I like the ability to easily compare solutions through a variety of classifications, i.e. small-business, mid-market, enterprise. I also like that we are able to view who visits our page and track prospects from website visits to G2 Crowd visits.

I wish we were able to utilize ABM functionality and able to see our ranking on the quadrant. I also would like functionality around serving offers to people visiting our profile, i.e. proactive targeting based on a account list.

G2 Crowd is not a magic bullet, however over time you'll see the value a site like G2 brings. They rank high on SEO, have a easy to use platform and gaining traction in the peer reviewed software space.

We are solving pipeline problems with G2 Crowd, we are able to find companies that are researching ECM solutions and proactively reach out to them. One hidden problem we are solving is being able to see which competitor we are compared to. Internally we have an idea of who are competitors are but its nice to check that in real time to the market.

The buyer intent signals allow us to share timely buyer insights with our sales teams that are helping to drive valuable conversations and revenue pipelines. With the integration into other platforms like SFDC, SLACK, and email, we can get these in front of them quickly to engage more rapidly while the accounts are actively looking for a solution in our category.

The only gap is not being able to set filters for competitors and/or our own organizations' activity/signals on the G2 side. Adding a filtering capability on the G2 platform side would be one thing I would highly recommend to help with some of the noise.

Speed of engagement when organizations are researching solutions in our category to fill a gap in their security strategy. We are starting to see some positive momentum as the sales teams leverage these insights to develop their outbound prospecting plans.

I am the primary user of G2. I like G2 because it's quick and easy for my customer to share their thoughts and feelings about their experience using my company's products. Partnering with my Enterprise Customer Success Manager, Carly Cozad, and Strategic Account Executive, Nick Espey, we've landed on the right strategy, which has allowed us to drive hundreds of new reviews. These reviews have lead to the creation of dozens of new pieces of marketing collateral. Even the occasional negative review has allowed our Customer Success and Support teams to get involved in monitoring reviews. I really like how we've been able to use our G2 profile as a lead generation source. Once the lead form is completed, I receive a notification and the lead is added to my instance of Salesforce so that I can track it.

My company is used across a number of different industries and is applicable across a lot of different user types. As a result, my company's product is listed in a lot of grid reports. It can be a bit challenging to drive reviews for all of the different use cases and industries. I would like to see more internal adoption of the intent data and comparison pages. I think G2 does a great job of putting a lot of data into your hands, but I'd like to see G2 make it simple to leverage that data to help their customers make smart decisions in terms of which prospects to focus on and which ones to put into a nurture track.

G2 has the content and the traffic you're looking for.

The problems we are solving by utilizing G2 are manyfold. First of all, G2 produces seasonal grid reports, which we use to generate awareness and attract prospective customers. G2 provides a platform for our customers to share their thoughts and feelings about our product with their peers and with us, the vendor. I consider a customer's G2 review along with a few other data points when deciding which customers I want to invite to my advocacy program. The content we create by leveraging the review quotes has been some of our highest converting assets. I would highly recommend partnering with G2 if you truly aspire to be a customer-centric company.

The team at G2 helped us reach our main goal: to let the world know that we have lots of customers that are truly enthusiastic about our products. We needed a dependable, trusted platform for those voices to be heard, and G2 helped us run a series of campaigns that resulted in over 100 reviews written about our product in just a few months.

Some of the most advanced features require plans that are a bit pricey for a startup :-)

Allie Leddon in the Relationship Management team has been great to work with.

We needed to increase "peace of mind" around our products. We knew that we had many, really happy customers, but we needed a visible, portable way to convey that. We can now link to the reviews page, mention our rating in our marketing docs & email signatures, etc.

G2 Crowd gives us the content we need to fuel our demand generation and social proof efforts. Customers and prospects are hungry for real information, not the same features and benefits every vendor claims.

With the content subscription we are able to offer prospective buyers helpful insights based on reviews from peers to help inform their purchase. The Customer Success team is also great to work with and always

offer great advice and use cases from other company experiences that accelerate our goals.

Nothing, really. I had experience with G2 from a previous company and it's even better the second time.

The data G2 provides serves like a third party buyers guide for our prospects and target audience, and through our promotions we have been able to fill our MQL and SQL pipeline.

Secondarily we are gaining user and competitive insights on the product, using widgets to build site content and drive seo, and we are also utilizing G2s creative services, which

has helped with our own production capabilities.

What I like best about G2 is their admin portal. It is very user friendly and has many great resources. I love the dashboard, G2 reference pages, and Competitors dashboard. G2 makes it easy for me to prepare great assets for our sales and marketing teams. The G2 customer support is also really great. I can always count on my time to answer any questions and assist me with any requests I may have.

I dislike the frequency and large amounts of reports they offer. I think it dilutes their validity for prospects and sales. I also dislike how short their reviews are. I don't think a reviewer is encouraged enough to leave longer more helpful reviews that give better insight into the product.

Make sure you take the time to ask questions and fully understand the breadth of offerings. You need to stay on top of what you have available to you or things will fall through the cracks.

The G2 buyer intent signals is the best resource G2 offers. We have seen meetings with prospects set from these signals. The insight these signals provide are very valuable to our marketing and sales teams.

Review generation options and intent alerts base on the categories of choice are remarkable options. From one side, the ability to run review campaigns across LinkedIn and targeted outreach from the G2 team is flawless, plus having a dedicated reviews link for specific tactics makes it even easier to drive reviews across different tactics.

Intent alerts serve multiple use cases (anything from outreach prioritization, personalized messaging, or determine at-risk accounts who may be shopping for competitors) , and G2 makes it easy to integrate it with your CRM or even directly to Outreach.

Finally, the support from Jeremy and Mike (CSM and AE) is amazing. They are available to bring new ideas to the table and even give you friendly nudges to keep you on track with projects.

Aligning on profile categories maybe sometimes challenging, especially when managing a complex portfolio of embedded solutions.

Digital self-serve is king now and buyers do take care of peer stories and reviews. As a leader in the space, G2 is the place to go for shopping solutions. Also, their intent alerts are another data point to prioritize SDR outreach and to bring valuable insights to account and retention teams.

G2 offers a wealth of insights and content. Whether it's leveraging customer testimonials and leader badges for social proof that you can use across many marketing channels, the information you can glean from the grid reports, custom comparison reports, or the G2 buyer intent data - there is something for everyone - for all functions of your organization (not just Marketing!). Also, our account team is top-notch, Jeremy and Mike are easily the best respective CSM and AE I've work ever worked with across other vendors/partners - they are responsive, passionate, creative, and work with us like they are a part of OUR team.

Content licenses are required for every category your solution falls within, which can be cost-prohibitive if you have a solution that falls within many categories

As we build a stronger presence on G2, it's helping to elevate our visibility on category pages as visitors are exploring alternatives to their current solution. How do I know this? The G2 Buyer Intent data! The G2 Buyer Intent data provides a great detail of information at the account level. Additionally, the G2 Dashboard is easy to navigate and locate any information I need at any point in time - I've seen incremental improvements over the last year as well. G2 is always taking our feedback and sharing with their team so they can improve their product and the CX.

I like the fact that G2 is a key part of buyer's decision making process to proceed forward with a company or not after reviewing the products reviews found on G2.

We found it hard to integrate the intent data into something meaningful in our Marketo instance.

G2 marketing solutions pays for itself, when the G2 team provides you with all the companies that have visited G2 to research your solution and those you have opportunities with, you will see the ROI for yourself. Being able to see who is visiting the G2 website, what competitors they are comparing your product against, and when informs you what companies are actually in market and ready to make a purchasing decision.

The problem we solved with G2 was being able to highlight the benefits of Glint vs competitors via a peer review platform like G2.