--- title: Forsta Reviews meta_title: 'Forsta Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 335 reviews by the users' company size, role or industry to find out how Forsta works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 335 scale: '5' date_modified: '2026-07-12' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # Forsta Reviews **Vendor:** Forsta **Category:** [Experience Management Software](https://www.g2.com/categories/experience-management) **Average Rating:** 4.2/5.0 **Total Reviews:** 335 ## About Forsta Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com. ## Forsta Pros & Cons **What users like:** - Users appreciate the **ease of use** of Forsta, finding survey creation and data extraction straightforward and intuitive. (4 reviews) - Users value the **user-friendly interface** of Forsta, making survey creation and data extraction effortless and efficient. (4 reviews) - Users value the **high customization options** of Forsta, enhancing their ability to meet specific market research needs. (3 reviews) - Users value the **powerful data analysis tools** of Forsta, enabling complex research and insightful reporting. (3 reviews) - Users value the **efficiency improvement** of Forsta, benefiting from its powerful tools and responsive support. (3 reviews) - Integrations (3 reviews) - Data Quality (2 reviews) - Easy Integrations (2 reviews) - Features (2 reviews) - Improvement (2 reviews) **What users dislike:** - Users find the **limited design options** challenging, impacting personalization and hindering their overall satisfaction with Forsta. (3 reviews) - Users find the pricing of Forsta to be **expensive** , especially for smaller teams with budget limitations. (2 reviews) - Users find Forsta to be quite **costly and time-consuming** , with limited design options and complex survey scripting. (2 reviews) - Users find the **limited customization** of Forsta frustrating, impacting personalization and making setup time-consuming. (2 reviews) - Users find the **limited features** of Forsta hinder customization, especially for advanced projects and survey design. (2 reviews) - Users complain about the **poor performance** of Forsta, citing video quality issues and slow clip creation times. (2 reviews) - Slow Processes (2 reviews) - Users find the **time-consuming setup and project creation** on Forsta to be a significant drawback in usability. (2 reviews) - Complexity (1 reviews) - Connection Issues (1 reviews) ## Forsta Reviews ### 1. Powerful Survey Tool with Room for Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Michael H. | Operations Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Forsta?** I really appreciate Forsta's robust feature set and the many customization possibilities it offers with custom Python scripts. It allows me to tailor an out-of-the-box product to fit my very narrow and specific needs by writing my own code. I also find their support team very prompt in responding to emails. **What do you dislike about Forsta?** It runs an older and more locked down version of Python, meaning workarounds are often required. Also, as complex as the surveys themselves. Most surveys/questions were very straightforward, but the more complex ones (e.g., long lists split randomly over multiple questions for a better respondent experience) were more difficult. **What problems is Forsta solving and how is that benefiting you?** I use Forsta for end-to-end survey design and distribution, with quota management. It allows me to customize an out-of-the-box product to fit my very narrow and specific needs by writing my own code. ### 2. Easy-to-Customize Survey Management with Helpful Crosstabs and Quotas **Rating:** 4.0/5.0 stars **Reviewed by:** Chandra L. | Research Excellence, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Forsta?** A decent survey management tool that’s easy to customize using XML. It offers multiple data download formats, and the crosstab functionality is helpful for tracking. The quota system is useful as well. **What do you dislike about Forsta?** It feels janky on certain types of questions. When the logic gets too complex, it becomes hard to test properly. Also, there’s no direct functionality to download images that respondents have submitted. **What problems is Forsta solving and how is that benefiting you?** We use it as our company survey platform. ### 3. Robust Platform for Market Research and CX **Rating:** 4.5/5.0 stars **Reviewed by:** Saurabh B. | Associate Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Forsta?** Forsta offers powerful tools for market research and customer experience management in one platform. Its advanced survey capabilities, analytics, and integrations make it suitable for complex research needs. **What do you dislike about Forsta?** The platform has a steep learning curve, and setting up advanced projects can take time. Pricing and customization may feel heavy for smaller teams. **What problems is Forsta solving and how is that benefiting you?** Forsta solves the challenge of managing research data and customer feedback across multiple tools. It centralizes insights, improves data quality, and helps deliver more actionable, reliable results. ### 4. Great customization and status reset updates, but needs a better panel section **Rating:** 3.5/5.0 stars **Reviewed by:** Mohd S. | Survey Programmer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2026 **What do you like best about Forsta?** customization and response updation to reset the status **What do you dislike about Forsta?** Nothing special but need to improve to add a section of panel **What problems is Forsta solving and how is that benefiting you?** ConfirmIt and Decipher ### 5. Competitive pricing, good service, awful platform **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2024 **What do you like best about Forsta?** Ease of schedule, good sales rep & customer service **What do you dislike about Forsta?** the Forsta Live (aka Focus Video) platform is awful; creating video clips is not intutitive and the quality is subpar; video freezes; clips take a long time to create; also why must a tech be responsible for video taping? isn't there more intelligent video recording technology? **What problems is Forsta solving and how is that benefiting you?** recording of live focus groups ### 6. Best_Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul P. | Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2020 **What do you like best about Forsta?** Quota Management, Ease of programming and knowledge base. **What do you dislike about Forsta?** There should be regular updates on user email for anything new feature or updation rollout. **Recommendations to others considering Forsta:** Please please please, make things easier to do, like in Decipher i think a year of experienced person can work on max diff and conjoint. Please do note of small things like pre text, post text to an open box. Have a built-in feature for Trigger implementation. As many of the user might not have a great programming skill set, think for those vendors as well. Rest I love confirm it and want to see him again in TOP. **What problems is Forsta solving and how is that benefiting you?** Frosta is helping us to solve problem in more efficient way and it consumes less time for complex part as well, which significantly increases productivity. ### 7. Excellent product and first class support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2023 **What do you like best about Forsta?** Whilst the product is excellent, I think the part of Forsta that sticks out for me is the support. From onboarding teams, account managers and their support desk. Any question or request gets answered super quick. **What do you dislike about Forsta?** It's really difficult to think of a negative and I don't think I can. At a push I would most likely say that the cost of the reporting licenses does mean I can't provide dashboards to everyone I would like to within the business. **What problems is Forsta solving and how is that benefiting you?** Before using Forsta our main problem was that it would take a long time to update our surveys or build new ones, relying on a third party to set everything up. With Forsta we are in control and it has allowed us to move at a good speed, especially when it comes to ad hoc surveys to gather feedback on pilots we are conducting. ### 8. Good Platform. Needs Link to Behavioural Intelligence **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2024 **What do you like best about Forsta?** Presented a crystallised and easy to consume view of insights. **What do you dislike about Forsta?** Links to behavioural intelligence rather than claimed data solely could enhance the output **What problems is Forsta solving and how is that benefiting you?** Solves the problem of visualising research ### 9. Best Experience with Software for Market Research **Rating:** 5.0/5.0 stars **Reviewed by:** Guillermo R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Forsta?** My experience is with Forsta VIsualizations, which is easily the best visualization tool for Market Research. It is integrated with databases such as SPSS, and the options for variable handling and graphic design are in line with the needs of a Market Research company. **What do you dislike about Forsta?** The servers are often busy, which leads to an unpleasant user experience for us (but not for our clients) But their response to this problems of often within a few hours. **What problems is Forsta solving and how is that benefiting you?** The work stream has been reduced, and we can offer better timings to our clients. It requires less data processing than other tools, and we can go straight from questionnaire to reports within hours. ### 10. Suprisingly versatile yet easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2020 **What do you like best about Forsta?** The biggest plus for Decipher are the dynamic questions skins. There's a lot of them and they are all mobile optimized. Overall the entire layout is mobile optimized. Basic users can create a custom user experience with no advanced scripting needs. Secondly I really enjoyed the XML interface. It allows for fast change of question types via search replace. Being able to edit XML also allows for offline work which can be faster at times than working in browser. Thirdly I was very pleased with their support team. Both the support department as well as their customer satisfaction managers were very quick to give solutions to all of my requests. As a side note the regular contract allows for an unlimited number of logged in users. Which is a big advantage considering that this allows you to provide your clients with day to day access to the integrated testing and reporting solutions. **What do you dislike about Forsta?** Not really a fan of the python code. Having to create optimal scripting doesn't come easy. I've dabbled in it and found that complex code could be simplified by using integrated function which are not straight forward to learn even though the Knowledge base is pretty extensive. Trial and error really was the way to go, as well as consulting with their support team. The debugging process is not really straight forward as XML errors get mixed with python errors and JavaScript errors in the same compiler and it takes time to sort out where the actual issue is. Also switching from one editor to the other might reveal errors that you weren't aware of. **Recommendations to others considering Forsta:** Decipher is perfect for easy and mid to high complexity scripting with a very competitive speed of execution. Complex stuff will require extensive experience and support which might eat at the speed of execution. **What problems is Forsta solving and how is that benefiting you?** We have looked into Decipher as an alternative to an older version of Confirmit we currently use. There was a huge difference in speed and overall tool capabilities. We then compared to current version of Confirmit and they're pretty much up to par with each having their own specific advantages. For Decipher it would be: the ability to use XML editing offline, integrated testing solution and integrate reporting solutions. ## Forsta Discussions - [Future of Forsta Plus](https://www.g2.com/discussions/future-of-forsta-plus) - 1 comment, 1 upvote - [Is there any simple way to anchor a answer group?](https://www.g2.com/discussions/is-there-any-simple-way-to-anchor-a-answer-group) - 1 comment, 1 upvote - [What are the plans for coming years consider ing the likes of Decipher and Qualtrics?](https://www.g2.com/discussions/26153-what-are-the-plans-for-coming-years-consider-ing-the-likes-of-decipher-and-qualtrics) - 1 comment, 1 upvote - [reportal scripting language](https://www.g2.com/discussions/26072-reportal-scripting-language) - 1 comment, 1 upvote - [I was stuck at a point where i wanted to randomise the answer options in pattern 1.2.3 or 3.2.1, how can we do that instead of making 2 seperate questions and punching options in similar order?](https://www.g2.com/discussions/25939-i-was-stuck-at-a-point-where-i-wanted-to-randomise-the-answer-options-in-pattern-1-2-3-or-3-2-1-how-can-we-do-that-instead-of-making-2-seperate-questions-and-punching-options-in-similar-order) - 2 comments, 1 upvote - [View Forsta pricing details and edition comparison](https://www.g2.com/products/forsta/reviews/forsta-review-7988060?section=pricing&secure%5Bexpires_at%5D=2026-07-12+15%3A59%3A59+-0500&secure%5Bsession_id%5D=a9b32454-a566-4018-9165-59f0d51477d8&secure%5Btoken%5D=c961440c5941f3c298e0bbf74abff0b12ccad0da915c793bebf8e838076b8db6&format=llm_user) ## Forsta Integrations - [Python](https://www.g2.com/products/python/reviews) ## Forsta Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **Feedback Source** - Invitation - Survey Link - App - Widget - Recruitment Pool **Platform Basics** - Reporting - Interoperability - Performance - User, Role, and Access Management **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Feedback Management** - Tagging - Segmentation - Custom Reports and Dashboards **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Reports** - Reports Interface - Share Reports - Steps to Answer **Setup** - Integration - Maintenance - No-Code **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool **Feedback Management** - Media Library - Sorting - Sharing - Privacy **Platform Content** - Technology - File Sharing - Customization **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions **Feedback Analysis** - Thematic Analysis - Sentiment Analysis - NPS/CSAT Scoring **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats **Data** - Security - Data Visualization **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Insights** - Analytics - Collaboration - Sorting **Insights** - Human Transcription - Computer Transcription - Analytics **Platform Additional Functionality** - Mobility - Messaging - Task Management - Dashboards **Feedback Sources** - Online Reviews - Surveys - Social Media - Customer Service Channels **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Data Updates** - Historical Snapshots - Real-Time Updating **Analysis** - Automation - Named entity recognition - Keyphrase Extraction - Topic Analysis - Sentiment Analysis - Language Identification - Syntax/Part of Speech Parsing **Generative AI** - AI Text Generation - AI Text Summarization **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Collaboration** - Sharing - Co-Editing - Devices **Customization** - Pre-Built Parameterization - Custom Extension - Compositionality **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Summarization **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Demo Automation** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - AI Demo Agent or Avatar **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications **Data Updates** - Historical Snapshots - Real-Time Updating - Email Reports ## Top Forsta Alternatives - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - 4.3/5.0 (725 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (734 reviews) - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews)