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G2 Marketing Solutions Reviews & Product Details - Page 5

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Verified User
A
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"G2 is not updating scores"
The idea of getting honest reviews and comparing websites based on their users' experience.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Good partnership"
The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have ...
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G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
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Video Reviews

1,067 G2 Marketing Solutions Reviews

4.5 out of 5
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1,067 G2 Marketing Solutions Reviews
4.5 out of 5
1,067 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Solution increases visibility almost instantly and allows companies to get in front of providers who do not have accounts with G2 quickly. This pushes your business up the ranks quickly and allows you to better target your ICP on a very popular platform. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The platform is limited in what it can achieve. Unless you are willing to spend money on its ads there is only so much you can do. To make it work as stated on the tin there is a lot more costs to incur. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us identify potential buyers who are currently in the research or buying process. This combined with being able to stand out from our competitors with an upgraded profile means we increase our chances of not only making a ROI on our investment into G2 but also a profit on the channel. As a brand reputation tool it is extremely valuable allowing us to sit on page 1 of search engine traffic in some way on very important keywords. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 marketing solutions has been a lot of help in getting brand visbility & awareness. Earning those badges based on the customer reviews serve as a great social proof, helping in decision making for the buyers & people interested. The dashboard is very clean & user-friendly. The integrations are also very easy to use & handy. The customer support team has been very prompt & helpful in solving for any queries & issues. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing so far, all good only for now but if we could have more customisations possible in templatizing the review campaigns, that can be of a lot of help. Apart from this all good & positive. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 has been very well performing for us in terms of brand visibility & getting our name out in the tech market. The reviews have been trusted by the community & the marketplace. The buyer intent has been very helpful for us in terms of getting the higher quality leads & potentially interested people to our website. This has aided benefits for the sales team overall. Getting validation from a third party like G2 so very well known in th market helps us in getting the credibility & trust of our clients. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is a dependable platform for gathering verified reviews from genuine customers. By sharing insights from real users, it provides a realistic and credible perspective on a company’s products or services.

That said, many reviews are obtained through incentive programs, which may introduce some bias into the data. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

While G2 is an effective tool for increasing brand awareness, I’ve found the quality of prospects generated through our partnership to be less impactful than expected. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us address the challenge of building credibility and trust with potential customers by providing a platform for verified customer reviews. These reviews offer authentic insights from actual users, helping to validate our product's value and performance in the eyes of new prospects.

Additionally, G2 enhances our brand visibility and awareness by showcasing our offerings to a global audience actively researching solutions in our category. This has opened doors to new opportunities and expanded our reach in the market.

While the prospect quality hasn't consistently met expectations, the platform still serves as a valuable tool for generating interest and fostering trust in our brand.e a presence with a review site. Review collected by and hosted on G2.com.

Verified User in Internet
AI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 has been an excellent tool for gathering unbiased and honest feedback from our clients! My team has been working with G2 for several years and it has been very easy to use, and invaluable for our marketing and customer experience + support teams.

We are just starting to revamp our strategy for the new year and G2 has been very helpful and working with us to guide our plans. Our reps have gone out of their way to meet with us on a regular basis as and I very much appreciate that! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Not really a dislike or a negative, but often times I feel a bit overwhelmed with all of the modules and options for our company profile page! Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Our company is always seeking customer feedback so we can remain customer focused, and address any issues as soon as we can. G2 allows us to easily get that information while targeting our actual customer base. Review collected by and hosted on G2.com.

Joey G.
JG
Demand Generation Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Overall I have enjoyed using G2s marketing solutions and G2 in general. We mostly use the badges and paid promotions in our key product categories. Working with our support representative makes things very easy like swapping Ads, landing page links, and new optimizations. I use the tools once per week rather than daily but its easy to our campaigns up and running. I am glad we are able to promote ourselves in a place with a lot of traffic where I know our key personas are doing their product research. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The reporting leaves more to be desired. It can be difficult to get the extra data, view, and details that you want. I wish that functionality was more flexible. We don't use any data integrations but I wish they were easier to setup or did not cost ant extra. Lastly, I would say the business results are still TBD. I am confident that we're getting in front of the right audience but the actual amount of clicks, leads, and deals we win is maybe less than expected. I know a lot of companies have been impacted by Google's changes and it seems like G2 category traffic has definitely been impacted which means we get fewer results. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us put our product out there on a site where many software buyers will at least make one stop during their research phase. We get quite a few views, category views, and competitor comparisons that let us know our presence on G2 is worthwhile. We do generate leads form G2 as well but at a fairly modest rate. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Getting reviews on G2 has brought a lot of traffic to our companies website that we may otherwise not have gotten.

I like that when looking at the reviews we can see when a review is pending which I like as other similiar platforms do not offer that. If a review is rejected usually they also provide a reason why it was rejected. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Sometimes we find out about new "rules" when they happen. A review got rejected for using "AI" we were never aware that was not allowed and never saw a rejection for that reason before the person who left us the review also claimed they didnt use any AI tools to write it. So better communication when changes happen would be helpful to our teams. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It allows us to see where we stack up to our competitors

It allows us to obtain more potential customers to our website. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like the grid reports and the ability to use them the widgets on our marketing collateral and landing pages. Same goes for the badges.

The ability to add funds to the G2 wallet makes it easier for us to generate more reviews over time, and the review snapshots and quotes as well as reference pages help us consolidate the reviews in a meaningful way to make more sense for our customers.

Our account managers have always been very proactive with any and all requests trying to help us out whenever possible. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There are quarterly reports and the current report feels outdated the moment the next quarter report is out, this makes it a tedious process to keep updating collateral with the latest badges and content.

Though G2 is great for brand visibility and awareness, there haven't been many direct inquiries from the platform.

As category builders, we have struggled with category alignment over time, but recently that was solved by G2. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It helps people do their research on products before making the purchase decision. In cases when people have not heard of a product, G2 becomes a place for them to see it for the first time as well as learn how other users feel about it.

G2 also helps build credibility for the products, a G2 badge can give people a sense of assurance when choosing a product. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The user experience on the site is excellent, with an intuitive dashboard and countless ways you can add your documentation and other info. G2 has been super responsive when we need things altered (like our solutions lineup), and the way we're able to collect customer reviews through their incentivization is much better than what we've experienced with other third-party review sites. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

For some reason, a lot of our clientele in certain verticals don't trust the G2 brand vs. other popular brands like SourceForge when leaving reviews or even browsing our reviews. I'm not sure why -- whether it's lack of advertising on G2's end for the authority of their site or people just not trusting reviews generally nowadays (unless it's on Reddit or TikTok), but it's certainly been a barrier in getting us the qualified feedback we're looking for. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It's helping to build our brand reputation on the web in an increasingly remote world, and it's allowing our users to give us honest feedback so that we can improve our products. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I love being able to view, be notified, and manage all incoming reviews for my team. It is great to be able to see how many reviews each team member has generated and how many "stars" they are getting per review. Interface is user-friendly and pleasing to the eye. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There have been times when it takes over a month for our reviews to be processed. They will be stuck as "pending" for several weeks at a time. This prevents us from being able to compensate our team, for we base out bonuses based on these reviews. When we inquired about it, customer service was extremely hard to reach and vague. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is helping us solve how we can reduce our churn rate. By being able to send out and manage reviews, we are able to see what issues our customers are dealing with and come up with ways as to how we can make them happy, therefore reducing our cancellation rate for our platform. Review collected by and hosted on G2.com.

Lennart W.
LW
Web Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is easy to use and integrates well with our existing tech stack. The Slack notifications are very helpful for the extended team and targeted lists are used by our ads team. We don't need customer support that much, but if we do we get a listening ear. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The embedded grid can be a bit bulky on our webpages. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We're always interested in the customers and the market we are active in. The G2 reviews give us an honest insight into what our users wish to write about our software or services. Because of the integration options, we always get a realtime insight into the pro's and con's and can act accordingly. Review collected by and hosted on G2.com.