# G2 Marketing Solutions Reviews **Vendor:** G2 **Category:** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Average Rating:** 4.6/5.0 **Total Reviews:** 5,513 ## About G2 Marketing Solutions G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business. ## G2 Marketing Solutions Pros & Cons **What users like:** - Users appreciate the **ease of use** of G2 Marketing Solutions, enjoying simple processes for sharing experiences effectively. (472 reviews) - Helpful (351 reviews) - Customer Support (300 reviews) - Users value the **authenticity** of G2 Marketing Solutions, trusting real reviews from genuine clients for informed decisions. (207 reviews) - Users value G2 Marketing Solutions for its **trustworthy reviews** that help inform their product decisions effectively. (207 reviews) - Users highly value G2.com for its **user-friendly interface** and credible, genuine reviews from real users. (162 reviews) - Trust (159 reviews) - Users value the **authentic reviews** on G2 Marketing Solutions, which provide reliable insights into various software and technologies. (153 reviews) - Simple (145 reviews) - Features (144 reviews) **What users dislike:** - Users find the **inconsistent review approval process** confusing, impacting the reliability of feedback on G2 Marketing Solutions. (166 reviews) - Expensive (80 reviews) - Users warn about **biased reviews** on G2, as opinions may be outdated or influenced, complicating decision-making. (70 reviews) - Users express concerns over the **lack of clarity** in G2 Marketing Solutions, affecting insights and review approval processes. (60 reviews) - Pricing Issues (60 reviews) - Limited Product Availability (58 reviews) - Users note the **insufficient information** on review moderation processes, causing delays and confusion in the review timeline. (51 reviews) - Poor Customer Support (51 reviews) - Users find the **confusing interface** and unclear processes hinder their ability to use G2 Marketing Solutions effectively. (47 reviews) - Poor Interface Design (47 reviews) ## G2 Marketing Solutions Reviews ### 1. User-Friendly Platform with Outstanding Support and Versatile Features **Rating:** 4.5/5.0 stars **Reviewed by:** Makayla B. | Admissions, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about G2 Marketing Solutions?** It's really user friendly, there's a lot of support. When confused about anything Support is very easy to access. There are so many features it makes it easy to use it for anything, honestly. **What do you dislike about G2 Marketing Solutions?** Three aren't any dislikes as of yet. I've been very satisfied with the integration. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** Making it easier to market. That's what we have a hard time doing but G2 marketing takes all of the hard work out. ### 2. Best **Rating:** 5.0/5.0 stars **Reviewed by:** Anurag G. | Associcate Director of Engineering, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about G2 Marketing Solutions?** The vast varierty of products that you can review under multiple categories **What do you dislike about G2 Marketing Solutions?** I think after asking the user related to his profile and interests, similar products can be showns **What problems is G2 Marketing Solutions solving and how is that benefiting you?** quality review ### 3. Incentivizes More Reviews and Feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about G2 Marketing Solutions?** It incentivizes people who normally wouldn't take the time to write a review, to do so. **What do you dislike about G2 Marketing Solutions?** Sometimes it is tough to decipher if the review is trustworthy or not, or if the reviewer is inflating stuff for a gift card. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** It helps give an overview on specific software we might be looking at, as well as point us in the right direction for competitors to research. ### 4. User-Friendly UI with Great Support and Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Janani S. | Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about G2 Marketing Solutions?** The user-friendly UI, the support, and the integrations **What do you dislike about G2 Marketing Solutions?** So far, it's good, we are happy with the product **What problems is G2 Marketing Solutions solving and how is that benefiting you?** It helps us with the market presence, the visibility, and the Indent signals ### 5. G2 Makes It Easy to Build Your Brand and Reach Customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about G2 Marketing Solutions?** The most helpful thing about G2 is that it helps you build your brand and get it out there to your customers. **What do you dislike about G2 Marketing Solutions?** There can be a lot of inconsistent reviews and mixed feedback from consumers about the brand you’re trying to showcase, which can make it harder to present it clearly. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2 has been working to build brand awareness by addressing the need for trusted, real people in certain markets. ### 6. Challenging Setup, but Powerful End-to-End Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Heri S. | Director of Customer Experience - APAC (ARAMCO Group), Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about G2 Marketing Solutions?** I really appreciate G2 Marketing Solutions' capability in tracking the end-to-end user journey and displaying KPIs or ROI on a single dashboard, which makes it easy to present to the senior team. Additionally, the user journey mapping feature is incredibly useful. **What do you dislike about G2 Marketing Solutions?** I find the setup process for G2 Marketing Solutions to be quite challenging, which can be a significant hurdle when first starting to use the platform. It requires more effort than expected to get everything up and running. Additionally, I would prefer if G2 Marketing Solutions offered an end-to-end solution that eliminates the need for additional integrations, simplifying the overall user experience. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** I use G2 to track the end-to-end user journey, enabling me to show KPIs or ROI in one dashboard to the senior team. ### 7. Empowering Platform for Expert Collaboration and Feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2026 **What do you like best about G2 Marketing Solutions?** What I appreciate most is the ability to share my own experiences and receive feedback from other experts across a wide range of tools and fields. **What do you dislike about G2 Marketing Solutions?** So far, I haven't found anything I dislike. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2 provides useful insights into a wide range of tools relevant to your industry, based on feedback and information from professionals. This approach helps ensure that the information you receive is trustworthy, enabling you to make well-informed choices when selecting the right tool. Saving us not only money but time as well. ### 8. User-Friendly Interface, Pleasant Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Jeffrey L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about G2 Marketing Solutions?** I find G2.com easy to use, and I like its interface, which is pleasant in the eyes. The initial setup was pretty easy. **What do you dislike about G2 Marketing Solutions?** None at the moment **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2.com is easy to use, with a pleasant interface, making it visually appealing. Setting it up was pretty easy too. ### 9. Frustrating Experience with Review Submission **Rating:** 0.5/5.0 stars **Reviewed by:** David V. | Online Entrepreneur, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2025 **What do you like best about G2 Marketing Solutions?** I don't like anything now. all I want is to say about my bad experience with G2.com **What do you dislike about G2 Marketing Solutions?** I find the review moderation process on G2.com incredibly frustrating. Despite spending considerable time crafting an honest review and providing the required screenshot, the moderation team keeps rejecting it and asks for more screenshots, which the form does not allow. This creates significant stress, particularly since I've already submitted a support ticket that remains unanswered, and I cannot follow up on it anymore. Additionally, the verification process feels overly complex and deters me from sharing genuine feedback, leaving me disappointed with the service. The initial setup of G2.com was also challenging. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** n/a ### 10. Authentic User Reviews That Empower Business Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Lee R. | Social Media Strategy, Content Curation, Promotion & Publicity , Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about G2 Marketing Solutions?** G2 gives you access to genuine user reviews for the everyday products your business relies on. **What do you dislike about G2 Marketing Solutions?** I've had only one review approved so far, but I still haven't received my reward. However, I do hope my review is helpful to someone. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2 provides access to authentic user reviews for the products your business depends on every day. ### 11. Easy-to-Navigate UI with Helpful Best Practices **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about G2 Marketing Solutions?** Easy to navigate options, UI, and recommended best practices from our rep. **What do you dislike about G2 Marketing Solutions?** There is nothing I really dislike about the platform. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2 helps with our brand awareness, customer advocacy, and searchability for AEO and SEO. ### 12. The Ultimate Platform for App Reviews and Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Lasha F. | Behavioral Therapist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about G2 Marketing Solutions?** G2 is the best and, as far as I know, the only platform where you can review apps and find a wide range of information about them. **What do you dislike about G2 Marketing Solutions?** There isn’t much to dislike, as my experience with G2 has consistently met my expectations. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** I spend time searching for and evaluating the best apps that suit my needs. ### 13. Empowering Platform for Sharing Ideas and Feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Sudhish N. | Sales and marketing head, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about G2 Marketing Solutions?** This platform allows me to share my thoughts and suggest improvements that I believe are needed in the software. **What do you dislike about G2 Marketing Solutions?** The review process takes too much time. It could be shortened by incorporating more multiple-choice questions into the review. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** Receiving feedback from a wide range of people allows me to better understand both the advantages and disadvantages. ### 14. AI-Powered Replies That Make Customer Responses Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about G2 Marketing Solutions?** I like having the AI/ Intelligence help me write back to customers. **What do you dislike about G2 Marketing Solutions?** G2 Support. It's hard to get answers/who to go to when we have questions or concerns. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** Drive sales. ### 15. All-in-One Solution That Centralizes Everything You Need **Rating:** 5.0/5.0 stars **Reviewed by:** Tanika B. | Administration, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about G2 Marketing Solutions?** What I appreciate most about G2 Profile is that it brings everything you need together in a single location. **What do you dislike about G2 Marketing Solutions?** So far, I haven't come across anything that I would consider unhelpful, but I will continue to watch for it. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** Researching software can be an overwhelming and time-consuming process. Manually searching for credible testimonials, browsing forums, finding references, or setting up trials often takes a lot of effort and still leaves some uncertainty. G2 brings user feedback together in a single location, which makes it much easier and quicker to review multiple options and gain real-world insights. ### 16. Great way to consolidate feedback, customer love and amp brand love **Rating:** 5.0/5.0 stars **Reviewed by:** Aparna I. | Team Lead Customer Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about G2 Marketing Solutions?** The ease of seeing all reviews collectively, keeping a track on decaying reviews, running campaigns and responding to reviews. Its possibly the highest trusted site for tech people and makes life easier with having detailed profiles to feature product, services and customer love. **What do you dislike about G2 Marketing Solutions?** Nothing major but maybe having better comparison grids and metrics for stack competitors. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** Online reputation management essentially ### 17. Solid Way to Communicate Your Business Value outside of your website **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about G2 Marketing Solutions?** Love the ability to easily compare our solution to competitors and have a goal in mind for ranking, review, and profile completeness. **What do you dislike about G2 Marketing Solutions?** Since they're incentivized and it's easy to control who reviews your product, good reviews are easy to come by, even for competitors who have had major issues. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** Being listed on a well-known 3rd party marketplace. ### 18. Easy Way to Share Insights and Help Others **Rating:** 5.0/5.0 stars **Reviewed by:** Luuk K. | Operational manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about G2 Marketing Solutions?** I really like how easy it is to share your insights on your experiences and help others and yourself by doing so **What do you dislike about G2 Marketing Solutions?** I sometimes feel it's misleading. You get an email to get rewarded, do what is asked and then not be rewarded. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** To get giftcards on most used platforms ### 19. Great to have a software review platform like G2 **Rating:** 4.0/5.0 stars **Reviewed by:** Shahanaj P. | HR and Payroll Co-ordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about G2 Marketing Solutions?** see professional's review and finding best software's reviews **What do you dislike about G2 Marketing Solutions?** Want to explore more from G2. frequent survey will be good to start with. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** HR and Payroll issues ### 20. a new way to know and select a right software **Rating:** 5.0/5.0 stars **Reviewed by:** Vinay Y. | Product Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about G2 Marketing Solutions?** Content reaching naturally with ease with flexibility **What do you dislike about G2 Marketing Solutions?** User interface needs to be ease in some point **What problems is G2 Marketing Solutions solving and how is that benefiting you?** to know the right products G2.com made an easy way ### 21. Feedback G2 **Rating:** 5.0/5.0 stars **Reviewed by:** Jimmy B. | Gerente, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2023 **What do you like best about G2 Marketing Solutions?** The experience has been very positive, it is friendly and pleasant to be able to express opinions about the products. This facilitates two-way communication, which is essential. **What do you dislike about G2 Marketing Solutions?** I haven't had any negative aspects using it, in fact, I don't dislike anything, maybe the only thing is that it doesn't have an interface in Spanish, although we can read in English, not all of us have the ease to express ourselves. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** Obtaining feedback and reviews of some products that we use for our daily operation and others that we are interested in using in the future to optimize operations. **Official Response from Rachel G:** > Hi Jimmy, thank you for taking the time to write a review! My name is Rachel, and I'm a Senior Product Manager at G2. I'm happy to hear that you've had a positive experience using our site. In regard to using G2 in a different language, we do support Spanish. To translate the site, select the down arrow in the header next to the globe icon and language code. You can do this as well on the review form in the future. Thank you for the feedback! ### 22. G2 Review **Rating:** 5.0/5.0 stars **Reviewed by:** Tirumala . | Manager in Program Management, Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2022 **What do you like best about G2 Marketing Solutions?** It's fantastic solutions need to focus on all the sectors **What do you dislike about G2 Marketing Solutions?** All good but need to evaluate more case studies **What problems is G2 Marketing Solutions solving and how is that benefiting you?** To evaluate different platforms ### 23. best place which can save hours and streamline the process **Rating:** 5.0/5.0 stars **Reviewed by:** swarnika g. | Project coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2025 **What do you like best about G2 Marketing Solutions?** being a project coordinator, its very difficult to manage all the tasks and i am finding a tool which can help us in every way and also budget friendly and user friendly. I can confidently say that G2 is the best CRM as compare to other project management platforms. It has filtering feature, it helps me in meeting management, documentation, data management and data visualization. This can be used to keep detailed information like scope of the project, technical requirement, stakeholder information and project timeline. Its a life saver through this we can summarize overall project report for quick meeting presentation. **What do you dislike about G2 Marketing Solutions?** As it is very helpful but sometimes it cause confusion also it has too many similar tools where i feel i am circling back same options again and again. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** its helping me to complete my tasks on time and provide credible data which help to share reports on time and i can manage my team and work very easily ### 24. Great for Growing Teams Needing Everything in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Rupan J. | Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2023 **What do you like best about G2 Marketing Solutions?** Self-Service Review Campaigns & Overall Platform Polish **What do you dislike about G2 Marketing Solutions?** Review Moderation and Approval Process To be improved **What problems is G2 Marketing Solutions solving and how is that benefiting you?** It enables users to pick a right solution ### 25. G2 Surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Dominique R. | Présidente, Translation and Localization, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about G2 Marketing Solutions?** I like answering surveys about products that I use **What do you dislike about G2 Marketing Solutions?** Nothing I dislike so far. I have been answering surveys for only a couple of days. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** I appreciate software reviews because they help me decide whether or not to purchase a particular product. They provide valuable opinions that guide my buying decisions. ### 26. Smarter Outbound and Better Conversions with G2 Data **Rating:** 5.0/5.0 stars **Reviewed by:** Sabri S. | trainer, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about G2 Marketing Solutions?** The depth of first-party buyer intent data is impressive. **What do you dislike about G2 Marketing Solutions?** The pricing tiers can feel a bit restrictive for smaller teams. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** This tool has greatly reduced the length of our sales cycle and boosted our Account-Based Marketing conversion rates, as our messaging now aligns closely with what prospects are currently researching. ### 27. Helps Evaluate Tool Value with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Sandra D. | Owner/Professional Certified Life Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about G2 Marketing Solutions?** It allows you to consider how valuable the tools you're using are to you and the organization. **What do you dislike about G2 Marketing Solutions?** I don't really have any complaints about G2's profile and reviews. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** It helps me analyze the tools I'm using, consider whether they're serving my needs, and adjust if necessary. ### 28. G2 Makes Software Research Easy and Informative **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsay H. | Retoucher, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about G2 Marketing Solutions?** G2 is very helpful in letting me know information about different softwares. **What do you dislike about G2 Marketing Solutions?** I think it's very intuitive to use so I don't have any dislikes. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** It saves me time by making research easier. ### 29. Great experience and brand visibility from G2 Content **Rating:** 3.5/5.0 stars **Reviewed by:** Karah B. | Customer Advocacy, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about G2 Marketing Solutions?** We love how easy it is to find and extract social proof from G2 to use across various marketing channels. **What do you dislike about G2 Marketing Solutions?** The UI in general of G2 can be a bit clunky. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2 helps us improve brand visibility and social trust, and also helps us better understand our buyers and what they look for when making purchasing decisions. ### 30. Strengthens Brand Authority with User-Friendly Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Breanna B. | Director of Marketing, Computer & Network Security, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about G2 Marketing Solutions?** I appreciate the straightforward setup process of G2 Marketing Solutions, thanks to clear onboarding and the support of an onboarding specialist. I find it valuable that the platform helps us gather client reviews to enhance our brand authority in the managed services space. The ability to showcase reviews through custom widgets on our website is particularly useful. The credibility from real client reviews and high search rankings for our industry also adds significant value. Additionally, I value the knowledgeable support from our account manager who keeps us informed about new features. **What do you dislike about G2 Marketing Solutions?** I find the review process somewhat cumbersome due to the number of questions users need to answer, which can act as a barrier. Simplifying this process could greatly enhance the experience. Additionally, I would like to see more integration options available, which could improve functionality and connectivity with other platforms. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** I use G2 Marketing Solutions to gather unbiased customer reviews, enhancing brand authority and awareness in managed services. It improves online citations, boosts SEO with AI and LLMs, and provides credibility through real client reviews. ### 31. A Trusted Source for Real Software Reviews **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about G2 Marketing Solutions?** I like that I can read honest reviews from real users before deciding on a software. The comparisons between different products are very helpful, and the incentive program for writing reviews is a great way to encourage feedback. **What do you dislike about G2 Marketing Solutions?** Sometimes it can take a few days for a review to be moderated and approved, which is understandable but requires some patience. Also, navigating through the large number of software categories can be a bit overwhelming at first. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2 solves the problem of not knowing which software is truly good before you use it. Instead of just reading marketing, you can see real user opinions. This benefits me by helping me find the best software tools for my university studies. ### 32. Simple Format and a Great Incentive **Rating:** 5.0/5.0 stars **Reviewed by:** Brandan L. | Certified Peer Counselor, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about G2 Marketing Solutions?** I love the simple format used. And the incentive is great too. **What do you dislike about G2 Marketing Solutions?** I don't always like the AI responses. I also dislike the adds. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2 is benefiting me when I receive an incentive. It is easy to use and the process is quick. ### 33. Trusted Community Insights Make All the Difference **Rating:** 5.0/5.0 stars **Reviewed by:** Angela P. | Staffing Specialist - Remote Recruiter, Staffing and Recruiting, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about G2 Marketing Solutions?** I have a trusted community that has used software that I can ask for honest opinions **What do you dislike about G2 Marketing Solutions?** I notice that reviews are incentivised but most are not **What problems is G2 Marketing Solutions solving and how is that benefiting you?** It is helpful to get feedback and insight before jumping in head first ### 34. Still super easy process! **Rating:** 5.0/5.0 stars **Reviewed by:** Barbara Z. | General Manager/Property Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2023 **What do you like best about G2 Marketing Solutions?** Reliable source for online review solutions. **What do you dislike about G2 Marketing Solutions?** My answer would be the same, make it fewer questions. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** Review of a services I've used. ### 35. Actionable, Ready-Made Insights Across Products and Software **Rating:** 4.5/5.0 stars **Reviewed by:** Devendra Kumar P. | Digital Transformation Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about G2 Marketing Solutions?** Provides ready insights into different products, software with usable and actionable takeaways **What do you dislike about G2 Marketing Solutions?** Prices are not updated, languages could be more **What problems is G2 Marketing Solutions solving and how is that benefiting you?** It provides a ready reference to business software, and it helps me in comparing and identifying the right software / apps for my business ### 36. Boosted Lead Generation but Needs Admin Overhaul **Rating:** 5.0/5.0 stars **Reviewed by:** Bart T. | marketer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about G2 Marketing Solutions?** I appreciate G2 Marketing Solutions for generating more leads and enhancing brand awareness through recognition and validation via badges. The insights from customer reviews have significantly impacted our strategy, allowing us to refine our product market fit and tailor our messaging to target the most valuable leads. The profile feature serves effectively as a business card, helping us collect reviews, generate organic search traffic, and target potential customers within our competitors' space. Integrating seamlessly with HubSpot has been beneficial too. Continued participation with G2 in the B2B software space is a clear choice for us. **What do you dislike about G2 Marketing Solutions?** I find the admin panel to be suboptimal in terms of user experience. Managing review campaigns is quite cumbersome, with many features hidden in submenus and subpages, making navigation difficult. The analytics related to reviews and review collection aren't up to par either. I wish for more straightforward ways to create new landing pages or campaigns to better manage different sources of reviews, such as emails, in-app prompts, or ad-hoc campaigns. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** I use G2 Marketing Solutions to increase brand awareness and gather customer insights. It helps us collect reviews, generate leads through organic search, and gain product market fit understanding, enabling us to target valuable leads effectively. ### 37. Real User Experiences Enhance Software Selection **Rating:** 5.0/5.0 stars **Reviewed by:** SAHIL V. | Software developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2025 **What do you like best about G2 Marketing Solutions?** I appreciate that G2.com helps in identifying good software and reduces research efforts. I like reviewing software and the rewards for giving feedback, which encourage accurate surveys. The initial setup was easy, and the team was very helpful. **What do you dislike about G2 Marketing Solutions?** I would like to add one feature which brings rejection survey comments where user did wrong. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** I use G2.com to find the right software easily with real user experiences, reducing my research time. I appreciate the reviews and the rewarding system for providing accurate feedback. ### 38. Robust Support, Valuable Buyer Intent Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Cali M. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about G2 Marketing Solutions?** I appreciate the support from the account and implementation managers who are incredibly responsive and helpful, making setup and ongoing use straightforward. I love the ease of integrating buyer intent notifications with Slack and the ability to effortlessly manage campaigns and client outreach, allowing for efficient gathering of customer reviews. The platform's buyer intent feature has been instrumental in identifying who is researching our site and who our competitors are, aiding our sales strategy significantly. I find the ZoomInfo integration especially valuable for streamlining our team’s outreach process. Overall, it's the ease of use and exceptional support that stand out for me. **What do you dislike about G2 Marketing Solutions?** I find that sometimes the buyer intent data isn't the most accurate in terms of company locations and employee size. This inaccuracy often disrupts our SDRs' workflow, as they might focus on incorrect or less important accounts due to this faulty data. Specifically, it makes it hard for SDRs to rely on the tool when the data suggests a company might have fewer employees than it actually does, leading to missed opportunities. We currently cross-check this data with ZoomInfo to verify, but this requires manual intervention, which is time-consuming. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2 Marketing Solutions enhances our sales by providing buyer intent signals and streamlining customer reviews, aiding in product feedback and competitive positioning. Integrations like Slack boost efficiency by notifying SDRs of potential leads. Overall, it supports inbound and outbound strategies effectively. ### 39. Essential Tool for Competitive Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Morgan S. | Campaign Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about G2 Marketing Solutions?** I love how intuitive and simple it is to update profiles and navigate G2. The grid reports are incredibly useful in leveraging marketing initiatives, allowing us to see where we lead and keep track of competitive intel. It's beneficial how G2 facilitates handling tasks like the allocation of Amazon gift cards, relieving some workload. The way the platform fosters a community where companies learn from each other and customers is fantastic. I find it valuable for strategic decision-making and staying competitive. **What do you dislike about G2 Marketing Solutions?** The manual incentivization of updated reviews is a bit of a hassle, as I have to reach out to get incentivized reviews updated. It appears this process might change, but the last time I checked, it was still an issue. Additionally, while I understand the shift towards automation and the use of chatbots, I still value in human interaction. I believe it is crucial to maintain the human aspect, like having access to a customer success manager or account manager, rather than solely relying on support centers. The human interaction ensures that our issues feel as important as they are and helps strengthen existing relationships. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2 helps us easily gather customer feedback and competitive intel, steering our strategic decisions and marketing initiatives. It simplifies understanding our market position and fosters customer engagement, notably through initiatives like Amazon gift card handling. ### 40. Seamless Setup and Priceless Customer Insight **Rating:** 5.0/5.0 stars **Reviewed by:** Essence A. **Reviewed Date:** August 05, 2025 **What do you like best about G2 Marketing Solutions?** I find G2 Marketing Solutions incredibly straightforward and easy to navigate, especially given the assistance from a customer success manager who supports me monthly. The AI-assisted review commenting feature is invaluable, as it allows me to respond to every review efficiently and add personalized touches. I also appreciate the seamless integration with HubSpot, yielding significant insights. The automated review link for gift cards simplifies sending out for reviews, making it a noteworthy part of my client engagement strategy. Overall, the experience with G2 Marketing Solutions is comprehensive and beneficial, particularly with personalized support and its ability to enhance interaction with potential prospects through insightful analytics. **What do you dislike about G2 Marketing Solutions?** I think the price point, I know that with the total package when it comes to, I think another I a huge part of the packaging is having g two do the do the review outreach. I think for a smaller fish company like mine where we're really, like, trying to gather our bearings and, like, just get some get get on the g two grid and, like, get to that 10 review mark. I do think that for companies like ours that are a little bit smaller, maybe, like, knocking down the price point If we're not going to use g two to collect reviews, that would be my only suggestion. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** I use G2 Marketing Solutions for insightful prospect analysis and gathering reviews, enhancing our product visibility and decision-making. The AI-assisted features and seamless integration with HubSpot streamline reviews and insights, while the customer success manager optimizes our platform usage. ### 41. Plenty of Detailed Reviews, Though Authenticity Can Be a Concern **Rating:** 3.5/5.0 stars **Reviewed by:** Randal W. | Professional Speaker | Mastermind Facilitator | Business Coach | Podcast Host | Journalist, Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about G2 Marketing Solutions?** Some reviews are detailed enough to gather valuable insights. Large number of reviews. **What do you dislike about G2 Marketing Solutions?** Some reviews could be fake, but they are fairly easy to spot. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** Too many tools out there. We don’t have the time to validate them all, so research is needed. ### 42. Authentic Reviews and Confident Software Comparisons **Rating:** 5.0/5.0 stars **Reviewed by:** Kishan S. | SEO Specialist, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about G2 Marketing Solutions?** The best thing about G2 profile and reviews is its real and authentic feedbacks from verified customers. It helps to find different niche software and services with confidence. It's easy to use and provides great comparison and other details about the different products and services. **What do you dislike about G2 Marketing Solutions?** I didn't find any major dislike about G2 profile and reviews yet. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2 addresses the difficulty of relying on marketing claims by offering genuine user feedback. This helps me save time and lowers the risk involved in making decisions. ### 43. Excellent Platform with Simple Process **Rating:** 4.5/5.0 stars **Reviewed by:** Suraj . | Freelance Graphic Designer, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about G2 Marketing Solutions?** one of the best review platform online and very simple process **What do you dislike about G2 Marketing Solutions?** The process for confirming a review could be faster, as it currently takes longer than expected. Additionally, there is a lack of clear explanation regarding the reasons for review moderation. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2.com assists me in finding the most suitable software solutions for my business by offering clear user reviews. ### 44. Promising Tool with Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Ravi T. **Reviewed Date:** December 23, 2025 **What do you like best about G2 Marketing Solutions?** I like that G2.com looks like it offers multiple applications, which is very interesting and makes me want to explore it more in detail to see if it can be beneficial to our company. I think there are many applications internally within the G2.com platform. I also find it to be a pretty easy application to set up, just like any other application. **What do you dislike about G2 Marketing Solutions?** None **What problems is G2 Marketing Solutions solving and how is that benefiting you?** I use G2.com for leaving reviews on applications like ADP, which helps address issues we've had. ### 45. A Reliable Platform for Honest Software Reviews **Rating:** 5.0/5.0 stars **Reviewed by:** Manoj S. | Manoj SR Active Data Verification Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about G2 Marketing Solutions?** Helps decision-making: Reduces risk by showing how tools perform in real business scenarios rather than just marketing claim **What do you dislike about G2 Marketing Solutions?** Overwhelming volume of information: With so many products and reviews, finding the most relevant insights can take time. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** Saves research time: Instead of visiting many different websites, I get pros, cons, and ratings in one place ### 46. All-in-One Platform with Easy Interface, Ads Management Could Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Vikash C. | Analyst Business and marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about G2 Marketing Solutions?** One stop platform for all software features, insight and reviews with alternatives to select for. As well as the interface of g2 is so easy and if required any help can reach for customer help centre as well. Easy to run ads for promoting products as well. **What do you dislike about G2 Marketing Solutions?** Nothing so far. Just Ads management platform can be improved to effective ads account management. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** We are promoting our solutions too over g2, Capterra ### 47. G2 Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2021 **What do you like best about G2 Marketing Solutions?** The customer service process is very useful, insightful and helpful for our organization. **What do you dislike about G2 Marketing Solutions?** Processing the paid promotions in a quicker and more timely manner. The return of investment isn't the best **Recommendations to others considering G2 Marketing Solutions:** A great product to get business done! **What problems is G2 Marketing Solutions solving and how is that benefiting you?** Too many options and overload. Benefits are the same. Its a great product we heavily utilize ### 48. Effortless Setup and Valuable Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Gloria T. | Virtual Assistant, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2025 **What do you like best about G2 Marketing Solutions?** one of the most reliable and user friendly platform for comparing softwares and reviewing software products I can check out reviews for a product I would love to get involved with. It's really easy for me to set up, and I have no difficulty when it comes to this. I appreciate how G2.com makes it easy for me to know about a digital brand or wherever I want to explore. **What do you dislike about G2 Marketing Solutions?** Nothing at the moment. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2.com makes it easy for me to get opinions about other product. ### 49. Good one ! **Rating:** 4.5/5.0 stars **Reviewed by:** Sandeep M. | UI IT STAFFING, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about G2 Marketing Solutions?** What I like best about G2 Marketing Solutions is their data-driven approach to marketing and their commitment to measurable results. They don’t just rely on creativity — they back every campaign with analytics and performance insights, which makes their strategies both innovative and accountable. Additionally, G2 stands out for its collaborative culture and client-first mindset. They really take the time to understand each client’s unique goals and tailor solutions that drive growth. **What do you dislike about G2 Marketing Solutions?** While I appreciate G2 Marketing Solutions’ results-driven approach, one area I think could improve is their internal communication and turnaround time on certain projects. At times, there seems to be a delay between strategy alignment and execution, which can affect deadlines. That said, I believe these are growing pains common in dynamic, fast-paced environments, and they seem committed to continuous improvement. **What problems is G2 Marketing Solutions solving and how is that benefiting you?** G2 Marketing Solutions is helping us solve several key challenges, particularly around lead generation, brand visibility, and digital campaign performance. Before partnering with them, we struggled to reach the right audience consistently and convert engagement into qualified leads. G2 brought in a more data-driven, strategic approach — optimizing our SEO, refining our paid ad targeting, and enhancing our social media presence. As a result, we’ve seen a significant increase in web traffic, better lead quality, and a measurable boost in ROI. Their expertise has helped us focus on what works and cut down on ineffective spending. ### 50. Freedom to Share Honest Opinions with Others **Rating:** 5.0/5.0 stars **Reviewed by:** Camilo M. | Sysadmin, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about G2 Marketing Solutions?** The biggest benefit is that it gives us the freedom to openly express our opinions about the products or services we use. **What do you dislike about G2 Marketing Solutions?** Nothing for now, I like to share my reviews so that other users have an opinion **What problems is G2 Marketing Solutions solving and how is that benefiting you?** It lets us share our opinion publicly about the services we use. ## G2 Marketing Solutions Discussions - [Are you satisfied with G2's Customer Support?](https://www.g2.com/discussions/are-you-satisfied-with-g2-s-customer-support) - 3 comments, 11 upvotes - [Anyone else having trouble posting?](https://www.g2.com/discussions/mais-alguem-com-problemas-para-postagem) - 8 comments, 9 upvotes - [Will G2.com stop collecting reviews soon?](https://www.g2.com/discussions/will-g2-com-stop-collecting-reviews-soon) - 1 comment, 9 upvotes - [Is g2 com legit?](https://www.g2.com/discussions/is-g2-com-legit) - 23 comments, 9 upvotes - [How can I list my product and company on G2?](https://www.g2.com/discussions/how-can-i-list-my-product-and-company-on-g2) - 3 comments, 7 upvotes - [View G2 Marketing Solutions pricing details and edition comparison](https://www.g2.com/products/g2/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-05-29+11%3A53%3A58+-0500&secure%5Bsession_id%5D=6ed9a015-b73f-450f-a9aa-48e9bd8a69a5&secure%5Btoken%5D=ec45be5ad648c9af75560f87e79a9ec41c6549c0a57aab5e7f7ebad89bdd693d&format=llm_user) ## G2 Marketing Solutions Integrations - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [AppDirect](https://www.g2.com/products/appdirect/reviews) - 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Contact Data Availability - Account Data Availability - Offline Data **Review Platform** - Review Search - Review Platform - Product Content - Research Reports - Category and Product Taxonomy **B2B Services Reviews** - Category Taxonomy - Review Search - Review Submission - Localization - Service Provider Profiles **Responses** - Customization - Control - Route To Human - Menu bars - Drip sequences **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Data** - Reliability - Data Security **Automation** - Sales Follow-Up - Feedback Collection - Document Processing - Lead Generation - Customer Interaction Automation **Study Creation & Design - Conversational AI Survey Platforms** - AI-Powered Question Generation - Research Objective Optimization - Cross-Platform Study Design - Multi-Modal Study Templates - Adaptive Survey Logic **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform** - Live chat - Integrations - Branding - Analytics - A/B testing - Role-based access - Collection of information **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Interaction** - Complex Query Handling - Natural Conversation - Understanding - Context Management - Customizability **Functionality - AI Agent Builders** - Omni-channel Support - Agent Branding - Proactive Response Capabilities - Seamless Human Escalation **Autonomy** - Problem Solving - Task Execution - Adaptive Responses - Independent Decision Making **Participant Management & Recruitment - Conversational AI Survey Platforms** - Incentive Automation - Intelligent Screener Management - Global Participant Access - Automated Panel Recruitment **Reporting** - Revenue Reporting - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management - Digital Media Monitoring **Task & Flow Management - AI Chatbots** - Scripted Dialogue & Decision Tree Support - Fallback Responses for Unknown Queries **Performance Analysis** - Coaching - Peformance Tracking **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Learning** - User Interaction Learning - Error Learning **Generative AI** - AI Text Generation - AI Text Summarization **Data and Analytics - AI Agent Builders** - Analytics & Reporting - Contextual Awareness - Data Privacy Compliance **Outbound Sales** - Follow-Up Scheduling - Prospect Prioritization - Multichannel Campaign Execution - Personalized Outreach - Outreach Performance Analytics **Data Collection & Interview Moderation - Conversational AI Survey Platforms** - Embed and present various media types including images, videos, prototypes, or websites for participant evaluation - AI Interview Moderation - Create natural conversation flows that feel like human interactions rather than traditional form-based surveys **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Sales Analysis** - ROI Forecasting - Sales Forecasting **Deployment & Embedding - AI Chatbots** - API Access for Business System Integration - Web Widget & SDK Embedding **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Content Generation** - Creativity - Content Accuracy **Integration - AI Agent Builders** - Workflow Automation - API Usage - Platform Interoperability - CRM Data Integration **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **In-House Management** - Employee Performance - Team Workflow **Admin & Configuration - AI Chatbots** - No-Code Conversation Design **System** - API Flexibility - Update Frequency and Utility - Cross-Platform Compatibility - Software Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Anti Money Laundering** - Adaptive Learning - Decision Making **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - AI Chatbots** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Inbound Sales** - Data Enrichment - Inquiry Routing - Feedback Collection - Real-Time Engagement - Lead Qualification **Monitoring & Improvement - AI Chatbots** - Feedback-Driven Response Optimization **Reliability & Safety - AI Chatbots** - Guardrails & Content Controls ## Top G2 Marketing Solutions Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,325 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,862 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 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