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G2 Marketing Solutions Reviews & Product Details - Page 7

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Verified User
A
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"G2 is not updating scores"
The idea of getting honest reviews and comparing websites based on their users' experience.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Good partnership"
The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have ...
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G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,067 G2 Marketing Solutions Reviews

4.5 out of 5
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1,067 G2 Marketing Solutions Reviews
4.5 out of 5
1,067 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Brianna W.
BW
Customer Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The support we get from our dedicated CSM truly helps us get the most out of our package with G2. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The algorithms for category ranking, and the complexity of the categories, make it tough to understand how to work toward earning specific accolades and badges without reading a lot of dense articles. Of course I understand that a certain amount of this exists to keep things unbiased and fair. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We needed to capture real customer voice (credited and anonymous) in a trustworthy way. We were looking to ensure our market presence and value was reflected in a balanced way against our competitors. Review collected by and hosted on G2.com.

Maggie M.
MM
Customer Success Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

There are a lot of functionalities that we find useful surrounding review campaigns, customizing our pages, and tracking data. Their customer success team is also lovely to work with! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

One thing I think could be improved is their process for assigning companies into specific categoires. There are quite a few different services provided within a single sector, which makes distinguishing true competitors and software to choose from confusing. It also makes it hard to stand out against companies that aren't really your competitors. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We are a smaller business and G2 helps us build brand recognition and stand out amongst our competitors. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The customer support has been great and overall had a good experience with the team in helping us get set up with G2 and making the most of the platform. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There are a couple of areas that I think could be improved. The navigation isn’t always intuitive, and it can take some time to find the specific tools or data I’m looking for. Additionally, the pricing structure might be a challenge for smaller businesses or teams on tighter budgets, as costs can increase with advanced features or higher usage. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

The main problem G2 Marketing Solution is helping us solve is building credibility for our brand by accumulating authentic customer reviews. We know G2 is a go to source for companies finding B2B tech solutions so we aim to leverage G2 as a source to drive more qualified leads. Review collected by and hosted on G2.com.

Miles H.
MH
Head of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 Marketing Solutions have helped us to really build social proof with assets to promote across marketing channels vs just being a place to collect reviews from customers. It has also helped us to grow the number of leads that we generate by being able to showcase a short demo and new customer offer to prospective buyers. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

We haven't faced any issues with G2 Marketing Solutions to date. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We have a product that customers love - G2 Marketing Solutions helps us to showcase that love to prospective customers. It also helps us to bring more potential customers into our sales funnel. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It is a good tool to look at the customer feedback and reviews that helps us to understand what our customers like and dont like about our products. This is given as a feedback to our internal teams and helps us to improve. The customer support provided is excellent. G2 also offers other things apart from peer reviews like Buyer Intent which helps to identify accounts that are researching for us or tools similar to ours. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing major to dislike. The toold does what it promises however I wish the reporting was a bit more detailed Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Buyer Intent is helping to find accounts that could be in market to buy. Apart from that it also helps to showcase your product profile with a lot of details. The reports and badges are useful in our marketing material and website. Review collected by and hosted on G2.com.

CT
Head of Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

I really like that the content of the reviews give an overall picture of our product, team, culture and what it is like to work with us. I feel like a potential customer can really get to know us before making the decision if they would like to work with us or not. The G2 reviews validate that all of the good stuff we promise is a reality for our existing customers. I also love the AI response feature and the comparison data available. Our CSM Michael is great too, I really like him. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The reviews can take a while to be approved (I'm impatient). Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Customer feedback is our most valuable source of insight, the comments and suggestions help us be the best. G2 independent reviews helps us showcase how fantastic we are. Review collected by and hosted on G2.com.

Thomas G.
TG
Senior Marketing Manager - Global Campaigns
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is the most trusted review site for b2b buyers and vendors. Its intstrumental in our industry to be present on G2 and create meaningful content and testimonials for our marketing campaigns. The customer support and service are great as well. G2 offers a broad backend with plenty of options of utilizing the reviews and badges etc. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

We recently introduced SSO for our company and it was a bit tricky to implement. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 offers a great overview for us as a SaaS vendor to get in contact with our user base and to create trust and transparancy for new clients. Review collected by and hosted on G2.com.

Maureen S.
MS
Content Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

We've had a lot of success using G2 to collect customer reviews. It's easy for people to use and our team can point people toward where and how to write a review. As someone on the marketing team, I'm grateful that we can both collect and share out these reviews seamlessly. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There are a LOT of notifications. I know they are trying to keep things front and center, but it can be a bit excessive. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We are able to collect (and showcase) our product reviews within a trusted environment. In turn, that builds trust with our clients and prospects. Review collected by and hosted on G2.com.

AR
Performance Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 marketing solutions has been one of the most useful 3rd party marketing solutions I have used. The reports, badges and reference page creation tools we get to use are really useful. The assistance is asset creation every quarter is also something which is unique and the intent data G2 provides us with makes it easier for our outbound strategies. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The report availablity is limited and the paid support is minimal. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We are getting really useful intent data which can be brought into channels like LinkedIn and campaigns can be created by targeting those warm accounts with ease. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The admin dashboard had frequent helpful updates for review management among other features. Review collection is seamless with the new review campaign request feature. Our CSM was very helpful to guide us through the initial phase and help us succeed with our goals. The Slack integration was useful to keep an eye out on competitior reviews. In-app integration was easy to implement for collecting reviews from end users. We monitored all these activities on a monthly basis. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

While we did they leads, their quality was inconsistent. As comapred to other channels, the activation rate and the LTV of for these leads was low. G2 abruptly changed the policy to define end users for our category and rejected all in-app reviews without prior intimation. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

More visibility for the product for buyers worlwide in a crowded market. Review collected by and hosted on G2.com.