# Top 10 Ghost Alternatives & Competitors **Average Rating:** 4.1/5 **Total Number of Reviews:** 39 Research alternative solutions to Ghost on G2, with real user reviews on competing tools. Web Content Management Software is a widely used technology, and many people are seeking secure, productive software solutions with plug-ins/widgets/apps, approval process, and branding/themes. Other important factors to consider when researching alternatives to Ghost include integration and content. The best overall Ghost alternative is Sanity. Other similar apps like Ghost are Contentful, Butter CMS, Webflow, and Hygraph. Ghost alternatives can be found in [Web Content Management Software](https://www.g2.com/categories/web-content-management) but may also be in [Headless CMS Software](https://www.g2.com/categories/headless-cms) or [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp). ## Best Paid & Free Alternatives to Ghost - [Sanity](https://www.g2.com/products/sanity/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Butter CMS](https://www.g2.com/products/butter-cms/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [Hygraph](https://www.g2.com/products/hygraph/reviews) - [Strapi](https://www.g2.com/products/strapi/reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - [Umbraco](https://www.g2.com/products/umbraco/reviews) - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) ## Top 10 Alternatives to Ghost Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Ghost stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Professional Training & Coaching, and Writing and Editing, and find the best product for your business. ### 1. [Sanity](https://www.g2.com/products/sanity/reviews) By Sanity.io **Average Rating:** 4.7/5 **Total Reviews:** 914 The Sanity Content Operating System is a fully customizable all-code platform for all your content-driven apps. Unlike a CMS, Sanity treats content as data, enabling your business to operate at scale. The platform offers a unified interface where teams maintain their own workflows while easily synchronizing content, integrating processes, and automating tasks across systems. With components including Content Lake, Live CDN, customizable Studio, App SDK, Functions, AI capabilities, Media Library, Canvas, and a Dashboard with Insights, Sanity empowers businesses to build, scale, and ship all the content applications they need. Reviewers say compared to Ghost, Sanity is: - Slower to reach roi - Easier to do business with - Better at meeting requirements Categories in common with Ghost: [Headless CMS](https://www.g2.com/categories/headless-cms), [Web Content Management](https://www.g2.com/categories/web-content-management) **Compare:** [Ghost vs Sanity](https://www.g2.com/compare/ghost-vs-sanity) **Compare Sanity with other alternatives:** - [Sanity vs Contentful](https://www.g2.com/compare/contentful-vs-sanity) - [Sanity vs Butter CMS](https://www.g2.com/compare/butter-cms-vs-sanity) - [Sanity vs Webflow](https://www.g2.com/compare/sanity-vs-webflow) - [Sanity vs Hygraph](https://www.g2.com/compare/hygraph-vs-sanity) - [Sanity vs Strapi](https://www.g2.com/compare/sanity-vs-strapi) - [Sanity vs Storyblok](https://www.g2.com/compare/sanity-vs-storyblok) - [Sanity vs Umbraco](https://www.g2.com/compare/sanity-vs-umbraco) - [Sanity vs HubSpot Content Hub](https://www.g2.com/compare/hubspot-content-hub-vs-sanity) - [Sanity vs Drupal](https://www.g2.com/compare/drupal-vs-sanity) ### 2. [Contentful](https://www.g2.com/products/contentful/reviews) By Contentful **Average Rating:** 4.2/5 **Total Reviews:** 322 Contentful is a flexible and future-friendly content platform that helps editors to manage and developers to serve content into mobile or web applications. Reviewers say compared to Ghost, Contentful is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with Ghost: [Headless CMS](https://www.g2.com/categories/headless-cms), [Web Content Management](https://www.g2.com/categories/web-content-management) **Compare:** [Ghost vs Contentful](https://www.g2.com/compare/contentful-vs-ghost) **Compare Contentful with other alternatives:** - [Contentful vs Sanity](https://www.g2.com/compare/contentful-vs-sanity) - [Contentful vs Butter CMS](https://www.g2.com/compare/butter-cms-vs-contentful) - [Contentful vs Webflow](https://www.g2.com/compare/contentful-vs-webflow) - [Contentful vs Hygraph](https://www.g2.com/compare/contentful-vs-hygraph) - [Contentful vs Strapi](https://www.g2.com/compare/contentful-vs-strapi) - [Contentful vs Storyblok](https://www.g2.com/compare/contentful-vs-storyblok) - [Contentful vs Umbraco](https://www.g2.com/compare/contentful-vs-umbraco) - [Contentful vs HubSpot Content Hub](https://www.g2.com/compare/contentful-vs-hubspot-content-hub) - [Contentful vs Drupal](https://www.g2.com/compare/contentful-vs-drupal) ### 3. [Butter CMS](https://www.g2.com/products/butter-cms/reviews) By Butter CMS **Average Rating:** 4.7/5 **Total Reviews:** 206 Use ButterCMS as a headless CMS to build websites in any tech stack. Launch faster with less code. Reviewers say compared to Ghost, Butter CMS is: - Slower to reach roi - Easier to do business with - Better at support Categories in common with Ghost: [Headless CMS](https://www.g2.com/categories/headless-cms), [Web Content Management](https://www.g2.com/categories/web-content-management) **Compare:** [Ghost vs Butter CMS](https://www.g2.com/compare/butter-cms-vs-ghost) **Compare Butter CMS with other alternatives:** - [Butter CMS vs Sanity](https://www.g2.com/compare/butter-cms-vs-sanity) - [Butter CMS vs Contentful](https://www.g2.com/compare/butter-cms-vs-contentful) - [Butter CMS vs Webflow](https://www.g2.com/compare/butter-cms-vs-webflow) - [Butter CMS vs Hygraph](https://www.g2.com/compare/butter-cms-vs-hygraph) - [Butter CMS vs Strapi](https://www.g2.com/compare/butter-cms-vs-strapi) - [Butter CMS vs Storyblok](https://www.g2.com/compare/butter-cms-vs-storyblok) - [Butter CMS vs Umbraco](https://www.g2.com/compare/butter-cms-vs-umbraco) - [Butter CMS vs HubSpot Content Hub](https://www.g2.com/compare/butter-cms-vs-hubspot-content-hub) - [Butter CMS vs Drupal](https://www.g2.com/compare/butter-cms-vs-drupal) ### 4. [Webflow](https://www.g2.com/products/webflow/reviews) By Webflow **Average Rating:** 4.4/5 **Total Reviews:** 975 Webflow is the AI-native Website Experience Platform, empowering teams to build, manage, and optimize visually stunning, enterprise grade websites and web apps that strengthen brands and drive business results. Reviewers say compared to Ghost, Webflow is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with Ghost: [Web Content Management](https://www.g2.com/categories/web-content-management) **Compare:** [Ghost vs Webflow](https://www.g2.com/compare/ghost-vs-webflow) **Compare Webflow with other alternatives:** - [Webflow vs Sanity](https://www.g2.com/compare/sanity-vs-webflow) - [Webflow vs Contentful](https://www.g2.com/compare/contentful-vs-webflow) - [Webflow vs Butter CMS](https://www.g2.com/compare/butter-cms-vs-webflow) - [Webflow vs Hygraph](https://www.g2.com/compare/hygraph-vs-webflow) - [Webflow vs Strapi](https://www.g2.com/compare/strapi-vs-webflow) - [Webflow vs Storyblok](https://www.g2.com/compare/storyblok-vs-webflow) - [Webflow vs Umbraco](https://www.g2.com/compare/umbraco-vs-webflow) - [Webflow vs HubSpot Content Hub](https://www.g2.com/compare/hubspot-content-hub-vs-webflow) - [Webflow vs Drupal](https://www.g2.com/compare/drupal-vs-webflow) ### 5. [Hygraph](https://www.g2.com/products/hygraph/reviews) By Hygraph **Average Rating:** 4.4/5 **Total Reviews:** 718 Hygraph enables developers to build powerful content APIs in a matter of minutes, while it gives content editors all the tools they need to manage their content. Reviewers say compared to Ghost, Hygraph is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with Ghost: [Headless CMS](https://www.g2.com/categories/headless-cms), [Web Content Management](https://www.g2.com/categories/web-content-management) **Compare:** [Ghost vs Hygraph](https://www.g2.com/compare/ghost-vs-hygraph) **Compare Hygraph with other alternatives:** - [Hygraph vs Sanity](https://www.g2.com/compare/hygraph-vs-sanity) - [Hygraph vs Contentful](https://www.g2.com/compare/contentful-vs-hygraph) - [Hygraph vs Butter CMS](https://www.g2.com/compare/butter-cms-vs-hygraph) - [Hygraph vs Webflow](https://www.g2.com/compare/hygraph-vs-webflow) - [Hygraph vs Strapi](https://www.g2.com/compare/hygraph-vs-strapi) - [Hygraph vs Storyblok](https://www.g2.com/compare/hygraph-vs-storyblok) - [Hygraph vs Umbraco](https://www.g2.com/compare/hygraph-vs-umbraco) - [Hygraph vs HubSpot Content Hub](https://www.g2.com/compare/hubspot-content-hub-vs-hygraph) - [Hygraph vs Drupal](https://www.g2.com/compare/drupal-vs-hygraph) ### 6. [Strapi](https://www.g2.com/products/strapi/reviews) By Strapi **Average Rating:** 4.5/5 **Total Reviews:** 202 The most advanced open-source Content Management Framework to build powerful API with no effort. Reviewers say compared to Ghost, Strapi is: - Slower to reach roi - More usable - Better at meeting requirements Categories in common with Ghost: [Headless CMS](https://www.g2.com/categories/headless-cms), [Web Content Management](https://www.g2.com/categories/web-content-management) **Compare:** [Ghost vs Strapi](https://www.g2.com/compare/ghost-vs-strapi) **Compare Strapi with other alternatives:** - [Strapi vs Sanity](https://www.g2.com/compare/sanity-vs-strapi) - [Strapi vs Contentful](https://www.g2.com/compare/contentful-vs-strapi) - [Strapi vs Butter CMS](https://www.g2.com/compare/butter-cms-vs-strapi) - [Strapi vs Webflow](https://www.g2.com/compare/strapi-vs-webflow) - [Strapi vs Hygraph](https://www.g2.com/compare/hygraph-vs-strapi) - [Strapi vs Storyblok](https://www.g2.com/compare/storyblok-vs-strapi) - [Strapi vs Umbraco](https://www.g2.com/compare/strapi-vs-umbraco) - [Strapi vs HubSpot Content Hub](https://www.g2.com/compare/hubspot-content-hub-vs-strapi) - [Strapi vs Drupal](https://www.g2.com/compare/drupal-vs-strapi) ### 7. [Storyblok](https://www.g2.com/products/storyblok/reviews) By Storyblok **Average Rating:** 4.5/5 **Total Reviews:** 569 Storyblok is the enterprise-ready headless CMS that empowers developers and marketers to bring ideas to market faster. It supports the entire content lifecycle—from creation and management to delivery—streamlining workflows, boosting productivity, and ensuring exceptional performance and accessibility. Designed for global scalability and secure collaboration, Storyblok enables teams to deliver seamless, engaging digital experiences at scale. Trusted by leading brands like Oatly, Virgin Media O2, Deliveroo, Renault, and Education First, Storyblok helps businesses of all sizes unlock new opportunities, channels, and markets—delivering a bigger, faster market impact. Reviewers say compared to Ghost, Storyblok is: - Slower to reach roi - More expensive - More usable Categories in common with Ghost: [Headless CMS](https://www.g2.com/categories/headless-cms), [Web Content Management](https://www.g2.com/categories/web-content-management) **Compare:** [Ghost vs Storyblok](https://www.g2.com/compare/ghost-vs-storyblok) **Compare Storyblok with other alternatives:** - [Storyblok vs Sanity](https://www.g2.com/compare/sanity-vs-storyblok) - [Storyblok vs Contentful](https://www.g2.com/compare/contentful-vs-storyblok) - [Storyblok vs Butter CMS](https://www.g2.com/compare/butter-cms-vs-storyblok) - [Storyblok vs Webflow](https://www.g2.com/compare/storyblok-vs-webflow) - [Storyblok vs Hygraph](https://www.g2.com/compare/hygraph-vs-storyblok) - [Storyblok vs Strapi](https://www.g2.com/compare/storyblok-vs-strapi) - [Storyblok vs Umbraco](https://www.g2.com/compare/storyblok-vs-umbraco) - [Storyblok vs HubSpot Content Hub](https://www.g2.com/compare/hubspot-content-hub-vs-storyblok) - [Storyblok vs Drupal](https://www.g2.com/compare/drupal-vs-storyblok) ### 8. [Umbraco](https://www.g2.com/products/umbraco/reviews) By Umbraco **Average Rating:** 4.5/5 **Total Reviews:** 973 The open source ASP.NET CMS. The CMS is free forever, but you can choose to buy professional support, bug fixing warranty and productivity enhancing add-ons. Reviewers say compared to Ghost, Umbraco is: - Slower to reach roi - More expensive - More usable Categories in common with Ghost: [Headless CMS](https://www.g2.com/categories/headless-cms), [Web Content Management](https://www.g2.com/categories/web-content-management) **Compare:** [Ghost vs Umbraco](https://www.g2.com/compare/ghost-vs-umbraco) **Compare Umbraco with other alternatives:** - [Umbraco vs Sanity](https://www.g2.com/compare/sanity-vs-umbraco) - [Umbraco vs Contentful](https://www.g2.com/compare/contentful-vs-umbraco) - [Umbraco vs Butter CMS](https://www.g2.com/compare/butter-cms-vs-umbraco) - [Umbraco vs Webflow](https://www.g2.com/compare/umbraco-vs-webflow) - [Umbraco vs Hygraph](https://www.g2.com/compare/hygraph-vs-umbraco) - [Umbraco vs Strapi](https://www.g2.com/compare/strapi-vs-umbraco) - [Umbraco vs Storyblok](https://www.g2.com/compare/storyblok-vs-umbraco) - [Umbraco vs HubSpot Content Hub](https://www.g2.com/compare/hubspot-content-hub-vs-umbraco) - [Umbraco vs Drupal](https://www.g2.com/compare/drupal-vs-umbraco) ### 9. [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) By HubSpot **Average Rating:** 4.5/5 **Total Reviews:** 2,001 A content management system that takes the pain out of managing your website so you can get back to focusing on the experience that you’re providing your customers. Easily create and manage website pages personalized for different visitors — and optimized for devices and conversions — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Ghost, HubSpot Content Hub is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with Ghost: [Web Content Management](https://www.g2.com/categories/web-content-management) **Compare:** [Ghost vs HubSpot Content Hub](https://www.g2.com/compare/ghost-vs-hubspot-content-hub) **Compare HubSpot Content Hub with other alternatives:** - [HubSpot Content Hub vs Sanity](https://www.g2.com/compare/hubspot-content-hub-vs-sanity) - [HubSpot Content Hub vs Contentful](https://www.g2.com/compare/contentful-vs-hubspot-content-hub) - [HubSpot Content Hub vs Butter CMS](https://www.g2.com/compare/butter-cms-vs-hubspot-content-hub) - [HubSpot Content Hub vs Webflow](https://www.g2.com/compare/hubspot-content-hub-vs-webflow) - [HubSpot Content Hub vs Hygraph](https://www.g2.com/compare/hubspot-content-hub-vs-hygraph) - [HubSpot Content Hub vs Strapi](https://www.g2.com/compare/hubspot-content-hub-vs-strapi) - [HubSpot Content Hub vs Storyblok](https://www.g2.com/compare/hubspot-content-hub-vs-storyblok) - [HubSpot Content Hub vs Umbraco](https://www.g2.com/compare/hubspot-content-hub-vs-umbraco) - [HubSpot Content Hub vs Drupal](https://www.g2.com/compare/drupal-vs-hubspot-content-hub) ### 10. [Drupal](https://www.g2.com/products/drupal/reviews) By Drupal **Average Rating:** 3.9/5 **Total Reviews:** 421 Decoupled Drupal, also known as headless Drupal, is an architectural approach that separates Drupal's backend content management system from its frontend presentation layer. This separation allows developers to use Drupal as a robust content repository while building dynamic, interactive frontends with modern JavaScript frameworks like React, Vue.js, or Angular. By decoupling, organizations can deliver content seamlessly across multiple channels, including websites, mobile applications, and IoT devices. Key Features and Functionality: - Content API: Drupal provides APIs such as JSON:API and GraphQL, enabling efficient content retrieval and manipulation for frontend applications. - Frontend Flexibility: Developers can choose any frontend technology, allowing for the creation of highly interactive and customized user interfaces. - Omnichannel Delivery: Content can be distributed across various platforms, ensuring a consistent user experience on web, mobile, and other digital channels. - Performance Optimization: Decoupled architectures can enhance performance by leveraging client-side rendering and integrating with content delivery networks (CDNs) for faster content delivery. - Scalability: The separation of concerns allows for independent scaling of the backend and frontend, accommodating growing user demands and traffic. Primary Value and Solutions Provided: Decoupled Drupal empowers organizations to future-proof their digital presence by enabling design refreshes without overhauling the entire CMS. It facilitates the delivery of content across multiple devices and platforms, ensuring a cohesive and engaging user experience. By leveraging Drupal's built-in caching and rendering technologies, decoupled architectures can achieve faster content delivery, enhancing overall site performance. This approach also allows development teams to work in parallel, with frontend and backend developers focusing on their respective areas, leading to more efficient development cycles and quicker time-to-market for new features. Reviewers say compared to Ghost, Drupal is: - Slower to reach roi - Better at meeting requirements Categories in common with Ghost: [Web Content Management](https://www.g2.com/categories/web-content-management) **Compare:** [Ghost vs Drupal](https://www.g2.com/compare/drupal-vs-ghost) **Compare Drupal with other alternatives:** - [Drupal vs Sanity](https://www.g2.com/compare/drupal-vs-sanity) - [Drupal vs Contentful](https://www.g2.com/compare/contentful-vs-drupal) - [Drupal vs Butter CMS](https://www.g2.com/compare/butter-cms-vs-drupal) - [Drupal vs Webflow](https://www.g2.com/compare/drupal-vs-webflow) - [Drupal vs Hygraph](https://www.g2.com/compare/drupal-vs-hygraph) - [Drupal vs Strapi](https://www.g2.com/compare/drupal-vs-strapi) - [Drupal vs Storyblok](https://www.g2.com/compare/drupal-vs-storyblok) - [Drupal vs Umbraco](https://www.g2.com/compare/drupal-vs-umbraco) - [Drupal vs HubSpot Content Hub](https://www.g2.com/compare/drupal-vs-hubspot-content-hub) ## Explore Articles - [What MDM system integrates with ERP and CRM platforms?](https://www.g2.com/discussions/what-mdm-system-integrates-with-erp-and-crm-platforms) - [What are the top tools for accurate sales and demand forecasting?](https://www.g2.com/discussions/what-are-the-top-tools-for-accurate-sales-and-demand-forecasting) - [Which solution supports multi-location website performance testing?](https://www.g2.com/discussions/which-solution-supports-multi-location-website-performance-testing) - [Best software for vendor spend management](https://www.g2.com/discussions/best-software-for-vendor-spend-management-what-tools-actually-keep-it-in-check) - [Which is the most effective fraud detection software for e-commerce](https://www.g2.com/discussions/which-is-the-most-effective-fraud-detection-software-for-e-commerce) - [What is the most cost-effective MDM software for large organizations?](https://www.g2.com/discussions/what-is-the-most-cost-effective-mdm-software-for-large-organizations) ## Spotlight Categories - [Help Desk Software](https://www.g2.com/categories/help-desk) - [Sales Compensation Software](https://www.g2.com/categories/sales-compensation) - [Core HR Software](https://www.g2.com/categories/core-hr)