Front

By Front App

4.7 out of 5 stars

How would you rate your experience with Front?

Compare this with other toolsSave it to your board and evaluate your options side by side.
Save to board

Front Reviews & Product Details

Pricing

Pricing provided by Front.

Starter

$25.00
1 user/month

Front AI Agent Performance

Explore real-world performance insights that show how Front's agentic features compare to AI agents with similar capabilities.

54

Overall

-10 below category avg

Pros

Cons

63% Response Accuracy

Front Media

Product Demo: How to use Front to deliver premium CX with speed
Play Front Video
Product Demo: How to use Front to deliver premium CX with speed
Play Front Video
Play Front Video
Play Front Video
Interactive Demo
Try an interactive demo created by the software seller (right here on G2).
Product Avatar Image

Have you used Front before?

Answer a few questions to help the Front community

Front Reviews (2,449)

View 1 Video Reviews
Reviews

Front Reviews (2,449)

View 1 Video Reviews
4.7
2,449 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and team collaboration features, which streamline communication and keep inboxes organized. The ability to tag colleagues and manage shared inboxes enhances productivity and reduces email clutter. However, some users note that the pricing can be high, which may limit accessibility for smaller teams.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Adil S.
AS
Team Lead
Mid-Market (51-1000 emp.)
"Streamlines Customer Support with Ease, But Room for Improvement"
What do you like best about Front?

I use Front to respond efficiently to customer emails and tickets while managing my team of customer service agents. It’s easy to navigate, and the quick, simple filters make a real difference when prioritizing tickets by urgency. With just a glance, I can see my team’s activity and manage their inboxes, which helps me allocate work more effectively.

I especially appreciate how Front removes the confusion that often comes with shared inboxes. Features like routing and assigning emails have a noticeable impact on day-to-day work. Conversations can be automatically directed to the right team or person based on rules, which saves time and helps ensure nothing gets missed. Assigning emails also creates clear ownership, so everyone knows exactly who is responsible for responding, reducing duplicate replies and unnecessary delays.

Rules and macros further streamline repetitive tasks, such as tagging emails or sending standard responses, which makes handling a high volume of emails much more efficient. Overall, Front smooths out the workflow and improves coordination across the team. Review collected by and hosted on G2.com.

What do you dislike about Front?

While Front is a very powerful tool overall, there are a few areas where I think it could be improved. One thing I’ve noticed is the AI feature: it’s very helpful, especially for drafting and summarizing emails, but there used to be an option to adjust the tone of responses (for example, making them more formal, casual, or empathetic). I found that control really useful. I’m not entirely sure whether it’s been removed or changed, but having that option clearly available again would definitely enhance the experience.

Another area is automation. Sometimes the automation rules and workflows can be a bit complex to set up at first, and I’ve also run into cases where the AI chatbot says it’s applying rules but doesn’t actually do so. Review collected by and hosted on G2.com.

Response from Otto B of Front

Thanks so much for the super-detailed review, this is super helpful and great feedback.

If you do ever run into any other situations where rules are not being applied as expected, please don't hesitate to let our team know in our Front Portal: https://help.front.com/en/customer-portal

AA
Traffic Specialist
Mid-Market (51-1000 emp.)
"Excellent communication and nice new features "
What do you like best about Front?

It’s a very user-friendly platform. The AI features to adjust tone, improve grammar, or translate messages are a huge plus, helping us maintain a professional image for customer support.

It also allows us to set up rules so emails and requests are automatically assigned to each team member, significantly reducing the daily manual work we would otherwise have to do. Additionally, it is easy to integrate with our organization’s existing platforms, which makes implementation smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about Front?

Some emails are occasionally delayed and take a bit longer than expected to arrive. We use Front daily so the volume of email is high. On the other hand, using private tags can sometimes be tricky. When an email is archived or snoozed, it may also be archived or snoozed within the tag folder. This can be confusing, especially if someone doesn’t know that they need to drag the email out of the main inbox so it remains visible under the tag without being archived. Review collected by and hosted on G2.com.

Response from Otto B of Front

Hi Adriana! Thank you so much for taking the time to share your thoughts and feedback on your experience with Front so far! 😁 Glad to hear that you and the team are already reaping the benefits of collaborating with Front!

We'd be happy to assist further with your notification rules, if you'd like 😊 Please feel free to reach out to support@frontapp.com for further assistance!

AK
Enterprise (> 1000 emp.)
"Makes customer service work enjoyable"
What do you like best about Front?

Front is the email channel that we use at my place of employment. I'm in sales so we use this app to communicate internally with each other, customer service, production facilities, and for customer support as well. All of our emails stay organized and we can search and filter with ease in order to find what we are looking for. We LOVE the @mention feature in Front and use it frequently. Review collected by and hosted on G2.com.

What do you dislike about Front?

I fully understand if it is unable to link to a Microsoft account, but we would love it if Front had the ability to link up with Microsoft Teams for ease of use and collaboration between calendars. Review collected by and hosted on G2.com.

Response from Otto B of Front

Hey Amber,

Thank you for taking the time to share this review.

I am glad to hear Front is helping your team keep communication organized across departments, and that search, filters, and mentions make it easy to collaborate and find what you need quickly.

I also appreciate the feedback on Microsoft Teams. We hear how valuable a Teams integration could be for smoother collaboration, especially around calendars. Thanks again for sharing your experience and suggestions.

Mélanie N.
MN
BtB accountant
Small-Business (50 or fewer emp.)
"Simplified Email Management and Efficient Integration"
What do you like best about Front?

I love that Front is an all-in-one tool, easy to use. I find it very practical to be able to tag colleagues and discuss an email, which allows for quick communication. What I appreciate the most is the feature of easily finding an archived email or the history of exchanges. This feature is much more efficient compared to other email services that only find parts of the searched word. As a professional who often needs archived data, this helps me considerably. Moreover, the initial setup of Front went very well because it was simple and ergonomic. Review collected by and hosted on G2.com.

What do you dislike about Front?

sad color, too many shortcuts that send emails by themselves just because we made a typing error on the keyboard Review collected by and hosted on G2.com.

Response from Otto B of Front

Hey there,

Thank you so much for taking the time to share your feedback! We're thrilled to hear that you've been happy using Front.

If there is anything we could have done to make your experience a full 5 stars, we would love to hear it. If you have any additional feedback or if you ever need our assistance, please feel free to reach out to our support team as they will always be happy to assist.

Thanks again

Stephanie M.
SM
Director of Sales
Small-Business (50 or fewer emp.)
"LOVE Front!"
What do you like best about Front?

I love that we are able to add several inboxes to Front so we are able to easily jump back and forth between the multiple inboxes when needed to stay on top of everything in a very quick time frame. Review collected by and hosted on G2.com.

What do you dislike about Front?

I would like to have more options in the sequences section including being able to add different subject lines and add my signature to emails. Review collected by and hosted on G2.com.

Williams  R.
WR
Transport Manager
Transportation/Trucking/Railroad
Mid-Market (51-1000 emp.)
"My front review"
What do you like best about Front?

The software is pretty much unbeatable, no bugs, no crashes, justa smooth and simple interface that is user-friendly and allows you to keep up with the rush of the daily work; on top of that, you are now allowed to interact with pluggins that I personally use for my AI helpers which is great, honestly I'm very happy with Front so far. Review collected by and hosted on G2.com.

What do you dislike about Front?

They improved the glitches. In the last 2 years, they have had them only 2 times. We recently got an interface upgrade, which is what I was complaining about, and so far it has been working nothing but awesome. Review collected by and hosted on G2.com.

Response from Otto B of Front

Hi Williams, thank you for taking the time to leave this review.

I am really glad to hear Front has been a smooth, reliable experience for you, and that the interface helps you keep up with the pace of day-to-day work. It is also great to hear the improvements and recent interface updates have addressed what you were seeing before.

Thanks as well for calling out how collaboration in Front is helping your team move faster. Making it easy to loop in coworkers and get quick help is exactly what we want to support.

We really appreciate the feedback, and we are glad Front has been working well for you so far.

AP
Carrier Sales Northeast & Canada
Mid-Market (51-1000 emp.)
"Colaborative and easy to understand"
What do you like best about Front?

I like that everyone has a lot of visibility. Tags, notes and the rules are the parts I find the most useful Review collected by and hosted on G2.com.

What do you dislike about Front?

Several things:

1. If someone from a different thing archives an email, then even if you add an email from a team member, they will never get to see the email... We have lost orders from customers because of this kind of human mistakes.

2. Sometimes, when the teams are returning emails to the first person involved, Front is not so good at actually showing it.

3. If someone is out of the office, as it is distributed randomly, the other members are not aware unless they open that partner inbox. (maybe it's because of the rules) Review collected by and hosted on G2.com.

Víctor Daniel A.
VA
Support Engineer
Mid-Market (51-1000 emp.)
"Front Makes Multichannel Support and Team Collaboration Effortless"
What do you like best about Front?

Front makes it easy to manage conversations across different channels without losing context. The shared inbox setup works well for team collaboration, and internal comments help keep communication aligned without spamming the client. It’s also pretty intuitive to use once you get used to it, which helps a lot in fast-paced support environments. Review collected by and hosted on G2.com.

What do you dislike about Front?

Some workflows can feel a bit limited or rigid, especially when handling more complex cases or high volumes. Search and filtering could be more reliable, and performance can slow down when handling large threads or multiple inboxes. Also, certain features feel a bit hidden or not as flexible as they could be. Review collected by and hosted on G2.com.

Response from Otto B of Front

Thanks so much for your feedback! We're constantly striving to be better, so your suggestions are invaluable!

Julio C.
JC
Mid-Market (51-1000 emp.)
"Intuitive and Efficient for Customer Support"
What do you like best about Front?

I like that the Front is very intuitive and allows me to leave notes and assign cases to my colleagues. It also allows me to see a client's information when they call or send an email, which helps me a lot to perform my job well. The Front is very comprehensive and allows integration with other software, making the work easier for those who work in customer support. Review collected by and hosted on G2.com.

What do you dislike about Front?

I think what could be improved in the Front is when I receive calls, somehow the Front could do the closed caption of the call and save it, because often clients speak quickly and it would be nice to have the call recorded in note form for support purposes. Review collected by and hosted on G2.com.

Response from Otto B of Front

Thanks for your review, Julio!

Jeff R.
JR
Customer Service Manager
Small-Business (50 or fewer emp.)
"Eliminated lost emails and decreased time for customer responses. -UPDATE - can't live without Front now"
What do you like best about Front?

Front AI is extremely helpful, allowed us to analyze the content of our inbound requests to help us develop consistent responses for the most common issues. Also added a text channel which eliminated the need for our customer service team to use their cell phones to send and receive images. Planning to add social media channels to our inbox soon Review collected by and hosted on G2.com.

What do you dislike about Front?

The occasional outage, but communication is excellent and the response is swift. Review collected by and hosted on G2.com.

Response from Otto B of Front

Hey there,

Thank you so much for taking the time to share your feedback! We're thrilled to hear that you've been happy using Front.

I am glad to hear Front AI has been helpful for your team and that Front is making it easier to manage inbound work and stay organized. It is also great to hear you are seeing positive improvements in how your team is able to handle volume and respond more efficiently.

Thank you as well for the note about occasional outages. We work hard to minimize disruption, and we appreciate you acknowledging the speed and clarity of our communication when incidents do happen.

Thanks again for sharing your experience, we really value the feedback.

Questions about Front? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What are some advanced integrations and use cases of Front in managing customer communications in e-commerce?

Leonard G.
LG
Leonard Garron
Last activity almost 3 years ago

For any e-commerce or procurement people-what other software(s) have you integrated with Front? How are the integrations?

Pricing Options

Pricing provided by Front.

Starter

$25.00
1 user/month

Professional

$65.00
1 user/month

Enterprise

$105.00
1 user/month
Front Comparisons
Product Avatar Image
Hiver
Compare Now
Product Avatar Image
Zendesk for Customer Service
Compare Now
Product Avatar Image
Freshdesk
Compare Now
Front Features
Personalization
Notes
Internal Discussion
Assignments and Tasks
Email Tracking
Unified Inbox
Filters
Reminders
Product Avatar Image
Front