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G2 Marketing Solutions Reviews & Product Details - Page 11

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Verified User
A
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"G2 is not updating scores"
The idea of getting honest reviews and comparing websites based on their users' experience.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Good partnership"
The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have ...
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,067 G2 Marketing Solutions Reviews

4.5 out of 5
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1,067 G2 Marketing Solutions Reviews
4.5 out of 5
1,067 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer & Network Security
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

Great visibility into comparison data, as well as data around companies that visit your G2 profile and then your website (or vice versa). The seasonal badges are also great to leverage on your website, landing pages, emails, or ads. Last, but definitely not least, the customer success team has also been super helpful and responsive. It's been a pleasure working with them. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It's quite expensive to level up to get access to all the data and integrations with other platforms and tools. Would be more open to considering upleveling if the pricing was more reasonable. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Visibility into comparisons, profile views, and traffic that's visited our website and then our G2 profile (or vice versa). Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The G2 review pages are modern and flexbile and they allow for us to control our brand for a consistent customer experience. The integrations with other tools such as Hubspot have been huge for us and they are constantly innovating and making the platform better. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing really. We know we can be using it more and plan to as we scale. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 gives us access to many prospects that we don't even know about and helps build our top of funnel leads. These prospects are often times evuluating their current system and we can convert to our pipeline. The Hubspot integration allows for my team to not have to leave Hubspot to see the G2 intent data. Review collected by and hosted on G2.com.

Filipa F.
FF
Sales Developer Representative
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

What I like the most about G2 are the Buyer Intent activities and the alternatives/competitors that a certain company is searching for. That makes my daily tasks easier because I know who should I contact.

I also like to see the reviews that our customers do. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

G2 could improve the information that is shown and digest it more. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 tells me which companies are searching for the products that my company sells and wich vendors/alternatives those companies search. Review collected by and hosted on G2.com.

Keren L.
KL
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about G2 Marketing Solutions?

The customer support team and growth team are amazing! They help us a lot to get the most out of G2 whenever we ask for. Very easy to use platform with everthing you need for marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I would like to be able to create new landing pages without requesting a new campaign. So I can use it internally to track internal campaigns. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Usually when someone have never heard of your product or solution they start from a reviews site, G2 it is a great place to start and compare other products. G2 help prospects find our solution and by the time they find our website they already know about out reputation from G2. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

I like the quarterly reports that can help us get an idea of where we stand against competitors, and I also like that we are able to leverage the accompanying badges on our site to help validate our product. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

At times can be a lot to digest, but our G2 customer rep is always very responsive and helpful. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We've switched back and forth between a few different NPS solutions, so there have been times where we don't have many touchpoints with our customers to gauge their satisfaction and where we could improve our product. G2 helps as a neutral 3rd party provider so that we can get real feedback from customers. Review collected by and hosted on G2.com.

Rita C.
RC
Senior Customer Marketing Programs Manager @
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

You have a lot of flexibility and the public company page has a good layout and a lot of resources Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

When you switch to the basic account, having customer support is much harder, which sometimes is a bit painful and can delay your campaigns.

The fact that you can't create your own campaign is a big problem in my personal opinion Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

At the minute, because the customer care is not the best, we are underutilising it Review collected by and hosted on G2.com.

Courtney F.
CF
Marketing Strategist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The integration between Hubspot and G2 is great! It makes operationalizing G2 data quick and easy. Creating campaigns that leverage that data has been valuable to our organization. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I'm not entirely sure how accurate location information is in the Buyer Intent Detail property. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 flags companies that are showing interest in our services as well as our competitors services, which allows us to get in front of stakeholders at these companies as decisions are being made. Review collected by and hosted on G2.com.

Matan Z.
MZ
Growth Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

The supporting team are great, and the platform is nice and clear Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It sometimes gets hard to increase our usability in everything the platform offers. I would like to have a more precise onboarding to understand the features better. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We are a newcomer Saas in our category, and the ability to be shown right there next to our competitors is fantastic, and it's helping us a lot. Both in demand gen and Brand. Review collected by and hosted on G2.com.

Response from Michele Popadich of G2
(Original )

Hi Matan! Thank you for your feedback. I am one of the Product Managers at G2 - my team works specifically on myG2. I would love to learn more about your onboarding experience, which features were initially difficult to navigate and why. If you are interested in providing more feedback, please reach out to your account team at G2 and they can connect us. Thanks!

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is one of the first places that prospective buyers travel to when looking for some third part validation of a product they are interested in. This makes it valuable to optimize your profile here to the fullest extent. I like how there are options to showcase videos, free trials, and other properties your product offers. It's easy to use and have had only good experiences with the customer support team. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

While some of the advertising services may function as 'billboard plays', our team didn't feel it was worth it to spend the amount that we did on certain ads. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping customers find us and help them understand where we rate against competitors. Review collected by and hosted on G2.com.

Jon-Eric C.
JC
Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about G2 Marketing Solutions?

They layers of info/data it provides for us: existing customers, prospeccts active in the sales cycle, and net new targets. Also, given my level of HubSpot knowlege (above average) the integration was very easy to get set up and workflows created to alert the right people into our system Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Its a little confusing that ALL of the important data stuck in one field. It would be great to have the compeititors viewed called out in a seperate field for easier reporting on our end. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

The main problem we're using this to solve is prospecting for outbound sales. However, the data is also helping us improve pipeline velocity and churn/upsell assessments on existing customers. Review collected by and hosted on G2.com.