 13. Simply the best web tracking and analytics platform **Rating:** 4.5/5.0 stars **Reviewed by:** Neha F. | Lead UX Designer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Google Analytics 360?** I love it because it shows me a more complete overview with other tools that allows us to understand in a better way user acquisition, user behavior when browsing our websites, user retention, conversion, among others. It should be noted that it also has powerful analysis tools that bring a lot to our company, especially in marketing, sales and planning. It has also helped us to identify problems that may exist on the website and react as quickly as possible. Google Analytics 360 is the best tracking and analytics platform. **What do you dislike about Google Analytics 360?** The only thing I don't like so much about GA360 is that the data cannot be reprocessed, in case it is lost or not done correctly its recording, it is practically impossible to recover; it is the one contra I find. **What problems is Google Analytics 360 solving and how is that benefiting you?** There are many things we have been able to do within this tool and many benefits that its use has brought to our organization; by allowing us to continuously track and have a 360 vision of everything that happens on our website, we have been able to correct failures, control interaction, monitor user behavior, obtain new customers, get more successful sales and make constant improvements to make navigation more pleasant for users. ### 14. Google Analytics 360 **Rating:** 5.0/5.0 stars **Reviewed by:** BRYAN G. | Associate Commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Google Analytics 360?** Customizable Dashboards: Create personalized dashboards tailored to your specific needs, highlighting key metrics for easy monitoring. **What do you dislike about Google Analytics 360?** Extracting the most value from Google Analytics 360 requires a deeper understanding of data analysis and marketing concepts. **What problems is Google Analytics 360 solving and how is that benefiting you?** The free version uses data sampling for larger datasets, which can lead to inaccurate or misleading reports. Google Analytics 360 provides complete, unfiltered data for reliable insights. ### 15. Google Analytics 360: Analytical Power for Large Enterprises **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2023 **What do you like best about Google Analytics 360?** What I like most about it is that it allows you to gain a deep and detailed insight into your web traffic and user behavior. Its ability to process large volumes of data in real-time is impressive. The integration with other Google platforms, such as BigQuery and Google Ads, provides a more complete global view of digital performance. **What do you dislike about Google Analytics 360?** The cost associated with Google Analytics 360 can be prohibitive for smaller or growing businesses. Additionally, the learning curve can be steep for those who have no prior experience in data analysis. **What problems is Google Analytics 360 solving and how is that benefiting you?** Google Analytics 360 solves the data limitation of the free version of Google Analytics, allowing for data processing on a larger scale and in real-time. It provides a deeper understanding of user behavior patterns and enables more informed decision-making in digital marketing strategies. ### 16. 360 has been great **Rating:** 5.0/5.0 stars **Reviewed by:** Aleah S. | Senior Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Google Analytics 360?** Ease of filtering is the best part of 360 **What do you dislike about Google Analytics 360?** Setup is what I dislike the most about 360 **What problems is Google Analytics 360 solving and how is that benefiting you?** Accurate traffic data ### 17. Real Time Reports **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek G. | Head of Counseling & Guidance Cell, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Google Analytics 360?** The dashboard has multiple options to filter our data what one wants to analyse **What do you dislike about Google Analytics 360?** Nothing as much but I feel some more features need to be added **What problems is Google Analytics 360 solving and how is that benefiting you?** It's helping us to track the click rate on our website through ad campaigns ### 18. We use google analytics 360 for our all analytical needs in our business! **Rating:** 5.0/5.0 stars **Reviewed by:** Raj S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2024 **What do you like best about Google Analytics 360?** Its super easy to use and very less bugs. **What do you dislike about Google Analytics 360?** needed little bit more feature according to todays needs! **What problems is Google Analytics 360 solving and how is that benefiting you?** In our business we use google analytics daily to meet our analytical need in marketing and sales, ### 19. Report analysis tool **Rating:** 3.5/5.0 stars **Reviewed by:** Somya P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Google Analytics 360?** This really helped us in accessing real time data which helped us in understand customer approvh towards our app and website and better work towards ROI **What do you dislike about Google Analytics 360?** As it give 1000s of sessions in one report so studying that really need expertise to know which is more relevant for us to inprove things in future **What problems is Google Analytics 360 solving and how is that benefiting you?** It helped us in connecting our insights into results which can improve the efficiency to make data works in our approach ### 20. My experience with Google Analytics 360 **Rating:** 5.0/5.0 stars **Reviewed by:** Cate J. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2023 **What do you like best about Google Analytics 360?** Analytics 360 seamlessly integrates with other Google marketing tools like Google Ads, Display & Video 360, and Search Ads 360, offering a unified view of the customer journey and more effective campaign management. It provides real-time data and more frequent data refreshes, which is crucial for timely decision-making. **What do you dislike about Google Analytics 360?** It was expensive to buy for small scale user **What problems is Google Analytics 360 solving and how is that benefiting you?** It is easy to analyze digital data. ### 21. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Amita K. | Content Creator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Google Analytics 360?** I needed a web analytic service along with Google and 360 helped me by fullfilling my needs. It is easy to set and use and also helped me to fully understand how it works **What do you dislike about Google Analytics 360?** It has limited custimization options. It could be better. **What problems is Google Analytics 360 solving and how is that benefiting you?** It helped with my content progress. ### 22. Google Analytics 360 is an industry standard for digital analytics. **Rating:** 4.5/5.0 stars **Reviewed by:** Ross (Apazo) M. | YouTube Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Google Analytics 360?** Google Analytics 360's superior product is its easy-to-use interface, which requires no additional training and relies heavily on customer feedback. It has a well-established help center, developer manuals, and other support documents to ensure that users can easily get up to speed on the platform's full capabilities. GA also regularly adds new reporting or data collection features after they have been thoroughly tested for usability and reliability. While some feature requests have been in development for too long to accommodate different use cases across multiple industries, this shows how seriously they take user input in crafting their enhancements - something all analytics platforms should strive for as a standard practice. **What do you dislike about Google Analytics 360?** Navigating through numerous menus, sub-menus, settings and interfaces can be challenging for beginners to understand. In addition, it is often slow to deliver content, which further detracts from its usability. I also have reservations about the free version, as most small businesses don't need all the features of an enterprise platform like this, so the overall cost seems unjustified or unnecessary. **What problems is Google Analytics 360 solving and how is that benefiting you?** With Google Analytics 360, I'm able to troubleshoot issues quickly and accurately. It allows me to dive deeper into the data to better understand customer behaviors, interests, spending patterns, website usage, etc., improving our ability to generate leads. ### 23. Recommend analytic product for any business **Rating:** 3.5/5.0 stars **Reviewed by:** Piyush S. | Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Google Analytics 360?** It has various type of attribution modelling (perennial problem of a marketer), Across channel/device type coverage for reporting - IOS/Windows/Android, Query Support (GBQ) & ability to customized dimension and reports. **What do you dislike about Google Analytics 360?** You need to either have a GA expert with you or you need to deal with third party services who are specialized in GA, Takes time to understand the tool - since it has so many reports and data points, Integration sometimes becomes a challenge **What problems is Google Analytics 360 solving and how is that benefiting you?** It's a must've analytics platform for companies in online domain. From integration of multiple channels like Adwords/Sales Force to handling large volume of data to deep product integration- it covers almost everything ### 24. Google Analytics 360 Review **Rating:** 5.0/5.0 stars **Reviewed by:** Sbusiso V. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Google Analytics 360?** It is very easy to use and it has great features. **What do you dislike about Google Analytics 360?** At this point in time there is nothing I dislike. **What problems is Google Analytics 360 solving and how is that benefiting you?** It adds efficiency to our ads and campaign management. ### 25. Love GA360! **Rating:** 5.0/5.0 stars **Reviewed by:** Kassandra Z. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Google Analytics 360?** I love the constant change but I'm also thankful for how detailed Google makes the helpful tools! **What do you dislike about Google Analytics 360?** There's so much to use it for that I don't feel I'm using it enough because of all it brings to us! **What problems is Google Analytics 360 solving and how is that benefiting you?** where bettering our seo and with the help of ga360 we plan to be on the top of the list everytime! ### 26. Google Analytics 360 Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2023 **What do you like best about Google Analytics 360?** The best features of Google analytics include Deep Product integration and Cross platform analysis. That means if you wanna do an analysis between two platforms, you can do it easily. **What do you dislike about Google Analytics 360?** The things I dislike about Google Analytics 360 are that its a premium service also there is limited customisation for users. **What problems is Google Analytics 360 solving and how is that benefiting you?** Tracking website traffic and user behavior to monitoring conversion rates are some of the uses of Google Analysis 360. ### 27. Consultant **Rating:** 5.0/5.0 stars **Reviewed by:** Aayushi J. | Solution Engineering - Engineer II, Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Google Analytics 360?** Depth insight for business More relevant data Keep track for ongoing data with website Data reports and customization Finding target audience **What do you dislike about Google Analytics 360?** Unwanted information Missing information Some tracking needs settings **What problems is Google Analytics 360 solving and how is that benefiting you?** Data reports and offline to online tracking Track online traffic All in one solution for marketing efforts ### 28. ANALYTICAL SOFTWARE **Rating:** 4.0/5.0 stars **Reviewed by:** vivek v. | Maintenance Cum Project ENGINEER, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Google Analytics 360?** Quickly analyzation of data and collaborate with team with an easy-to-use interface. **What do you dislike about Google Analytics 360?** Basic version Google Analytics is free and the premium version Google Analytics 360 is very high. **What problems is Google Analytics 360 solving and how is that benefiting you?** It is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels. ### 29. Sampling Sucks, If you’re big enough you should switch to 360 **Rating:** 4.0/5.0 stars **Reviewed by:** Mehmet Emin O. | Şirket Sahibi, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Google Analytics 360?** After hitting 500K limit, Google analytics starts to sample your traffic with its free version and that does not necessarily guarantee some valuable information is not lost. That's why using GA 360 is super important. **What do you dislike about Google Analytics 360?** Although it's really important have GA 360, it comes with a cost and if you are a company which is growing fast and get rid of audience sampling, this cost might hurt your balance sheet. **What problems is Google Analytics 360 solving and how is that benefiting you?** It's providing me better data quality compared to freemium versions. I got also help from dedicated person who know the tool on Google end. ### 30. My review for Google Analytics 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Google Analytics 360?** As the name suggests, it provides Analytics 360 with very advanced tracking & analysis capabilities. It has very higher data limits hence making it more suitable for large websites with high data volume offers great customization features **What do you dislike about Google Analytics 360?** It need expertise if you want to exploit & explore more advanced features Implementation time is high It is more complex due to advanced features provided Cost is high **What problems is Google Analytics 360 solving and how is that benefiting you?** As enterprise version offers high and advanced features, it is greatly used in data insights and analytics Google customer support and their SLAs are quite impressive It offers faster data processing Customization possibilities are endless and depends on how well user can use it's features ### 31. Google Analytics 360 offers robust data tracking, enabling data-driven decisions. **Rating:** 4.0/5.0 stars **Reviewed by:** Irene L. | Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Google Analytics 360?** The ability to handle higher volumes of data and provide advanced analysis for enterprise-level businesses. **What do you dislike about Google Analytics 360?** One disadvantage of Google Analytics 360 is its cost, as it is significantly more expensive than the standard version, making it less accessible for smaller businesses. **What problems is Google Analytics 360 solving and how is that benefiting you?** It handles high data volumes, allowing to track and analyze extensive user interactions without data sampling, ensuring accurate insights. ### 32. Amazing dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Google Analytics 360?** Very useful dashboard for any kind of researches. **What do you dislike about Google Analytics 360?** Not so easy to identify which metrics I could use. **What problems is Google Analytics 360 solving and how is that benefiting you?** Knowing how customers or users access the website or how they create their UX. ### 33. Must have analytics product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2023 **What do you like best about Google Analytics 360?** For online companies, this analytics platform is a must-have. It does everything from putting together different channels like Adwords and Facebook to managing big loads of data and even fitting in with products deeply. **What do you dislike about Google Analytics 360?** Setup can be tricky, especially as some default metrics like pageviews and sessions can't be renamed. **What problems is Google Analytics 360 solving and how is that benefiting you?** Allows us to look at metrics and performance across a range of channels. ### 34. Google Analytics Expert **Rating:** 5.0/5.0 stars **Reviewed by:** Ganesh G. | Script Writer & Telugu Copywriter, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Google Analytics 360?** In depth analysis about the users, website and real time user experience **What do you dislike about Google Analytics 360?** Funnel statistics, lack of integration with other products **What problems is Google Analytics 360 solving and how is that benefiting you?** Problems like Audience metrics is solved with the detailed analysis and it got benefitted to many of our projects ### 35. The insight to your data is unmatched! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about Google Analytics 360?** I can create customized analytic reports based on my goals and it is extremely easy to use - I have visibility everywhere! **What do you dislike about Google Analytics 360?** I think the only downside to Google Analytics 360 is learning the site can be difficult in the beginning, but you will eventually get it and it will be worth it. **What problems is Google Analytics 360 solving and how is that benefiting you?** I can finally see who is coming to my site, where they're going, and what page is the most visited. This helps a ton when trying to figure out what content is working and what isn't working. ### 36. is very useful **Rating:** 4.5/5.0 stars **Reviewed by:** Kim Anne M. | Tax Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2023 **What do you like best about Google Analytics 360?** Is very useful and user friendly, it was so easy to use and big help to my job to perform effective and efficient. **What do you dislike about Google Analytics 360?** So far I dont have bad experience using google analytics 360. **What problems is Google Analytics 360 solving and how is that benefiting you?** It allows me to collate data easily, it was really a big help not only for small enterprises but most especially big enterprises. ### 37. Easy to track the performance of our website/app **Rating:** 4.0/5.0 stars **Reviewed by:** sindu d. | Digital Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2023 **What do you like best about Google Analytics 360?** the name itself says 360 degress progress will be analysed **What do you dislike about Google Analytics 360?** recurring updates of google analytics software **What problems is Google Analytics 360 solving and how is that benefiting you?** calculating website performance,how users are interacting with the client's businesses ### 38. "Unleashing the Power of Google Analytics 360: A Comprehensive Review" **Rating:** 4.5/5.0 stars **Reviewed by:** Pawan P. | Manager Admin & Facility management, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Google Analytics 360?** Google Analytics 360 offers many advanced features that can be beneficial for businesses. Some of its best features include: Advanced data collection and analysis: Google Analytics 360 allows businesses to collect and analyze large amounts of data in real-time, providing insights into customer behavior and website performance. Customizable dashboards and reports: Businesses can create custom dashboards and reports that provide data on specific metrics, such as conversion rates or revenue. Integration with other tools: Google Analytics 360 can be integrated with other tools, such as AdWords, BigQuery and Salesforce, allowing businesses to gain a more complete understanding of their customers. Advanced segmentation: Google Analytics 360 allows businesses to segment their data by various criteria, such as geographic location or device type, making it easier to identify patterns and trends. Multi-channel attribution: The tool allows businesses to track customer interactions across multiple channels, such as website, email, and social media, in order to better understand how different channels contribute to conversions. User ID tracking: It allows businesses to track specific users across multiple devices, providing more accurate data on customer behaviour. Big Data Capabilities: It can handle terabytes of data and allows advanced data analysis using BigQuery integration. Advanced attribution modeling: It allows you to understand the impact and value of different marketing channels and campaigns on your business results. **What do you dislike about Google Analytics 360?** One disadvantage of Google Analytics 360 is its cost. It is a premium version of Google Analytics and requires a paid subscription, which can be a significant expense for some businesses. Additionally, GA360 requires more technical expertise to set up and use than the standard version of GA, which can be a barrier for some users. Additionally, the data accuracy is not 100% and could lead to wrong business decision if not verified with other data sources. **What problems is Google Analytics 360 solving and how is that benefiting you?** Google Analytics 360 is the advanced version of Google Analytics, designed with enterprise-level businesses in mind. It provides complete visibility into the customer journey across all digital channels, allowing businesses to gain a deeper understanding of customer behaviour and their preferences. It offers a comprehensive set of features that give companies the ability to better measure and understand multiple marketing channels and their performance. One of the major advantages of Google Analytics 360 is improved data collection, segmentation and reporting. With this tool, businesses can quickly and accurately collect data from multiple sources, then segment it into meaningful insights and reports. For example, marketers can now easily analyse customer behaviour across multiple channels such as web, mobile, and social media. This allows businesses to better target their customers and understand how well their online marketing campaigns are performing. Google Analytics 360 also provides deeper insights into customer behaviour and product performance. With the help of advanced analytics, companies can identify customer trends, understand user demographics, and develop targeted marketing strategies. With this data, businesses can create more effective and targeted campaigns, as well as optimise their product offerings based on customer behaviour. Moreover, Google Analytics 360 provides better scalability for large businesses. It allows companies to easily manage and track millions of data points, without having to manually analyse each one. The tool also has unlimited data storage, allowing businesses to store vast amounts of data with ease. Finally, its intuitive dashboards allow companies to visualise data quickly and make better decisions. In short, Google Analytics 360 provides a comprehensive solution for enterprise-level businesses. With its improved data collection, segmentation, and reporting features, companies can gain deeper insights into customer behaviour and optimise their marketing efforts. In addition, its scalability and unlimited data storage allow businesses to store and process vast amounts of data with ease. All of these features make it an invaluable tool for businesses of any size. ### 39. A short and honest review about Google analytics 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Abhilasha S. | Recruitment Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Google Analytics 360?** - It was easy to install - It helps me better understand what data type I need to add to my content. - Allow for an unfiltered, which provides me confidence. - Data delay in this is minimal. **What do you dislike about Google Analytics 360?** - It is less economical for small companies. - It also tracks your personal usage of the website. **What problems is Google Analytics 360 solving and how is that benefiting you?** it help me to analysis my activities of a business . ### 40. Data processing a lot easier now **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2023 **What do you like best about Google Analytics 360?** With advanced artificial intelligence that comes along with Google, the future forecast of data is well predicted. **What do you dislike about Google Analytics 360?** The major issue is to learn how it works is hard in the beginning, but once we understand it, the usage becomes quite quick and easier **What problems is Google Analytics 360 solving and how is that benefiting you?** It helps me to analyze the data and behavior of customer ### 41. Great tool for accurate analytics measurement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Google Analytics 360?** There is zero segmentation in Google Analytics 360 which is the best part about it. **What do you dislike about Google Analytics 360?** There is a limt of events triggered in the paid version. **What problems is Google Analytics 360 solving and how is that benefiting you?** We ran a lot of paid campaigns, GA 360 helped us track the campaigns with highest precison. ### 42. a decent web analytics tool that can be used by practically all sizes of businesses **Rating:** 3.5/5.0 stars **Reviewed by:** robert z. | Analytics Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Google Analytics 360?** In terms of functionality, features, advancement, and of course navigation, Google products are superior. You can do numerous tests and obtain the best campaign results after Google Optimize 360 has been integrated with your Google Ads campaigns." **What do you dislike about Google Analytics 360?** The standard of service is subpar (ticket based system).. Instead of assisting in getting the appropriate data, they spend more time on how to build retargeting campaigns. Google appears to be marketing the product as a Business Development tool in order to increase the amount of money spent on paid media **What problems is Google Analytics 360 solving and how is that benefiting you?** tools that I can use for my market analysis include A/B testing, Google Analytics integration, the most thorough reports with a regional focus, and web application support. assess how users on our sales site interact with various sites. ability to model assignment across numerous channels, different devices, focus on ad impressions and ad clicks, create website experiences, and adapt the content for various audiences. ### 43. Google Analytics 360 builds an adequate image of our company **Rating:** 5.0/5.0 stars **Reviewed by:** Guillermo D. | Technical Support Engineer - Service Desk, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Google Analytics 360?** Google Analytics 360 is a tool that you can implement in your work and reinforce various skills that will benefit your career, never before have I felt so connected to the web and all business relationships through a program that simplifies the multiple processes in the and increases the inbox of clients as well as other means of investment that we reach an agreement thanks to the measures and tools that this program uses to expose our web page and other sites and web applications that help us to manage different aspects such as marketing as well as as well as our commercial administration as well as the management and interaction with all our clients, what I like about this platform is that it helps to promote each of these parameters and is a plus for the benefit of my company. **What do you dislike about Google Analytics 360?** This program has been cataloged as one of the most outstanding in its area and being the strongest rival among its competition, this has caused the price of this program to increase considerably in its exclusive versions, it has happened to us that due to the high demand that it can having the program at different times, the program does not reproduce normally and each of the projects that we execute regularly by this means is much slower. **What problems is Google Analytics 360 solving and how is that benefiting you?** In my job there is a dependency on the good management of and movements that we have on the web, on the different platforms, what we want to achieve is to have a flow of work that analyzes the different scenarios that produce an investment as a business as praise for the company, and this program is one of the main tools that help us achieve this goal in the wide world of the web, Google Analytics 360 builds an adequate image of our company that reflects the most outstanding feats that can be achieved. Relying on our best and main services, our mission is to continue expanding and find new sales in territories never thought possible, all this will be possible with the many options offered by this program and our skill in the cloud. ### 44. Google Analytics 360 creates a good impression of our business. **Rating:** 4.5/5.0 stars **Reviewed by:** Manisha M. | Talent Acquisition Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Google Analytics 360?** I could already see that this was going to be quite useful the moment I opened the tool. As soon as you start, it gives you a lesson before really integrating relevant data for you to use and gain greater understanding of your customer. This is a fantastic illustration of how technology can enhance business decision making because Google never produces anything half-baked. **What do you dislike about Google Analytics 360?** With regard to the tool particularly, there is no drawback. I was able to make adjustments and repeat the analytics to see what impact they had. The tool is not problematic; the only drawback I can think of is that I don't have enough time to review the data. The sole request is to increase support for quicker updates to users and make it more mobile-friendly. **What problems is Google Analytics 360 solving and how is that benefiting you?** Virtually unlimited data can be processed by Google Analytics 360. And when my client's site grew to that size, we required these alternatives. It enables me to better target my customers by age, gender, interests, and a tonne of other factors by allowing me to know where my traffic is coming from. There isn't a platform out there that even comes close to this. ### 45. The Best Digital Analytics tools **Rating:** 5.0/5.0 stars **Reviewed by:** Sushmitha V. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Google Analytics 360?** Being an analyst, the most important task for me is to fetch and validate accurate user traffic numbers. All the automated reports like - Customer Acquisition, Behaviour Reports etc. help me in fetching traffic details in less than a minute. Data Studio Reports have helped me visualize the traffic numbers in a real quick manner. **What do you dislike about Google Analytics 360?** I would say zero negatives for the applications. So far it has been a boon for me. **What problems is Google Analytics 360 solving and how is that benefiting you?** From data extraction through BigQuery to visualization using Data Studio, it helps in my team's end-to-end data analytics process. Needless to say, my team is entirely dependent on GA 360. ### 46. Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole M. | Marketing executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2023 **What do you like best about Google Analytics 360?** Great tool for marketing data and analytics for website and also to see the whole conversion within the companh **What do you dislike about Google Analytics 360?** Over complicated tool sometimes, it could be more intuitive **What problems is Google Analytics 360 solving and how is that benefiting you?** Great tool to analyse marketing efforts, ads and website traffic ### 47. Best analytics platform amoung all available **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Google Analytics 360?** Easy to understand platform through which anyone can interact very easily and very effectively in seamless way amazing plateform where it meets all the required aspects **What do you dislike about Google Analytics 360?** Overall google analytical plateform is all good **What problems is Google Analytics 360 solving and how is that benefiting you?** It help me to analyse the business needs and sunup all the required details and provide an insight view for the required data ### 48. Must have software to analyse marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Namrata A. | Director, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2022 **What do you like best about Google Analytics 360?** It helped us to track traffic source, which campaigns are performing and which are not and a lot more **What do you dislike about Google Analytics 360?** Some of the features don't work on the mobile version **What problems is Google Analytics 360 solving and how is that benefiting you?** It helps us to understand campaign performance and take strategic steps. It also helps us to analyse overhaul website performance as well ### 49. Great tool to get insights about your customer traffic **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Google Analytics 360?** One of our most used features within Google Analytics is the ability to compare traffic across various sources, marketing campaigns, and other demographic factors. This feature is a game-changer for marketing strategy and campaign planning. Moreover, GA offers excellent visualization options for tracking funnel performance. We use these visualizations to identify issues within our most critical revenue funnels. Lastly, Google Analytics allows you to capture customer data without limits, which helps deal with large-volume scenarios like homepage analytics. **What do you dislike about Google Analytics 360?** Like many other Google services, GA lacks prompt and convincing support. Most issues are expected to be solved through self-served documentation, but that does not work out in real scenarios. Turnaround time from the support team is often in the order of several weeks. Another issue with Google Analytics is the effort required to build custom reports and dashboards. While the default and recommended templates are good, they do not cover the entire scope of use cases for data reporting. Creating custom dashboards takes a lot of time and effort and is not intuitive. Lastly, there is a limit on the number of custom events that can be published for tracking user actions on the app. **What problems is Google Analytics 360 solving and how is that benefiting you?** We use Google Analytics to understand our customer traffic better through user insights and behavior analysis. We use these insights to refine our marketing strategy and optimize our marketing campaigns. Google Analytics is also helpful in understanding product usage and feature adoption. ### 50. Best tool now with behavior modeling **Rating:** 4.5/5.0 stars **Reviewed by:** YOGESH J. | Chief Revenue Officer (CRO), Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Google Analytics 360?** Compared to an earlier version, we will get more insights about the users behavior on website, That way, publisher will get to know where end-user is spending more time, or which area of the website is more attractive for user retention. **What do you dislike about Google Analytics 360?** There is something call rule section, those are not self explainatory. Also, the dashboard arrangement is not as user friendly as it shuld be. They have given the customization, but compared toother tools, or keeping google brand name in mind, it is not as good as few others are. **What problems is Google Analytics 360 solving and how is that benefiting you?** Right now, based on enhanced features, I can find out where users are moving their points on website pages, how is their behaviour and what changes I need to make retain user for more time on the website. ## Google Analytics 360 Discussions - [Iron](https://www.g2.com/discussions/50936-best) - 2 comments, 2 upvotes - [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) - 1 comment, 1 upvote - [How can become best blogger](https://www.g2.com/discussions/how-can-become-best-blogger) - 1 comment, 1 upvote - [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) - 2 comments, 1 upvote - [How do you for product market](https://www.g2.com/discussions/how-do-you-for-product-market) - 1 comment, 1 upvote - [View Google Analytics 360 pricing details and edition comparison](https://www.g2.com/products/google-analytics-360/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+22%3A34%3A32+-0500&secure%5Bsession_id%5D=a4a7cd77-a639-4832-8698-70da8a1cfbdf&secure%5Btoken%5D=5e12c9cc2ff48f246fbc45405ccc235d034280b31207c081b0a3c60885b1df84&format=llm_user) ## Google Analytics 360 Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Reporting** - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Google Analytics 360 Alternatives - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,792 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,245 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,142 reviews)