--- title: Fullstory Reviews meta_title: 'Fullstory Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1051 reviews by the users' company size, role or industry to find out how Fullstory works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1051 scale: '5' date_modified: '2026-07-22' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Fullstory Reviews **Vendor:** Fullstory **Category:** [Session Replay Software](https://www.g2.com/categories/session-replay) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,051 ## About Fullstory Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. ## Fullstory Pros & Cons **What users like:** - Users appreciate the **intuitive UI** of Fullstory, finding it easy to use and effective for analytics tasks. (55 reviews) - Users appreciate the **intuitive UI** of Fullstory, which simplifies dashboard setup and enhances usability significantly. (51 reviews) - Users commend Fullstory's **top-notch customer support** , enhancing confidence and ease of use for analytics and insights. (45 reviews) - Users value the **ease of use and insightful analytics** from Fullstory, enhancing their understanding of user behavior. (38 reviews) - Users value the **robust data analytics** in FullStory, providing deep insights into customer behavior and experiences. (36 reviews) - Users appreciate the **session replay feature** of Fullstory, enhancing insights into user interactions and improving support efficiency. (33 reviews) - User Behavior Tracking (30 reviews) - Analytics Expertise (29 reviews) - Users value the **insightful user behavior analytics** provided by FullStory, enhancing decision-making and optimizing experiences effectively. (28 reviews) - Features (25 reviews) **What users dislike:** - Users note a significant **learning curve** with Fullstory, though support teams help navigate the complexities effectively. (25 reviews) - Users find the **lack of customization and difficult data sharing** to be a significant limitation of Fullstory. (24 reviews) - Users note the **missing features** in Fullstory that hinder effective user flow and functionality across applications. (16 reviews) - Users find **difficulty** in data governance and customization, making it challenging to leverage Fullstory's full capabilities. (14 reviews) - Users find the **limited features** of Fullstory restrict their ability to track user flows and share data effectively. (14 reviews) - Users find Fullstory **expensive** , especially at higher account levels with additional costs for premium features. (12 reviews) - Users find the **steep learning curve** of Fullstory challenging, requiring significant time and training to master effectively. (12 reviews) - Users struggle with **data inaccuracy** , finding it difficult to extract actionable insights amidst overwhelming volumes of information. (11 reviews) - Complexity Issues (10 reviews) - Data Management (9 reviews) ## Fullstory Reviews ### 1. Powerful tool for customer insights & fabulous onboarding team **Rating:** 5.0/5.0 stars **Reviewed by:** Heidi W. | Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Fullstory?** Fullstory is a powerful analytics tool that provides a clear, user-friendly view of customer behavior through session replays and heatmaps. It allows our team to see how users interact with our site—what they click, where they hesitate, and where they drop off. This insight is invaluable for diagnosing bugs, improving UX, and validating design decisions with real user data. The onboarding team is fabulous to work with and had us up & running quickly! **What do you dislike about Fullstory?** The tool has so many features that it takes a bit of time to learn all the ways to analyze various experiences, however the Fullstory team has been so helpful working with our team to ensure we take advantage of all its power! **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps us understand user experience and pain points that we were not able to detect with other monitoring tools. The session replay is also very powerful to share when influencing other teams on product decisions to improve the customer experience. ### 2. Insightful Session Tracking and Heat Maps for Smarter Product Decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Shiloh W. | Director of Brand Partner Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Fullstory?** I use this tool to watch user sessions and identify defects. Features like heat maps and click views help me see exactly how users interact with the product, which is valuable for making informed decisions about product improvements. **What do you dislike about Fullstory?** I would like to have more comprehensive tools for tracking user flows on a broader scale. Currently, this feature feels quite limited. **What problems is Fullstory solving and how is that benefiting you?** Not sure. ### 3. Powerful, yet easy to learn analytics, data-viz, and session replay **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Fullstory?** Creating dashboards is an integral part of my workflow now. Make a dashboard for an AB test, a new feature release, alerting for bugs, trends to see unexpected spikes/dips. Creating a dashboard is straightforward and allows us to see when a change occurred, but also dive deeper to watch the sessions. Fullstory is an invaluable tool to quickly move from quantitative to the qualitative and help make a more informed hypothesis. **What do you dislike about Fullstory?** It was so easy at the start that I had false confidence that I was measuring one thing when I actually needed to make a few tweaks to it to make it accurate. **What problems is Fullstory solving and how is that benefiting you?** Fullstory democratized data for our product teams. While our anaylsts and adobe are still valuable, instead of waiting weeks (or longer) to learn if a feature is working, we can watch sessions within minutes now! Designers, PMs, and devs can all dig deeper on their own, creating and validating their own hypothesis about user behavior. It has helped us all identify more with our users; we expect the code to work, but now we get to watch the code bring value to those same customers, reinforcing the purpose of the code. ### 4. Amazing support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Fullstory?** The staff is amazing Sky Washington has been such an amazing person to work with. The technology is amazing and it does take a bit of getting used to, but once you do the power of just being able just to see what users are experiencing at any point in time on our site has been invaluable in debugging issues and just noticing user experience issues that are happening on the website that we wouldn't have known otherwise. **What do you dislike about Fullstory?** There are just so many features on full story and it's really hard to get used to all the bells and whistles that it offers. Thankfully, they have a great support team that answers all our questions and is always there to help us if there are any issues **What problems is Fullstory solving and how is that benefiting you?** We run A/B experiments and when there are losses, we go through the full sessions just to see if there are any user experience issues that we weren't anticipating. We also use it to monitor alerts on our network s can look into issues if the number of error is hits a minimum threshold. ### 5. Critical for all Product Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Fullstory?** As a product manager, having access to actionable insights and real user data is crucial for making informed decisions and delivering exceptional experiences. FullStory has quickly become an essential part of our toolkit for several key reasons. FullStory provides an incredibly intuitive way to uncover friction in the user experience. With session replays and click maps, we can see exactly where users are struggling—whether they’re getting stuck in confusing flows, encountering performance issues, or missing key features. This clarity allows us to prioritize improvements that have the biggest impact on user satisfaction and engagement. Launching a new feature always comes with a bit of anxiety. FullStory eases that significantly by letting us monitor how users interact with new components in real time. We can instantly spot adoption trends, usability issues, and unintended behaviors—ensuring a smoother, faster iteration cycle post-launch. While our analytics platforms provide a macro view of user behavior, FullStory fills in the gaps with rich qualitative context. It bridges the “what” and the “why,” helping us understand not just what users are doing, but how they’re feeling and where their journeys are breaking down. This additional data empowers us to make more empathetic and user-centric decisions. One of the standout benefits is how FullStory streamlines the bug triage process. Developers and QA teams can replay exactly what happened when a bug occurred—reducing the need for back-and-forth and making it easier to reproduce and fix issues quickly. It's a major time-saver and improves overall release quality. **What do you dislike about Fullstory?** There are not many downsides at all! While Fullstory is a powerful tool, its effectiveness can be limited if your implementation lacks structured naming conventions. If your app or website doesn’t have clearly labeled screens, buttons, or elements, navigating through sessions and extracting meaningful insights can quickly become cumbersome. Without organized labels, it often feels like searching for a needle in a haystack—especially when trying to pinpoint where users dropped off or interacted with specific features. In those cases, teams may find themselves doing significant cleanup or retroactive tagging just to make the data usable. To get the most out of Fullstory, it's crucial to invest upfront in clean, consistent element naming and thoughtful tagging. Otherwise, the richness of the data can be undermined by the difficulty of finding what truly matters. **What problems is Fullstory solving and how is that benefiting you?** FullStory is solving several critical challenges for our product team by giving us deep visibility into user behavior and experience. First, it helps us identify user pain points that aren't always obvious in traditional analytics. Through session replays and behavioral data, we can spot where users are struggling—whether it's a confusing flow, a dropped interaction, or a subtle usability issue. This allows us to prioritize improvements that directly impact user satisfaction and retention. Second, it plays a key role in ensuring smooth feature launches. We can monitor how users interact with new features in real time, catch issues early, and iterate quickly based on real usage—not just assumptions or feedback from a small group. Third, FullStory gives us rich context beyond what standard analytics tools offer. It helps bridge the gap between quantitative data and user intent by showing how users behave, not just what they do. This added depth makes our decisions more informed and user-centered. Finally, it greatly improves how we triage bugs. Instead of relying on vague reproduction steps, we can watch exactly what happened when a bug occurred. That saves our engineering team time, reduces back-and-forth, and gets fixes out faster. ### 6. Essential for Diagnosing UX and Network Issues **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Fullstory?** FullStory makes it easy to replay user sessions, which helps identify root causes of frontend issues, misclicks, and unexpected user behaviors. It also surfaces network errors in context and enables trend analysis that directly supports backlog grooming and product prioritization. **What do you dislike about Fullstory?** Data retention limits also restrict longitudinal analysis unless you upgrade tiers. **What problems is Fullstory solving and how is that benefiting you?** FullStory allows us to diagnose complex user-reported issues by replaying sessions and inspecting network behavior in real-time. It also helps identify UI friction points, analyze search behavior, and spot systemic failures (e.g., quote creation errors or network outages) that other tools miss. This improves dev velocity, reduces support burden, and helps prioritize fixes and features using real data. ### 7. Great Templates for Ecom Data & Customer Journey Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Fullstory?** Great things about Fullstory: ability to watch sessions, sessions have tracklogs, users can create elements as needed, templates allow flexibility to play with data **What do you dislike about Fullstory?** Dislikes about Fullstory: there are several unnecessary or inactive elements/properties, housekeeping is difficult with created elements/properties, event set-up is sensitive in templates (i.e. not all elements work for all event formulas), cannot put the exact URL desired for page images, **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps me understand the customer journey to the destination (page, element). I create featured story PLPs and with the tool, I'm able to see how users arrive there and interact with it. ### 8. Super Easy Implementation with Flexible Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Fullstory?** Super easy implementation and you can track essentially anything **What do you dislike about Fullstory?** Channel tracking/attribution is not the most robust (we live/die by our custom rules from GA instead of particular UTMs in a URL). Also we've run into page speed issues and limitations on watched elements in the past. We don't love the heat map feature, we end up just using the data through existing metrics, segments, etc. **What problems is Fullstory solving and how is that benefiting you?** Session replays help us troubleshoot a lot of issues and the tool in general is very flexible so we can report on things we didn't even know we needed! ### 9. Fullstory is our go-to for understanding why users behave the way they do **Rating:** 4.5/5.0 stars **Reviewed by:** Glen H. | Sr. Director, Digital Growth, Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Fullstory?** - Session replays that are easy to navigate and filter - Seamless integration with survey tools like Survicate - Great for root cause analysis and prioritizing fixes - Helps bridge the gap between data and actions - Strong customer success support **What do you dislike about Fullstory?** - There is a significant learning curve for new users **What problems is Fullstory solving and how is that benefiting you?** We use Fullstory as a critical part of our digital continuous improvement loop. While tools like Google Analytics 4 tell us what is happening and where, Fullstory—especially when paired with Survicate—helps us uncover the why. It gives us the behavioral insights we need to understand friction points, user confusion, and drop-offs in real time. Summary: Fullstory plays a central role in our analytics framework, sitting between diagnostic tools and experimentation platforms like Optimizely. It helps us validate hypotheses before we test, and ensures we’re solving the right problems with the right context. The clarity it brings to user behavior has made it indispensable for our product and UX teams. ### 10. Essential for Understanding Real Client Behavior with Session Replay & Frustration Signals **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Fullstory?** FullStory has become an essential part of how we understand real client behavior. Session replay, event timelines, and frustration signals make it easy to move beyond assumptions and see exactly where users struggle or succeed. **What do you dislike about Fullstory?** FullStory is most powerful when paired with well-defined events and naming conventions. Without strong governance, searches and insights can become inconsistent across teams. **What problems is Fullstory solving and how is that benefiting you?** FullStory helps us understand why users struggle by pairing analytics with real session context. It enables faster debugging, clearer product decisions, and more confident prioritization by showing the experience behind the data. ### 11. Great people! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Fullstory?** The best upside of Fullstory is its people. Our customer success manager at Fullstory has done an incredible job at supporting us and getting us to value. She is super responsive and always up for building out funnels or double checking our work to make sure it's right. I also appreciate that Fullstory is constantly growing and shifting based on customer feedback. You can truly see your feedback in action and the Fullstory team is very receptive to it. When launching a feature, it's the first place I go to understand how customers are interacting with the new feature and discover any bugs or unintended customer behaviors. **What do you dislike about Fullstory?** There is a significant learning curve to using the tool, part of that stemming from your own data and the way it's structured, though I know Fullstory is working on improving this aspect and making it easier for beginners to get value out of the tool. Integration has not been the smoothest for us as it does take work on every platform we have and we have therefore not been able to integrate it in a way that's most useful in all 3 platforms. **What problems is Fullstory solving and how is that benefiting you?** Discovering customer interactions with our platform, which benefits us in discovering any issues before they might result in broad customer dissatisfaction. ### 12. Flexible Dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Thayane V. **Reviewed Date:** January 26, 2026 **What do you like best about Fullstory?** I like the Fullstory dashboard and I think it is easy to program. I also appreciate the modularity it offers. **What do you dislike about Fullstory?** Some metrics are not so intuitive and the dashboard could be adapted for growth. **What problems is Fullstory solving and how is that benefiting you?** Fullstory gives me visibility of interactions with the platform. ### 13. Great product and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew P. | Customer Experience & Digital Marketing Analyst , Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Fullstory?** It is easy to use and has visually appealing metrics/dashboards. The Full Story CSM is amazing, always helping me answer questions and find insights I haven't looked for yet. A lot of other click-stream analytic tools are a lot less usable and less reliable. Full Story has become the source of truth for a majority of our site data. I use this every day. We even integrate it with Qualtrics and are getting great insights out of that integration. **What do you dislike about Fullstory?** Nothing really, I do wish we could export data a little bit easier, maybe via SFTP, but that is a small issue that we easily work around. **What problems is Fullstory solving and how is that benefiting you?** Surveiling the website and understanding user behavior. ### 14. Incredibly powerful tool to understand user behaviour and gain insights **Rating:** 5.0/5.0 stars **Reviewed by:** Vignesh N. | Associate Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Fullstory?** Fullstory has a very clean UI, making it easy to use and even easier to teach. The documentation on their website is super helpful for a first time user. Their support team is incredibly helpful and quick to respond to any questions we've had. Heatmaps, funnels and frustration signals have helped us test multiple hypotheses and also find customer pain points during their journey on the website **What do you dislike about Fullstory?** While Fullstory is a cool tool, it does have its limitations, which can be mildly frustrating, but nothing that significantly hinders its overall utility **What problems is Fullstory solving and how is that benefiting you?** Mentioned in my previous answer of what I like about FS ### 15. Great for Seeing Guest Interactions and A/B Testing New Product Launches **Rating:** 5.0/5.0 stars **Reviewed by:** Roshane G. | Lead AB testing analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Fullstory?** I like that we’re able to see how guests actually interact with a new product and with A/B test launches. **What do you dislike about Fullstory?** Would love to isolate and see specific sessions **What problems is Fullstory solving and how is that benefiting you?** We’ve had product issues, and we’ve been able to review the replays to confirm what caused them. ### 16. Enabling our team to quickly understand customer friction **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan G. | Director of Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Fullstory?** Fullstory has become an essential tool for our team at Autodesk, spanning Product Managers, Designers, Analysts, and Engineers. It's been particularly impactful in diagnosing customer issues during new product launches, allowing us to 'walk in our customers' shoes.' The ability to see user sessions firsthand has significantly improved our understanding of friction points and identified key areas for improvement. We've quickly pinpointed and addressed issues, leading to smoother user experiences. Additionally, we're incredibly fortunate to have exceptional support from our enablement team of Jasmine and Liz. Highly recommend Fullstory for anyone looking to gain deep insights into user behavior and optimize their digital experience. **What do you dislike about Fullstory?** It would be great if FullStory had a chrome plug-in that allowed for heatmap visualizations directly our site without having to dive into the tool. We had this with the prior vendor we worked with. It is also fairly costly to track all of our site sessions with FullStory, so we settled on only 30% coverage. **What problems is Fullstory solving and how is that benefiting you?** Understand user engagement and customer friction on our site, surface navigation issues, visualize user journeys, etc. Its saving the team a ton of time time uncovering insights and we are able to react much quicker from a development perspective. ### 17. Meets Expectations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Fullstory?** Qualitative insights from the session replays, the ability to make dashboards with metrics. Out-of-the-box common events, and the ability to make custom events. And it helps me to surface and prioritize trends and pain points. **What do you dislike about Fullstory?** Disabled in many user's browsers with AdBlockers, it can be difficult to find specific sessions, some metrics can be complicated to configure but it's also a learning curve. **What problems is Fullstory solving and how is that benefiting you?** It helps me to surface and prioritize product and technical trends and pain points. ### 18. Great Product and Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Jake D. | Staff Product Designer, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2025 **What do you like best about Fullstory?** It removes a lot of the pain points and friction of traditional analytic capture and streamlines the results for easy consumption and making sense of user background. **What do you dislike about Fullstory?** Theres a little bit of upfront work that has to be done in your own tool first, but theres not much FullStory could do for that. **What problems is Fullstory solving and how is that benefiting you?** Its helping our teams identify what pages are most used and subsequently which features we should focus on to deliver and drive the most value to the largest number of users. ### 19. Clear Traffic Patterns and Drop-Off Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Fullstory?** Let's me see traffic patterns and drop off points **What do you dislike about Fullstory?** Seems hard to track different traffic sources coming into an app environment. **What problems is Fullstory solving and how is that benefiting you?** Understanding the frequency of visits. Allowing me to identify the most valuable customers. ### 20. Solid Product Analytics and Excellent Session Replay **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about Fullstory?** Fullstory session replay is great and better than many alternatives we considered. In addition to web, native mobile app replay is good, which many competitors lack. We also find the segments, metrics, and funnels useful. Most of our organization uses session replay frequently: product teams, engineering teams, customer service, fraud, and compliance. All the features around replay are solid like redaction, note/share, heat map, etc. And it's valuable to have a top-tier session replay tool integrated with product analytics. It's easy to search sessions and inspect them to find events/actions to instrument. That also makes it easy to define events within the platform for ad-hoc needs, but we've found we need to instrument ourselves for important tracking/reporting. We even set up alerts on FullStory metrics to look for errors from the customer perspective. We've been a customer for multiple years, and the FullStory account and support teams are helpful. **What do you dislike about Fullstory?** The product analytics charting/metrics are good, but other tools are more dynamic here (multiple metrics, tables of metrics, editing charts, etc.). FullStory continues to add these features. It's expensive, but at this point, the cost vs. value is acceptable. It's not as broad as some other product tools (with technical monitoring, experimentation, feature flagging, etc.). FullStory's strength is session replay, and it's great at that. As they continue to add capabilities, we will continue to compare the value of best-of-breed session replay and their product analytics with the value of having sessions integrated with experiments, feature flags, event streaming, etc. **What problems is Fullstory solving and how is that benefiting you?** Troubleshooting web and mobile app issues. Alerting on customer experience errors. Tracking A/B tests and feature releases. Researching customer complaints/issues. Helping customer service agents assist customers. Identifying experience improvements. ### 21. Great Product! **Rating:** 4.5/5.0 stars **Reviewed by:** Tim P. | Technical Support Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Very helpful in showing what customers have done in our application and when. We use it frequently in our support, and it's very easy to see their actions to drill down the root cause. I also love the logs it provides, as they're helpful for Jira bug tickets. Having the ability to choose the playback speed as well as skipping activity toggled on and off is amazing, as well! **What do you dislike about Fullstory?** I would like to be able to see the documents the customers are seeing within FS since we're able to log into the cutsomer organizations to see them anyway - it would be nice to just be able to review it during the FS videos. I would like to see timezones within the times under the videos so we know exactly when the customer was doing their activities. I would also like to be able to set how many seconds back to rewind. 7 seconds seems a bit arbitrary, and I'd love to configure anything from 1 to 60 seconds. **What problems is Fullstory solving and how is that benefiting you?** Seeing what customers are doing to help them troubleshoot support issues. ### 22. I am able to gain insights through this tool that I can not with any other **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan S. | Digital Experience Researcher, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Fullstory?** The ability to segment users and watch back sessions **What do you dislike about Fullstory?** Heatmaps can be a little quirky. It may have to do with code releases to our website but sometimes the heatmaps only grab the most recent day so to get around that I need to set the date range to one day prior in the period. **What problems is Fullstory solving and how is that benefiting you?** It allows us to find breaks in the user journey. We also had issues with our Google Analytic so it provided back up data to our numbers. ### 23. The best onboarding tool I ever tried **Rating:** 4.5/5.0 stars **Reviewed by:** Kogi K. | Co-founder (Head of Design), Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Fullstory?** Easy to use, highly customizable, and super fast to integrate with our platform! It also allows us to personalize onboarding experiences based on different user roles. Highly recommended for reducing first-time user drop-off and boosting engagement with new features. **What do you dislike about Fullstory?** Not much! Personally, I think it would be great to have a bit more customizable UI, for example, options to adjust size, font type, or font size. But that might just be me being a little too demanding from me. : ) **What problems is Fullstory solving and how is that benefiting you?** It resolved our onboarding drop-off issue and allowed us to guide users through a specific journey. It also saved us the time and effort of building a custom onboarding flow ourselves. ### 24. Insightful User Journey Tracking That Adds Real Value **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Fullstory?** Being able to review a user's journey and identify the errors they have encountered is a valuable feature. Super easy to find a user via email or identity criteria and simple to setup with your product **What do you dislike about Fullstory?** Limits are hit fast on smaller accounts, can be expensive at higher account levels **What problems is Fullstory solving and how is that benefiting you?** Customers email us with issues that we're unable to replicate, viewing their fullstory allows us to find the core problem and resolve it for them ### 25. The best way to add visual context your web analytics results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Fullstory?** Great way to see the visual "whys" behind what your current web analytics are telling you. Easy to navigate platform with an ever-growing feature list. Easy to implement custom event tracking to tailor things to your specific web footprint. Fantastic customer support with very quick turnaround time. The customer success team actively seeks suggestions/feedback to integrate into the platform. Large list of out-of-the-box integrations. **What do you dislike about Fullstory?** There is so much information available in the platform that you can easily go down a rabbit hole and spend hours watching session playbacks and investigating segments. Having a hypothesis or clear segment you are investigating is integral to make sure you stay focused and efficient on time spent in the platform. **What problems is Fullstory solving and how is that benefiting you?** User feedback about issues with the website can be more easily researched by watching the session replay related to their troubles. This has allowed for expedited fixes to bugs. Understanding site interactions from users has helped inform design choices as we can more easily see how different segments interact with pages/features. ### 26. Great tool and great support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Fullstory?** Ability to view sessions. heatmaps for pages **What do you dislike about Fullstory?** not that easy to tag elements on pages ( i need to view multiple session replay to find element to tag it) **What problems is Fullstory solving and how is that benefiting you?** Useful to understand how users interact with pages Provides very good understanding of content performance Relatively easy to use than other tools ### 27. Fullstory gives us a critical view into our customers' experience and behavior **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Fullstory?** It's an easy access point to look at behavior analytics and see what users are actually doing. I regularly use Fullstory to help make design/product decisions before and after implementation. The customer support we get is fantastic—enthusiastic and helpful. **What do you dislike about Fullstory?** I wish that Fullstory also had features like heatmaps that didn't require watching sessions to see users' clicks. We also have some challenges with our data that make it unusable to a degree. It's hard to tell if this is a challenge on our end, Fullstory, or both. **What problems is Fullstory solving and how is that benefiting you?** I have a tool at my fingertips that supports me in making decisions, uncovering user challenges, and gauging experience design. ### 28. Usetiful Makes User Onboarding Smooth and Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Fullstory?** After using Usetiful, it’s clear how much easier user onboarding and product adoption can be. The platform offers an intuitive no-code editor to create guided tours, onboarding checklists, and tooltips without needing technical help. Setting it up was quick, and the customization options allowed it to blend perfectly into the website. Usetiful helped improve user engagement and reduced the time it took for new users to get comfortable with the product. **What do you dislike about Fullstory?** There isn’t much to dislike. If anything, having even more advanced templates out of the box would make setup even faster. But overall, Usetiful has been a smooth experience and delivered exactly what was expected. **What problems is Fullstory solving and how is that benefiting you?** Usetiful helped us in simplifying user onboarding. With interactive tours and checklists, new users can easily understand how to navigate our product without needing extra support. It made the onboarding process faster and improved user engagement, allowing our team to focus more on building new features instead of manually guiding users. ### 29. Super easy to start, great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Carlo D. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2025 **What do you like best about Fullstory?** Very friendly backoffice, they are super willing to help and ready to go extra mile. We switched from a competitor and we were able to make a porting in a few days. The tool is very useful if you need code-free solutions for modals, product tours and announcements in your app. **What do you dislike about Fullstory?** There could be more design options when designing the tours. **What problems is Fullstory solving and how is that benefiting you?** We need a code-free solution to quickly get targeted announcements, modals and product tours in our service. ### 30. Very useful tool to help teams understand what users are actually doing **Rating:** 3.0/5.0 stars **Reviewed by:** Alaine B. | Head of Customer Insight, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2025 **What do you like best about Fullstory?** Fullstory is comprehensive, it has a record of every action and click every user has completed in our sofware. The privacy and security features are second to none. **What do you dislike about Fullstory?** It's very east to get lost in the data and sometimes its had to pinpoint exactly what you need. **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps us to monitor what our customers are doing on the app. We can see where the problems are and whats working well. ### 31. myCoke Mobile + Fullstory Collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Lance S. | Information Technology Product Owner - eCommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Fullstory?** We are extremely happy with the outstanding support and service provided by Jasmine , Brian and the Fullstory team. Their expertise in this reporting/tracking and performance indicating solution has been very valuable in our day to day analysis of how we are servicing our customers and also where we can improve to ensure we are providing value to our users. This team has been great in their proactive support, responsiveness and ensuring that were are making the most of the fullstory solution. We appreciate the partnership! **What do you dislike about Fullstory?** not applicable, not applicable, not applicable **What problems is Fullstory solving and how is that benefiting you?** Business problems and how we are servicing our customers. ### 32. Fullstory is a time saver! **Rating:** 4.5/5.0 stars **Reviewed by:** MaryAnn K. | Head of Onboarding at Preflect, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Fullstory?** The most helpful thing about Fullstory is it enables me to view user sessions for our platform which speeds up the troubleshooting and to ensure we're not missing anything. For the tech support end, being able to see the sessions eliminates unnecessary back and forth with clients too! **What do you dislike about Fullstory?** It would be easier to use if the interface was more user friendly and had all the sessions for various categorized by day/time in the dashboard. **What problems is Fullstory solving and how is that benefiting you?** Fullstory gives me a way to verify user sessions on the platform to see what actions were taken especially when troubleshooting account issues and/or potential bugs. This enables my team to get to the bottom of support tickets and escalate with the dev team as needed, cutting down the time for help ticket resolutions. ### 33. Best product and service in the industry **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Fullstory?** Honestly, FullStory is an amazing product however, the best part of FullStory is the service and support. everyone I've interacted with has been fully vested in our success in leveraging FullStory to enhance our products for our clients and provide us insights on making the best decision possible **What do you dislike about Fullstory?** In the past I'd say that I'd have to watch each session or build a ton of dashboards to get insights but, that is quickly being replaced by StoryAI **What problems is Fullstory solving and how is that benefiting you?** this is all over the board from making product roadmap decisions, tracking adoption and security and compliance ### 34. Invaluable for Platform Assessments **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Fullstory?** It is incredibly useful and detailed for our complex enterprise use cases. It has been invaluable in our assessments of our platforms. **What do you dislike about Fullstory?** Fullstory is primarily aligned towards consumer applications so some functionality just does not meet the complexity of our user flows. **What problems is Fullstory solving and how is that benefiting you?** Fullstory gives us platform analytics and detailed views of how our customers are using the platform. ### 35. Excellent Tool for Onboarding and Product Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Emily S. | Academy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Fullstory?** We’re very pleased with our experience using Usetiful. The tool offers powerful capabilities for onboarding and integrates seamlessly with our existing systems. The level of customization available has allowed us to tailor the experience precisely to our needs, and overall, the platform has been smooth and reliable. We’ve also been impressed by the responsiveness of both the product and customer success teams—they’ve been quick to support and adapt to our requirements. **What do you dislike about Fullstory?** The translation workflow could be improved slightly. **What problems is Fullstory solving and how is that benefiting you?** We use Usetiful to help onboard new users and highlight UI changes after a release. ### 36. great platform for session recordings **Rating:** 4.5/5.0 stars **Reviewed by:** Molly Z. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Fullstory?** It's easy to watch user replays and identify where they encounter difficulties in our conversion flow. Easy to integrate to our site **What do you dislike about Fullstory?** I would appreciate having more features available such as automatically generated recommendations to optimize our conversion funnel based on aggregate user behavior data. **What problems is Fullstory solving and how is that benefiting you?** Understanding user behavior and where they are struggling/dropping off ### 37. FullStory provides the insights I need to make quality CX decisions. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Fullstory?** Fullstory has been the easiest platform to integrate into our complex website tech stack. The variety of different insights available provides the best picture of customer behavior on our site. I use Fullstory every day to track site performance and to verify user flows and to monitor any friction. I've never had to utilize customer support, but their documentation is well-organized and top notch. **What do you dislike about Fullstory?** Fullstory can present a steep learning curve due to the amount of insights available. As a power user, I am often asked to provide on-boarding to new users. **What problems is Fullstory solving and how is that benefiting you?** Fullstory is providing easy to access insights in order to make quality decisions to improve our website's customer experience. I helps us monitor for customer friction and painpoints to solve. ### 38. Fullstory is great in understanding behavioural triggers & insights to support product optimisation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Fullstory?** Fullstory is great in understanding behavioural triggers & insights to support product optimisation. The data and insight provided through segments and session views is invaluable. As a designer, I can also look at things like heatmaps and rage clicks to see pain points that help us optimise our user experience. **What do you dislike about Fullstory?** The implementation requires engineering effort, if the product or pages are regularly updated, as we do with a lot of legacy code, then it needs to be built into workflows across all teams to ensure its effectiveness. **What problems is Fullstory solving and how is that benefiting you?** It supports us in understanding customer behaviours and user experience pain points. This allows us to optimise our product experience, messaging and feature development to increase customer retention and attract new users. ### 39. Fullstory has been a benefit for my analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Neil G. | Sr Manager Product Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2025 **What do you like best about Fullstory?** Love both the sessions replays as well as the voluminous amount of data you are able to bring into Snowflake via their integration. Their support and success team is always very helpful and friendly. **What do you dislike about Fullstory?** not much here to note. The onboarding can take some time, but it's worth it. **What problems is Fullstory solving and how is that benefiting you?** How are our customers using the product? New feature analysis. ### 40. Great Platform ! **Rating:** 5.0/5.0 stars **Reviewed by:** Karim H. | Customer success manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2025 **What do you like best about Fullstory?** We've been using Usetiful for a couple of months in our Saas tool to help our users navigate our features and ultimately offer a better user experience, on Usetiful we're able to easily implement tours, checklists, smartips and even a knowledge base. All of these have been helpful in reducing our churn rate. It's quite easy to use and the team at Usetiful offers demo sessions so as to best customize the implementation. Overall, we're very satisfied with the product ! **What do you dislike about Fullstory?** nothing in particular really, would be great if they can offer additional pricing plans based on the number of tours that are launched. **What problems is Fullstory solving and how is that benefiting you?** it was helpful in reducing the churn rate in our Saas tool ### 41. FullStory is great at qualitative data and catching up on quantitative data **Rating:** 3.5/5.0 stars **Reviewed by:** Meghan P. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Fullstory?** Watching customer sessions is amazing - being able to actually see what our customers are doing. **What do you dislike about Fullstory?** Dashboard usage and UI are unintuitive and only have 90 days of data. **What problems is Fullstory solving and how is that benefiting you?** Understanding the why behind customer interactions. Find and fix bugs. ### 42. A powerful too helping understand why users act the way the do, not just what they did! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Fullstory?** Great to see it records every interaction, click,s scrolls, feel like you're watching over users shoulders in real time. Also responsive support. **What do you dislike about Fullstory?** Can be a little overwhelming at times to know where to begin. **What problems is Fullstory solving and how is that benefiting you?** As a researcher, it's helping me sell a better story to my teams, and helping me challenge them with their assumptions. It's helping building trust in research, and teams are enjoying seeing how users behave and how the products they designed and built are being used. ### 43. Great experience using Usetiful for app onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Iryna M. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2025 **What do you like best about Fullstory?** As a PM with no code skills, I love working with Usetiful. First of all, it was easy to implement it and start building product tours, customer feedback surveys, polls, release notes, and any kind of marketing communication with the team. I can manage it myself. Secondly, their customer success and support teams are helpful. I had a request and they helped me to find a solution within two days. **What do you dislike about Fullstory?** I find analytics reports confusing to interpret. It can be improved. **What problems is Fullstory solving and how is that benefiting you?** It saves me time building the same content but though our development team. When it comes to ease of implementation and use, it resolves all my challenges of creating and maintaining educational content for our app user. ### 44. Great Insights and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Easy and quick access to data like heat maps, page visits, and clicks. Easy to implement. **What do you dislike about Fullstory?** I just wish it was more robust. It supplements my other analytics platforms but it has the potential to replace them,. **What problems is Fullstory solving and how is that benefiting you?** Page interactions and UX, conversion optimization. ### 45. FullStory has the answers to questions I did not know I would ask **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2025 **What do you like best about Fullstory?** fullcapture indexes every interaction on our site. Every day I have a new question that I did not anticipate needing metrics for beforehand. Tagless architecture and ease of implementation allows me to search for any user interaction without requiring tags beforehand. **What do you dislike about Fullstory?** ad-blockers can prevent fullstory from capturing every session **What problems is Fullstory solving and how is that benefiting you?** funnel metrics, user experience, measuring marketing campaign effectiveness, understanding qualitative insights that would not be available in tools like GA ### 46. Great Tool, Even Better Team **Rating:** 5.0/5.0 stars **Reviewed by:** Zach R. | Senior UX Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Fullstory?** FullStory has been a game-changer for us. The platform is powerful, but what really sets it apart is the support. Working with Liz, Jill and the team has been fantastic—they truly feel like partners, not just vendors. Their insights and dedication have made a huge impact. **What do you dislike about Fullstory?** There's a bit of a learning curve, but the payoff makes it more than worth it. **What problems is Fullstory solving and how is that benefiting you?** Fullstory gives us clear visibility into how users actually experience our site. It helps us quickly identify issues, improve UX, and prioritize what matters most—based on real user behavior. ### 47. Easy-to-use, highly impactful onboarding platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Fullstory?** Usetiful's suite of onboarding tools is easy to use and intuitive. I don't have much coding experience, so I appreciate the no-code approach. I especially enjoy the product walkthrough tours, which has helped our users understand and adopt the new product features. Documentation is also quite good as well; I was able to answer all my questions through their online documentation. Integration was easy as well. **What do you dislike about Fullstory?** Would love more survey functionality that is native to Usetiful. Usetiful has some straightforward, simple survey options, but for more detailed surveys, such as long form answers, I need to integrate a different app into Usetiful. **What problems is Fullstory solving and how is that benefiting you?** Log-in issues was a big challenge, and costly in terms of user experiences and staff time. Ever since we utilized Usetiful as a way to allow users to self-service their own login problems, we saw the number of login failures go down. Usetiful also helps us with new product adoption. Instead of explaining the new product through an email, we can utilize Usetiful's product walkthrough to literally walk the user step-by-step in getting the most out of the new feature. The more our users understand our new features, the more their user experiences are enriched. ### 48. Fullstory's feature to watch how customers navigate your product is a game changer **Rating:** 4.0/5.0 stars **Reviewed by:** Jim L. | Director of Design, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Fullstory?** The UI to manage and view customers going through the product **What do you dislike about Fullstory?** Cost is too high for a small startup. Our team had to look elsewhere due to budget **What problems is Fullstory solving and how is that benefiting you?** Being able to triage visually how customers are getting stuck in the app. ### 49. Very detailed segmentation of sessions **Rating:** 4.5/5.0 stars **Reviewed by:** Ivan D. | Digital Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Fullstory?** The ability to set up some very deep funnels and segments that give us a very intimate view of issues our users have. **What do you dislike about Fullstory?** The huge amount of tracked events it is actually spending from its quota. **What problems is Fullstory solving and how is that benefiting you?** It allows us to do very detailed replays on some very specific scenarios. ### 50. Using Fullstory for daily reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Roberta B. | Product Tracking Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Fullstory?** Fullstory is super easy to use, it offers real time data which is super beneficial for the industry I work in, and the fact that we can see where users get stuck via recordings in real time as well. **What do you dislike about Fullstory?** the lack of chart differences available to users, and that we can't rename data within a particular event happening. At the moment, backdated abbreviated datapoints are only understandable for my manager and I only. **What problems is Fullstory solving and how is that benefiting you?** We have found flows where users get stuck in performing particular actions and failing, resulting in drop offs. Thanks to the realtime function of session replay, we have been able to spot issues immediately, and also resolving issues which we could not reproduce on our end. The dev tools in the session replay allow us to monitor certain errors that arise on the fly as well. This will have a tremendous benefit in helping us help users complete their journeys successfully. ## Fullstory Discussions - [What does FullStory record?](https://www.g2.com/discussions/what-does-fullstory-record) - 1 comment, 2 upvotes - [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote - [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) - 2 comments, 1 upvote - [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) - 2 comments, 1 upvote - [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) - 2 comments, 1 upvote - [View Fullstory pricing details and edition comparison](https://www.g2.com/products/fullstory/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+13%3A48%3A32+-0500&secure%5Bsession_id%5D=8f2e334e-0812-4c13-876c-ff4fbbe2c048&secure%5Btoken%5D=1a3e34c3142d132d093fa9bd258348c8f45849af2c930005ff34560825226c62&format=llm_user) ## Fullstory Integrations - 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[Survicate](https://www.g2.com/products/survicate/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) ## Fullstory Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **User Analysis** - Survey Implementation - Data Analysis **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Generative AI** - AI Text Summarization **Scalability and Performance - Generative AI Infrastructure** - AI High Availability - AI Model Training Scalability - AI Inference Speed **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Self-Service Experience** - Mobile Optimization - Personalization **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Administration** - Data Storage - A/B Testing - Integrations **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Cost and Efficiency - Generative AI Infrastructure** - AI Cost per API Call - AI Resource Allocation Flexibility - AI Energy Efficiency **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations **Visitor Information** - User Identification - Search Box **Walkthrough Type** - Text Bubble Walkthroughs **Generative AI** - AI Text Generation **Integration and Extensibility - Generative AI Infrastructure** - AI Multi-cloud Support - AI Data Pipeline Integration - AI API Support and Flexibility **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Security and Compliance - Generative AI Infrastructure** - AI GDPR and Regulatory Compliance - AI Role-based Access Control - AI Data Encryption **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Usability and Support - Generative AI Infrastructure** - AI Documentation Quality - AI Community Activity **Analytics - Digital Adoption Platform** - Analytics **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Fullstory Alternatives - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) - 4.6/5.0 (837 reviews)