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FreeWill Reviews & Product Details

FreeWill Overview

What is FreeWill?

FreeWill works with nonprofit development teams to ensure they're able to accept impactful gifts, whether given through tax-smart vehicles like donor-advised funds, stocks, or IRAs, or through a legacy commitment in a will or trust. Never miss a gift with FreeWill’s suite of products: Planned Giving Suite includes: - Legacy Gifts - Estate Planning Tools - Featureships Smart Giving Suite includes: - Donor-Advised Funds - Stocks & Securities - Qualified Charitable Distributions - Crypto

FreeWill Details
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English
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Product Description

FreeWill works with nonprofit development teams to ensure they're able to accept impactful gifts, whether given through tax-smart vehicles like donor-advised funds, stocks, or IRAs, or through a legacy commitment in a will or trust. Never miss a gift with FreeWill’s suite of products: Planned Giving Suite includes: - Legacy Gifts - Estate Planning Tools - Featureships Smart Giving Suite includes: - Donor-Advised Funds - Stocks & Securities - Qualified Charitable Distributions - Crypto


Seller Details
Seller
FreeWill
HQ Location
United States
LinkedIn® Page
www.linkedin.com
252 employees on LinkedIn®
Description

FreeWill builds technology to make the largest and most impactful charitable donations easier for donors to give and simpler for nonprofit organizations to receive.


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Recent FreeWill Reviews

CB
Christine B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Increase staff capacity with FreeWill"
FreeWill is like adding another staff member specializing in planned giving opportunities, but without having to hire, train, or manage the staff m...
JQ
Jasmine Q.Mid-Market (51-1000 emp.)
5.0 out of 5
"Fantastic platform, even better support team"
FreeWill has helped grow our Legacy Society by over 170%. The platform itself gives great insights as an admin but is also very easy to use as a do...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Beneficial Benefit for Donors"
Customer service, ease of creating campaigns
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FreeWill Media

FreeWill Demo - Planned Giving Made Easy
FreeWill’s software makes it easy for supporters to leave your nonprofit a bequest as they are making their estate plans online.
FreeWill Demo - Reach new supporters with a FreeWill Featureship
Present your organization to will-makers nationally, regionally or locally as they consider charitable bequests.
FreeWill Demo - Capture your donors moment of intent
Custom widgets and websites make it easy for you to share the FreeWill platform with your supporters and capture their moment of intent anytime.
FreeWill Demo - Eliminate friction and risk
FreeWill can automatically liquidate gifted stocks and cryptocurrency, so you can receive the net cash proceeds without an intermediary – and without the need to constantly monitor the markets and maintain a brokerage or crypto wallet.
FreeWill Demo - Inspire your donors with more ways to give
Our planned giving microsites make it easy for your donors to learn about all the ways they can give. Each planned giving site focuses on the information that matters most, and provides seamless direct integrations to any tool you choose.
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18 FreeWill Reviews

4.9 out of 5
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18 FreeWill Reviews
4.9 out of 5
18 FreeWill Reviews
4.9 out of 5

FreeWill Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for FreeWillQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Erin B.
EB
Director of Development and Communications
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about FreeWill?

It's hard to pick just one thing that I like best about FreeWill. They provide in-depth support with a dedicated team member; they provide resources, feedback, and suggestions to make our campaigns successful; their platfrorm is dynamic and intuitive to use; and they reguarly ask for ways to improve and frequently implement them. Review collected by and hosted on G2.com.

What do you dislike about FreeWill?

This isn't something I dislike about FreeWill specifically, but I'd like to see more data on the long -term longevity of some of these commitments. Will we actually see the bequests from people who leave us in their will through FreeWill when they are in their 30's, 40's, and 50's? Review collected by and hosted on G2.com.

What problems is FreeWill solving and how is that benefiting you?

We used to utliize the national featureship and that brought us 60 new contacts and $8 million in commitments so it helped us sifnificantly increase the number of people who left us in their will. We have since downgraded and now it allows us to offer our current members a way to create a will for free. Review collected by and hosted on G2.com.

Justin K.
JK
Operations Specialist, Planned Giving
Non-Profit Organization Management
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about FreeWill?

The most helpful parts of FreeWill are the ease of finding legacy gift information and the way it's laid out for each person. The details that people submit through FreeWill are clearly marked and easily accessible. FreeWill's new AI companion, William, is incredibly helpful when creating donor outreach and marketing materials. The Learning Hub also has many great training sessions to enhance your legacy program. Review collected by and hosted on G2.com.

What do you dislike about FreeWill?

I wish there was a way to confirm that someone's bequest is genuine. For example, if someone submits a non-anonymous gift, we accept it as confirmed and add them to our legacy society. If these bequests have been added to the will in jest then there may be confusion when we welcome someone to the legacy society, or they may just not respond at all. It's a small problem but the time wasted with these bequests starts to add up. Review collected by and hosted on G2.com.

What problems is FreeWill solving and how is that benefiting you?

FreeWill allows us to have a central repository of legacy commitments that can be quickly accessed and recorded into our agency's database. This allows us to streamline stewardship of legacy society members without having to worry about keeping track of submissions on paper or in a spreadsheet. Review collected by and hosted on G2.com.

David M.
DM
Development Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about FreeWill?

FreeWill successfully manages to take a topic like planned giving, and make it easy to understand and navigate for both the consumer, and the nonprofit staff. Working with the FreeWill team is a breeze -- a dedicated Success Strategist keeps the organization focused on getting the work done in an organized and timely way. Content team comes up with copy based on our voice, and we're free to make edits as needed.

I originally discovered FreeWill through a series of free webinars, hosted by co-founder Patrick. I was impressed with the quality of content, and with his knowledge of fundraising in general. I continue to attend these sessions, as well as the partner training sessions for orgs that have signed on.

I'm also pleased with their partner portal, which offers education, training and a customized AI tool. Review collected by and hosted on G2.com.

What do you dislike about FreeWill?

We've been partnered with FreeWill for about two years, and so far there's nothing I dislike. It's been all been good, and the return on investment has been positive. Review collected by and hosted on G2.com.

What problems is FreeWill solving and how is that benefiting you?

FreeWill is helping us build a planned giving program for our supporters. Using it, we've received bequests from several people who were not previously on our radar as donors. Review collected by and hosted on G2.com.

JH
Manager of Principal & Planned Giving
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about FreeWill?

The best thing about FreeWill is the user friendly nature - very simple interface for users of varying levels of tech savvy. For that reason, I feel comfortable recommending to donors of all ages. And what a valuable thing FreeWill offers at no cost! And as a parnter organization, their customer service has been top-notch. Every team member I have interacted with has been friendly, knowledgable, and helpful. Review collected by and hosted on G2.com.

What do you dislike about FreeWill?

Their tools and support just keep getting better, so I'd be hard pressed to find a "dislike." Review collected by and hosted on G2.com.

What problems is FreeWill solving and how is that benefiting you?

Offering a community that might not have the financial wherewithal the access to estate planning documents at zero cost to them. Also, it helps demistify the process, allowing people to create these important documents easily. Review collected by and hosted on G2.com.

DH
Engagement Officer for Legacy Planning and Senior Adults
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about FreeWill?

FreeWill is easy to use. The accessability is superb and it applies to all ages. The versatility of the program to be tailored made by the donor is outstanding. I wanted to have a Estate Planning tool that appealed to all ages, FreeWill does just that. We have received Estate Plans through FreeWill for ages 25 to 75, it more that exceeded my expectations.

Clayton Chamberlain, our Customer Support person, is outstanding. The best. He makes it easy and is always listens to our requests. Review collected by and hosted on G2.com.

What do you dislike about FreeWill?

Not enough people use it. We are marketing FreeWill and my hope is ore people will take advantage of this offering from Trevecca Nazarene University. Review collected by and hosted on G2.com.

What problems is FreeWill solving and how is that benefiting you?

Reaching more Gen X and Z. Review collected by and hosted on G2.com.

Verified User in Fund-Raising
UF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about FreeWill?

Freewill provides an invaluable set of resources both for your supporters and for you as a development professional. The will writing tool is easy for supporters to use, and the assistance that you receive in preparing and deploying campaigns to market the tool makes it easy to promote. The wraparound services, including weekly webinars on key planned giving topics and a fantastic suite of Canva designs for print marketing, ensure that you're making the most of Freewill's opportunities. Review collected by and hosted on G2.com.

What do you dislike about FreeWill?

Upgrades to portal functionality are always welcome (ease of filtering results, creating standard filter "profiles" that exclude contingent/teritary bequests so we can immediately see the number most useful to us, etc). Review collected by and hosted on G2.com.

What problems is FreeWill solving and how is that benefiting you?

Our experience has been that the average bequest given through Freewill is significantly lower than our non-Freewill average bequest, which at first might sound like a negative. What we've learned, however, is that Freewill is helping us widen the circle of planned gift donors to include more people. Many of our planned gift donors through Freewill are people who wouldn't otherwise be writing a will at all or who do not view themselves as philanthropists. Without Freewill, they would not be open to conversations about planned giving because the barriers to writing a will seemed insurmountable. With Freewill, they are not only taking this important step to secure their future, they are also learning that they can play an important role in the future of a cause they care about. Review collected by and hosted on G2.com.

LS
Director of Philanthropy
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about FreeWill?

One of the best things about FreeWill is their ability to make complex subjects easy to understand not only for the professional fund raiser but also for the donors who use their products to make a gift. Review collected by and hosted on G2.com.

What do you dislike about FreeWill?

I don't think there are any true downsides to using FreeWill except not having enough time to use all that they offer. Review collected by and hosted on G2.com.

What problems is FreeWill solving and how is that benefiting you?

We are a very small fund raising team blessed with many donors. It is difficult to be an expert in the various planned giving opportunities and/or ways to assist donors in making gifts. Partnering with FreeWill is like having an extended staff of knowlegable experts at your fingertips and being able to access them almost instantly. Their knowledge is second to none and their customer support is supurb. They add the extra benefit of continual training that you can access from your computer without attending conferences...and the training is CFRE approved. Review collected by and hosted on G2.com.

JQ
Donor Services & Insights Senior Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about FreeWill?

FreeWill has helped grow our Legacy Society by over 170%. The platform itself gives great insights as an admin but is also very easy to use as a donor. The regional featureship can be attributed for more than half of our gifts so we believe that's a great investment. The support that we receive from the FreeWill team ranges from strategy recommendations to stewardship communications, to content creation, to campaign planning and more. They are incredibly intuitive, creative, strategic, and just great to work with. They've taken most of the stress/burden around building a Legacy Society off our overcrowded plates. I can't recommend them (and especially Ellie!!) enough. Review collected by and hosted on G2.com.

What do you dislike about FreeWill?

An integration with Salesforce would be a nice to have but not necessary. Review collected by and hosted on G2.com.

What problems is FreeWill solving and how is that benefiting you?

Having the bandwidth and staffing to manage a legacy giving program. Freewill takes a lot of the heavy lifting off our plate. Review collected by and hosted on G2.com.

Debbie H.
DH
Planned Giving Representative
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about FreeWill?

The planned giving website that hosts our planned giving and smart giving suites is very informative and easy to use. Review collected by and hosted on G2.com.

What do you dislike about FreeWill?

This is NOT FreeWill's fault, but it is difficult to train our donors to send gifts through our FreeWill suites. Review collected by and hosted on G2.com.

What problems is FreeWill solving and how is that benefiting you?

FreeWill is providing a tool for people to write their wills. Our organization is active in all 50 states, and we could not easily help supporters find attorneys or services to help them write their wills. We are now better able to track bequests and follow up with donors. Review collected by and hosted on G2.com.

Adrienne L. R.
AR
Development Associate
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about FreeWill?

FreeWill is very easy to navigate and offers every kind of Legacy Planning options available. People can get as granular or as broad as they choose. The system helps the individual consider every facet of their legacy planning. They system allows for easy saving of progess to be able to return and update later. Review collected by and hosted on G2.com.

What do you dislike about FreeWill?

Once completed, the system doen't make it very clear what steps may be next in order to fully complete the proces. Review collected by and hosted on G2.com.

What problems is FreeWill solving and how is that benefiting you?

Many ofd our donors don't have a Will or know how to go ablout obtaining one. This service allows a free platform to assist with not just including us in their planning, but to help with the overall Will planning. Review collected by and hosted on G2.com.

FreeWill