G2 Buyer Intent gives you a real-time view into what over 100 million verified software buyers on G2.com are actively researching every year. Unlike other providers that base insights on broad, non-specific engagement—such as generic blog visits or ad impressions—G2 surfaces true purchase intent. Our data comes directly from actions buyers take when they are deep in the decision-making process, like category exploration, competitor comparisons, pricing page visits, and engagement with your product profiles. These high-intent signals empower revenue teams to focus their time where it matters most: active, in-market accounts. They enable more precise outreach, personalized messaging, and faster deal cycles—with measurable impact. For example, Impact.com cut their cost-per-lead by over 50%, reducing CPL from $120 to $53, by activating campaigns based on G2 Buyer Intent. What truly sets G2 apart is that our signals are both exclusive and actionable. With native integrations into platforms like LinkedIn, Salesforce, Marketo, HubSpot, and Demandbase, you can instantly build audiences, trigger workflows, and launch campaigns in the tools you already use. Whether you’re running ABM programs, integrated campaigns, nurture sequences, or paid retargeting, G2 Buyer Intent bridges the gap between buyer awareness and conversion. You’ll know exactly which accounts are evaluating you or your competitors and can respond with relevant, timely messaging that drives revenue. With unmatched reach from the world’s largest software marketplace and exclusive, verified buying behavior, G2 delivers the industry’s most reliable, conversion-ready data—so you act with confidence, not guesswork.