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G2 Marketing Solutions Reviews & Product Details - Page 9

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Verified User
A
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"G2 is not updating scores"
The idea of getting honest reviews and comparing websites based on their users' experience.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Good partnership"
The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have ...
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G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,067 G2 Marketing Solutions Reviews

4.5 out of 5
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1,067 G2 Marketing Solutions Reviews
4.5 out of 5
1,067 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Nivas R.
NR
Head of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

Love the ability to know which accounts are in market for solutions we offer in different categories. The data is robust and comes enriched into our slack channel as well as Hubspot Marketing Automation. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The Slack Channel Integration is very limited and can sometimes be a little confusing. The business-facing product needs a little bit of work. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Primarily review management and buyer intent data. Review collected by and hosted on G2.com.

Joseph Gerard F.
JF
Account Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 has been a dream to use and the team are always on hand to support us. Resources provided by G2 like reference pages, competitor comparisons, verified customer reviews etc.. have helped our team communicate our value and positioning with the market. The Buyer Intent feature has also helped us be more focused in our outbound acquisition efforts. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

nothing comes to mind, keep up the great work! Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is helping be identify buyers with genuine intent for our solution. As an outbound AE this had really helped me with building pipeline. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

The G2 platform has been a great tool for helping us collect customer reviews for iplicit. G2 makes it easy to invite customers to leave reviews, track feedback and respond to comments. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

You need to spend a bit of time to learn your way around the system, not because ut's not well laid out just because the vast number of features and data available can be overwhelming otherwise, expecially if your new to the system or aren't regulary using it. Despite the voucher incentive, at times it has difficult to encourage time strapped customers to submit reviews. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is helping helping us to strengthen our brand and connect with our target audience, helping potential users make informed decisions about our software. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

G2 makes it easy to gather customer feedback which helps to increase brand visibility and credibility with potential buyers. We have clear visibility into how we are performing at any given time which allows us to refine our collection strategy as needed. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Sometimes there are delays in verifying and publishing customer reviews. Additionally, when customer reviews are rejected, the rejection reason is too high level and does not contain specific details about the review itself such as reviewer or comments submitted. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

With G2 we are able to gather authentic customer feedback that gives us visibility into our product strengths and areas for improvement, it also serves as social proof for prospective buyers in the evaluation and decision making process. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have worked with Jade for the past 10 months, and the partnership has been successful. She is insightful, responsive, and understanding of the challenges I face internally to make G2 a company-wide initiative, not just a marketing-led one. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Significant internal momentum is required to maximise the benefits of the partnership and chosen package. Without proper buy-in, the partnership may feel stagnant at times due to internal bottlenecks. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

NA Review collected by and hosted on G2.com.

Mirela U.
MU
User Acquisition Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 provides an excellent opportunity to connect with potential customers and showcase our product's strengths through honest user reviews. One of the most valuable aspects for us has been the quarterly reports and badges, which have been incredibly useful for both our marketing and sales efforts. These features not only boost our credibility but also help us stay ahead in a competitive market. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Due to the strict quality control, sometimes some of our customers reviews are not approved. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us boost our credibility in front of our prospects. Review collected by and hosted on G2.com.

CS
Content Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

- Good tool for research, product development, lead gen

- Good way of gathering feedback from customers and responding to feedback

- Easy to use and implement tool

- Nice team to work with good support Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

- Can be difficult to understand what causes improvements in categories

- Categorization is limited and therefore categories are dominated by big players

- Unable to show accurately where reviews are coming from Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It helps unbiased feedback from customers which is good for product development and also our public image. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I love how G2 builds trust with verified reviews that we can showcase directly on our website—our audience really values seeing real feedback from real users. It’s also great for marketing materials, whether it’s presentations, email campaigns, or social posts. The insights from their analytics help us refine strategies and stand out in a competitive space. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The platform can be a bit overwhelming at first especially for new team members. It seems to take a bit of time for new users to fully udnerstand how to access all of the information as it is not always intuitive. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us establish trust and credibility with potential customers through real reviews. It’s made gathering feedback seamless, boosting engagement and conversions while helping us stay ahead of competitors. Review collected by and hosted on G2.com.

BF
VP of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 has been great for increasing visibility and differentiating our software from competitors. The platform offers multiple methods for driving reviews and analytics for viewing rankings in the marketplace. The account reps and support team are very responsive and quick to offer tips and assistance for improving profiles and garnering new reviews. G2 also offers intergrations that give us a real time view of companies that are reviewing our G2 profile so we can identify and act on new opportunities. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Our experience with G2 has been mostly positive. We had one instance where an unfair review was given and felt the appeal process was too restrictive. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It is expanding our market visibility and notoriety, and helping us to position our products effectively against our competition. Review collected by and hosted on G2.com.

JR
Program Manager | Voice of the Customer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

The team is really easy to work with and always has tons of ideas on how we can utilize their services. We've had some really succeful campaigns with their help & input. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Our team hasn't found a ton of value in the buyer intent data services they provide, but I think it's just our internal utilzation and not really an issue with the product or service. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helps provide us with proof points of why we are one of the best in the industry Review collected by and hosted on G2.com.