With the introduction of gComm – the first-ever purchasing platform that lets gamers buy physical products directly inside mobile games – Sayollo pioneered a brand new market category: In-Game Commerce. As a Gen-Z-focused B2B2C company, Sayollo embraces social commerce and anticipates the evolution of mobile games into a new form of social metaverse and shopping experience in one, with gComm facilitating a seamless transition for both. gComm’s three-fold advantage gives DTC brands direct access to 3 billion Gen-Z mobile gamers, allows game publishers to increase retention rates and monetize content in brand new ways, and lets gamers enjoy an elevated, uninterrupted gaming experience.