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gen.video Reviews & Product Details - Page 2

gen.video Overview

What is gen.video?

gen.video is the only influencer marketing platform with workflow, content management, and a suite of shoppable media functionality to help drive social commerce. If you’re looking to take your influencer marketing to the next level, the platform includes e-commerce features such as inventory monitoring, performance analytics, and sales conversion data at key retailers including Amazon, Walmart, Target, Best Buy, and dozens more! See today why Fortune 500 brands and small businesses alike trust gen.video for their influencer marketing, performance marketing, and affiliate marketing needs.

gen.video Details
Languages Supported
English
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Product Description

The premier performance-based influencer marketing platform enables creative, video storytelling to drive conversation and inspire eCommerce purchases. We are the only enterprise, all-in-one social media, influencer marketing and product video content platform providing shoppable media and ecommerce analytics under one roof.

How do you position yourself against your competitors?

gen.video is the premier performance-based influencer marketing platform enables creative, video storytelling to drive conversation and inspire eCommerce purchases. We are the only enterprise, all-in-one social media, influencer marketing and product video content platform providing shoppable media and ecommerce analytics under one roof.


Seller Details
Seller
gen.video
Year Founded
2016
HQ Location
Weston, Massachusetts
Twitter
@gen_video
431 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®

Larry B.
LB
Overview Provided by:
🏳️‍🌈 Chief Growth Officer | Influencer Marketing | Creator Economy | ecommerce Content | Shoppable Media | Social Commerce | Content Syndication | Affiliate Marketing

Recent gen.video Reviews

MF
Marina F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Rolled with the punches"
Gen.Video was extremely knowledgeable and very forthcoming. They rolled with the punches and helped us design and implement marketing research alon...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Social Commerce Partner"
The staff at Gen.Video is very professional. They listen to their clients with a desire to truly understand client goals. They then use their exp...
Jeffrey P.
JP
Jeffrey P.Mid-Market (51-1000 emp.)
4.5 out of 5
"Software that delivers what it promises"
Gen Video uniquely allows for tracking of conversions from 3rd party retailers through affiliate networks. It's simple enough to set-up and the cli...
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gen.video Media

gen.video Demo - Inventory & Influencer Management.
Manage all the moving parts of your influencer marketing campaigns in a single, easy-to-use platform – budgets, briefs, influencers, timelines, contracts, content approvals, analytics. It's all in there and it's all moving in sync.
gen.video Demo - Give Consumers A Choice On Where To Buy.
Prove a path to purchase for every digital touchpoint. Our custom, immersive shopping experiences puts consumers in control of which retailer they shop at for your products, allowing you to collect valuable shopper insights.
gen.video Demo - Campaign Structure and Details.
We start with data to choose content creators that will create brand awareness and drive conversion in the most authentic way. Influencer rosters and key campaign details – contact information, contracts and rights, and ongoing performance data – are all integrated directly into our platform.
gen.video Demo - Content Approvals and Gallery Views.
Get to the good stuff faster with the most comprehensive content approval system. Different views and workflows for each social platform and best-in-class collaboration tools to streamline and speed up content feedback and approval.
gen.video Demo - Performance and Social Analytics.
Our attribution system collects retail data, provides deep reporting and broad insights on the outcomes of your influencer marketing efforts, so you can optimize and improve your results over time.
gen.video Demo - Bring Your Social Content To The Point Of Purchase.
Let us produce high-impact product videos and lifestyle images from credible sources enhancing the retail product pages where your products are sold.
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62 gen.video Reviews

4.7 out of 5
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62 gen.video Reviews
4.7 out of 5
62 gen.video Reviews
4.7 out of 5

gen.video Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for gen.videoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Jay L.
JL
Head of Marketing - North America
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about gen.video?

Our team have been working with Gen Video's team for over a year now. They are professional, analytical and proactive with every campaign they we brief them, no matter how big or small. The platform is also easier to aggregate our contents in one place. Overall a great experience working with the team. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

Not much most of the features work as expected Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

Aggregating and track influencer campaigns Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about gen.video?

The ability to work with influencer marketing experts Review collected by and hosted on G2.com.

What do you dislike about gen.video?

The focus is very young targeting mainly youth Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

Understanding what influencer marketing is Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about gen.video?

The staff at Gen.Video is very professional. They listen to their clients with a desire to truly understand client goals. They then use their expertise to translate client goals into actionable plans to deliver upon those goals. Most importantly, they flex their partnership style to match the needs of their client's ways of working so that they can successfully execute the plans. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

Gen.Video would be even stronger if they had more advanced analytics to measure the impact of their programs and their success. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

They are using their expertise to help us build muscle in the field of social commerce. Review collected by and hosted on G2.com.

Christin M.
CM
Director of Strategic Communications
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about gen.video?

Gen.video has been a wonderful partner who digs into the business and helps find meaningful ways to bring value through influencer work. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

They're small but you don't feel that in the work - very dedicated team who brings their best to their clients. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

They've cracked the code on retailer influencer activations and have shown great results on our brands. Review collected by and hosted on G2.com.

LA
Senior Designer
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about gen.video?

I like that I can easily download still frames from videos as well as transcripts. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

Sometimes I have a hard time finding what I'm looking for, or a certain feature isn't available where I expect it to be. I don't use gen.video that often so it may just be my unfamiliarity with the platform, but sometimes I feel like the navigation could be a little more intuitive. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

As a designer/creator, it's great that I can log in to the platform myself and easily access all of the content that's been created. Usually I have to jump through hoops to get someone to send me a single image or video, but gen.video makes it easy to see what content is already available. I can easily download what I need and re-purpose content. I also love the ability to download high quality still frames from videos. Review collected by and hosted on G2.com.

JB
Digital Content Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about gen.video?

Gen.video has a great user interface to monitor all your campaigns in one place. This allowed for really easy monitoring of multiple campaigns at any given time. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

I don't dislike much about the platform. The only issue I have ever had was approving a campaign and it not updating the status in the platform for around five minutes. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

gen.video is helping me manage multiple influencers across the whole journey. From finding the right influencers for our brand to managing campaigns and edits to content, all within one platform. Review collected by and hosted on G2.com.

Kalib I.
KI
Lead Content Marketing Manager, US Retail
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Organic
(Original )Information
What do you like best about gen.video?

Our US retail team at HP has partnered with the Gen.Video organization since 2013. From the beginning, they have helped our team create influencer marketing campaigns that consistently drive ROI & deliver personalized experiences to our customers. A key highlight to this organization is talent & a data-driven approach. Bill & his fantastic team are willing to go the extra mile to over-deliver on our expectations & help us grow. The staff is friendly, knowledgeable, & flexible to change in market environments. Data is rich in this organization. The abundance of data provides us clarity on ROI to support all spending. The Gen.Video team has evolved from a general partnership into a significant player in the HP organization. They are partners with the best interest of your business, have industry-leading expertise, a data-driven approach & can consistently deliver ROI. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about gen.video?

The only dislike is we can't use them more. Otherwise, no dislikes at this time. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

Gen.Video has helped us drive up conversion on our product pages to maximize our presence at retail. Review collected by and hosted on G2.com.

Pobsiri K.
PK
Managing Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about gen.video?

The team members that I have had the pleasure to work with on influencer marketing campaigns have been very helpful, reliable and proactive in their communication. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

The content approval process took a little longer at times but that was mainly due to gen.video's client having to run the preview by multiple teams. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

gen.video has helped bring more deals to our roster. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about gen.video?

The platform is easy to use and keeps me organized. Commenting on videos is easy and tracking influencer feedback is simple. Most of the videos ar every high quality and exactly what we were looking for to use in econtent. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

The quality of influencer content can vary quite dramatically. I was able to hedge with multiple influencers so was more likely to receive a great video. But there are a few videos that we will not be using in their entirety. I will say that our brand asked for a very specific demographic of influencers, and when you become more niche, it's harder to find top-tier talent within that pool. Some influencers required more coaching than others and causes some rework as well. This can be mitigated with more upfront direction and coaching. Review collected by and hosted on G2.com.

Recommendations to others considering gen.video:

I have a very strict legal and regulatory requirement with language that be used in videos. Going through that process was the most complicated part. This has nothing to do with gen.video though. So my only advice is to make the initial brief as tight as possible to avoid rework. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

Adding the consumer voice in video format into econtent is extremely beneficial to the buyer and econtent algorithm. GenVideo is helping us create high quality, entertaining, consumer testimonial videos. Review collected by and hosted on G2.com.

Kevin B.
KB
Global Partner Marketing Lead, Consumer and Gaming
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about gen.video?

The entire team at gen.video bends over backward to bring the best campaigns to market in an affordable and impactful way. They clearly communicate the value proposition and cost-benefit analysis of influencer marketing, bring strong recommendations to achieve optimal reach and engagement, and work tirelessly to execute. They are professional, knowledgeable, and accessible and will graciously answer any questions no matter how elementary they may seem. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

I did not experience any dislikes directly related to the gen.video team, but I do wish there were more hours in the day for campaign development! The team was transparent on workflows and schedules, and continuously worked behind the scenes to find efficiencies to improve timelines without impacting results. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

Gen.video has been a great partner for raising awareness of new product launches, increasing brand awareness, and highlighting product differentiation by reaching the ideal target audience. Review collected by and hosted on G2.com.