The fact that I can connect my AB tests from Optimizely and see customers interacting with the variations. This not only gives me a sense of safety when I view that the variations work as expected, but also a deep understanding on what users need. Review collected by and hosted on G2.com.
I believe it would be beneficial if we could use the heatmaps in a more interactive way. For example, currently in order to view the menu dropdowns, I have to try and find a session where someone viewed the specific dropdown I want to examine and then pull it in the maps. Would be great to be able to navigate the page inside the maps. Review collected by and hosted on G2.com.