--- title: Gain Reviews meta_title: 'Gain Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 84 reviews by the users' company size, role or industry to find out how Gain works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 84 scale: '5' date_modified: '2026-07-13' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Gain Reviews **Vendor:** Gain **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.7/5.0 **Total Reviews:** 84 ## About Gain Gain is the content approval platform for marketing teams and agencies. It replaces the disconnected stack of tools most teams are using to approve social posts, files, documents, or any content on the web – and keeps a complete record of every decision along the way. Most teams manage approvals across two or three separate tools: one for social posts, another for reviewing PDFs and files, and a third for web content. Gain replaces all of them. Every piece of content your team creates moves through customizable approval flows, builds a complete approval record, and gets published or delivered with full documentation of who approved what and when. Gain is built for agencies managing multiple clients and in-house marketing teams where content needs sign-off from brand, legal, or leadership before it goes live. If your team cannot afford to publish content that wasn't properly approved, Gain is built for you. Key capabilities: ● Dedicated workspaces for each client or brand, with separate content calendars and controlled team access. ● Customizable approval flows that route social posts, marketing files, text documents, and web URLs to the right stakeholders in the right order. ● One-click approvals and magic login links so clients and external reviewers can approve without creating an account. ● Automatic, time-stamped records (audit trail) of every review decision, action, and approval decision across every content type. ● Auto-publishing to 8 social platforms once content is approved. ● Flat-rate pricing with unlimited reviewers, starting at $99/month. ## Gain Pros & Cons **What users like:** - Users appreciate the **ease of use** of Gain, allowing clients to effortlessly navigate the approval process. (18 reviews) - Users praise the **effortless approval process** of Gain, ensuring clients can easily navigate content before it goes live. (14 reviews) - Users praise Gain's **exceptional customer support** , noting quick responses and a commitment to user needs. (10 reviews) - Users love the **automation capabilities** of Gain, making scheduling and approvals seamless and efficient. (8 reviews) - Users praise Gain's **exceptional customer service** , highlighting quick responses and willingness to address concerns effectively. (8 reviews) - Users highly value the **streamlined content management** of Gain, enhancing collaboration and efficiency for teams and clients. (7 reviews) - Team Collaboration (7 reviews) - Calendar View (6 reviews) - Users value the **post scheduling** feature of Gain, appreciating its ease in managing client approvals and automatic posting. (6 reviews) - Automations (5 reviews) **What users dislike:** - Users are frustrated with **missing features** , impacting content routing and limiting functionality like uploading thumbnails for Reels. (8 reviews) - Users express frustration with **Instagram limitations** , such as lacking mixed media support and inability to upload Reels thumbnails. (5 reviews) - Users find the **limitations in social media functionality** frustrating, hindering content creation and scheduling efficiency. (5 reviews) - Users find **file management limitations** in Gain, such as no mixed media routing for Instagram carousels and size restrictions. (4 reviews) - Users feel there are **limited options** in new plans, making it hard to find suitable and affordable choices. (4 reviews) - LinkedIn Limitations (3 reviews) - Not Intuitive (3 reviews) - Posting Issues (3 reviews) - Users face **scheduling issues** , especially with advance posting and optimizing times for different platforms. (3 reviews) - Users experience **update issues** with Gain, facing frequent reconnections and delays in support for new features. (3 reviews) ## Gain Discussions - [What is GAIN used for?](https://www.g2.com/discussions/what-is-gain-used-for) - [View Gain pricing details and edition comparison](https://www.g2.com/products/gain/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+16%3A58%3A22+-0500&secure%5Bsession_id%5D=5a99db24-81bd-4086-a17b-112441e8d0a0&secure%5Btoken%5D=b3f4f088178c47c92ee2185192ff11c8eeae4f2077cc4e216fc18e8bbaf6108d&format=llm_user) ## Gain Integrations - [Box](https://www.g2.com/products/box/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Dropbox](https://www.g2.com/products/dropbox/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Twitter API](https://www.g2.com/products/twitter-api/reviews) ## Gain Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Budgeting and Cost Estimation - Team Member Roles - Automated Alerts and Notficiations **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Annotation Tools - Markup Software** - Text Annotations - Video Annotations - Text Editing - Image Annotations **Proofing Features - Online Proofing** - Smart Compare - Image Recognition and Tagging - Gridlines and Rulers **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - Social Analytics - Social Publishing - Social Engagement - Campaign Planning - Hashtag Capabilites **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Content Planning** - Content Organization - Task Assignment - Content Scheduling **Collaboration - Markup Software** - Real-Time Editing - Permissions - Commenting - Tagging **Platform - Online Proofing** - Dashboard - Integrations with Creative Tools - Integrations with Project Management Tools - Version Management - Brand Compliance **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Security - Markup Software** - Password Protection - Version Control **Workflow and Collaboration - Online Proofing** - Workflow Templates - Notifications **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Planning** - Collaborative Editorial Calendars / Scheduling Content **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Other Features** - Integrations - Reporting ## Top Gain Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,297 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (4,032 reviews) - [Planable](https://www.g2.com/products/planable/reviews) - 4.6/5.0 (1,055 reviews)