# Google Analytics 360 Reviews **Vendor:** Google **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 597 ## About Google Analytics 360 Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences. ## Google Analytics 360 Pros & Cons **What users like:** - Users appreciate the **easy data collection and advanced reporting** , enabling insightful analysis and seamless integration across platforms. (9 reviews) - Users value the **easy integrations** of Google Analytics 360 with other Google tools, enhancing data analysis and activation. (6 reviews) - Users appreciate the **ease of use** of Google Analytics 360, simplifying data collection and analysis for everyone. (4 reviews) - Users appreciate the **seamless integration** with Google tools, enhancing data analysis and driving effective marketing strategies. (4 reviews) - Users appreciate the **advanced reporting capabilities** of Google Analytics 360 for delivering enterprise-level insights seamlessly. (4 reviews) - Users value the **powerful data analysis capabilities** of Google Analytics 360, especially through seamless BigQuery integration. (3 reviews) - Users find **Google Analytics 360's analytics capabilities** extremely helpful for understanding customers and improving ROI. (2 reviews) - Capabilities (2 reviews) - Helpful (2 reviews) - Journey Analysis (2 reviews) **What users dislike:** - Users find the **steep learning curve** of Google Analytics 360 challenging, requiring technical expertise for effective use. (5 reviews) - Users find the **complex features** of Google Analytics 360 overwhelming, especially when setting up advanced tracking and reports. (4 reviews) - Users find the **complexity** of Google Analytics 360 overwhelming, especially when learning to navigate its features and setup. (4 reviews) - Users find the **steep learning curve** of Google Analytics 360 challenging, especially when starting with advanced features and setups. (3 reviews) - Users find the **cluttered interface** of Google Analytics 360 challenging and not intuitive, impacting their overall experience. (2 reviews) - Users find Google Analytics 360 **expensive** , making it challenging for small-scale users to afford and comprehend its complexity. (2 reviews) - Limited Charting Capabilities (2 reviews) - Users find the **complex setup** of Google Analytics 360 challenging, requiring advanced skills and dedicated resources. (1 reviews) - Users find the **difficult learning** curve of Google Analytics 360 challenging, particularly for beginners navigating the complex interface. (1 reviews) - Improvements Needed (1 reviews) ## Google Analytics 360 Reviews ### 1. Google Analytics 360 Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2018 **What do you like best about Google Analytics 360?** Being able to learn about these new marketing strategies and consumer interaction goals. **What do you dislike about Google Analytics 360?** For someone not too involved in technology usage, it can be difficult to grasp how to successfully implement this practice. **What problems is Google Analytics 360 solving and how is that benefiting you?** How to assemble a target audience, how to become create a more focused business plan and goal. ### 2. Google Analytics 360 **Rating:** 5.0/5.0 stars **Reviewed by:** Mary Rachel O. | Owner, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2017 **What do you like best about Google Analytics 360?** Analytics 360 has been fairly easy to get used to and use. It has made us more aware of what is actually going on with our business. I have never used software like this before, so I am still a little shake with it. It is getting me more intuned with what I need to know about running my business. **What do you dislike about Google Analytics 360?** With that said, I would say that for me it was a bit of learning curve, but it wasn't difficult to get around that curve. :) My partner seemed to understand it a little better than I and did help me a bit. Google seemed to have the answers as well. **Recommendations to others considering Google Analytics 360:** If you are just starting out with a retail business, I don't know if it's really needed. I would recommend it, however, if you want to get a jump and see what's going on with your customer base. It gives a lot of insight into what's going on with your site. **What problems is Google Analytics 360 solving and how is that benefiting you?** We are learning (and still learning) what our customers needs might be and what does not work for our business. When I first started using it, I did see an increase in customer traffic to our site as well as increased sales. Unfortunately, due to a recent accident, I have not been up with this software as much as I would like. ### 3. Solid Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2018 **What do you like best about Google Analytics 360?** I found Google Analytics 360 to incredibly intuitive and easy to use compared to the Adobe suite. I moved over to the digital space from linear TV...was up, running, and offering insights within weeks. Loved being able to use the power of Google to boost market knowledge! **What do you dislike about Google Analytics 360?** Some in the business didn't feel that Google Analytics 360 offered the same degree of depth as the Adobe suite. **What problems is Google Analytics 360 solving and how is that benefiting you?** Clear, easy to understand market insights. Great customer profiles! ### 4. Great Info Quick **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Google Analytics 360?** I love the speed in which I can get information. It is much better compared to competitive products. **What do you dislike about Google Analytics 360?** The integration of our video viewer is sometimes tough to find. **What problems is Google Analytics 360 solving and how is that benefiting you?** We use GA 360 to find website and app analytics for a local TV station. It has been very beneficially in selling digital advertising to our clients as well as gain information about our "viewers." ### 5. Google Analytics 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Tatiana E. | Property Manager, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Google Analytics 360?** Google Analytics is a great tool to track the traffic on your webpage. **What do you dislike about Google Analytics 360?** There are lots of layers and a lot of information to be uncovered to get specific results. If you have some experience with analytics, that's great, otherwise it can be a bit overwhelming. **Recommendations to others considering Google Analytics 360:** Know how to link analytics to your website and train more than one person in the company to use it. **What problems is Google Analytics 360 solving and how is that benefiting you?** Watch traffic in real time, find out where your clients are coming from. Demographics. ### 6. Tracking your influence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2018 **What do you like best about Google Analytics 360?** Google Analytics helps me determine what my website is doing and w ho is visiting what pages. **What do you dislike about Google Analytics 360?** The only thing thing I can think of that is a negative is I have to go to a separate website to get info. Would be nic if there was a module within the site itself that could give me the info I may be looking for concerning my site. **Recommendations to others considering Google Analytics 360:** Great way to track analytics on your website **What problems is Google Analytics 360 solving and how is that benefiting you?** I am able to see what pages and products are performing best allowing me to adjust if necessary. ### 7. Google Analytics 360 Review **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica B. | Marketing Specialist, Restaurants, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2017 **What do you like best about Google Analytics 360?** Google Analytics 360 is basically an upgraded viewing platform of the basic Google Analytics platform that we all know and love. But this is better in so many ways, and offers much more complete views of on'e s GA. **What do you dislike about Google Analytics 360?** I dislike how Google automatically logs you onto the Google Analytics 360 when you are simply trying to go to view your normal Google Analytics master account. This can be frustrating at times but not a huge deal. **What problems is Google Analytics 360 solving and how is that benefiting you?** Google Analytics 360 solves a variety of viewing problems by enabling a user to see much more of what GA can actually do in terms of views. ### 8. A Must Have for Highly-Visited Websites **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Google Analytics 360?** Switched over to 360 from free version and the capabilities are definitely worth it. Attribution modeling and multi-channel funnels provide great insight. The ability to link with Doubleclick accounts is a huge plus **What do you dislike about Google Analytics 360?** Integrated "Analytics Intelligence" feature is limited and can be a little clunky **What problems is Google Analytics 360 solving and how is that benefiting you?** The enhanced e-commerce functionalities are really the best part of this product. Helping customers understand deeper insights surrounding their media performance in different stages of the funnel has helped us provide more value to our clients. ### 9. Ways to increase revenue **Rating:** 4.5/5.0 stars **Reviewed by:** Danielle A. | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Google Analytics 360?** I like how google analytics lets you use and measure video and social networking sites to grow our revenues. It’s nice that it’s free. **What do you dislike about Google Analytics 360?** Sometimes you can’t see that people are on the website but they are there and have visited. Maybe the cookies aren’t registering the hit. **Recommendations to others considering Google Analytics 360:** Sometimes there are superfluous stats that don’t need to be reported. **What problems is Google Analytics 360 solving and how is that benefiting you?** Trying to figure out how many people visit the website but never hit the submit button to process a complaint. ### 10. Quality product for quality business **Rating:** 4.0/5.0 stars **Reviewed by:** Jason G. | Customer Service, Textiles, Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2018 **What do you like best about Google Analytics 360?** Superior tool for website and mobile app data analysis. **What do you dislike about Google Analytics 360?** automated customer support leaves many customers frustrated. Narrow focus on marketing **What problems is Google Analytics 360 solving and how is that benefiting you?** User click rate and analysis ### 11. Great Ability to Track What **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2018 **What do you like best about Google Analytics 360?** I like that it is organized and easy to use. **What do you dislike about Google Analytics 360?** I don't like that learning how to use it can be difficult. **What problems is Google Analytics 360 solving and how is that benefiting you?** Tracking ad sales and seeing what is best for clients. ### 12. Google Analytics 360 feedback **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2018 **What do you like best about Google Analytics 360?** I love that it helps to improve the impact of our marketing! **What do you dislike about Google Analytics 360?** I really don't have any dislikes, but I can say that starting off the interface can be a little much or kind of overwhelming. **What problems is Google Analytics 360 solving and how is that benefiting you?** We aren't necessarily solving problems, however it was implemented with us for more of just marketing and trying it out. ### 13. Helpful platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2018 **What do you like best about Google Analytics 360?** We can study everything about our website **What do you dislike about Google Analytics 360?** There is some limitation to understand and collect information of users **What problems is Google Analytics 360 solving and how is that benefiting you?** We can easily follow the traffic flow to optimise the site ### 14. GA provides one critical component of our analytics. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2018 **What do you like best about Google Analytics 360?** Anyone can read these reports. It is not only for web designers. There is quick information at a glance. **What do you dislike about Google Analytics 360?** GA does not offer a clear view as to which specific companies are visiting my website. **What problems is Google Analytics 360 solving and how is that benefiting you?** GA is our go to service for tracking traffic and success rates when we run promotions. Tracking trends and hit rates when running expensive promotions is critical. ### 15. Great program **Rating:** 4.0/5.0 stars **Reviewed by:** Aishwarya N. | Gun Violence Research Intern, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2018 **What do you like best about Google Analytics 360?** It is not as hard to navigate through. It is very do-able to understand. **What do you dislike about Google Analytics 360?** Nothing really. Sometimes teaching it can be difficult. **What problems is Google Analytics 360 solving and how is that benefiting you?** How to explain the data to teach other people. ### 16. Analytics by google **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2018 **What do you like best about Google Analytics 360?** Easy to use and share..quick set up..no learning curve **What do you dislike about Google Analytics 360?** Nothing...its great as is...great product **What problems is Google Analytics 360 solving and how is that benefiting you?** Customers satisfaction ### 17. Pretty nice tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2018 **What do you like best about Google Analytics 360?** I have been using google analytics for a few months . I like the easy navigation and friendly tool. When you are doing multiple projects it is an easy tool to use to. Manage and analyze your project **What do you dislike about Google Analytics 360?** One thing I don’t like is that it doesn’t provide options to download the results in word omit. This way it makes it difficult for me to edit the report **What problems is Google Analytics 360 solving and how is that benefiting you?** Managing multilingual projects ### 18. Excellent product, robust, accurate results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2018 **What do you like best about Google Analytics 360?** Results are on-point and quick; helps direct your business in ways you didn't even think of **What do you dislike about Google Analytics 360?** A little clunky at times, but all in all, few complaints **Recommendations to others considering Google Analytics 360:** Keep innovating - the product is great and the improvements make it even better **What problems is Google Analytics 360 solving and how is that benefiting you?** Maximixing the efficiences, particularly the customer targeting for our small business ### 19. Easy, user friendly program **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2018 **What do you like best about Google Analytics 360?** It is easy to use and has all the applications you would need **What do you dislike about Google Analytics 360?** it is a little cumbersome and overwhelming at first **Recommendations to others considering Google Analytics 360:** Definitely invest a little extra time in the beginning to understnad all that this program has to offer **What problems is Google Analytics 360 solving and how is that benefiting you?** understanding customer needs and behaviors and how to market to them accordingly. ### 20. Better data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Google Analytics 360?** I like that Google Analytics 360 is a better way to view web data than regular Google Analytics. **What do you dislike about Google Analytics 360?** The price of course. It'd be awesome if it were free but understandably, with this easier than regular Google Analytics view it would come with a price. **Recommendations to others considering Google Analytics 360:** Great option if you don't have a data-savvy employee to dig through all the data in Google Analytics to create this easy to digest view. **What problems is Google Analytics 360 solving and how is that benefiting you?** We needed an easily digestible way to view web traffic without having to jump through all the filters and exports and graphs. If you don't have someone who is data-savvy, this is a good option. ### 21. Google Analytics 360 Takes GA To Another Level **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Google Analytics 360?** The ability to have unsampled data when I have a huge dataset to review and analyze. **What do you dislike about Google Analytics 360?** Still poor in trying to inform users when there could be data issues that could be impacting the data set. **Recommendations to others considering Google Analytics 360:** If you can afford it, it's an amazing piece of software! **What problems is Google Analytics 360 solving and how is that benefiting you?** I leverage it constantly when analyzing clients' performance of their marketing campaigns and general digital efforts. ### 22. Google Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2018 **What do you like best about Google Analytics 360?** You can create multiple dashboards, each of which can contain multiple widgets. The best part of the dashboards is you can change the date range and see all of your widgets update with that date range’s data **What do you dislike about Google Analytics 360?** it takes quite some time to set everything up in a good way **What problems is Google Analytics 360 solving and how is that benefiting you?** trying to get more conversion from visiting visitors ### 23. Great tool for customer experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2018 **What do you like best about Google Analytics 360?** I love the concept of using marketing to create greater value! **What do you dislike about Google Analytics 360?** I just start using it and for now everything seems really well working **What problems is Google Analytics 360 solving and how is that benefiting you?** Provide better analysis and information. There is lot of situation where companies/organization struggle to understand the information in order to provide better experience ### 24. All Encompassing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2018 **What do you like best about Google Analytics 360?** Google analytics allows all kinds of variation to drill down into specific data **What do you dislike about Google Analytics 360?** Can’t really think of anything at the moment **What problems is Google Analytics 360 solving and how is that benefiting you?** Specific information for sales ### 25. Quite Complete if You Ask Me **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2018 **What do you like best about Google Analytics 360?** The customizations and audience reports are my two favorite features of this platform. **What do you dislike about Google Analytics 360?** It difficult to understand users behavior because of how intricate the system can get. **Recommendations to others considering Google Analytics 360:** Make sure you read up on how to use this product before diving in. Really helps! **What problems is Google Analytics 360 solving and how is that benefiting you?** Understanding our audience better. ### 26. GA is great for analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2018 **What do you like best about Google Analytics 360?** Easy user interface Ability to make custom reports Connects with other google suite products **What do you dislike about Google Analytics 360?** Hard to connect with non-google products Online instructions are not always up to date with latest interface **Recommendations to others considering Google Analytics 360:** Try to learn Google Tag manager and Data Studio **What problems is Google Analytics 360 solving and how is that benefiting you?** Helps inform business decisions for media campaigns Can tell me what campaigns are driving conversions and bring the strongest on-site engagement ### 27. Experience with Google Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2018 **What do you like best about Google Analytics 360?** Reporting features kf Google analytics was one of best features **What do you dislike about Google Analytics 360?** Flexibility to change to be able to refocus the analytics and the data points we want to capture **Recommendations to others considering Google Analytics 360:** Good tool Implement it right with end goal in mind **What problems is Google Analytics 360 solving and how is that benefiting you?** Usage of our Site and what products are the customers looking for ### 28. Google Analytics 360 Review **Rating:** 3.0/5.0 stars **Reviewed by:** Kim B. | Underwriter I, Insurance, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Google Analytics 360?** My favorite feature of Google Analytics 360 was it's ease of use. **What do you dislike about Google Analytics 360?** I did not dislike anything about this application other than that it became easily replaceable. **What problems is Google Analytics 360 solving and how is that benefiting you?** We used it to gather data across a wide range of consumers, for marketing purposes. ### 29. Marketing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2018 **What do you like best about Google Analytics 360?** Ability to track progress over time by seeing who all visits site. **What do you dislike about Google Analytics 360?** Not enough features that other software uses **Recommendations to others considering Google Analytics 360:** Use the trial first to see if you like it. **What problems is Google Analytics 360 solving and how is that benefiting you?** Crashing software ### 30. Bring Value to your ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2018 **What do you like best about Google Analytics 360?** I love how easy it is to break down the important analytics from Google analytics. It covers everything we could need. **What do you dislike about Google Analytics 360?** Nothing. Its one of the best analytics solution I use. Maybe the learning curve? **Recommendations to others considering Google Analytics 360:** Go ahead and try it. Do the certification course if you need to! **What problems is Google Analytics 360 solving and how is that benefiting you?** Solving the issue of not being able to properly show ROI. This has helped tremendously. ### 31. Easy and User-Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2018 **What do you like best about Google Analytics 360?** Easy to use and learn. I was able to learn the program easily when I first started using the program and training provided was helpful. **What do you dislike about Google Analytics 360?** Some areas can be confusing to navigate. **What problems is Google Analytics 360 solving and how is that benefiting you?** We can see in real-time what's happening on our sites. ### 32. It's hard to be simple **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2018 **What do you like best about Google Analytics 360?** The going back and forth between different services was a big pain. **What do you dislike about Google Analytics 360?** Still, need some time to get used to the new integration **Recommendations to others considering Google Analytics 360:** More online tutorial (best in the video format) **What problems is Google Analytics 360 solving and how is that benefiting you?** Customer conversion, retention. Monitoring the traffic, managing tags and many more ### 33. Once I got the hang of it it was great. **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony E. G. | Warehouse Manager, Mechanical or Industrial Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Google Analytics 360?** The support was very helpful and that made it a lot easier I wanted to use it every chance that I had. **What do you dislike about Google Analytics 360?** The introduction made it seem harder than it was. **What problems is Google Analytics 360 solving and how is that benefiting you?** It's helps me explore a lot of different ways to get the best out of my business ### 34. Works great! Makes life easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Vedran S. | Sales and Marketing Manager, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2018 **What do you like best about Google Analytics 360?** Easy to use. All the information you need is displayed for you. **What do you dislike about Google Analytics 360?** The software works great but the information should be easily understood, needs to offer explanation of information collected. **What problems is Google Analytics 360 solving and how is that benefiting you?** Helps me understand and track my customers. ### 35. Google Analytics 360- Research before purchase **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2017 **What do you like best about Google Analytics 360?** This really is a great tool for analytical data. As a client manager in a marketing agency, it is really important for our clients to track ROI and their online marketing efforts with us. **What do you dislike about Google Analytics 360?** I found it rather difficult to get a hold of someone when we needed assistance on something or had a question. It is not a cheap product and I would prefer premium customer service. **Recommendations to others considering Google Analytics 360:** Do your research to ensure it's the right fit for your company and be prepared for a lot of time being spent figuring things out when you first start. **What problems is Google Analytics 360 solving and how is that benefiting you?** Reporting! It is so important to have accurate reporting and GA 360 definitely accomplishes this. ### 36. Great for companies that want their Google products in one place **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2017 **What do you like best about Google Analytics 360?** I really like how they include all of their features in one place, Google media solutions, like AdWords, the Display Network, and DoubleClick. I really like how it is real-time data allowing you to check in every hour if needed. With the basic, it can hold up to 100k per people visiting your site. There are different levels for how you want to analyze your customers. **What do you dislike about Google Analytics 360?** This is more for companies who are considered enterprises rather than just someone who owns their company with only one person working at the company. There is almost too much data available for the single person to know what is going on. The free version of Google Analytics only allows for 10 M hits per month, per account. If you’re exceeding this data volume limit, you will lose your data. Google Analytics 360 comes with significantly higher data volume limits. The pricing depends on how much data you have. **Recommendations to others considering Google Analytics 360:** You should consider this product if you want all the data in one place. This is going to allow you to see the customers and the marketing in the same place. The charts and graphs are going to help with knowing what your next step is where you want to advertise for your company. **What problems is Google Analytics 360 solving and how is that benefiting you?** You can see your customers and data in the same place is to analyze the data. Google Analytics 360 provides an option to access Unsampled Reports, once-only or on a scheduled basis. You will be able to use data in the familiar structure of a Google Analytics report, yet unsampled, without having to export or query the data to see the answers you need. You will also be able to save the report files to your Google Drive or hard drive for further analysis or visualization. An Unsampled Report can show up to 3 M unique rows of data, with no session limits at all. ### 37. It’s Great! **Rating:** 4.5/5.0 stars **Reviewed by:** Rose M. | Business Operations Manager, Government Relations, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Google Analytics 360?** I like the ease and convenience of reading the results. **What do you dislike about Google Analytics 360?** Nothing, everything was easy to use so I have no complaints. **What problems is Google Analytics 360 solving and how is that benefiting you?** Predicting trends. ### 38. Google Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2017 **What do you like best about Google Analytics 360?** This is a fantastic tool to figure out what products are being searched for and looked for by people. **What do you dislike about Google Analytics 360?** It can be sometimes confusing and hard to get around in depending if you are on mobile version. **Recommendations to others considering Google Analytics 360:** It is an extremely powerful tool to assist with first hand process of sales. Also seeing who is seeing your products and clicking on ads. **What problems is Google Analytics 360 solving and how is that benefiting you?** I check google analytics every time I am in search for new products. It helps me figure out what will do well before testing. ### 39. I havent played with this prgram as much **Rating:** 2.5/5.0 stars **Reviewed by:** Rhonda B. | office Assistant, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2018 **What do you like best about Google Analytics 360?** looking at is it is something we could use for our program evaluations **What do you dislike about Google Analytics 360?** nothing much i'm still getting use to it **Recommendations to others considering Google Analytics 360:** its a good program **What problems is Google Analytics 360 solving and how is that benefiting you?** just different rato in program evaluation ### 40. GA360 Personal Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Google Analytics 360?** Ease of use - ability to manipulate the data to show different outcomes **What do you dislike about Google Analytics 360?** limited views after data manipulation and dashboards. Would like to be able to customize it a bit more per client **What problems is Google Analytics 360 solving and how is that benefiting you?** our analysis is based off GA. We use this every day to identify strong campaigns and campaigns that might require some tweaking ### 41. Best Ive Used! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2017 **What do you like best about Google Analytics 360?** I love that this shows me in brackets of Age groups and gender! I work in the makeup industry and its so important to know exactly who my audience is! **What do you dislike about Google Analytics 360?** I didnt find anything i didnt like about this! It really helped me in confidence that others were viewing my page! Only thing i wish could happen is that it could tell me who reached my website! Other then that i love it! <3 **Recommendations to others considering Google Analytics 360:** Don't focus on the Amount of people are clicking on your website.... Focus on who your audience is! **What problems is Google Analytics 360 solving and how is that benefiting you?** Who i neeed to reach! How to connect when i am posting on my wall! What posts are making the sale and what arent. What words do i need to use to be able to reach the right audience! How to become the best enterprenuer, and how to teach my team to do the same! I absolutely love this. ### 42. Love it **Rating:** 5.0/5.0 stars **Reviewed by:** Jared Q. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2017 **What do you like best about Google Analytics 360?** All the features. I find the features very helpful **What do you dislike about Google Analytics 360?** nothing. I am happy with the service and at this time I dont have any recommendations. **What problems is Google Analytics 360 solving and how is that benefiting you?** Just being able to see all the necessary stats. ### 43. Powerful marketing analytics tool for businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Leah B. | Epidemiologist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2017 **What do you like best about Google Analytics 360?** Connects sales, marketing and advertising data to give you the full view of what’s working and what isn’t as customers engage **What do you dislike about Google Analytics 360?** More guidance on how it interacts with Salesforce would be useful **What problems is Google Analytics 360 solving and how is that benefiting you?** ads, websites, apps, emails all able to be easily utilized ### 44. Google Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Mollie L. | Biometric Screener, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Google Analytics 360?** Google Anaytics 360 is a helpful marketing tool to help identify ROI. **What do you dislike about Google Analytics 360?** Some of the tools aren’t as easy to use. **What problems is Google Analytics 360 solving and how is that benefiting you?** I use Google Analyics 360 to determine my ROI. ### 45. Simple and effective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2018 **What do you like best about Google Analytics 360?** Easy to use, easy to understand, what more could you want **What do you dislike about Google Analytics 360?** Not enough customization. Would like more easy to use options **What problems is Google Analytics 360 solving and how is that benefiting you?** Understanding traffic ### 46. Thank you Google **Rating:** 5.0/5.0 stars **Reviewed by:** Ken C. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2017 **What do you like best about Google Analytics 360?** Super easy to use, and helps me understand my business **What do you dislike about Google Analytics 360?** Nothing really to dislike. They do it all for you **Recommendations to others considering Google Analytics 360:** Tremendously easy to use **What problems is Google Analytics 360 solving and how is that benefiting you?** Data analysis ### 47. Takes time to learn, but worth it **Rating:** 3.5/5.0 stars **Reviewed by:** Emily L. E. | Consultant, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2017 **What do you like best about Google Analytics 360?** Once it was up and running, the product paid for iteself. It brought in sales leads and additional website traffic. **What do you dislike about Google Analytics 360?** It took some time to learn the platform and determine a strategy for the company. **What problems is Google Analytics 360 solving and how is that benefiting you?** It helped with more organic growth and gaining sales traction in specific industries. ### 48. Google Analytics - Best Marketing Agency **Rating:** 4.0/5.0 stars **Reviewed by:** Kaitlyn K. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2017 **What do you like best about Google Analytics 360?** I have worked at Marketing agencies and worked with agencies on different analytical tools to help evaluate who is coming to your site and what they're doing once they get there. I feel that google analytics 360 gives the perfect snapshot and allows me to really drive into the traffic coming to our site. I like it much better than any other tool I've been supplied with from other agencies and it is much more affordable. Very user friendly. **What do you dislike about Google Analytics 360?** I do wish google in general had a better support line for customers. This is definitely something they try and automate and makes the process extremely painful when it doesn't need to be. **What problems is Google Analytics 360 solving and how is that benefiting you?** I've noticed that our agency we're using is not pushing relevant clients to our page. I would prefer there be more engagement involved as well as conversions. ### 49. Google Analytics 360 For SEM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2017 **What do you like best about Google Analytics 360?** I like the expanded platform that incorporated the best features of the original Google Analytics offering **What do you dislike about Google Analytics 360?** The API is a little unreliable and it can be difficult to pull bulk reports. **Recommendations to others considering Google Analytics 360:** The API is easy to understand and it takes very little time to learn the overall platform offering. **What problems is Google Analytics 360 solving and how is that benefiting you?** We are tracking on site actions to track user engagement and time onsite. ### 50. Complex Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2017 **What do you like best about Google Analytics 360?** It’s easy to use. Gets regular updates. The initial configuration of Google Analytics does require a specialist, new users can easily grasp the basic principles of Google Analytics, such as goals, funnels, conversions, visits, sources. **What do you dislike about Google Analytics 360?** Google sees everything you see. Think about that...they know everything. We give them power. **What problems is Google Analytics 360 solving and how is that benefiting you?** Integration with other tools. We use Google Analytics with all your devices and easily implement data from Google Analytics to other well known Google products and our CMS. ## Google Analytics 360 Discussions - [Iron](https://www.g2.com/discussions/50936-best) - 2 comments, 2 upvotes - [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) - 1 comment, 1 upvote - [How can become best blogger](https://www.g2.com/discussions/how-can-become-best-blogger) - 1 comment, 1 upvote - [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) - 2 comments, 1 upvote - [How do you for product market](https://www.g2.com/discussions/how-do-you-for-product-market) - 1 comment, 1 upvote - [View Google Analytics 360 pricing details and edition comparison](https://www.g2.com/products/google-analytics-360/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-05-13+15%3A31%3A04+-0500&secure%5Bsession_id%5D=59403c6a-13da-4c1e-be70-75cec1873efd&secure%5Btoken%5D=5431d1740dedbd2ce1254bcb6aa1a357824dea57306ce45ead4913ec8baecf87&format=llm_user) ## Google Analytics 360 Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Reporting** - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Google Analytics 360 Alternatives - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,786 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,245 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,142 reviews)