I like G2.com for its ease of use and intuitive UI, which makes it easy to navigate without needing someone to guide you. The platform helps with brand visibility and identifying buyer intent, which is crucial for us. Additionally, I appreciate that the customer success team and account executives are always available and responsive, which has significantly increased our usage of the platform. Review collected by and hosted on G2.com.

I think the one major thing that hasn't worked that well for G2.com is that for some weird reason, we're not getting as many reviews as we would want to get. A lot of customers are hesitant to open a link and submit a review because they're scared about links being malicious. Also, G2 is not that well known within our target audience, which is basically DevOps engineers and software engineers. They don't really have a brand recall of G2, so maybe that's why they're not opening the links. We struggle to get the reviews despite sending thousands and thousands of requests out for reviews. Review collected by and hosted on G2.com.

What I like most about G2 Marketing Solutions is the transparency and authenticity of the platform. The real user reviews give practical insights into how software performs in actual business environments, not just in marketing claims. This helps individuals and organizations make smarter and more confident decisions before investing in any software. I also appreciate how easy it is to compare products, features, ratings, and customer experiences all in one place. Review collected by and hosted on G2.com.

G2 Marketing Solutions has built a strong and trustworthy review platform, but there is still room for improvement. I would like to see more products, startups, and regional companies, especially from India and other emerging markets, being listed and reviewed. Currently, many local or niche software solutions are missing. Increasing the number of verified reviews across more categories would make the platform even more useful and balanced for global users. More visibility for smaller and growing companies would also help users discover better alternatives. Review collected by and hosted on G2.com.

The real-time buyer intent signals and verified peer reviews give clear visibility into active prospects and competitive positioning, which has consistently helped prioritise high-value opportunities and accelerate decision-making across complex project portfolios. After 25+ years delivering major programs, this combination of authentic social proof and actionable intelligence stands out as one of the most practical tools for driving pipeline quality and vendor credibility. Review collected by and hosted on G2.com.

While the platform delivers strong value overall, the premium pricing and annual contract model can feel restrictive for multi-product or phased project portfolios, and the advanced intent filters occasionally require extra setup time before they fully integrate into daily workflows. Review collected by and hosted on G2.com.

What I like most about G2 Marketing Solutions is the level of control it gives me over review generation without requiring a lot of manual effort. The campaign tools make it straightforward to create targeted asks, so I’m not sending the same generic message to every customer. The incentive management piece also makes it easy to track and fulfill gift cards without keeping separate spreadsheets on the side. And because generation is tied directly to G2’s reporting, I can view response rates and review velocity in one place instead of having to stitch the data together myself. Review collected by and hosted on G2.com.

Honestly, nothing specific comes to mind—the review generation tools have worked well for what my team needs, and they’ve been reliable for our day-to-day use. Review collected by and hosted on G2.com.

What I like best about G2 Marketing Solutions is how easy it is to increase brand visibility and connect with potential buyers. The platform is intuitive and simple to navigate, making it easy to manage our presence and gain exposure without adding unnecessary complexity to the workflow. This increased visibility has also helped create more commercial opportunities for our business. Review collected by and hosted on G2.com.

One area that could be improved is the level of customization available in some reports and dashboards. While the platform is generally easy to use, certain features can take some time to fully understand, and more guided recommendations or clearer explanations within the platform would make it easier to get value from them faster. Review collected by and hosted on G2.com.

G2 has real substance once you get past the surface. The intent data and buyer signal tracking are genuinely useful. I can see when accounts are actively researching category solutions and time outreach accordingly. The category and competitive intelligence tools also give us a credible, third-party lens on how we stack up, which is more persuasive to prospects than anything we'd say about ourselves. Review collected by and hosted on G2.com.

The platform is robust but is not as intuitive as I need it to be, and it reuires a bit of time investment. There's a learning curve to get real value out of it, and as a lean marketing team, that's a challenge. I don't always have a dedicated analyst to sit in G2 and mine it for insights. I'd also flag that campaign and ad targeting inside the platform doesn't let us get specific enough on ICP. Review collected by and hosted on G2.com.

I really appreciate how G2.com helps us generate reviews at scale, which ensures our sales team is successful by being able to point to us at the top in the quadrants. It answers our buyers' questions about where we stand against the market and industry, generates leads, and allows us to look at risk signals from the reviews. The platform is great for facilitating conversations with our customers and has a fantastic team that helps us understand where we should be ranking in categories, getting more reviews, and further utilizing functionality. I love how G2.com is constantly innovating and moving forward with an AI approach, which aligns well with our AI strategies. Additionally, the setup is very simple and managing campaigns, turning features on and off is straightforward. Review collected by and hosted on G2.com.

Right now, one of the AI system review features is a bit buggy for me, so I can't complete one of my AI workflows that I'm working on. But besides that, overall, it's been absolutely fantastic. I think the feature has a lot of promise, and the product team just needs to double down and look at that. Once they realize the potential of it and spend some time and energy on it, that will unlock a lot of value for the customers. Review collected by and hosted on G2.com.

What I like best about G2 Marketing Solutions is how it helps businesses build credibility and connect with the right audience through authentic customer reviews. The platform is easy to navigate, provides valuable insights into customer feedback, and offers useful analytics that help improve marketing strategies. It also increases brand visibility and generates high-quality leads, making it an effective tool for both customer engagement and business growth. Review collected by and hosted on G2.com.

One aspect I dislike about G2 Marketing Solutions is that some features can take time to learn, especially for new users. Additionally, certain advanced capabilities may require higher-tier plans, which can be limiting for smaller businesses. It would also be helpful if the reporting and customization options were more flexible to better meet different marketing needs. Review collected by and hosted on G2.com.

I like that it brings verified customer reviews and marketing assets together in one place. It’s easy to find customer feedback that we can actually reuse across campaigns, sales collateral, and our website. The interface is straightforward, so it doesn’t take long to locate what I’m looking for, and everything feels organized instead of scattered across different tools. I also appreciate how well it integrates with the rest of our marketing workflow, which makes sharing review content much easier. Overall, it’s helped us build more credibility with prospects by leaning on authentic customer feedback rather than generic marketing copy. Review collected by and hosted on G2.com.

There isn’t much I dislike about G2 Marketing Solutions, but there are a few areas where it could be better. Because the platform includes so many features, it can feel a bit overwhelming at first especially when you’re trying to track down specific settings or reports for the first time. I also wish some of the dashboards and filters were more customizable, particularly when I’m working with larger sets of review data. From time to time, review approvals or updates take longer than I expect, and it would be helpful to have more visibility into where things are in that process. Overall, these are fairly minor issues and they haven’t taken away from the value I’ve gotten from the platform. Review collected by and hosted on G2.com.

I really appreciate that G2.com helps me get genuine reviews for software, which makes it easier for me to make informed decisions. It's a huge help in comparing similar competitive software as well. I trust G2.com because the reviews are filled in by genuine users, and it's not gimmicky, which makes it very useful for me. I find the platform intuitive and easy to set up. It allows me to select a particular tool and make decisions faster. I mostly rely on G2.com for my software comparisons because I find it very intuitive and mostly genuine. Review collected by and hosted on G2.com.

I don't find some softwares where I could get genuine feedback for them. Maybe increasing the range of software you cover would help. Some newer ones, which aren't prime right now but are doing a great job, are missing. They usually have lower costs and can be more useful for specific use cases. Expanding your listings could provide genuine reviews even on the missed out ones, which aren't the legacy software. Review collected by and hosted on G2.com.