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G2 Marketing Solutions Reviews & Product Details - Page 8

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Verified User
A
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"G2 is not updating scores"
The idea of getting honest reviews and comparing websites based on their users' experience.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Good partnership"
The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have ...
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G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,067 G2 Marketing Solutions Reviews

4.5 out of 5
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1,067 G2 Marketing Solutions Reviews
4.5 out of 5
1,067 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
AN
Global Demand strategist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

The best part about G2 is the customer support provided. The G2 team dedicated to our product is not just responsive, but takes a vested interest in our product and GTM strategies; actively assisting us in taking advantage of all G2 marketing abilities. The ease of use is incredibly simple and user friendly. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

No current downsides. I have been an admin on a larger marketing team and a smaller, and have not run into any issues. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helps establish a centralized source of customer reviews, to have an understanding of customer sentiment, but also to leverage in marketing strategies. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

As a Product Marketer, I appreciate G2 Marketing Solutions for its ability to keep me up-to-date with both user feedback on the products I manage and insights into competitors and the overall Application Integration domain I operate in. Additionally, I value the reports and assets generated quarterly by the G2 platform, which are always welcomed and appreciated by my stakeholders in Product Management, Sales, and other disciplines. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The process of attracting new reviews for the products I manage can sometimes be somewhat challenging and complex. This process often requires a significant time investment from a Product Marketer, with results that may be relatively modest compared to the effort involved. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing Solutions helps me stay up-to-date with market trends in my field and understand user opinions about both the product I manage and its competitors. Review collected by and hosted on G2.com.

LW
Senior Specialist, Audience Marketing Enablement
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I love how easy it is to use and integrate with our other systems. It was so quick to get up and running with G2 and very cool to see the data flowing into our systems. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The only issue I have noticed so far is the solution tagging can be a bit confusing when you have a lot of solutions/products like we do. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is helping us to improve intent signals for potential customers and current customers. This helps us to know when someone is in the market for our solutions quicker giving us the upper hand. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Potential customers of our software frequently look for reviews online before considering the purchase of our software and G2 is often the first place of visit in this regard. It's invaluable to showcase case studies, brand videos and features of our software with a prominent G2 profile in order for customers to make an informed decision. Reviews of course are also crucial when deciding whether our software is within their consideration set. G2 and their account management seem to make an effort to understand our business to support us in the best way possible. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There could be more ways to directly generate customer leads for our business. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

The main benefit is the increase in trust to our business, it's especially useful for start-ups who need external validation before being considered by potential clients. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

The user interface is generally intuitive and our support team members have always been very friendly and easy to work with. We like being able to point prospects to independent reviews on a trusted site. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The pricing can be a bit stiff for a small and independently owned business. Some of the higher capabilities are out of our price range. Review collected by and hosted on G2.com.

Recommendations to others considering G2 Marketing Solutions:

If you're looking to put your software out there, this is a great platform to do it on. The cost may be on the high side for a smaller business, but you'll be putting your best foot forward with it. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We're looking for increased exposure to potential buyers. Our appearance in G2's listings helps raise our profile. It also serves as a way to get more search engine exposure and independent opinions published. Review collected by and hosted on G2.com.

NR
Demand Generation Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The variety of software categories to choose from, the authenticity of reviews, the access to and extremely responsive customer support, and the ease of integration into CRM systems and product apps made it extremely easy to implement G2 into our existing process and blend it into our day-to-day digital marketing efforts. I also love that the software provides badges and reports that give real-time insights into our company as well as the category's performance every quarter, which in turn influences our business strategy. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Not really a dislike but it would be great if we could increase the $ gift card cap per review on G2 incentives review campaigns. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

As an admin, G2 helps communicate our company's benefits and services to prospects and also provides insightful information into buyer intent and category performance. Review collected by and hosted on G2.com.

Mathilde  D.
MD
Performance Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The platform is very intuitive and easy to use. I easily find the features I'm looking for, and the team are always so responsive and helpful. The various integrations with our CRM and marketing tools are easy to implement. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There's really nothing I can think of. I'm able to get everything I need from the platform. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

With G2 we can collect customer reviews at a large scale, and are able to showcase our category leadership against other vendors in the same industry. We use buyer intent signals to improve and optimize our sales efforts. Review collected by and hosted on G2.com.

Response from Piyush Kumar of G2

Hi Mathilde,

Thank you for taking the time to write a review. My name is Piyush and I am a Senior Product Manager at G2. I'm so happy to hear about how G2 helps you.

We are thrilled to hear that you find our platform intuitive and easy to use. Our team is dedicated to providing excellent support, and we are delighted to hear that you have had a positive experience with our squad!

Best,

Piyush

Walter S.
WS
Growth Marketing manager - paid ads lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

As a software buyer, it's easy to get lost in the sheer volume of too many samey SaaS business solutions - G2 is one of the only places that offers clear directions and guidelines to find the right solution. I can use G2 to guage how easy a solution is to implement for my specific toolstack and clients. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing - G2 is exceptional and easy to use. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing helps me both assess SaaS solutions for my company *and* it helps me advertise our saas product to those who need it most. Review collected by and hosted on G2.com.

TB
Director Customer Success Operations
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It is priceless to know what our customers think of our product(s) and areas of opportunity. It is very powerful to know where our product compares to our competitors. It is a useful tool to promote the badges awarded every quarter to show where our products excel. The number of features G2 has available is very useful to our business. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The only issue is that the system allows anonymous surveys and so there is no way to follow up with those customers on any areas of opportunity. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Expanding our potential customer pool. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 Marketing Solutions helped us gather a lot of reviews from clients in a short period of time. The tools and support available allow us to easily launch review campaigns and the team is very responsive. What I like best is that the way G2 review campaigns are organized encourages our clients to leave more substantive reviews than they typically would on other platforms. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Unless you're using all of the features regularly, it's a bit expensive. I find the most value in the enhanced profile and the incentivized review campaigns, and would prefer more support around that rather than additional features that we simply don't use. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing Solutions makes it easier to gather reviews from my clients becuase the process is managed by them but also often incentivized. Review collected by and hosted on G2.com.