# Fluency Reviews **Vendor:** Fluency **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 233 ## About Fluency Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. ## Fluency Pros & Cons **What users like:** - Users love the **ease of use** in Fluency, making navigation and management of multiple accounts simple and efficient. (102 reviews) - Users find Fluency delivers **exceptional efficiency** , dramatically simplifying account management and saving valuable time. (67 reviews) - Users appreciate the **campaign management features** of Fluency, enhancing control and efficiency in marketing strategies. (61 reviews) - Users appreciate the **excellent customer support** provided by Fluency, valuing their responsiveness and helpfulness. (61 reviews) - Users appreciate the **efficient budget management** of Fluency, significantly reducing time spent on budgeting tasks. (59 reviews) - Users highlight Fluency's **time-saving capabilities** , allowing teams to focus on optimizing other project aspects efficiently. (57 reviews) - Ad Management (53 reviews) - Users value the **time-saving automation** in Fluency, enhancing campaign management and budgeting efficiency across platforms. (50 reviews) - Features (46 reviews) - User Interface (44 reviews) **What users dislike:** - Users find the **learning curve challenging** , suggesting that clearer materials would enhance the overall experience with Fluency. (45 reviews) - Users note a **steep learning curve** with Fluency, requiring time to navigate and familiarize with its features. (32 reviews) - Users struggle with many **software bugs** that hinder workflow and make the experience frustrating. (29 reviews) - Users find **navigation issues** in Fluency challenging, especially with recent changes impacting familiar workflows. (25 reviews) - Users report frequent **error issues** , including glitches and bugs that hinder workflow and user experience. (19 reviews) - Users find Fluency to have **poor usability** , making navigation and comprehension challenging, requiring extensive training. (19 reviews) - Slow Performance (19 reviews) - Users find the **blueprints feature complex** , hindering effective campaign building and overall user experience. (18 reviews) - Ad Issues (17 reviews) - Users find the **limited features** of Fluency restrictive, complicating campaign changes and integration with other platforms. (17 reviews) ## Fluency Reviews ### 1. Elevates Troubleshooting with AI Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Rebecca R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Fluency?** I find the MUSE AI suggestions extremely beneficial for diagnosing issues when troubleshooting, as they break down the issue when alerts or errors don't provide much information. The suggestions help me determine if the issue falls within Fluency or outside of it, and some even break down the information being sent to the provider via API. BluePrints are also a key feature I use regularly, as they run campaigns across multiple channels. They allow for automation across numerous accounts running the same campaign while enabling customization for specific accounts through tags. **What do you dislike about Fluency?** Notifications being cleared in a more timely manner. For instance, a notification will pop up & then we'll go into the account & resolve the issue triggering the notification but the notification will still show for a week or more. You can mute them but that's not enough as the Notification is still there. It was very involved. There were a lot of discussions across a multitude of products. Fluency had more frustrations with us than we did with them. Our organization needs a lot of automated customization and there are a bunch of moving parts. **What problems is Fluency solving and how is that benefiting you?** I use Fluency to manage digital advertising and troubleshoot issues. It solves setup, efficiency, BP, API, and reporting problems. MUSE AI helps pinpoint diagnostic issues, and BluePrints automate campaigns, allowing customization across accounts. **Official Response from Sierra Calabresi:** > Hi Rebecca, thanks for sharing your positive experience with Muse AI and Blueprints! Regarding the notification delays you mentioned, our system is designed to clear those alerts immediately once an issue is resolved, so we recommend reaching out to your AE directly to investigate why these are persisting in your specific dashboard and ensure your workspace stays organized. ### 2. Fluency: Easy Ad Management with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Carrie M. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Fluency?** I really appreciate how easy Fluency is to use. The ability to manage multiple accounts in one platform is a huge time-saver, especially since I'm handling about 50 rooftops. Fluency's notifications are incredibly helpful, as they alert me when something is broken, has gone wrong, or just as reminders. I also like that Fluency allows setting future budgets which saves me time. Although I wasn't the one to set it up, it was easy to learn because of the great resources available. **What do you dislike about Fluency?** Sometimes I have a hard time updating the targeting because it won't always save. I think just having it work more often than not will make it less frustrating. I wish it integrated with TikTok. **What problems is Fluency solving and how is that benefiting you?** Fluency helps me manage my ad accounts efficiently by setting future budgets to save time. It's easy to use, allows me to manage multiple accounts seamlessly, and provides helpful notifications for issues and reminders, making ad management smoother. **Official Response from Sierra Calabresi:** > Hi Carrie, thanks for taking the time to leave a review! It’s great to hear that Fluency is helping you save time and become more efficient. We hear you on your feedback and excited to share that we’ve launched a partnership to offer TikTok Automotive Ads to our clients, with full availability and additional TikTok ad types coming to the platform in the next few months. Read more about that here! https://www.fluency.inc/news/tiktok-partners-with-fluency-to-grow-its-new-automotive-ads-category ### 3. Fluency: The Ultimate Tool for Streamlined Budget Management **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas J. | AccountyManager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Fluency?** The thing that I love most about Fluency is its ability to pull all of the major metrics into one platform. I can see all of the major metrics like cost per lead, cost per conversion, the budgets, how much we've spent, and how much we're currently spending all in one place. It's kind of like a multi-tool, so I don't have to keep multiple tabs open on different websites and ad managers; all my data is in one spot. **What do you dislike about Fluency?** I have not found anything that I don't like yet! **What problems is Fluency solving and how is that benefiting you?** I use Fluency to manage client budgets with its pacing feature, adjusting budgets throughout the month as needed. It consolidates key metrics like cost per lead and ad spend, eliminating the need for multiple tabs and tools. **Official Response from Mike Lane:** > Hi Thomas, thanks you for the kind words—we're glad Fluency’s pacing tools are helping keep your clients happy ### 4. Lots of Valuable Tools, But It Is a Lift to Set Up for a Large Agency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Fluency?** I like that Fluency puts all of our accounts and any concerns in one place. Pause/Enable is really helpful, and the custom notifications are huge for making sure we're flagging the things that matter to us. Fluency lets us build campaigns via template, take actions en masse across many or all accounts, and custom notifications warn us about issues quickly. It also allows us to stay compliant with strict OEM requirements and take sweeping actions that would be very time-consuming if done manually on Meta. **What do you dislike about Fluency?** There's an ongoing bug where we can't add Instagram profiles. There also has been inconsistent levels of customer support. It was difficult. There was a learning curve, and our sheer volume of accounts made it a huge lift. **What problems is Fluency solving and how is that benefiting you?** Fluency lets us build campaigns via template, take mass actions, and stay compliant with OEM requirements. It centralizes accounts, provides custom notifications, and simplifies reporting, saving time on manual tasks. **Official Response from Sierra Calabresi:** > Hi there, thank you for the detailed review... It's great to hear that Fluency is saving you time and helping you navigate those strict OEM compliance requirements on Meta. I also want to sincerely thank you for your candor regarding the challenges you’ve faced. We know that onboarding a high volume of accounts is a significant lift, and we’re sorry to hear that the learning curve and support experience haven’t always been seamless. We are actively working to make our support levels more consistent as we scale. Regarding the Instagram profile bug, I’d like to make sure we have this prioritized correctly for your account. Could you please reach out to your AE? We want to ensure that’s resolved so you can get back to full efficiency. ### 5. Streamlined Campaign Management and Budget Control **Rating:** 5.0/5.0 stars **Reviewed by:** Parth P. | Social Advertising Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Fluency?** I really like that Fluency is just clean and very accessible; it's easy to read what's going on. It's integrated into our Salesforce budget, so I know I won't overspend. I also love that I can see how multiple accounts are performing by looking at just one summary page. It’s accessible because it’s not as siloed like Facebook Business Manager is set up. We can utilize Fluency AI to answer questions, and we have access to our dedicated Fluency support team. And it's easier to see all ad accounts in one place instead of searching through Facebook. **What do you dislike about Fluency?** Very specifically when I'm looking at last month's budget on an ad account, the rows sometimes shuffle, so I'll have to sort by the spend column to see which campaigns I want to see. It will otherwise show me turned off and archived campaigns from years ago that I don't need to see. Another suggestion would be more recommendations based on ad performance, like 'this ad copy is not working for you, let's try something new.' **What problems is Fluency solving and how is that benefiting you?** I use Fluency to manage campaigns efficiently, oversee budgets across multiple ad accounts, accept optimization suggestions, and easily access all ad accounts in one place. It integrates with Salesforce, helping avoid overspending and simplifies visibility of account performance compared to Facebook Business Manager. **Official Response from Sierra Calabresi:** > Hi Parth, thanks for taking the time to write a thoughtful review - it's great to hear Fluency is helping you manage your accounts with confidence and clarity! Regarding the shuffling rows, we would love to know if you’re seeing this in the Manage view or Data Explorer so we can look into a fix; in the meantime, while our performance recommendations are currently metric-based rather than copy-specific, we suggest setting up custom notifications to alert you the moment specific performance thresholds are hit so you can proactively test new creative. Thanks again! ### 6. Streamlined Media Management with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Megan G. **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I appreciate managing paid media across multiple accounts and locations at a much more streamlined pace with Fluency. It saves our ad team time since we don't have to navigate to each individual account to spot metrics or get an idea of benchmarks. Fluency helps with budget pacing issues and makes it easy to launch campaigns and replicate successful ones using blueprints. The onboarding process was smooth as the team didn't rush us and took the time to explain features and fit them into our workflows. It feels like having a partner rather than just a platform. I find the reporting tools really valuable since they make it easy to see where campaigns stand and focus on important metrics. The setup was very easy! **What do you dislike about Fluency?** I'm not quite sure what could be improved, but maybe having a cheat sheet that's easy to reference outside of their academy could be helpful. Also, we use WhatConverts to track customer journeys from campaigns, but the two don't connect. **What problems is Fluency solving and how is that benefiting you?** Fluency streamlines managing paid media by saving us time navigating accounts, solving budget pacing issues, speeding up launches, and easily replicating successful campaigns. **Official Response from Sierra Calabresi:** > Hi Megan, thank you for your thorough and thoughtful review! It’s wonderful to hear that Blueprints and Budgeting have made your team more efficient and feel like a true partnership. For a quick-reference 'cheat sheet' to help with your workflows, we encourage you to explore the Fluency Help Center (if you haven't already) which is packed with searchable, step-by-step guides designed for exactly that purpose. Thanks again! ### 7. Efficient Budget Management, Needs Better Ad Copy Features **Rating:** 3.5/5.0 stars **Reviewed by:** Kim D. **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I personally really like the budget pacing and ease of assigning shared budgets or editing budgets between multiple platforms. I can edit multiple platform strategies in one place, making it quick and easy to update the budgets and assign specific budgets to campaigns based on the strategy. The support provided from Fluency's team has always been great and really helpful. **What do you dislike about Fluency?** I don't love the ad copy features. There are quite a few limitations and it's time-consuming when you have more than one broadcast to add for a single campaign. If you add a broadcast, you can only do one headline or one description. It's frustrating and the feature glitches a lot. You will filter for a specific model and when you go to review, it pulls other models and you have to refresh a lot. **What problems is Fluency solving and how is that benefiting you?** Fluency solves budget management issues and automates daily tasks. I can quickly update and assign campaign budgets across platforms, which simplifies adjustments and strategy execution. **Official Response from Sierra Calabresi:** > Hi Kim, thanks for taking the time to share your feedback. We deeply value your perspective on where we can improve. Good news is we have a broadcast enhancement ticket in the queue ready for engineering to ensure we're continuing to make the broadcast experience better. Once that's officially released, we would appreciate it if you took the time to update your review if your experience improves. Thanks again! ### 8. Fluency Streamlines Multi-Dealership Paid Search with Powerful Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Lindsey B. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** Fluency is particularly strong for managing paid search at scale across multiple dealerships. The platform does a good job automating structure, bidding, and OEM-specific requirements, which saves a significant amount of time compared to building and managing campaigns manually. For automotive advertisers, the inventory-driven approach and alignment with dealer websites and feeds is very valuable. It allows teams to focus more on strategy and optimization rather than repetitive setup work. **What do you dislike about Fluency?** Some parts of the platform can feel a bit less flexible when deeper customization is required, particularly for more nuanced strategies or unique market conditions. The reporting is generally solid, but at times it still takes extra exports or some manual analysis to get the exact views and details stakeholders are looking for. There’s also a learning curve for new users, given the number of features and workflows to navigate. **What problems is Fluency solving and how is that benefiting you?** Fluency addresses the challenge of efficiently managing paid search across a large number of automotive accounts while still maintaining consistency and compliance. It streamlines campaign creation, budgeting, and optimization, reducing errors and helping ensure budgets are fully utilized. As a result, operations are more scalable, pacing control is stronger, and overall efficiency has improved for both agency teams and dealer clients. **Official Response from Sierra Calabresi:** > Hi Lindsey, thanks for taking the time to share your feedback! We're happy to hear Fluency addresses the challenge of efficiently managing paid search across a large number of automotive accounts while still maintaining consistency and compliance. We also appreciate your feedback on reporting flexibility and the learning curve, as we are actively working to improve our platform and simplify the onboarding experience (and growing our Fluency Academy cert program!) ### 9. Efficient Google Ads Management with Fluency **Rating:** 4.0/5.0 stars **Reviewed by:** Casey V. **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I like that Fluency does the pacing automatically, which is a big time saver for me. Coming from a position where I was doing it manually, this feature frees up time for me to do other things within certain accounts, so I’m not bogged down by mundane manual tasks. It's really helpful as a pacing tool, providing one dashboard to compare and contrast metrics across multiple accounts. **What do you dislike about Fluency?** Some of the filter views are a little bit difficult and take some getting used to. Additionally, initially setting up Fluency is tough, as there are always hurdles with a new platform, including learning how things work, where things are located, and organizing new spreadsheets. **What problems is Fluency solving and how is that benefiting you?** I use Fluency as a pacing tool for Google Ads, which provides one dashboard for multiple accounts and metrics comparison. It saves time by automating tasks I used to do manually, freeing me to focus on more important activities. **Official Response from Sierra Calabresi:** > Hi Casey, thank you for taking the time to leave a review! While we're glad to hear our automated pacing is saving you significant time and providing a clear view across your accounts, we appreciate your honest feedback on the initial setup and filter views as we work to make our platform even more intuitive for new user. Fluency Academy works to eliminate some of the headaches around learning how things work, where things are located, etc. ### 10. Fluency: Bulk Management Made Effortless Despite Occasional Integration Glitches **Rating:** 4.5/5.0 stars **Reviewed by:** jacob l. | ppc speciaist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Fluency?** I like how Fluency allows me to make bulk edits across accounts, which makes managing multiple accounts a lot easier. The ability to preplan and set things like ad copies and budgets for next month saves time and effort. Having the broadcast tool to automate these actions is particularly useful. I also appreciate the settings replicator tool, which lets me replicate settings across campaigns for different elements like locations, saving me a lot of time. This preplanned stuff really simplifies my work, especially given the nature of the advertising industry. **What do you dislike about Fluency?** Sometimes Fluency makes errors when communicating with Google Ads and pushes through incorrect edits. This can be a big problem if it goes unchecked. It's not a major issue, but when it happens, it's quite a problem. **What problems is Fluency solving and how is that benefiting you?** Fluency lets me manage more accounts by providing aggregated views and bulk management, which is crucial for handling multiple accounts. I like the bulk edit feature and the settings replicator, which make planning and campaign management easier and save time. **Official Response from Mike Lane:** > Hi Jacob, thank you for your feedback! We’re so glad to hear that Fluency is helping you manage your workload more efficiently. Thank you for also sharing your concerns about occasional glitches, I'll be sure to share this directly with the team so we can continue to optimize the user experience. Thanks again for sharing your thoughts—we’re excited to keep supporting your success in managing account loads! ## Fluency Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Basis](https://www.g2.com/products/basis-basis/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Merchant Center (Google Shopping) - Prestashop Addon](https://www.g2.com/products/google-merchant-center-google-shopping-prestashop-addon/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [LOCALACT](https://www.g2.com/products/localact/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [MongoDB](https://www.g2.com/products/mongodb/reviews) - [ServiceTitan](https://www.g2.com/products/servicetitan/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) ## Fluency Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Mobile Functionality** - Mobile Functionality **Intelligent Automation** - OCR - Machine Learning - NLP **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Fluency Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.0/5.0 (709 reviews)