Omnichannel, both for support as well as for marketing and product, offers your customers multiple, integrated touchpoints with which to interact with your product or service. This is instead of just one or two distinct methods of interaction, such as via email or over the phone (like you’d find with single or multichannel support). Instead, your customers can use a variety of contact channels in order to reach out and engage with you: social media, live chat, phone, self-service, screen sharing, email and much more is right within their reach. Even better: it’s entirely integrated. So, instead of bouncing between siloed channels, there is no need for them to be redirected to another platform or send another email—it’s all right there.