A lot of functionality and features that can help automate processes for you. This platform makes it easy to connect - and communicate - with potential customers. It's also really helpful to see their rather detailed feedback and insights when leaving a review.

There is a LOT to do and learn but, in time, the platform starts to become more familiar. There's always so much potential using it - it's about focusing on what you can do now and organizing your next steps accordingly. (The efficiently organized onboarding process and follow-up emails are a huge assist in this!)

G2 is very robust but you have a team of experts and great support to help you along the way. Just do it!

Growing our brand presence, reaching out to customers and partners, showcasing the amazing Support team Boomset has, and gaining actionable insights into potential customer/partner relationships.

I'm working with 7 peer platforms, but G2 is by far the most comprehensive one, from the UX to the features offered in order to serve our company goals. They provide a lot of great features for business growth.

I don't have anything to add here. Everything runs smooth.

We are now better at listening to our customer's voice and we are able to fuel the sales reps with the right weapons.

The G2 team helped us market our product on their website to drive traffic to our website and makes comparing products a breeze.

We were a bit skeptical on the upfront cost of marketing on G2, but the support that they offer makes up more than plenty for the investment and we believe that we will get a good return on our investment.

Worth the investment! They help you drive traffic to your product.

G2 has improved our visibility in the visitor management software category and allows us to use our customers as references for other prospects.

The best thing about G2 is how the plan and onboarding are tailored to our business case. This has meant that the implementation and customer success team from G2 has been able to help us towards reaching our goals instead of "just" showing us the platform.

Also, we've gotten specific examples and cases of how to best use the G2 features for us, and together we've already set goals for what we want to achieve together.

We've been using G2 for a few years now, and we've seen great results in review generation and, more importantly, lead generation and sales.

The Buyer Intent data available to us has really helped us out in many different ways, and we now use the data in marketing, sales, and customer success.

I've found a few places where the documentation of features doesn't seem to be updated completely. An example could be for the different widgets, where it's not very clear how they are actually going to look. A few images/examples (maybe just with dummy data) would be great to show precisely what a widget does and how it'll look when implemented.

At first, the main benefits we were getting from G2 were better social proof and increased brand awareness. Getting more and better, reviews have really helped us stand out in a competitive category, and works great as user-generated content that can provide social proof of our products.

Buyer Intent data has since helped us solve another big problem: identifying active buyers in our category. The customer journey is long and complex in our industry, so identifying key accounts that are actively researching products has helped us immensely in terms of lead generation and sales.

The insights I am able to use to make impactful marketing decisions.

The account management team

The integrations capabilities

The buyer intent reporting.

What's not to love?!

There is honestly nothing to dislike at this point.

Take the time to really understand how you would like the integrations and reporting to work for your needs. We did and it's paying off now.

An easy way to delve into the buyer journey and understand some of the behaviours and how I can use this to shape and focus my marketing activities.

The onboarding experience was brilliant, our specialist was very knowledgable and helpful throughout the processes and got us up and running collecting reviews in a few days and sharing best practice for our page.

Intent data is a fixed cost at one of the higher product tiers which when the volume is fairly low especially product page level intent it's very hard to justify the investment in the middle tier.

G2 allows us to collect customer feedback and position our product amongst our competitors.

- Great onboarding experience: the team was very friendly, responsive and helpful during the whole process

- Buyer intent data: this is a truly innovative way of helping us to connect to potential buyers, which no other platform offers

- The objective rankings in the grids, and real customer feedback are the best marketing material for us

- Integration with LinkedIn matched audiences is a big plus

Although we just started with G2 a month ago, I am very curious to see the ROI in a couple of months!

Nothing major so far. It would be cool to have some extra integrations with other tools (e.g. we use Pipedrive as a CRM), but this is not really a deal breaker for us.

As a new & growing player in embedded business intelligence tool, we are using G2 to increase trust & awareness in the embedded analytics market. We attach a lot of importance to giving our customers a voice, for which G2 is perfect. In addition, the buyer intent data help us to identify short term opportunities, next to the long-term marketing value we'll gain from the platform.

G2 provides our brand with user-driven credibility. In a world where our buyers make their decisions and evaluate solutions on their own, G2 has provided us with an "always-on" voice of the customer channel. If I were to narrow it down to one this it would be the return. G2 has a significant ROI and is well worth the investment.

Not much I can say. We love the CSM and sales teams. The platform is easy to use and massively intuitive.

Have your marketing content ready prior to going live. This is an important aspect of G2. I would also ensure you have your videos ready. Als make sure you connect it to your lead flow.

We felt that user-driven validation is incredibly helpful in helping deal get across the finish line. We have realized a 3X ROI in the 1st 3 months.

G2 is commited to provide honest reviews to the customers, and unlike most review websites they don't ask software providers to pay to be listed higher. Their onboarding is super useful and we're thinking to build something like this for MeisterTask as well.

The UX of the review form could be improved..

Getting MeisterTask in front of users users that need an user friendly and visual task management tool like ours.

I enjoyed having regular contact with our account manager throughout the on-boarding process. This enabled us to really understand the platform end-to-end. I also really appreciate the support the team have given us. They are always on hand to answer a question or help provide tips or insight into how to get the most out of their platformn.

My only gripe is that I think there could be more clarity around ranking algorithm which determines where businesses get to on the category pages. There could be more clarity around exactly why some of the reviews have been rejected or are ineligible. Often I have to reach out to the AM to understand why this is the case.

Make sure you go through the full onboarding process and utilise the team for all their expertise!

G2 has provided us with a platform to gather user testaments and case-studies which are invaluable to our business. I also enjoy the brand affiliation - it's like a hallmark in our industry to be associated with the G2 logo. G2 is becoming a centralised platform for us to house all our customer success stories and use the marketing collateral all over our website.