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Format Reviews & Product Details

Format Overview

What is Format?

Format is an online platform that helps thousands of professional photographers across 190 countries showcase their work and run their businesses efficiently - freeing up more time to spend on their craft. We believe that growing your photography business is easy when you have the right business tools designed to meet your specific needs. With Format, professional photographers have access to a single solution to showcase their work in an online portfolio, serve their clients with a seamless workflow, sell their prints online and more. Get started with Format today at format.com!

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Product Description

Format is an online portfolio designed for creative minds.


Seller Details
Seller
Format
Year Founded
2010
HQ Location
Toronto, Ontario
Twitter
@useformat
14,185 Twitter followers
LinkedIn® Page
www.linkedin.com
152 employees on LinkedIn®

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Overview Provided by:

Recent Format Reviews

Kevin C.
KC
Kevin C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best and easiest website builder!"
I've been using Format for quite a while now and it's still the best one I've seen! I love the different templates, which are all very clean and mo...
Ricardo M.
RM
Ricardo M.Small-Business (50 or fewer emp.)
4.0 out of 5
"Excellent platform for photographers"
FORMAT is an awesome tool to showcase your artistic work and it adds more features such as e-commerce.
DP
Deepak P.Mid-Market (51-1000 emp.)
4.5 out of 5
"Best place to get a website very easily"
Their customer service is great and I am very pleased.Text fonts, tones and unlimited pages and amazing colours and templates. I would not suggest ...
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24 Format Reviews

4.4 out of 5
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24 Format Reviews
4.4 out of 5
24 Format Reviews
4.4 out of 5

Format Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.

Overall Review Sentiment for FormatQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Ricardo M.
RM
Photographer
Photography
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Format?

FORMAT is an awesome tool to showcase your artistic work and it adds more features such as e-commerce. Review collected by and hosted on G2.com.

What do you dislike about Format?

I would love to have it fully translated in my language. Review collected by and hosted on G2.com.

What problems is Format solving and how is that benefiting you?

Showcase my portfolio and providing an online website for customers. Review collected by and hosted on G2.com.

Kevin C.
KC
Content Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Format?

I've been using Format for quite a while now and it's still the best one I've seen! I love the different templates, which are all very clean and modern. Its super easy to add images to your site using the phone app. Plus the customer service is fantastic! Review collected by and hosted on G2.com.

What do you dislike about Format?

Honestly, I have no issues with Format so far! Review collected by and hosted on G2.com.

What problems is Format solving and how is that benefiting you?

Hosting a nice-looking website that is easy to update! Review collected by and hosted on G2.com.

Open Discussions in Format
DP
Marketing consultant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Format?

Their customer service is great and I am very pleased.Text fonts, tones and unlimited pages and amazing colours and templates. I would not suggest any other website builder then Format.The easier it is to do complex things on the website, the better. Review collected by and hosted on G2.com.

What do you dislike about Format?

There is not anything I can think of that I like least about Format. But as I wrote above I have little knowledge of programming.I love it and would change.nothing about it. Review collected by and hosted on G2.com.

What problems is Format solving and how is that benefiting you?

It gives my photography business a better image.Big help to expand the resume information and place all of my relevant data in one place. I could design my homepage easily and much cheaper than hiring technician. Review collected by and hosted on G2.com.

Mayank B.
MB
Senior Consultant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Format?

Format provides a platform to non-tech photographers to create websites and showcase their work to the entire world. This is easy to use and for non-tech artists. This tool has helped a lot of people in my community too. Review collected by and hosted on G2.com.

What do you dislike about Format?

Although there is no such problem, I would like to highlight one small suggestion to format team please make something more eye-catching for mobile apps as in today's handheld device world, every one wants their website to be on mobile and tablets. Review collected by and hosted on G2.com.

What problems is Format solving and how is that benefiting you?

Now my work is visible to everyone with just one click and it is possible with Format Only. this tool is helping me to promote me and my tea's work in front of client. Review collected by and hosted on G2.com.

Zaire N.
ZN
Graphic Designer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Format?

I liked the ease with which it allows you to create websites as it gives you endless options to develop your creative side and unleash your imagination, you are the owner of your ideas and Format helps you make them come true. Other thing to note is that you don't need to have advanced programming knowledge since this system provides you with an intuitive environment so that you can create what you want with just a few clicks thanks to the graphic editor that integrates, the user just has to choose what they want to incorporate into its website and the software does the whole coding part for you. Review collected by and hosted on G2.com.

What do you dislike about Format?

It does not allow the functions of edition if you connect by means of your smart phone lowering your productivity and preventing you from working outside a working environment and only making changes through its web application.

There are optimization issues regarding the image upload mechanism that creates delays depending on the image format you want to use.

Some templates feature monotone layouts so it can result in a repetitive page if you don't make significant changes. Review collected by and hosted on G2.com.

Recommendations to others considering Format:

I can assure you that no matter what background the user who tries this tool has, will have no problem in getting the most out of it, I say this because the simplicity in which Format implements his workflow, giving everyone the opportunity to create the most beautiful portfolios of their work or articles whatever they may be without falling into major technical complications. If you want a software that takes you step by step in the creation of your website or blog then look no further, you will not regret it. Review collected by and hosted on G2.com.

What problems is Format solving and how is that benefiting you?

I have long been looking for a platform to support you to show my work that I do all over the world photographing different scenarios and cities. Format offers great functionalities to create a portfolio website quickly and easily, as it does not have programming knowledge I thought it would be a problem to create what I had in mind but thanks to the graphic editor that has Format all my concerns faded, so I was able to work on web design without any technical problems. Review collected by and hosted on G2.com.

SC
Mr
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Format?

I love using Format to display my photography work. I love the ease and efficiency of being able to quickly uploads my work and know that it's going to be displayed perfectly in the ready made theme. My favourite feature though is the Proofing section. Being able to send client proofs that are password protected is SO helpful. Review collected by and hosted on G2.com.

What do you dislike about Format?

I'd like a little more customisation options, especially for mobile considering many websites are built mobile first. Another small thing I'd like to see added on the proofing area is being able to see who has accessed the gallery. At the minute it only shows who's downloaded the images. I'd like to be able to see who has viewed them. Review collected by and hosted on G2.com.

What problems is Format solving and how is that benefiting you?

The problems I had were wanting to show my work and let the images do the talking, full screen and simple and Format solved this. After looking elsewhere, Squarespace etc. Format answered all of my questions. Review collected by and hosted on G2.com.

HH
Photographer
Photography
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Format?

What I like best about format is the creative opportunities I’ve received from using this site. I think that it’s a rare and admirable quality for a web hosting company to reach out to its customers with unique opportunities catered to the artist / business owner’s craft. Review collected by and hosted on G2.com.

What do you dislike about Format?

The only thing I dislike about format is the cost of hosting. I find it’s one of the easiest sites to use with the most professional outcome but it is on the steeper side of web hosting. Review collected by and hosted on G2.com.

Recommendations to others considering Format:

Definitely use format if you are looking for a great and professional site but you have little web design / coding experience. Not that format doesn’t have advanced settings but it’s also great for beginner web design. Review collected by and hosted on G2.com.

What problems is Format solving and how is that benefiting you?

I’ve realized the benefits of having a professional online creative portfolio. I’ve found that Instagram has provided me with many connections but having a site that displays my images in full and in an organized fashion has Been an asset. Review collected by and hosted on G2.com.

Carlos B.
CB
Architect & Architectural Photographer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Format?

There many things I like: Being able to add and intro page; my theme which is minimalist, simple yet elegant; but the most important is that the support team is fully available to clarity my doubts and guide me step by step in order to solve my problems. Review collected by and hosted on G2.com.

What do you dislike about Format?

I dislike the fact that themes do not have animations or flash features. A flash intro would be a great thing to have on my site. I would also love to have more "pages" or features for my "intro" page to chose from, the intro page is the page that goes before my landing page. Review collected by and hosted on G2.com.

Recommendations to others considering Format:

My advice for those looking at Format is to avoid hesitation, and start using it full time. Format make things easier and they are always ready to help.I remember my first contact with their support team, it was to connect my gmail account to the business email (using my host name). The girl that handled the request solved my issue quickly and educated me about the process, it was great! Review collected by and hosted on G2.com.

What problems is Format solving and how is that benefiting you?

I started with Format since my very beginnings and has impacted my target market heavily. Clients go to my website and they do not hesitate to hire me when they see it. My website is my main "tool", "weapon", and Format has saved me time, money, efforts, and has provided me with a nice, clean minimalist template that I can personalise anytime I want. Review collected by and hosted on G2.com.

DH
Ms
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Format?

Format offers very easy to use, minimalist and effective website templates that are very well-suited for creative types that need to display their work online. There is a good plan variety, with most affordable option at a competitive price. Templates are easy to fill with content, technical support is great, service is exceptionally well-maintained. My website never crashed. Review collected by and hosted on G2.com.

What do you dislike about Format?

There are some limitations as per number of galleries, photos you can upload / store, number of products in your store etc, that come with the most affordable plan. The editing of any single template is limited. It's less flexible than Squarespace in terms of building the template, but suits basic needs well. Review collected by and hosted on G2.com.

Recommendations to others considering Format:

Format is a best fit for users who need a simple presentation-type website with some additional functions. It's a good price for the great service with exceptional backend, but it comes with somewhat limited flexibility in design. Review collected by and hosted on G2.com.

What problems is Format solving and how is that benefiting you?

I use Format for displaying my online photography portfolio. It is a key element in a professional photographer's work to be able to show your images in a quick, efficient way. Format does it well with any device type in any part of the world that has connection to the Internet. I also set up an online store to be able to sell my books and individual prints there, which is helpful. Blog section keeps the news going and makes my website look up to date. Contact tab is important for any potential clients to reach me without explicitly displaying my email. Review collected by and hosted on G2.com.

Gili B.
GB
Photographer and Photo Editor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Format?

For me, Format was the best choice. I was looking for a way to build my website, and do it very easily, and then I became familiar with Format, which was just perfect for me. I took me very little time to raise my website, and present my portfolio to other people. Besides that, I think that my Format based website has led mine to a lot of new customers. Review collected by and hosted on G2.com.

What do you dislike about Format?

The one thing that I disliked is that fact that it's a bit hard to make design changes in HTML. Review collected by and hosted on G2.com.

Recommendations to others considering Format:

Use it, it worth the money, easy to use, fast and useful support when needed, and on top of all, you can make the slickest website around. Review collected by and hosted on G2.com.

What problems is Format solving and how is that benefiting you?

My site is way more visible and reachable thanks to the SEO options, and I get a lot of new visitors from it. Review collected by and hosted on G2.com.