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G2 Marketing Solutions Reviews & Product Details - Page 10

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Verified User
A
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"G2 is not updating scores"
The idea of getting honest reviews and comparing websites based on their users' experience.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Good partnership"
The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have ...
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,067 G2 Marketing Solutions Reviews

4.5 out of 5
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1,067 G2 Marketing Solutions Reviews
4.5 out of 5
1,067 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Carolina  C.
CC
Senior Content Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Thanks to G2, we can collect authentic reviews of our website building platform, offering prospective customers meaningful insights into how we empower digital marketing agencies and SaaS platforms.

To further showcase our leadership in this space, we display G2 badges across our marketing materials.

Additionally, our account manager helps us maximize the value of the platform. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

We’d love to incorporate more report content into our marketing efforts, but the high cost of report licensing makes it challenging. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Collecting authentic reviews and showcasing our leadership in our category. Review collected by and hosted on G2.com.

Anna S.
AS
Senior Growth Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 has done an amazing job building out their offerings, diversifying away from being "just a review platform" to offering paid category promotions, licensed reports and grids, badges, buyer intent, customizable reference pages, and so much more. I've also felt very supported by the G2 team at every step along the way, even being connected to additional resources like folks who lead enablement trainings and facilitate technical support. I've had a remarkably positive experience with G2 over the past 2.5 years. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I don't love how often our account rep/CSM has been swapped on us, but it's not uncommon. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 provides a hub for 3rd party validation of our software, in addition to creating content (reports and reference pages) and passing through buyer intent signals. Review collected by and hosted on G2.com.

Vishwjeet  S.
VS
Manager Sales - Outbound
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

As a member of the sales team, G2 is an invaluable resource that keeps me one step ahead. The insights it provides are truly impressive, offering details such as product comparisons, visits to our product pages, and interest in our core capabilitie Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Honestly, there's nothing significant I dislike about G2. However, adding enhanced filtering options could further elevate the platform’s usability. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

1 - Buyer Intent

2- Competitor Insights

3- It helps my ABM team

4- In outreaches it helps me to personalize contents (eg- exploring A/B testing category or comparing us with other testing platforms)

5- It also makes us understand the priority and timeline for any specific opportunities.

Esssentialy it helps me in my success as a sales rep in today's competivive landscape Review collected by and hosted on G2.com.

David C.
DC
Chief Marketing Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like how G2 has become the #1 market leader in how companies review software. Even though I'm not a power user of the G2 suite / all the features like profile viewers, integrations etc; collecting and showcasing reviews is at core of CloudTalk's strategy. I'm also quite happy with how proactive the team is (customer success/account management) Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The price of the package goes up every time we negotiate the contract renewal. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We are collecting reviews from our clients and building authority of the brand Review collected by and hosted on G2.com.

Eddie C.
EC
Head of Growth Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Their customer success team is very skilled and helps you "go live" rather quickly. I love the integratiuons they have to leverage intent data throughout my marketing stack. Extremely powerful when it's coupled with ABM platforms. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I've seen a decline in traffic for G2, which affects our category awareness. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

I needed better insights into the companies reviewing our product, and how far along the funnel they were. It helps us allocate budget towards the right companies instead of building our funnel from the ground up. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It's the best looking platform for user reviews, is laid out really well. Easy to tell where you landed in the different grids and reports.

Support has been on and off from the team, but whenever I chat with someone they are knowledgable and help me understand certain features.

It does feel like reviews that come in are neutral. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It feels a little bit pay to play. It can be a little easy to tell the vendors that spend money on the marketing package versus those that do not.

They offer different plan options and even the least expensive plan went up in price and feels a tad too expensive for what it is. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Feedback about our product, trustworthiness in the market Review collected by and hosted on G2.com.

Response from Katlin Hess of G2

Thank you for sharing your feedback on G2 Marketing Solutions! We're thrilled to hear that you find our platform visually appealing and user-friendly. We appreciate your kind words about our support team and are glad they've been able to assist you effectively, but will be sure to pass along your feedback about support consistency.

We understand your concerns about the pay-to-play aspect and pricing. We continuously strive to improve our offerings and pricing structure to provide the best value for our users. Your feedback about the neutrality of reviews is invaluable to us, as maintaining trustworthiness in the market is a top priority. We will take your comments into consideration as we work to enhance our offerings.

If you have any further questions or suggestions, please feel free to reach out!

Shubhangi G.
SG
Social Media and Community Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It validates your B2B product in a way that makes it an essential part of the decision-making process for any B2B client. We have heard from our pipeline customers how they visited our page and if they want any feature they liked on there to be a part of their contract. So in my opinion, a B2B products' marketing and branding team must get their product claimed and registered on G2. The best part is, its easy to use and navigate for anyone. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing as such, they keep bringing new features and improving the product. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It's adding to our product's marketing and branding efforts and is a great way for potential clients to know more about us through a trusted source. Review collected by and hosted on G2.com.

Verified User in Information Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

$20 Amazon review campaign feature, badges and widgets for building brand trust, easy to edit profile features, slack integration so the whole company can see your new reviews. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The support can often need chasing. I find it very unhelpful that they close your tickets once they've responded or you if don't respond within 48 hours, and they don't get notified even if you respond within the same email chain. Also the communication and process for creating a new category is pretty poor (4+ months). Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We keep our G2 profile updated as we know customers and prospects check it before purchasing. We also use it for gathering product feedback and for brand trust - using their assets on website etc. Review collected by and hosted on G2.com.

Garrett E.
GE
Sr. Product Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is a great resource for generating reviews, tracking competitors, and getting better traction with our target markets. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Using the campaigns can be cumbersome if you have strict security guidelines and will have to add them to your list of providers and data processors. That is more of an internal thing, but has been a challenge for us. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is helping us gather reviews and manage our presence in the online marketplaces where we want to target top personas we work with. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like the preciseness of buyer intent data. Atleast better that what I have come across in other similar platforms I have used. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Sometimes the intent data can make you spend more than the perceived ROI as the ICP may be spread across regions and to effectively target can cost heavy marketing dollars. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

In the categories we are listed currently and the most important category for us which is "eSignatures", the constant rise in the number of reviews are adding value to our ranking in the category and by that standing the audience (ICP) who come searching/comparing/reviewing for the eSignature solutions wil view our product among the top product in the category. I see that as a benefit. Review collected by and hosted on G2.com.