Focus Lab Pros and Cons

Brand. Partnership. Process. People. They get "brand" on a whole different level. Focus Lab takes the time to really understand your goals, and work through the whole process, from brand strategy through creative execution as a true partner. The whole process leaves you feeling very confident in every decision. It is an understatement to say that any company, any person, that gets the pleasure to work with Focus Lab will end up better for it. As a in-house creative working with an external agency on a rebrand, I couldn't imagine working with a more talented, genuine, and kind group of people. It was not only rewarding, but a lot of fun. Review collected by and hosted on G2.com.

Nothing! There is absolutely nothing to dislike. I wouldn't have changed a single thing about their process, their work, their people. It's all gold. Review collected by and hosted on G2.com.

Senior creative talent and collaboration Review collected by and hosted on G2.com.

It took some adjusting to work around asynchronous creative delivery vs live creative presentations. Focus Lab shared the why behind their proven approach, and our team found the right rhythm and internal review cadence to make it work. Review collected by and hosted on G2.com.

The people! The collective creativity, clarity, candor and collaboration were outstanding. I would work with anyone and everyone from the Focus Lab team again. Acting as the project manager, I felt supported and guided at every milestone - very important so that I could enable our team to act swiftly and make decisions with clear direction. Review collected by and hosted on G2.com.

We didn't dislike anything. Working asynchronously on a few of the key deliverables, took some adjustment, but with open communication, we made a few adjustments in the delivery and review of the work, to make it fitting for our expectations and cross-functional needs. Review collected by and hosted on G2.com.

The team and the proess. The team: Focus Lab consists of a group of multi-talented group brand strategists, designers, producers, motion graphic artists, creative directors, website developers, copywriters and UI designers to name a few. The Process: Focus Lab brings an agile process delivering work weekly with an expectation that their client holds up their end of the project - internal alignment and timely feedback Review collected by and hosted on G2.com.

The process wont work for all, see recommendations below. Working with Focus Lab needs to be seen as the #1 priority across the company and CEO, this is true of any brand reinvention, whether you work with Focus Lab or any other partner. Review collected by and hosted on G2.com.

What I appreciate most about Focus Lab is their exceptional people, clear communication, and seamless process. I’ll never forget something that was said during our initial call when we were evaluating Focus Lab as an agency partner: "If you don’t like a process, you won’t enjoy working with us." That statement turned out to be spot-on—in the best way possible. Their process was not only streamlined and easy to follow, but also consistent and reliable, making every step of our collaboration smooth and effective. Throughout our work together, I learned invaluable lessons that I continue to apply in my role every day. The expertise and structure Focus Lab brings to the table are unmatched, and they’ve left a lasting impact on me and my career. Review collected by and hosted on G2.com.

Honestly, nothing negative to say about Focus Lab. You could argue that they are expensive, but I would pay over and over to get the level of attention to detail, expertise, and talent on any brand I'm responsible for building and growing in the future. Review collected by and hosted on G2.com.

They're fun, creative, and collaborative. They also manage you very well -- if you follow their process, you'll get things done on time and be thrilled with the result. Review collected by and hosted on G2.com.

Nothing. Seriously. They're great to work with and I loved the process. Review collected by and hosted on G2.com.

Their communication was outstanding – they were incredibly responsive and always kept us in the loop. But what really impressed us was their commitment to understanding our brand. They went above and beyond, conducting thorough competitor analysis and customer surveys to ensure our new visual identity truly stands out in a crowded market. The result is a brand that perfectly captures our unique value proposition and resonates with our target audience. Review collected by and hosted on G2.com.

Focus Lab's services are not cheap. However, for us, it was absolutely worth it. Their expertise and the quality of their work were exceptional. Focus Lab helped us boost leads and LTV, rebrand our company in a way that attracted an upgraded customer base, streamline our marketing efforts and save us hours each week, and develop a website that converts at twice the rate of our old one. In the end, the value we received far exceeded the cost. Review collected by and hosted on G2.com.

The people and their unique ability to do two things the same time:

1. Consistently communicate with clarity and warmth.

2. Challenge you to be open to creating something truly special. Review collected by and hosted on G2.com.

At this point, I've worked with them on multiple companies I've founded and I continue to choose them over their competitors. But I will at least say you need to take seriously the budget allocation as their time is not cheap and deservedly so. Review collected by and hosted on G2.com.

Their process is predictable and their team is creative, flexible and great to partner with. Review collected by and hosted on G2.com.

I'd like to see a bit more of the customer validation in their process, or have them help us to get it. Review collected by and hosted on G2.com.

They did an excellent job of discovery - digging into what makes us who we are and what sets us apart. They're exceptionally skilled with brand design work, but even more so, they are strategists. They delivered us a strategic, unified, cohesive brand system that helps showcase who we are. Review collected by and hosted on G2.com.

Honestly it was a very smooth process and no downsides to note. Review collected by and hosted on G2.com.