It does what you need it to do. The best solution for demand waterfall reporting and multi-touch attribution out there. Review collected by and hosted on G2.com.

Customer on boarding and support. Team isn't very flexible, would not get creative to solve problems. Review collected by and hosted on G2.com.

Validations for requiring campaigns works well; make reporting easier when everything is campaing based. Review collected by and hosted on G2.com.

Some restrictions regarding how we track records that are manually opened/MQLed. Review collected by and hosted on G2.com.

I love the way it is easy to use and I know now what our funnel looks like. It's such a comprehensive marketing performance management tool. Review collected by and hosted on G2.com.

I didn't notice anything I disliked at this moment of time - still discovering Review collected by and hosted on G2.com.

The ability to see MQLs and other statuses across campaigns easily Review collected by and hosted on G2.com.

It is difficult to ensure validity of the data and that what we have set up is actually working as expected Review collected by and hosted on G2.com.

After configuration and set up is done, it requires very little maintenance and support, and delivers reports and dashboards. Review collected by and hosted on G2.com.

Implementation can be lengthy - took us around 8 weeks to get going. Review collected by and hosted on G2.com.

Ensures that all sales opportunities are properly attributed to a marketing campaign. Review collected by and hosted on G2.com.

It can be difficult to build automation around Full Circle. Does not allow you to exclude Full Circle automation by opportunity record type. Review collected by and hosted on G2.com.

Pulls all the information we need for lead/prospect data into an easy digestible view Review collected by and hosted on G2.com.

Could be a problem on our end, but I want to see more information in Salesforce about campaigns Review collected by and hosted on G2.com.

Allows us to understand how different campaigns influence the life of opportunities. Review collected by and hosted on G2.com.

Models can take 20+ hours to rebuild, reliability has dropped over time. Customization capabilities required to deliver true value are not yet available. Review collected by and hosted on G2.com.

While I could spend weeks to months building multiple influence models, this product is fairly easy to roll out. The bigger challenge is getting the rest of the organization comfortable with the data and thinking about campaign attribution as a value statement for earlier funnel campaign activities rather than Marketing's slice of the opportunity pie. Once this is accomplished, I love that I haven't had to spend much if any time on maintenance. This is a great tool to prove how often customers interact with online collateral and in person via events prior to making a purchasing decision. Review collected by and hosted on G2.com.

A smoother UI for opportunity creation would be appreciated, allowing people to create the opportunity from the account and select their primary contact along the way. Corrections to primary campaign attribution are pretty painful - but this has actually ended up being a good tool to help educate people about the value of influence rather than direct sourcing, which is inherently problematic. Review collected by and hosted on G2.com.

Once the data, models, and processes are understood, FullCircle provides excellent information as to which campaigns are impacting and influencing specific opportunities within our organization. Thus allowing us to better plan for upcoming campaign planning sessions as we are now able to utilize historical data with confidence. Review collected by and hosted on G2.com.

The influence models, while providing the information that I need, were not intuitive. I needed to pull data out of SalesForce to create the reports that I needed from FullCircle data points. Review collected by and hosted on G2.com.