--- title: Innovid Reviews meta_title: 'Innovid Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 375 reviews by the users' company size, role or industry to find out how Innovid works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 375 scale: '5' date_modified: '2026-07-31' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Innovid Reviews **Vendor:** Mediaocean **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.1/5.0 **Total Reviews:** 375 ## About Innovid Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. ## Innovid Pros & Cons **What users like:** - Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns. (14 reviews) - Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation. (9 reviews) - Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms. (8 reviews) - Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens. (7 reviews) - Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns. (7 reviews) - Easy Integrations (6 reviews) - Easy Setup (6 reviews) - Users appreciate the **efficiency** of Innovid, facilitating engaging video ads across diverse platforms with seamless integration. (6 reviews) - Features (6 reviews) - Simple (6 reviews) **What users dislike:** - Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities. (6 reviews) - Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently. (5 reviews) - Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests. (5 reviews) - Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve. (5 reviews) - Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges. (4 reviews) - Complexity (4 reviews) - Export Issues (4 reviews) - Inefficient Processes (4 reviews) - Integration Issues (4 reviews) - Limited Features (4 reviews) ## Innovid Reviews ### 1. User-friendly way of understanding more about our TV competitors' spend **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Innovid?** I love the easy charts and graphs to model spend trends over time. I enjoy being able to dive into different segments of the company's spend to understand the type of media they're buying, from duration to network type to demographic targets. **What do you dislike about Innovid?** Sometimes it can be a little tricky and confusing to navigate the menus between tabs as there seems to be a little bit of overlap. **Recommendations to others considering Innovid:** This is a great piece of software if you're trying to understand more about the effect your media dollars are having. It helps us attribute web traffic lift to our ads and prove out the strength of our media buys. **What problems is Innovid solving and how is that benefiting you?** We've got a much stronger idea how other people in the industry are allocating their media dollars and using some of those insights to run tests of our own to grow our campaigns. ### 2. 4C Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Innovid?** The ability to quickly make changes to platforms that aren't very well built out (Snapchat, Twitter, etc.). Like the ability to easily duplicate items across campaigns, and again especially for platforms that lack that ability. **What do you dislike about Innovid?** Sometimes it isn't any faster to do tasks in 4C. Example: Facebook has added a find and replace feature, so I can quickly alter campaign, Adset, and Ad names with out needing to log in through 4C. Separate, I'd love to be able to use creative hub, but need Instagram previews to be able to render out prior to being able to do so. Don't love the reporting hub. I've been walked through it many times, but it's just not a great place to look at reporting. Would love an easier view of reporting within the UI, that i could then easily export similar to how DoubleClick and Marin are set up. **What problems is Innovid solving and how is that benefiting you?** Pushing our 3rd party audiences through it. As mentioned above, we would like to use the creative hub to help improve our creative approval process with our client and creative agency. The current issue is that Instagram stories do not render out properly in a preview, so we can't use the platform. If added, we'd be able to use 4C for our entire ad approval process which would help us. ### 3. utilizing 4c to better optimize amazon ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2019 **What do you like best about Innovid?** ability to customize reports and set up alerts to better improve amazon spend **What do you dislike about Innovid?** learning curve to set up all capabilities **What problems is Innovid solving and how is that benefiting you?** how to spend more efficient on amazon - able to spend more based on reports or set up new campaigns ### 4. great reps and a clean UI **Rating:** 5.0/5.0 stars **Reviewed by:** Johnny M. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2019 **What do you like best about Innovid?** bulk uploading capacity, bulk editing, report center, pacing dash **What do you dislike about Innovid?** bugs, almost too many features its overwhelming **What problems is Innovid solving and how is that benefiting you?** bulk uploading a giant ad account (T2) that fb is not capable of ### 5. Unfriendly platforms with no added value **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2019 **What do you like best about Innovid?** Weather targeting on Snapchat/Twitter and TV targeting **What do you dislike about Innovid?** Not friendly to use and doesn't have much advantage over other platforms **Recommendations to others considering Innovid:** Compare to other FMPs as they might deliver more value to the businesses. 4C has some unique capabilities for Snapchat but other platforms might be stronger **What problems is Innovid solving and how is that benefiting you?** Not user friendly but delivers some unique activations for Snapchat and Pinterest that other platforms don't ### 6. Great platform for social media execution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Innovid?** The ability to manage audiences across social channels. Consolidating and automating reporting across channels has helped my team hugely as well. **What do you dislike about Innovid?** To work on the platform, you need to have a good grip on troubleshooting and working with 3rd party tools. We've seen some syncing issues with our key platfroms **What problems is Innovid solving and how is that benefiting you?** Reporting, cross-channel audience management, optimization, automated rules ### 7. Wonderful platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2019 **What do you like best about Innovid?** Great interface, ease of use and campaign management. A trusted reliable source for our client creatives. **What do you dislike about Innovid?** Occasional loading failures.Other than that no major issues. **What problems is Innovid solving and how is that benefiting you?** Allows for quick creative upload and management. ### 8. Everything you need, in one place **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2019 **What do you like best about Innovid?** 4C aggregates all social channel metrics into one dashboard and report center. Easy to web query from, even easier to use when editing in bulk, 4C can scale your social reporting and management capabilities. 4C is constantly improving their system through dedicated customer support and openness to feedback. The tool will only get better with time! **What do you dislike about Innovid?** There are some customizations in terms of reporting and automated rules that are not available yet. A personalized real-time dashboard would be a huge improvement to daily use. **Recommendations to others considering Innovid:** Utilize your reps, give constant feedback, make sure you have the most updated Google Chrome **What problems is Innovid solving and how is that benefiting you?** 4C is especially useful for delivery of multiple reports across channels to build reporting from. It's also easier to use than Pinterest Ads Manager. ### 9. 4C 2019 Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2019 **What do you like best about Innovid?** I really love that you can collect insights across all platforms such as Facebook and Twitter from one platform and create specific audiences that you can save ad use at a later date. **What do you dislike about Innovid?** There is a lot of lagging on the 4C site or times when things don't populate properly such as labels. **What problems is Innovid solving and how is that benefiting you?** Through the new labels and ad tweet names features, we are saving time and better organizing our ad level data to quickly generate reports when needed with all necessary information. ### 10. 4C review **Rating:** 3.5/5.0 stars **Reviewed by:** Prachi G. | Media Planner, Enterprise (> 1000 emp.) **Reviewed Date:** April 04, 2019 **What do you like best about Innovid?** The platform affords integration of all client campaigns, set-up, optimization opportunities, and analytics in one space **What do you dislike about Innovid?** The performance metrics sometimes differ than what is reflected on the native platforms without any explanation for the inconsistency. **What problems is Innovid solving and how is that benefiting you?** The utility of having all the client data and campaigns available in one place helps streamline and manage projects. ### 11. Very easy to use and powerful platform **Rating:** 3.5/5.0 stars **Reviewed by:** Dane K. | Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Innovid?** I like the sandbox environment and the duplication / campaign set up features that are available. It makes it easy to use and helps speed up campaign creation. **What do you dislike about Innovid?** it is sometimes difficult to create multiple audiences due to limitations. There are also bugs sometimes when we cannot upload changes due to an error but no error really exists / is able for us to update. **What problems is Innovid solving and how is that benefiting you?** We are solving the need for pacing, fast campaign set up, and easy monitoring. ### 12. Budget Management Essential **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2019 **What do you like best about Innovid?** My favorite part of 4C is Smart Groups. **What do you dislike about Innovid?** To be incognito when signing in, I have 2-step authentication, which can make it a lengthy process. **Recommendations to others considering Innovid:** Request Kenny Byrnes **What problems is Innovid solving and how is that benefiting you?** 4C has helped us manage our budgets (which are given very carefully) ### 13. Johnny's 4C Review **Rating:** 5.0/5.0 stars **Reviewed by:** Johnny M. | Social Media Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Innovid?** 4C has many tools at your disposal to make ads managers more efficient and effective. it is a 1 stop shop for all ads managers. **What do you dislike about Innovid?** It can be buggy and hard to maneuver if you are not a power user. also buggy at times. **Recommendations to others considering Innovid:** tryout report center and pacing dashboard **What problems is Innovid solving and how is that benefiting you?** 4c pacing dashboard assists in everyday pacing. and 4C also contributes to making reporting and writing insights easier with a pull across all platforms. ### 14. Great solution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2019 **What do you like best about Innovid?** 4C Scope is a great platform that has helped us uniform how we manage paid social campaigns. **What do you dislike about Innovid?** Sometimes the platform can be buggy, but generally can resolve issues quickly. **What problems is Innovid solving and how is that benefiting you?** Mass reporting across multiple ad accounts. ### 15. Poor performing service **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2019 **What do you like best about Innovid?** I like the backwards compatibility for video playback. **What do you dislike about Innovid?** The performance of many of our video ads was very poor. **What problems is Innovid solving and how is that benefiting you?** Unified video streaming platform for ads ### 16. Perfect for social media campaigning **Rating:** 4.5/5.0 stars **Reviewed by:** Mo B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2019 **What do you like best about Innovid?** I loved how easy it was to work within the platform .It was super friendly and easy to navigate and it was easy understand what I needed to fill out to get our campaigns up to speed ! I also really appreciate how available the 4C team was when I have a inquiry . They responded quickly and were incredibly helpful in getting my problem solved. **What do you dislike about Innovid?** We've had problems with the platform targeting without us knowing. **What problems is Innovid solving and how is that benefiting you?** Making it easier for us to activate campaigns and to get reporting done quickly. ### 17. Supervisor **Rating:** 4.0/5.0 stars **Reviewed by:** Libby C. | Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Innovid?** 4C's RF Optimizer Tool, Consolidated Report Center **What do you dislike about Innovid?** System often has glitches and can cause extra work **Recommendations to others considering Innovid:** Yes, I'd recommend 4C **What problems is Innovid solving and how is that benefiting you?** We're able to meet client goals by leveraging 4C's proprietary optimizer tool to maximize reach, impression delivery & CPM efficiencies ### 18. Good Product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2019 **What do you like best about Innovid?** Its a very easy product. You do not have to be tech savy to use it. **What do you dislike about Innovid?** This product is great, very easy to use. I couldn't ask for a better product! **Recommendations to others considering Innovid:** n/a great product! **What problems is Innovid solving and how is that benefiting you?** No issues so far, currently working well ### 19. Streamlined Social Ad Buying **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2019 **What do you like best about Innovid?** 4C allows me to streamline buying on Facebook, Twitter and Snapchat with a UI resembling the more built out Facebook interface. Makes audience planning easier with affinity audiences to avoid the high cost of third party segments **What do you dislike about Innovid?** Makes reporting somewhat more difficult when not able to pivot out some custom metrics, especially for custom units on Instagram and Snapchat **What problems is Innovid solving and how is that benefiting you?** Streamlined buying to reduce inconsistencies on various platforms are great. Biggest benefit is audience planning ### 20. Useful, but not user friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2019 **What do you like best about Innovid?** That every platform is in one place and the advanced targeting **What do you dislike about Innovid?** Loading times and the user interface. It takes a very long time for me to be able to enter 4c and the interface is not seamless like FB Ads manager **Recommendations to others considering Innovid:** Make it user friendly **What problems is Innovid solving and how is that benefiting you?** affinity audiences ### 21. 4C is so helpful! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Innovid?** 4C makes reporting so much easier than it is using the native platform. **What do you dislike about Innovid?** It can sometimes be clicky, but it has gotten much better! **Recommendations to others considering Innovid:** it is definitely worth it **What problems is Innovid solving and how is that benefiting you?** Pulling data and analyzing it to make informed optimizations. The data is always accurate. ### 22. 4C has helped us leverage audience insights to provide our clients with successful campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas O. | Social Media Supervisor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Innovid?** i like 4C's easy to operate interface that helps us quickly shift from different social platforms all within one API **What do you dislike about Innovid?** sometimes the look/feel of 4C differs from that of the Native platform so there is a little bit of a learning curve **What problems is Innovid solving and how is that benefiting you?** quick campaign activations/launches ### 23. Social Media Analyst **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Innovid?** Reporting section is very intuitive and user friendly. **What do you dislike about Innovid?** Glitches when importing campaigns sometimes, also seem to have issues syncing dayparting occasionally. **What problems is Innovid solving and how is that benefiting you?** Dayparting & automated reporting. ### 24. Best to buy **Rating:** 5.0/5.0 stars **Reviewed by:** Ayushi A. | Intern, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2018 **What do you like best about Innovid?** Its customer support is very fast, it also provides the facility to analyze and execute amazon sponsored products. **What do you dislike about Innovid?** Nothing much to dislike about this software provides good services **What problems is Innovid solving and how is that benefiting you?** We use it to find customer ratings. ### 25. Great concept, but average functionality **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2018 **What do you like best about Innovid?** 4C allows me to traffic a very large amount of ad sets and ads in bulk. This feature is especially useful for large accounts when trafficking and making optimizations. Overall, it has a lot of the same features as Power Editor. **What do you dislike about Innovid?** The system is slow and has many glitches. Depending on the day, downloading and importing data can take a very long time. I often find myself looking for workarounds because the platform isn't working as expected. When importing data, sometimes errors show up, settings randomly change, or errors show up and then disappear. This makes it very difficult to trust the platform. While the Smart Groups are a great concept, sometimes they spend way more than you allocate, affecting your daily pacing. Additionally, sometimes massive changes are randomly implemented and you are given no notice, resulting in unexpectedly changing how you do things. **Recommendations to others considering Innovid:** Always have a workaround in case you run into errors on the platform. This way, your deadlines aren't affected. **What problems is Innovid solving and how is that benefiting you?** 4C has unique capabilities, such as TV sync and weather sync. On a good day, 4C helps me do my job more efficiently. However, it can also leave me very frustrated and I spend a lot of time trying to make it work (or finding a workaround). Although the capabilities are great, I prefer to not utilize 4C if I don't have to. I don't think this platform is suitable for large accounts. ### 26. Great Platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2018 **What do you like best about Innovid?** We use 4C for snapchat and it is so easy and simple to use. The reps are great and very timely as well. **What do you dislike about Innovid?** One thing I do not particularly enjoy is the log in aspect. It makes me log in 2-3 times before the system processes the accounts. **What problems is Innovid solving and how is that benefiting you?** We run our ads through 4C and 4C is always on point with metrics and we have never seen delays in numbers ### 27. Customer Experience is Great **Rating:** 4.0/5.0 stars **Reviewed by:** hannah s. | analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2018 **What do you like best about Innovid?** The customized and personal customer service is a great asset to Flashtalking. They have many more advantages to their platform vs the walled gardens. **What do you dislike about Innovid?** Some aspects are not intuitive to the platform, and saving/loading can take far too long. **What problems is Innovid solving and how is that benefiting you?** Ad serving in bulk quantities via Flashtalking is key for us as a business, and it makes it very easy. ### 28. The leader in video ad serving and tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Innovid?** The integrations with tracking and verification parters (IAS, MOAT, etc.) increases our team’s efficiency and cuts down on the number of steps in our trafficking process. **What do you dislike about Innovid?** The time it takes for Innovid to process assets and issue tags to media vendors is longer than most other ad servers. **What problems is Innovid solving and how is that benefiting you?** Ad serving and tracking for all digital video advertising. ### 29. Robust Dynamic Creative Ad-Serving platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2018 **What do you like best about Innovid?** Working with Flashtalking they were always extremely helpful and quick to respond to requests. The platform can be used for many different DSP vendors, some of which only use Flashtalking for dynamic creative template creation and ad-serving. Can do animated creative as well as make the ads as custom as you like. **What do you dislike about Innovid?** Tracking all the different creative versions with third party tracking such as DCM is not really possible without complexity. Perhaps there is a solution I am not aware of? Their pixel didn’t really work on our brand site either. **Recommendations to others considering Innovid:** Consider how you plan to implement/track creative performance if using a third party ad server. **What problems is Innovid solving and how is that benefiting you?** Savings on production of many creative versions and sizes coded in HTML5 as well as the ability in real time to serve audience specific creative. Allows quick turn around on copy changes yourself without having to go through a creative agency and fees. ### 30. The Pinnacle of Customer Assistance + an Intuitive Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Elena B. | Social Media Coordinator, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2017 **What do you like best about Innovid?** Viet and Gabby are always there to help with any task or issue -- no matter how big or small. They show you step by step how to solve complicated issues, and, if for some crazy reason they don't know the solution to your problem, they actually tell you that they're stumped instead of giving you incorrect information like many other social media assistance reps. Then they circle back later with the correct solution. They also actually come into the office and give incredibly helpful step-by-step demonstrations. Other reps often favor using screen-shares or just phone calls to explain complicated issues... which often leave the Resolution team members more confused then before. Additionally, 4C's bi-weekly office hours are fantastic. Armed with treats and friendly smiles, Viet and Gabby expertly guide RM team members through their campaign dilemmas. I'm always impressed at how they bounce back and forth between different people with different issues. The 4C platform is also phenomenal. Extremely intuitive and versatile. I'm very happy with the platform as a whole. **What do you dislike about Innovid?** There are definitely still some bugs in the system. We've recently encountered issues with a snapchat set-up and were frustrated when our upload error did not have an explanation... however, even though traveling, Viet was able to help us almost immediately and we figured out a solution. I think it'd be helpful if definitions for metrics popped up when you hovered your mouse over the metric when creating custom table settings or reporting. **Recommendations to others considering Innovid:** 4C is an intuitive and versatile platform with incredibly helpful and knowledgeable customer service representatives. **What problems is Innovid solving and how is that benefiting you?** We mainly use 4C for platforms without a UI (Pinterest) or a semi-functional UI (Snapchat). This week I set up my first Snapchat campaign using 4C and I was very happy with how similar Snapchat's 4C interface was to Pinterest's 4C interface. My knowledge of setting up Pinterest campaigns on 4C made setting up my Snapchat campaign on 4C a breeze. ### 31. Best amongst its competitors. **Rating:** 3.5/5.0 stars **Reviewed by:** Chamakhe M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Innovid?** I like the customer service team behind this solution. Trying to create our first creative ad. was tedious with new challenges :however the customer care team were always on hand to guide us all the way. **What do you dislike about Innovid?** Pricing was sometimes simply unrealistic :making us feel we could get a better deal with close substitutes albeit at a slightly reduced quality. **Recommendations to others considering Innovid:** Could be a good investment for your startup depending on what direction you are headed. Requesting for a demo may help you decide if you need it. **What problems is Innovid solving and how is that benefiting you?** Flashtalking allowed us reach potential customers with high quality, media rich measurable content :which was effective. Thereby leading to increased user to customer conversion :majorly cause of the quality of the media ads. ### 32. Good products, poor UX **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Innovid?** Some great targeting options for social - syncs around weather, sports, etc. Support is usually quick as well. **What do you dislike about Innovid?** The user experience is clunky and not intuitive. **Recommendations to others considering Innovid:** Use it only when you need it. Other platforms have better day-to-day experiences. **What problems is Innovid solving and how is that benefiting you?** Stronger results through detailed targeting. ### 33. 4C has great audience insights and extension. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2018 **What do you like best about Innovid?** I like how easy the platform is to use. I also like the audience insights and capabilities. **What do you dislike about Innovid?** I dislike how long it can take to her new features/capabilities that match up with Facebook. There are also often glitches that make setting up campaigns go slower. **What problems is Innovid solving and how is that benefiting you?** We use the platform to gain insight into audiences and sync up social ads with tv ads. We now have a clearer picture of what our audiences look like. ### 34. One the best video partners around **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2018 **What do you like best about Innovid?** Ease of use. From tracking to adding interactive elements. **What do you dislike about Innovid?** Certification process can be tedious and support lacks somewhat **Recommendations to others considering Innovid:** Make sure you have a supportive and attentive account manager that can help with all the certification hurdles **What problems is Innovid solving and how is that benefiting you?** Creating interactive video units ### 35. User friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2018 **What do you like best about Innovid?** I like the set up. I find it very user friendly and less complicated than other programs I have used in the past. **What do you dislike about Innovid?** I have yet to find something I don’t like at this point. **What problems is Innovid solving and how is that benefiting you?** Setting up social media advertising is a breeze with this program. It makes my job so much easier. ### 36. Perfect for managing Facebook campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2017 **What do you like best about Innovid?** I love how easy it is to work within the platform. It is super user-friendly and easy to navigate and understand what information I need to fill out to get my campaigns up and running! I also really appreciate how available the 4C team is when I have a question. They respond quickly and are incredibly helpful in getting my problems solved. **What do you dislike about Innovid?** Sometimes the platform can be slow to load and slow to view changes made. **Recommendations to others considering Innovid:** Don't hesitate to reach out to the 4C team about possible optimizations. They are focused on making this platform great for every need. **What problems is Innovid solving and how is that benefiting you?** Our team is using 4C to traffic and manage Facebook campaigns from start to finish. It's really easy to troubleshoot and correct problems from within the platform. I actually prefer to build within 4C vs. the solutions Facebook offers because of the great interface and ease of use. ### 37. A lot of work needed for 4C **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Innovid?** It really helps when it comes to scheduling tweets and dayparting since social platforms are still lacking. It also helps a lot when running Snapchat campaigns. **What do you dislike about Innovid?** It is a very simple platform with limited capabilities, and you have to pay a percentage for tech. The account managers are very unresponsive to us and not helpful, particularly for LinkedIn campaigns. **Recommendations to others considering Innovid:** Really look at the other options before choosing 4C just for price alone. Sprinklr's platform is much more advanced, though a little more expensive. However, their customer service is head and shoulders above 4C. **What problems is Innovid solving and how is that benefiting you?** We have a lot of clients that need to only run in the morning/at night and that is solved through 4C. We also have a way of keeping track of pacing of all campaigns with their beta. ### 38. Could be cool, too slow to implement **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 27, 2017 **What do you like best about Innovid?** The ability to perform actions in bulk, importing new ads and ad sets using bulk sheets, and the ability to leverage smart groups that turn campaigns on/off based on budget/tv/weather triggers **What do you dislike about Innovid?** The platform is too slow to implement any of the changes in the platform. Constant error messages, browser freezes, and unhelpful resolutions from their solutions team are beyond frustrating - to the point where I avoid using the platform as much as possible. **What problems is Innovid solving and how is that benefiting you?** Managing large scale campaigns has helped. Time efficiency was a benefit at first, but as the platform integrates new features, there are always bugs that prevent uploads/imports - whether it be the browser freezing or a system bug on their side as they try to keep up with Facebook. ### 39. 4C is an excellent paid solution for smaller accounts, but not for massive ones **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2016 **What do you like best about Innovid?** Being able to make bulk changes is essential for those on large accounts. The platform is intuitive and makes a lot of our tedious everyday tasks more efficient. 4C Twitter has changed how my account has managed very large initiatives. I also like 4C's integration with Pinterest. Pinterest's platform is still experiencing some growing pains, but 4C's consistent interface has made promoting advertising on Pinterest a breeze. They are quick to update their dashboard with the latest features and are transparent in where they lie in a current timeline to getting a new feature updated. I hope to continue using 4C for my Pinterest needs. 4C's customer service is also excellent and responsive. They are courteous and are very open to feedback, good and bad. **What do you dislike about Innovid?** The platform crashes frequently and is more buggy than we'd like, even after using it for several months now. We've had issues with the platform removing targeting without us knowing which is especially frustrating knowing the amount of time it takes to important all of our targeting. Export sheets are drastically improved from previously. Since the last review, the formerly confusing layout has been more streamlined. **Recommendations to others considering Innovid:** Someone must be very familiar with paid social and previous native dashboards before migrating to 4C. That makes the transition that much easier. **What problems is Innovid solving and how is that benefiting you?** 4C helps us solve our efficiency issues by allowing us to make bulk changes to budgets, campaign names, targeting, etc. ^^^This has not changed since my last review. ### 40. Flashtalking is a true partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Innovid?** The flexibility of the platform and the limitless possibilities when it comes to decision tree logic **What do you dislike about Innovid?** A great platform and an even better partner comes with a cost, sometimes to the detriment of the campaign **Recommendations to others considering Innovid:** Do your homework. Flashtalking is a premium offering and if you soley look at Flashtalking, the features won't really stand out and you'll be focused on price. It's a premium tool and it is priced accordingly. But if you see how much better the platform looks than it's competitors, you'll see the cost is negated by the additional features. It's heads above PaperG (now Thunder) and RevJet. **What problems is Innovid solving and how is that benefiting you?** We were dynamically serving based on last product viewed, category purchased, etc. Flashtalking allowed us to increase conversion rates through increased relevance ### 41. Not just a platform, but a true agency partner. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2017 **What do you like best about Innovid?** Though they offer industry leading product features and premium service, one of their best features is their willingness to evolve the platform based on what their client's need vs. what they "think" their clients need. This positions them as true partners and leaders in the space. **What do you dislike about Innovid?** One thing we would love to see is the ability to pull ALL metrics available in the supported platforms. We'd also like to see 4C extend support to all major social platforms and all major social ad products within those. **What problems is Innovid solving and how is that benefiting you?** Data consolidation and management are huge benefit to working with 4C. Since moving all campaigns to their platform, we've been able to improve internal efficiencies across the board making us more nimble and our lives much easier. ### 42. Great For Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Rudy R. | Social Media Strategist, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2017 **What do you like best about Innovid?** I have to do comprehensive monthly reporting each month for my client and 4C's interface makes it very easy to pull reports across multiple FB accounts. **What do you dislike about Innovid?** The lack of cross-channel reporting is a bummer, but I hear it's on the horizon. **What problems is Innovid solving and how is that benefiting you?** I love how it makes reporting a simple process. We have many many ad accounts and many campaigns, so it's nice to have a single solution for our monthlycampaign report. ### 43. Effortless content management system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Innovid?** 4C's affinity targeting is full of robust, quality data. I primarily use the bulk campaign editing capabilities for Pinterest which are a huge time-saver. The reporting section is awesome and allows me to pull reports quickly and efficiently. The recent addition of column customization is an excellent way to prioritize metrics and tailor my campaign and ad group views. **What do you dislike about Innovid?** I've had the most trouble with the timeline of downloading reports, i.e. having to wait until the day after to receive actualized metrics. Specifically for Pinterest, the inability to pull interests and keywords in the same report. (This might be a shortcoming of Pinterest itself, I'm not sure.) **Recommendations to others considering Innovid:** This platform is essential in cutting down time in your day pulling reports, monitoring and bulk editing campaigns, and executing new initiatives. **What problems is Innovid solving and how is that benefiting you?** We've been able to use 4C to bypass a bug in Twitter that doesn't allow you to remove or un-promote tweets after they've been added to a campaign. We also use 4C to layer on specific target sets and bulk upload new campaigns. Since Pinterest doesn't have a UI yet, 4C has been an invaluable tool and partner in assuring our campaigns are set up and performing well. ### 44. Flahsreview, a powerfull communication tool **Rating:** 4.0/5.0 stars **Reviewed by:** Paul J. | Pathways Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Innovid?** Being able to scan quickly the reviews left by our customers **What do you dislike about Innovid?** The fact that we can’t reply to bad reviews. We have to go directly on the website to proceed. **What problems is Innovid solving and how is that benefiting you?** Reputation preserved ### 45. Experience with 4C thus **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2017 **What do you like best about Innovid?** The team is very helpful and great people to work with. Like that 4C listens to issues/obstacles that advertisers face and try to improve it on their platform. Appreciate the platform update emails. **What do you dislike about Innovid?** How we cannot delete campaigns and lack of strong budgeting capability for Pinterest campaign (had the potential to overspend). **Recommendations to others considering Innovid:** Would recommend them to use 4C for Snapchat and Pinterest iniatives since the platform is fairly easy to use and the team is very helpful! **What problems is Innovid solving and how is that benefiting you?** Being able to promote Pinterest and Snapchat with large FLNA initiatives and to conduct measurement study which eventually ladders up to the larger business initiative. ### 46. Social Media Supervisor - B2B **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle T. | Social Media Supervisor - Intel B2B , Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2017 **What do you like best about Innovid?** 4C provides a host of platform integrations and features that save time and allow my team to analyze data in a much more robust fashion. **What do you dislike about Innovid?** Some updates can take too long to show up on 4C's dashboards. **What problems is Innovid solving and how is that benefiting you?** Targeting has become a bit more advanced and nuanced. Also, some pacing needs have been addressed. ### 47. love the partnership we have with 4C **Rating:** 5.0/5.0 stars **Reviewed by:** Bijal B. | Marketing Manager, Social Media , Retail, Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2017 **What do you like best about Innovid?** The support and relationship as well as the knowledge offered. **What do you dislike about Innovid?** I would like there to be more options within platforms, but I realize this will happen with improvements to the tool over time. **What problems is Innovid solving and how is that benefiting you?** Having everything in one place as well as helpful with daily pacing. ### 48. 4C Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2017 **What do you like best about Innovid?** Great customer support and assistance with the product. Viet and Gabby are a super duo and have been a great help as we launch social campaigns using 4C. **What do you dislike about Innovid?** Can sometimes be a little tricky figuring our exactly what steps are needed to complete a task. Also, I can only get the 4C platform to work if I utilize an Incognito window, which is just kind of weird? **Recommendations to others considering Innovid:** Excellent client support makes any issues seem totally manageable. **What problems is Innovid solving and how is that benefiting you?** Consolidation of vendor platforms. We currently use 4C for Snap and Pinterest and it's great to have everything in one place. ### 49. Tremendous customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Innovid?** 4C’s account representatives are incredibly knowledgeable and strategic in all of their work, and it takes the pressure off me. **What do you dislike about Innovid?** I wish they turned around emails faster, but they are pretty great overall. **What problems is Innovid solving and how is that benefiting you?** They help me advertise on social media in ways I never would’ve thought of before. ### 50. Director **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Innovid?** Turnaround times and quality of creatives is always good **What do you dislike about Innovid?** Pricing sometimes can be on the more expensive end compared to other companies **What problems is Innovid solving and how is that benefiting you?** We are using them for a retail client. Benefits are they can incorporate location into the creative based on where the user lives. This has resulted in higher foot traffic for our client. ## Innovid Discussions - [What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](https://www.g2.com/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one) - 1 comment, 1 upvote - [View Innovid pricing details and edition comparison](https://www.g2.com/products/mediaocean-innovid/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+22%3A27%3A23+-0500&secure%5Bsession_id%5D=f9801b15-7f20-4bd1-87f5-8a2777254e16&secure%5Btoken%5D=527be1344f9bb8196e168c865c715bda7be74999049090a0003c69a0d8ada522&format=llm_user) ## Innovid Integrations - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) ## Innovid Features **Channel Functionality** - Display Functionality **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Campaign Management - Ad Networks** - Video Advertising - Ad Inventory Quality - Advanced Targeting Options - Mobile Ad Support - Diverse Ad Formats - AI-Driven Optimization - Real-Time Bidding (RTB) **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Reporting & Analytics - Ad Networks** - Performance Tracking - Fraud Detection & Prevention - Budget & Revenue Optimization Insights **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Demand Side Platform Integration - Campaign Scheduling **Agentic AI - Ad Networks** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top Innovid Alternatives - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews)