The best thing about G2 Marketing is that it has genuine reviews from actual users. This makes the product feel more reliable for users, and it also helps the company understand its pros and cons about the product which help them to shape better there product Review collected by and hosted on G2.com.

Sometimes we submit our review and it goes live, but we still don’t receive any gift reward or even an email update related to the review. We are giving our precious time, so I request you to please at least update us. Review collected by and hosted on G2.com.

One of the best things about G2 is how it helps us effectively utilize our customer insights through features like buyer intent data. The integration with Hubspot has been super smooth, allowing us to set up workflows to funnel information directly into our CRM, which has made managing leads and campaigns much more efficient. For example, we’ve set up filters to segment and prioritize companies based on their activity on G2, which our sales and marketing teams find really helpful. Their integration options, like Slack and LinkedIn matched audiences, have also been valuable for team communication and targeted outreach.

The customer support has been another highlight—they're always accessible, whether it's assistance with setting up Google Analytics or understanding signal updates. They also share detailed documentation and are quick to provide clarity about any new tools or updates. Their transparency and hands-on approach make it easier to implement changes and guide our strategy, especially as G2 remains a critical source for insights and engagement strategies for us. Review collected by and hosted on G2.com.

ne challenge with G2 is the heavy reliance on reviews for improving your position on the grid. While reviews are critical, it can be tough to compete in some categories without a significant boost, especially when trying to move into the leadership quadrant. This means considerable effort is required to constantly encourage customers to leave reviews.

Additionally, while the tools like comparison reports and regional grid insights are great, they come at an additional cost, which makes it harder to explore them without fully committing. A trial option for such features would be helpful to evaluate their ROI before purchase. Review collected by and hosted on G2.com.

What I like best about G2 Marketing Solutions is its ability to help businesses build credibility through authentic customer reviews and reach high-intent buyers who are actively researching software solutions. The platform also provides useful buyer-intent data, competitive insights, and campaign tools that support more targeted and effective marketing decisions. Review collected by and hosted on G2.com.

What I dislike about G2 Marketing Solutions is that it can be expensive, especially for smaller companies, and the value may depend heavily on how actively the team uses buyer-intent data and campaign features. Some leads may also require further qualification, while reporting and attribution can take time to understand and integrate with existing marketing systems. Review collected by and hosted on G2.com.

What I like most about G2 Marketing Solutions is the buyer intent data — knowing which companies are actively researching products like ours has helped us focus our outreach on the right people at the right time, which has made our pipeline noticeably more targeted.

The review management is also really straightforward. Getting notified when a new review comes in and being able to respond quickly keeps us on top of our reputation without much extra effort.

Unexpected benefit — the category reports and competitor comparisons have been surprisingly useful for internal conversations and positioning decisions. It's not just a marketing tool, it helps shape how we talk about our product too. Review collected by and hosted on G2.com.

Honestly nothing major to complain about. If I had to nitpick, the dashboard can feel a bit overwhelming at first just because there's so much data available — but once you get familiar with it, that becomes a strength rather than a problem.

Overall it's been a smooth experience and the value we get from it makes any small learning curve very much worth it. Review collected by and hosted on G2.com.

I have been using G2 since 2023, and I find it helpful when it comes to making decisions about choosing a product, especially when there are many options. the way they segregated products and displaying to us is very user friendly, even if we don't know what to use you can simply visit G2 and click on which category you need, they will list all the applications used in that area and it helps us find new solutions for our need. Review collected by and hosted on G2.com.

I’m not a regular user here; I visit G2 only when I need to make a decision about a product. Because of that, I didn’t come across anything I disliked. Review collected by and hosted on G2.com.

They are the referent on marketing strategies and the lead platform where you can trust about finding reliable, honest reviews about products before making a decision. I think pricing is affordable, considering the impact it could make for your product to get evaluated (this is for the companies that have products they want to get rated in the platform). Also the AI features are on par with latest trends on AI ecosystem and capabilities. Review collected by and hosted on G2.com.

It is hard to find something specific, maybe more clarification on the pricing tiers. Review collected by and hosted on G2.com.

I really like how it helps us build trust with potential buyers. Having a strong presence with real customer reviews makes a huge difference when prospects are comparing us to competitors. The main upside is the credibility it adds to our marketing campaigns we use our G2 badges everywhere Review collected by and hosted on G2.com.

It can be pretty expensive, especially for smaller companies. The platform is great, but the pricing tiers definitely cater more to enterprise budgets, which makes it tough if you have limited marketing spend. Review collected by and hosted on G2.com.

The buyer review data is very useful. You can actually see which companies are actively looking at your category or competitors right now on G2, and that first-party signal is pretty hard to beat anywhere else. Review collected by and hosted on G2.com.

Its not cheap and once you want the real buyer intent stuff it jumps up pretty high, also if your category doesn't get much traffic on g2 the signals aint that useful and the contracts are usually yearly which feels bit locked in. Review collected by and hosted on G2.com.

I searched Out many Websites for Software Research but Found G2 as the best One. Our Company required List of Top RevOps Softwares so I just surfed g2 Website and got Genuine and Authentic Reviews which helped me a Lot to Submit the List on time. Its Best Feature is that You can Yourself Add Reviews for Products you want. Also G2's UI has Sofware Categorized in an Effective way so I just have to select the cateagory and read the Detailed and Balanced Review. Also G2 Provides us Various deals that are Going On under a Specific section of "Deals" which gives us discount on A Lot of Softwares. Review collected by and hosted on G2.com.

G2 About Software has No Problems but According to me G2's Review Moderation Process is Very Strict due to which some Users Can't Contribute Much to G2.com much smoothly and easily. Review collected by and hosted on G2.com.

I appreciate how G2 Marketing Solutions integrates competitive insights, buyer intent data, and reliable customer reviews into a single platform. It provides actionable analytics that support more successful marketing and sales strategies, enhances brand credibility, and assists in identifying high-quality leads. Review collected by and hosted on G2.com.

The learning curve, cost for smaller businesses, and restricted customization in certain reports and dashboards are the primary disadvantages. To get the most out of its buyer intent and review collection features, it also needs constant work. Review collected by and hosted on G2.com.