Very effective at what it does and seems very robust. Has a large feature set. Review collected by and hosted on G2.com.

The documentation can be improved quite a bit. Also, much of the customization it allows for doesn't seem very obvious or user-friendly. For example, there are several instances that advise against making certain changes unless FCI support is involved. Review collected by and hosted on G2.com.

Ability to generate key marketing attribution insights Review collected by and hosted on G2.com.

Forces sales users to make additional clicks, causes additional hurdles for SFDC support/automation generation Review collected by and hosted on G2.com.

Any market insights are valuable insights. Seeing the way things are evaluated is always helpful. Review collected by and hosted on G2.com.

Sometimes I feel like evaluation responses and information gets too simplified or bucketed into categories that don't necessarily fit. Review collected by and hosted on G2.com.

Its a very easy to use and visually easy to see funnel metrics and attribution right in SFDC. Its native to salesforce so you can add fields from other standard objects to segment and report on your needs. Its very comprehensive as it has the digital source tracker module which captures web traffic right in salesforce as well and stores all UTMs for example for each campaign response.

It works out of the campaign member object which is a standard salesforce object but enhances it quite a bit to make it easier to track and report on funnel and attribution. Review collected by and hosted on G2.com.

Some features require you to use the Salesforce UI which is not possible any more with the numerous tools and APIs thats used today like Zoominfo, Salesloft, Outreach etc and cant track end-to-end for all possible flows without campaign attached to a lead or contact. Review collected by and hosted on G2.com.

We had a lot of great support with our implementation which was very helpful since it can be a complicated product. I also like the configuration space, it's clear and there are a lot of options. Their ongoing customer support has been very helpful as well. I've found their documentation to be helpful. Our Marketing and Exec teams find great value in the metrics it provides. Review collected by and hosted on G2.com.

FCRM has a lot of moving pieces since it touches so many parts of Salesforce and focuses so much on Campaign Members so we get a lot of system drag. There are apex errors (they don't seem to impact much and we were told they were normal to expect) and when Marketo performs mass updates we get cpu errors tied to FCRM. The tool is a bit complicated so it takes a bit of extra time to train our users on how best to utilize it and report on the data. However, their support is helpful in assisting us with this. Review collected by and hosted on G2.com.

I loved being to have an accurate view into flow of our leads. We can easily see the flow and velocity both at an overview level as well as down to individual rep performance. Getting campaign level attribution to opportunities has also been very great to show marketing's impact on the business. Review collected by and hosted on G2.com.

Depending how you choose to implement it, there can be some technical gotchas to look out for. I do wish there was a way to have campaigns auto-applied when sales tries to work on inactive leads. Review collected by and hosted on G2.com.

The support I've received from my CSM has been great. Coming into this role, Full Circle is a tool I've never used before and my CSM has been extremely helpful in helping me get ramped up on it's functions and configurations over the last few months. We usually meet once a week, but if I run into any questions/problems, he's always happy to hop on a call to chat. Review collected by and hosted on G2.com.

Full Circle is quite a beast so it does take some time to understand how things work on the backend and the best way to configure the system to do what we need to do. Review collected by and hosted on G2.com.

FCI is a great platform to help businesses solve the overwhelming task of marketing attribution across multi-campaign, multi-channel efforts.

Their tool is easy to use, easy to implement and gets you on your way to talking with confidence about dollar contributions to the overall funnel.

Furthermore I would like to shout out Gavin Griffiths who is the most wonderfully patient, supportive member of the FCI team - if you work with them, ask to work with Gavin! Review collected by and hosted on G2.com.

There are some limitations to account-based marketing, but nothing that can't be overcome with FCI + a couple of custom fields. Review collected by and hosted on G2.com.

The tool is incredibly powerful and customizable, which allows us to run three active attribution models simultaneously. Review collected by and hosted on G2.com.

The tool is very complex, and any changes usually require us to involve the CSM from Full Circle. Review collected by and hosted on G2.com.

This tool is excellent for salespeople and managers looking to make sure their campaigns are attributed correctly. Its incredibly helpful when it comes too filling in data gaps as well. Review collected by and hosted on G2.com.

It could be a bit friendlier for admins. Full Circle support is needed heavily for this tool. It also makes working in Salesforce sandboxes a bit trickier. Review collected by and hosted on G2.com.