glassCanopy Discussions

Marketing is about revenue. It is no longer about a pretty logo and some brochures. Sales are being made (or lost) before a salesperson even knows a prospect exists. The new marketing metric you need to care about is revenue. Here's how we do it: We use... - eBooks, blog posts, and other content - Paid advertising and SEO - Account-based marketing - Lead nurture ...to deliver comprehensive marketing campaigns that drive awareness, leads, and ultimately sales. We specialize in content and lead generation for B2B sales. But what does that mean? This means: We get difficult concepts. Got a topic that you think is really hard for outside writers? That’s our jam. Customers consistently comment on our ability to synthesize technical and business concepts at a very deep level. We use precise targeting. Trying to hit a narrow target audience? All of our tools and techniques are honed around reaching niche business audiences of 10,000-250,000 people worldwide. We focus on revenue. Want to prove ROI? We don’t rely on dodgy metrics like traffic or impressions… we follow leads from the top of the funnel all the way down to sales opportunities and revenue.   When users leave glassCanopy reviews, G2 also collects common questions about the day-to-day use of glassCanopy. These questions are then answered by our community of 850k professionals. Submit your question below and join in on the G2 Discussion.