Campaign Funnel Attribution is hands down my favorite part of FC. Once setup, I can easily run reports to see what impact on the funnel individual campaigns or campaign types have had. These reports also easily build our dashboards which we use on a daily basis to understand our funnel impact. Review collected by and hosted on G2.com.

I wouldn't say this is a dislike, but once you initially start using FC, there is a lot to learn. Having better OnBoarding materials or training classes might help speed up the time you need to feel comfortable in using all these new data points. Review collected by and hosted on G2.com.

BEING ABLE TO TRACK through the funnel and customize the stages according to our business processes Review collected by and hosted on G2.com.

not being to create a funnel in SFDC as they said in their website. No net new account reporting or being to transfer process in the leads and opps object in SFDC Review collected by and hosted on G2.com.

FCI's ability to provide the level of granularity we need for our funnel reporting is unmatched from other vendors we evaluated. Review collected by and hosted on G2.com.

Not a whole lot to be honest. I've been very happy so far. Most issues we've experienced have been internal factors and not FCI Review collected by and hosted on G2.com.

The reporting features pre-built dashboards. Review collected by and hosted on G2.com.

While we have the tool, we need/needed more training. We are going in blind without having a marketing operations person and this tool was supposed to help aid that missing gap function. It just creates more a gap. Review collected by and hosted on G2.com.

This tool allows you to predefine values in campaigns so you don't have to manually do it. This allows us to create campaigns in bulk so we can quickly run report. Review collected by and hosted on G2.com.

Not a lot of concerns really except the annual cost of this. Review collected by and hosted on G2.com.

The ability to run three different attribution models on your pipeline activity, giving a consistent view of activity. Once integrated with Salesforce, it's a powerful tool for tracking marketing campaign effectiveness. Review collected by and hosted on G2.com.

Some Salesforce integration challenges and a pretty long deployment process, but worth it in the end. Review collected by and hosted on G2.com.

The product easily integrates with Salesforce.com and has flexible features for building attribution models using the campaign and campaign member object. Review collected by and hosted on G2.com.

There may need to be some retroactive updates to data in order for it to show up. Review collected by and hosted on G2.com.

Our previous workarounds to track Lead/Contact activity and disposition them in a uniform fashion was clunky, complicated, and frustrated. Full Circle allowed us to streamline this process. Review collected by and hosted on G2.com.

Implementation was long, though quite effective. Review collected by and hosted on G2.com.

The tracking capabilities it has given our company. We are now able to do complete funnel tracking, breaking it down in different ways than before. Review collected by and hosted on G2.com.

Some of the technical features have impacted our sales team and their processes which has been a little bit of a challenge. Review collected by and hosted on G2.com.

Our decision support team is able to do some attribution reporting that they couldn't do before. Review collected by and hosted on G2.com.

Everything. It's a clunky product that doesn't play well if you have multiple other managed packages. It's managed so we have to rely solely on Full Circle support when we have problems. The implementation was botched during the data migration portion twice. Overall, I wish I'd never heard of Full Circle. Review collected by and hosted on G2.com.