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G2 Marketing Solutions Reviews & Product Details - Page 6

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Verified User
A
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"G2 is not updating scores"
The idea of getting honest reviews and comparing websites based on their users' experience.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Good partnership"
The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have ...
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G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,067 G2 Marketing Solutions Reviews

4.5 out of 5
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1,067 G2 Marketing Solutions Reviews
4.5 out of 5
1,067 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Adi G.
AG
Brand &amp; Comms
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

You can trust G2! They ensure that the responses are reliable, so it's one of the tools I trust the most!

Also, their level of service is fantastic; you feel like G2 is a true partner in your success. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Not much but, the categories not always align with market trends and changes. SOmetimes it is not clear if G2 goal is to help us or to drive traffic to them :/

When customer commetns got rejected due to the us of AI how G2 handeled it wasnt ideal. None English speakers will use AI to help the but it does not mean the comment is not authentic. We needed to do damage control infront of our customers dur to several unexplained rejects. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

The problem of ambiguous falls-recommendations throughout the internet.

G2 enables us to receive accurate and valuable first-hand recommendations from real users that you can raelly trust. Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It is easy to use. Easy to manage our product profiles, easy to collect reviews, and our rep helps us stay on top of everything. We get decent leads from G2 as well. All in all, it does what it needs to, and I think they are a strong vendor platform compared to their competitors. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I think it's too pricey for some other additional features. That's my only complaint. We used to pay a lot for those features, but didn't get anything from it so we scaled back and that works better for us. They may have made some improvements since then, but not sure. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping us get in front of buyers when they are looking to buy the software we provide. We run a lot of competitor campaigns as well so it's crucial for us to make sure we show up where they are. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about G2 Marketing Solutions?

The idea of getting honest reviews and comparing websites based on their users' experience. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

In reality the score is incorrectly computed. We've been using G2 for years and more recently upgraded our account. After 12 months (which is the most valued time interval after which reviews start to decay) we found out that our score vs our competitors are incorrect. Our website scores a 4.3, our competitor's is below 3.5 but they are "stuck" at the 4.4 they used to have one year ago. G2 is not refreshing our competitors score for months now. Basically you pay G2 for a service (honesty, real math comparison) and you get nothing of that. Websites rank better than other despite basic math saying they shouldn't. After we've been told many times that reviews decay over time, we found out that in fact they don't. And what is worse, your scores are not updated. When we brought this up our account manager just vanished. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Comparing websites and improving your services this way. Review collected by and hosted on G2.com.

Victoria M.
VM
Customer Advocacy Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

- It's extremely useful to keep a pulse on where we stand in the market in the way of customer opinion

- The G2 Seasonal Reports are really effective in our marketing campaigns

- It's a really good tool for us to engage our global customers and encourage advocacy

- Lucy and Pramilla, our Account Managers are extremely supprtive and answer questions really quickly! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Sometimes the anonymity of reviews can be hard to then avoid asking that person again for a review or for helping to solve an issue they might have raised in their review. It would be good to know on the backend who is reviewing, but I imagine that's a data protection issue which makes sense.

Everything else is really good. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping us to unconver advocates, hear what our customers think and stay competitive in the DAM market. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

When you need to figure out what solutions will work best, G2 reps are there to assist you. They offer webinars or individual meetings to discuss your company's needs and what you are trying to accomplish. Setting up and running a campaign is fairly easy, not to mention the ability for a reviewer to update their review. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It feels that our dedicated rep changes frequently, and when we need to contact someone about a real issue, it is hard to receive a timely response. It is also difficult at times to identify reviewers in order to address challenges. We had a customer who frequently updated their negative review and it would push that review to the top. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We are able to utilize badges as social proof. It helps these are updated frequently to show these are current and not outdated leadership positions within our category. Review collected by and hosted on G2.com.

Isabelle L.
IL
Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like the ability to set up review campaigns to increase our reviews. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I dislike the inability to determine who has previously given a review before so I can make sure they do not get asked again. Additionally, information on how rankings, scores, and grids are calculated are a big black box. Yes, I've read many help articles. This is so much of a black box that we are unsure if it's worth our investment or not. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We can have reviews in one location and easily filter on them. We can see G2's view of where our company ranks, although we have many questions about this process. Review collected by and hosted on G2.com.

Yogesh P.
YP
Partnerships
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like the ease of use, and the fact that G2 provides credible reviews for softwares. Both branding and buyer intent on G2 are pretty awesome and the Hubspot integration and LinkedIn remarketing features definitely makes life easier from a GTM perspective. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The review process in itself is tedious, however, to maintain credibilty, I understand it is neccessary to have a thorough review screening process. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us and a lot of our clients undersand what businesses are evaluating us, looking at alternatives, looking at our product page,etc. These are key signals which show you second party intent from a very credible source like G2. Review collected by and hosted on G2.com.

Verified User in Human Resources
AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

There's a wealth of data available to use, from reports to widgets. I like that you can't buy the top spot; you have to earn it with reviews. Which is tough for smaller companies like us, but our Customer Success and Relationship Managers are super helpful as they support us to build our presence.

Our CSM (Lucy) is brilliant. She's super responsive and is always helping us to make the most of our profile and paid solutions. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The SSO process has been a little flaky, but this is something that doesn't affect our day-to-day use. And there's no native integration into MSFT Dynamics which means we're using spredsheets instead of just pushing buyer intent data there. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing Solutions is helping us to build our market presence and gather honest feedback from our customers to help us improve our Talent Developemtn suite. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

Its very easy for brands to build out their product profiles and generate review campaigns to boost reviews. In my opinion it is vital for software products to have a presence on the platform in order to effectively competein their product category. I like the recent feature we leveraged - adding our products to a product suite.

Our G2 reps are always responsive and helpful when we need support, and its been great that we can leverage G2 badges and testimonials in our own marketing campaigns to demonstrate legitimacy. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It can be a challange to grow organically if your products are not already well-known, so it requires investment. IT's still important to have a presence on the platform. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 showcases the real value of our products according to real customers to adds credibility and trust to our brand. Review collected by and hosted on G2.com.

Response from Piyush Kumar of G2
(Original )

Thank you for your positive feedback! We're pleased to hear that you find G2 Marketing Solutions valuable for boosting your product profiles and generating review campaigns. We understand the importance of showcasing legitimacy and credibility, and we're here to support your marketing efforts.

Kush G.
KG
Co Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like the number of different softwares I can checkout before making a decision. I like that the reviews are genuine and very detailed. G2 also has a lot of catgories which can help find the exact software to solve the problem. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I don't like that some categories have software which don't really belong to that category. This can be very misleading at times since you are never sure if the software listed is actually solving the problem. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is solving visibilty and credibility. Which means that we are able to reach the target audience and also show why we are worth trying. Review collected by and hosted on G2.com.