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FormAssembly Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

FormAssembly Media

FormAssembly Demo - Designing the Future of Data Collection
Data handled correctly from the start
FormAssembly Demo - Build Forms That Build Your Business
Forms should do more than collect information. FormAssembly helps teams design structured forms that connect directly to workflows, approvals, and systems of record like Salesforce.
FormAssembly Demo -  Trusted data for automation, analytics, and AI
Advanced analytics and AI depend on structured, reliable inputs. By enforcing validation, context, and compliance at submission, FormAssembly ensures the data powering dashboards, automation pipelines, and AI models is complete, accurate, and trustworthy.
FormAssembly Demo - Where Reliable Salesforce Data Begins
FormAssembly is the secure, scalable data intake layer for Salesforce, helping teams capture, validate, and connect trusted data to power automation and AI.
FormAssembly: Powerful Forms that Simplify Data Collection
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FormAssembly: Powerful Forms that Simplify Data Collection
Forms in a Flash - This Is What Modern Data Collection Looks Like
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Forms in a Flash - This Is What Modern Data Collection Looks Like
File to Web Form Conversion
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File to Web Form Conversion
From Drop Off to Conversion
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From Drop Off to Conversion
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FormAssembly Reviews (399)

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Reviews

FormAssembly Reviews (399)

View 3 Video Reviews
4.5
400 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and seamless Salesforce integration of FormAssembly, highlighting how it simplifies form creation and data collection. Many appreciate the platform's flexibility in customization, allowing for tailored solutions to meet various business needs. However, some users note that advanced features can be costly and may require technical expertise, which could limit accessibility for smaller teams.

Pros & Cons

Generated from real user reviews
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Daniel B.
DB
Program Coordinator
Small-Business (50 or fewer emp.)
"Number One Tool for Constituent Surveys, Data Collection, and Salesforce Integration"
What do you like best about FormAssembly?

The Salesforce connector is flexible, robust and awesome. The number of use cases we use it for are too many too list. Customer support is great - although technical issues are rare, the team has always followed up promptly when we've encountered a problem. Review collected by and hosted on G2.com.

What do you dislike about FormAssembly?

I wish FormAssembly had a "rank ordered picklist" question type. It would be nice to be able to sort forms in custom folders. A more robust text editor within forms would be nice as well. Review collected by and hosted on G2.com.

AM
Analyst, Admissions Marketing
Mid-Market (51-1000 emp.)
"Excellent flexible & multifunctional tool!"
What do you like best about FormAssembly?

Form Assembly has a deceptively simple UI full of design features to create the form you need. The connectors, esp pre-fill, are a lot of fun to use. Review collected by and hosted on G2.com.

What do you dislike about FormAssembly?

Editing and saving a form change it in real-time. It needs the ability to change a form but not publish it right away. Review collected by and hosted on G2.com.

Mardo C.
MC
Database Administrator
Mid-Market (51-1000 emp.)
"Easy to Use and great functionality"
What do you like best about FormAssembly?

I like the integration with Salesforce which allow us to update fields in every object as well as create new records based on different conditions. Review collected by and hosted on G2.com.

What do you dislike about FormAssembly?

I don't like that when you add new content to the form, the new content always goes to the bottom of the page. Review collected by and hosted on G2.com.

PD
Senior Operations Manager
Small-Business (50 or fewer emp.)
"Easy application that allows for quick professional survey!"
What do you like best about FormAssembly?

An easy application we added to provide professional surveys. Easy to create, using a template, copying an existing survey and the different ways of displaying my questions and answers. Working in a small office, you don't need to be an IT expert to start on Form Assembly. Review collected by and hosted on G2.com.

What do you dislike about FormAssembly?

I would love a way to be able to save a survey as a PDF or word doc once a survey has been created. Would love to see about adding users to an account. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Mid-Market (51-1000 emp.)
"Easy-to-use platform for forms in Higher Education"
What do you like best about FormAssembly?

FormAssembly is extremely easy to use and very simply connects to both Salesforce and Google Sheets. The best part about FormAssembly is their documentation and customer service; both are incredibly helpful and provide detailed support. Review collected by and hosted on G2.com.

What do you dislike about FormAssembly?

One downside of FormAssembly is that the new Workflow tool is a bit slow to load when building a Workflow. This is a brand new feature, so I am confident this will improve over time. Review collected by and hosted on G2.com.

AR
Managing Director of Digital Products
Mid-Market (51-1000 emp.)
"I will always use and recommend FormAssembly!"
What do you like best about FormAssembly?

FormAssembly is incredibly easy to use and comes with extremely robust features like powerful connectors to Salesforce and payment processors and dynamic prefill URLs. Review collected by and hosted on G2.com.

What do you dislike about FormAssembly?

The UX/UI could be improved for less "techie" users.

Improve the ability to create questions for respondents to easily rate answer options (like Matrix or Likert style answers). Review collected by and hosted on G2.com.

Steve S.
SS
Customer Experience and Marketing Manager
Small-Business (50 or fewer emp.)
"Great form builder with a lot of features"
What do you like best about FormAssembly?

The integration with Salesforce was very in-depth with a lot of features. We could process our form submissions in a lot of ways to create leads or contacts, check for duplicates and much more. The interface was easy to use. Having such a robust Salesforce integration was a big reason we used FormAssembly. Also, their options for creating the form were very robust as well. We're now using Pardot, and the functionality is extremely lacking compared to the features of FormAssembly, such as creating groups of fields, hide/show based on other selections, multi-step forms, etc. Also, because the forms are each on their own page, and we can embed Google Tag Manager, it allows us to insert tags on our form pages, which was very helpful as well. Review collected by and hosted on G2.com.

What do you dislike about FormAssembly?

The styling of the forms was a bit tedious. I like how they give you the option to write your own CSS, but knowing which elements to change and having so many default styles to override was a bit annoying. I had to go back and forth between viewing the code and writing the styles many times to get it right. Review collected by and hosted on G2.com.

Elaine J.
EJ
Data Associate
Small-Business (50 or fewer emp.)
"Pretty great product!"
What do you like best about FormAssembly?

The Salesforce integration is so helpful - no other system that we have tried works so well. I also like the webinars that Form Assembly has been putting on recently. Review collected by and hosted on G2.com.

What do you dislike about FormAssembly?

I wish there were more options for customization within form building in Form Assembly. Specifically, I'd like options to be able to click to customize my form (rather than needing to use code). Although the forms are functional, our users don't love how they look. One thing we would love is a drop-down menu of font options - we currently aren't using our brand font and that's not ideal. Review collected by and hosted on G2.com.

Response from of FormAssembly

Hi Elaine! Thank you so much for your review. I wanted to reach out to let you know that through theme customization and Google Fonts, you can add a wide range of font styles to your form! This method does require code, but we just updated a tutorial on how to do this in just a few steps. Please let us know if you have further questions!

See how FormAssembly improved
Emily P.
EP
Salesforce Admin
Mid-Market (51-1000 emp.)
"Great form solution!"
What do you like best about FormAssembly?

FormAssembly has enabled our institution to create and connect forms to multiple Salesforce orgs as well as Google forms. Review collected by and hosted on G2.com.

What do you dislike about FormAssembly?

While the company is working to create customer-recommended solutions, one function that would be helpful for our team is a better way to organize our forms. Review collected by and hosted on G2.com.

Kevin G.
KG
IT Director
Mid-Market (51-1000 emp.)
"Game Changer"
What do you like best about FormAssembly?

Form Assembly delivers for us exactly what it promises - fantastic forms that integrate perfectly with Salesforce. It has been a game changer for our school as we were able to streamline our admissions process with consistent forms that pull data from multiple sources and accept payments. Review collected by and hosted on G2.com.

What do you dislike about FormAssembly?

Form Assembly is very flexible and offers a ton of customization (especially since it supports custom javascript code) but it can be a bit difficult to get the forms to look exactly like you want. Review collected by and hosted on G2.com.

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Guest User

What is FormAssembly used for?

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

11 months

Average Discount

16%

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FormAssembly Features
Custom Fields
Conditional Logic
Multi-page Forms
Survey Builder
Question Types
Templates
Branching/Skip Logic
Branding
Reporting & Analytics
Data Exporting
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FormAssembly