--- title: Innovid Reviews meta_title: 'Innovid Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 375 reviews by the users' company size, role or industry to find out how Innovid works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 375 scale: '5' date_modified: '2026-07-31' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Innovid Reviews **Vendor:** Mediaocean **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.1/5.0 **Total Reviews:** 375 ## About Innovid Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. ## Innovid Pros & Cons **What users like:** - Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns. (14 reviews) - Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation. (9 reviews) - Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms. (8 reviews) - Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens. (7 reviews) - Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns. (7 reviews) - Easy Integrations (6 reviews) - Easy Setup (6 reviews) - Users appreciate the **efficiency** of Innovid, facilitating engaging video ads across diverse platforms with seamless integration. (6 reviews) - Features (6 reviews) - Simple (6 reviews) **What users dislike:** - Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities. (6 reviews) - Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently. (5 reviews) - Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests. (5 reviews) - Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve. (5 reviews) - Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges. (4 reviews) - Complexity (4 reviews) - Export Issues (4 reviews) - Inefficient Processes (4 reviews) - Integration Issues (4 reviews) - Limited Features (4 reviews) ## Innovid Reviews ### 1. Advertising Coordinator **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2017 **What do you like best about Innovid?** The consolidation of platforms and user interface **What do you dislike about Innovid?** most of the things I dislike I end up finding out 4C actually does! **What problems is Innovid solving and how is that benefiting you?** Setting up social campaigns ### 2. 4C **Rating:** 4.5/5.0 stars **Reviewed by:** Stephan N. | Campaign Specialist, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2016 **What do you like best about Innovid?** The customer service. They are great people to work with and are always there to help in anyway they can, and they are very knowledgeable. **What do you dislike about Innovid?** The UI could be a little bit more intuitive. All of the bells and whistle are in there, but you really need some time to figure it out and get the hand of it. **Recommendations to others considering Innovid:** It is a great tool. The people there are also great and very helpful. The UI takes a little time to learn but after that you will find yourself going back in for their audiences and other neat features that no one else provides. **What problems is Innovid solving and how is that benefiting you?** I am solving audience and targeting problems. So really looking for partners outside of FB that have audiences we can target and are easily ported in to FB. ### 3. Senior Specialist **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2016 **What do you like best about Innovid?** UI is easy to navigate, agency reps are super responsive and always helpful, reporting capabilities have expanded, and now offers pinterest integration **What do you dislike about Innovid?** there are often glitches and upload issues within the UI **Recommendations to others considering Innovid:** minimize glitches and continue to expand social network (i.e. snapchat) **What problems is Innovid solving and how is that benefiting you?** use 4C reports for data ingestions to load the data and build out client facing reports, they've been super helpful when we run into issues and they've been very open to the recommendations we make to improve on their reporting ### 4. We use Flashtalking for our 3rd Party Ad Server **Rating:** 4.5/5.0 stars **Reviewed by:** Quentin H. | Senior Digital Ad Operations Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2016 **What do you like best about Innovid?** I enjoy how easy it is to use and navigate when trafficking tags **What do you dislike about Innovid?** I don't like how you're unable to delete spotlight groups. If you accidentally create a duplicate, it can become confusing. **Recommendations to others considering Innovid:** Brief your entire dept on the process of using it, it will give team members an understanding of the time it takes and help gauge estimated deadlines. **What problems is Innovid solving and how is that benefiting you?** We are using FT to help track impressions, clicks, etc from various vendors we use ### 5. Great product, decent support team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Innovid?** Granular optimizations I can make across ads **What do you dislike about Innovid?** Not entirely intuitive in terms of highlighting different rows in order to select multiple groupings **Recommendations to others considering Innovid:** Great Pinterest activations **What problems is Innovid solving and how is that benefiting you?** Currently only using 4C for Pinterest auction ### 6. Awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Amit A. | Campaign Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Innovid?** The structure and the ease for account settings. **What do you dislike about Innovid?** Nothing as of now. Till now I haven't faced any issue while working on 4C. **What problems is Innovid solving and how is that benefiting you?** Different kind of targeting on facebook ### 7. 4C - Good platform with growth opportunity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Innovid?** The ability to retarget off audience lists was available at 4C before the other PMDs; I also liked having the ability to name the Promoted Pins **What do you dislike about Innovid?** The platform crashed a lot when we first activated but the support team worked through those kinks. Reporting is a work in progress **Recommendations to others considering Innovid:** Go for it! You can activate easily and linking the accounts was simple **What problems is Innovid solving and how is that benefiting you?** Driving conversions and sales ### 8. 4C is the one API for me! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Innovid?** My favorite features of 4C are it's affinity audiences, curated audiences, TV sync, and Twitter capabilities. The affinity audiences have greatly improved campaign performance across brands, and the curated audiences help me plan outside the box. TV sync is a unique capability that is extremely helpful in spending dollars more efficiently. Lastly, I only set up my Twitter campaigns in 4C. **What do you dislike about Innovid?** My only complaint with 4C is the aesthetic. While it's capabilities match and outdo Facebook and Twitter's UIs, it is outdated in terms of looks and ease of use. In terms of aesthetic and user-friendliness, I prefer Facebook. That being said, the interface layout does not prevent me from using 4C - just a cleaner layout that resembles the new Power Editor would be a bonus. **Recommendations to others considering Innovid:** Definitely worth considering - especially if you are looking for more audience options, budget pacing options, or ease of use! **What problems is Innovid solving and how is that benefiting you?** 4C's features have helped me think outside the box in terms of audience targeting and flight pulsing. In terms of audiences, leveraging affinities or curated segments have greatly improved campaign performance and help me determine the type of users that comprise a qualified audience. I always have at least one 4C audience in my social campaigns, if not more. Additionally, TV sync has given me more options to spend dollars more efficiently, especially for campaigns that have a low investment behind them. Lastly, I appreciate that 4C makes setting up a Twitter campaign so quick and easy compared to the Twitter Ads API. ### 9. Great team work and platform **Rating:** 4.5/5.0 stars **Reviewed by:** Luis V. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Innovid?** There are many thing that I like about 4C. Their platform is very user friend and intuitive. I used them frequently to activate campaigns. In addition, their 4C affinity and audience tools make it easier to come up with ideas to when creating targeting groups. I like that when I am activating Twitter campaigns all of the campaigns are on the tab and can be easily edited. **What do you dislike about Innovid?** Something that I believe that 4C can work on is possibly gaining access to future/schedule tweets. This would make it easier when it comes time to activate. **Recommendations to others considering Innovid:** When using 4C reach out to your representatives. 4C has a lot of tools that people may be aware off. **What problems is Innovid solving and how is that benefiting you?** The business solutions that I am solving for activating campaign in a timely manner. I have realized that having someone else's point of view can be helpful. Currently looking to learn how activate on Pinterest and they have been a great deal of help in me understanding the difference capabilities that it has to offer. ### 10. Mediavest + 4C = Social Success! **Rating:** 5.0/5.0 stars **Reviewed by:** Mohamed A. | Paid Search, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Innovid?** 4C is simply top-notch. We started working with them on Tier 2 social GM campaigns and have since expanded to include Hispanic campaigns and Tier 1 national integration with TV Sync. Their team- Ryan Cavanaugh, Lesya Pishchevskaya, Melanie Tsang, & Nick O'Connor were our direct POC's- is intelligent and savvy, and spare no expense in time or sweat equity in helping us get to where we need to. **What do you dislike about Innovid?** Not much if any - these guys are digital/media rockstars. **What problems is Innovid solving and how is that benefiting you?** Their social platform is pretty intuitive, with the added ability of layering different types of targeting based on engagement - something we haven't found with any other partner. Our social campaigns are rockin! ### 11. Great service, ok product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2016 **What do you like best about Innovid?** I like the team and the service you get from Flashtalking, vs. Doubleclick where you can barely get access to a human to talk to. **What do you dislike about Innovid?** The product is progressive in some ways, in others it has limitations (quirks) especially when it comes to ease of usability. **Recommendations to others considering Innovid:** Utilize them when you need a full-service solution. Utilize them for dynamic ad serving and decision tree modeling. **What problems is Innovid solving and how is that benefiting you?** Sovles for dynamic ad-serving, full-service ad service, sophisticated measurement solutions (solves for the problem of last-touch attribution model limitations) ### 12. Media technology company with a great heart **Rating:** 5.0/5.0 stars **Reviewed by:** Eelin O. | Head, Partnership and Content Distribution, Online Media, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2016 **What do you like best about Innovid?** 4C not only saved us time and effort, it also helped us to greatly improve our cost efficiency. Being a non-profit with a lean team and tight resources, this means we can do more good and stretch our resources further. 4C has kindly sponsored our use of the platform as their CSR efforts, but this review is in no way influenced by this sponsorship as the results are backed by facts. **What do you dislike about Innovid?** The platform is not intuitive at first and takes some training and getting used to. **What problems is Innovid solving and how is that benefiting you?** The non-profit I work at, Our Better World, tells stories of other non-profits/social enterprises to inspire the audience to act and help. For every story we tell, we invest a little in promotion to ensure the reach is maximised and right audience is reached. We have been able to use 4C to reach wider audiences and engage them at a lower cost. ### 13. If you want support from real people, use 4C. **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca Renee M. | Senior Social Media Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Innovid?** Any of the 4C team members will immediately step in and help on any topic or function within their platform, regardless of time or day. They are all extremely knowledgeable in the social marketing industry, and offer insights and recommendations that extend beyond their platform. **What do you dislike about Innovid?** Only complaint - it is annoying to log in & out of twitter and Pinterest accounts when switching between views. I know that this is a platform limitation, but it would be nice to be able to login once per session. **What problems is Innovid solving and how is that benefiting you?** TV targeting - competitive conquesting. One of our brands does not run a lot of TV, but we can still be present in the ad space during those key time periods. Affinity - building additional relevant audiences based on platform behavior data that are not obvious, and greatly extend the reach of my brand ads. ### 14. I enjoy the 4C platform, it's easy to navigate and our team was helpful. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2016 **What do you like best about Innovid?** I really enjoy the ease of the platform. It's easy to navigate and is clean and self-explanatory. It's easy to make optimizations and view spend. Our team was also very helpful. We had difficulty with the Pinterest reps and were glad to have open lines of communication with 4C to help us through any issues. **What do you dislike about Innovid?** The reporting interface could definitely be improved. As a DR agency we rely heavily on reporting to optimize and display performance to our clients. We had to do a great deal of data manipulation to get the data the way we needed it for reporting. Also, I know the revenue pixel is in beta, but we definitely wish we could be utilizing this pixel and pulling the data through the 4C platform. **What problems is Innovid solving and how is that benefiting you?** As I mentioned above, we are a DR agency. We decided to try out Pinterest (through 4C) as more of an awareness play, however we were really pleased with the DR results produced by the platform. We will likely run it again in the future. ### 15. 4C Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2016 **What do you like best about Innovid?** The people. The 4C staff is extremely knowledgeable/helpful when it comes to activating social campaigns. They have helped me get activity live at all hours of the night, which was by no means expected, but just speaks to the dedication of the team they have on hand. **What do you dislike about Innovid?** I can't really say much regarding dislike of 4C.. All of my experiences with their team have been great. If anything, maybe just setting up more training time on the 4C analytics hub, but other than that, everything was great. **Recommendations to others considering Innovid:** If you are looking for a managed service to help streamline social activation, look no further: 4C is your solution. **What problems is Innovid solving and how is that benefiting you?** We solved business problems such as finding ways to more effectively reach/engage our target audience, while at the same time growing our client's social fan base. The benefits of using 4C are clear - they are experts in the field of social activation, and help client's achieve whatever KPIs are set before them. ### 16. 4c Social Platform Success **Rating:** 4.5/5.0 stars **Reviewed by:** Meghan G. | Social Media Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2016 **What do you like best about Innovid?** The audience targeting, smart groups, target sets, etc. are extremely helpful when building out an audience for social platforms. Not only that, but being able to contact our 4c representative at all times that will build out preset audiences for us. **What do you dislike about Innovid?** Not being able to easily filter out campaigns throughout all levels without having to retype the campaign name again. **What problems is Innovid solving and how is that benefiting you?** 4c allows us to quickly target our audiences from preset groups, allowing us to save time and energy to get more work done throughout the day. Also, now we don't have to go into each individual social platform and can easily reach all the platforms we need to through 4c. ### 17. 4C is great, provides a platform and UI in a consolidated fashion of all paid social applications. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Innovid?** TV sync, consolidated reporting, support **What do you dislike about Innovid?** I have nothing I dislike about the platform. **What problems is Innovid solving and how is that benefiting you?** n/a ### 18. Used 4C to manage a three-month social campaign for a client **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2016 **What do you like best about Innovid?** Managing multiple social platforms in one place is great. **What do you dislike about Innovid?** Many issues with the technical side, especially with bulk uploading. **What problems is Innovid solving and how is that benefiting you?** The ease of managing multiple social platforms within 4C was great for the three-month campaign I was running for a financial services client to drive account signups. ### 19. Pinterest Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2016 **What do you like best about Innovid?** I used their Pinterest platform and thought it was one of the better Pinterest API's that I have seen. It was siimple enough for easy campaigns, but also complex enough for our needs for reporting, campaign set up, etc. Being able to use some keyboard shortcuts like in Excel (ctrl A for all, ctrl + shift to select multiple things) was very helpful. **What do you dislike about Innovid?** The Pinterest API acted up a bit, so that was causing some non-4C issues. Bulk sheets tended to break a bit, which made bulk edits and launching difficult. API took some time getting used to, not everything was 100% user intuitive (button placement, keyboard functionality, etc). **Recommendations to others considering Innovid:** I would recommend 4C for Pinterest campaign management. Other social platforms would be on a case-by-case basis depending on the needs for those specific platforms. **What problems is Innovid solving and how is that benefiting you?** Expanding into a new ### 20. Great way to bulk edit and keep all social campaigns in one place **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2016 **What do you like best about Innovid?** Great user interface, easy to see and make changes to many items at once within a social platform. Great that you can access all different platforms in one place. 4C affinities is great too, and we usually see pretty high engagement rates from these, as compared to our own targets/buckets. 4C reps are great too--always eager to help, super nice, and they definitely know their stuff when it comes to optimizing and recommendations. They always present new opportunities and technological improvements as well. **What do you dislike about Innovid?** Sometimes there is a time lag in connecting to Facebook/Twitter's API and slow loading times. **Recommendations to others considering Innovid:** Would definitely recommend! Has everything you need in one place. **What problems is Innovid solving and how is that benefiting you?** Optimizing campaigns--targeting, budgeting--in bulk. 4C saves us time by allowing us to create ad sets/campaigns much faster, and also edit and optimize them faster. ### 21. Average PMD Platform -Only Used Because Pinterest does not have one built-in. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2016 **What do you like best about Innovid?** Some of the features are extremely usable (like weather targeting, climate targeting, or TV targeting). We can't automate those kinds of things on Facebook. Having a platform that can perform that type of automation can make our campaigns much more flexible. **What do you dislike about Innovid?** The UI felt very flimsy. Frequently, I was not confident that the ads I either created or updated were done so successfully. Reporting dashboard is not as robust as Facebook's. The overall UX was just not as good as what Power Editor and Ads Manager offers. As of now, I would choose to run my campaigns on Facebook's platforms over 4C's 10 times out of 10. Same goes for Twitter. **What problems is Innovid solving and how is that benefiting you?** We really utilized 4C solely to create and manage our Pinterest campaigns because they had not created a platform to do so already. ### 22. Great platform. Great team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2016 **What do you like best about Innovid?** The interfaces for both Facebook and Twitter are very straightforward and easy to use (for the most part) and the team is incredibly helpful, both with basic training and user questions, as well as extended support for planning and ideating. **What do you dislike about Innovid?** Though I like the actual user experience within the UI, I wish it looked nicer. It just looks a little dated. The filter button in the column titles sometimes doesn't work. **Recommendations to others considering Innovid:** Give it a shot and throw yourself into it. It is easy to fall back on the UIs, but 4C will be faster and easier in the long run. **What problems is Innovid solving and how is that benefiting you?** Managing multiple campaigns across platforms efficiently. More efficient testing of existing FB/TW tools, such as reach and frequency or TV targeting. Really excited for TV sync. ### 23. 4C offers capability of managing all teh social platform form one single place. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Innovid?** capability of managing all teh social platform form one single place **What do you dislike about Innovid?** sometimes, the platform runs little slow. **Recommendations to others considering Innovid:** please try 4C, as it offers lot more features. **What problems is Innovid solving and how is that benefiting you?** setting up the campiagn, optimizing the campiagn. ### 24. 4C Review **Rating:** 3.5/5.0 stars **Reviewed by:** Nicole W. | Account Manager & Inside Sales, Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2016 **What do you like best about Innovid?** 4C is a great solution for self-serve paid options. Our team uses it currently for Pinterest promoted Pins and it alleviates the need for a media-buy direct to Pinterest or a media agency being involved. **What do you dislike about Innovid?** Overall, 4C is a pretty hefty and confusing platform. There are TONS of layers and the work flow is disjointed. It's quite difficult to naturally understand moving from one action item to the next, in a natural flow. Instead you have to jump from page to page and tab to tab to accomplish things. **Recommendations to others considering Innovid:** I think there needs to be more documentation to onboard properly, but overall it's a good platform. **What problems is Innovid solving and how is that benefiting you?** We are simply owning PP campaigns for brand clients. The benefit is control over the campaign versus an agency having control. ### 25. Major improvement in ad design/building. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2016 **What do you like best about Innovid?** 4C has improved the ad building process greatly. It is much easier to build, organize, and most importantly duplicate pins and campaigns. The UX is very friendly and it did not take a long time to learn. The 4C support team is very helpful and this is the first step to bring Facebook's ad accessibility to Pinterest. **What do you dislike about Innovid?** bulk uploading keywords is rather tedious sometimes. Also, exports tend to freeze up when you are looking at large sets of data over many weeks/months/etc. **What problems is Innovid solving and how is that benefiting you?** Pinterest targeting has received a major upgrade. For those of us who create large campaigns with tons of content, the organizational process and ability to mass duplicate has cut a lot of time down. ### 26. Dependable Platform With Great Reps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2016 **What do you like best about Innovid?** Intuitive platform that you can quickly get used to and quickly train others on. The team at 4C is always willing to help and provide any additional training or resources that you might need. 4C helps us to react quickly and efficiently to any client requests and create effective campaigns for our clients. **What do you dislike about Innovid?** Platform could benefit from additional filter capabilities to make honing in on a specific campaign or other section simpler. While bulk sheets are definitely usable with the platform, having some possible UI bulk operations and capabilities would make some large campaign creation much easier. **What problems is Innovid solving and how is that benefiting you?** 4C is helping us to quickly reply to client requests with near daily posts that need to be promoted or created. With functionalities, like affinity targeting, we are discovering new ideas for our targeting and providing our clients with valuable insight as to what their audience is really like. ### 27. 4C is helping us immensely in our Promoted Pin buying. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2016 **What do you like best about Innovid?** I love the platform's ease of use and the comprehensive reporting capabilities. We're able to see at campaign and pin level what's performing best and can frequently adjust our keywords and bidding as needed. **What do you dislike about Innovid?** I do wish there was a way to segment within campaigns into more organized buckets for our Pinterest content (rather than having to break out into separate campaigns entirely), as we often end up with a large volume of pins grouped into one campaign. An easier bulk uploading process for adding Pins into campaigns would be great as well. **What problems is Innovid solving and how is that benefiting you?** We're finding ways to drive reasonably-priced and valuable traffic to our site, seeing what works, and what content resonates best with our audience. ### 28. 4C gives us new opps to reach audiences we wouldn't have had the ability to on native channels. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2016 **What do you like best about Innovid?** The support - our 4C reps have been awesome in providing us the support we need to get through any product issues, requests and overall campaign management. They are quick to respond to any question, no matter how big or small, and constantly check-in to make sure we're up to speed on all the features the tool has to offer. Also, the Affinities tool has been a huge hit with our clients, as we're able to widen and expand our audience reach beyond what native targeting tools have to offer, giving us an added bonus to our campaigns - especially for awareness. **What do you dislike about Innovid?** The product itself is still in need of refinement, and we had a lot of bugs/issues when we first started on the tool. Luckily, the 4C support team is really quick in addressing and solving, but I would love to be able to rely on 4C for more of our end to end campaign management - specifically when it comes to reporting. **What problems is Innovid solving and how is that benefiting you?** 4C really helps in setting up and pushing bulk campaigns, saving us a lot of time when we have a lot of ad sets to get out. The Affinities tool is helping us solve client problems of finding new audiences to reach, which has been a key advantage and selling point during planning meetings. ### 29. Seamless integration, incredible support and service. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2016 **What do you like best about Innovid?** The 4C platform is easy to navigate. There is little you can do wrong that you cannot fix before it affects your accounts. From ease of changing budgets on the fly to uploading changes, and managing a full account the platform takes away the guesswork and is simple to walk through. **What do you dislike about Innovid?** The limitations we have are on the Pinterest side, and not 4C - the ability to lower bids under 0.10, the ability to remove Pins from the system instead of pause - these are things that 4C is addressing with Pinterest. The only thing on my 4C wishlist would be a downloadable detailed training manual as i am sure i am not using the tool to its full extent. **What problems is Innovid solving and how is that benefiting you?** Pinterest traffic. Traffic has increased exponentially due to 4C social ads and the agility they have to manage our campaigns. Paid traffic has brought an increase in organic, and account growth as well. ### 30. Agency Partner using 4C for activation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2016 **What do you like best about Innovid?** The customer service side of 4C has always been a great experience for me. **What do you dislike about Innovid?** If there is one improvement I would make it would be to the platform. There's no way of checking to see once ads have been uploaded if they're approved and running properly which means we have to go back and check in the engine. **Recommendations to others considering Innovid:** When I recommend 4C to my colleagues, I highlight the ease of using one platform to set up multiple activations. **What problems is Innovid solving and how is that benefiting you?** 4C has helped streamline social activation by combining platforms into one set up process. The additional targeting options also allow us to provide the client with outside the box targeting for their campaigns. ### 31. Very easy to use. Great product. **Rating:** 4.0/5.0 stars **Reviewed by:** Drew L. | Digital Account Specialist, Broadcast Media, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2016 **What do you like best about Innovid?** Easy UI, great product, great customer support when it comes to issues. **What do you dislike about Innovid?** Sometimes difficult to edit when it comes to exporting. Have to edit multiple tabs in order to have consistency across the board. **What problems is Innovid solving and how is that benefiting you?** R&F tool I just learned about will be beneficial for future campaigns. Easy to use, and provides great insight into what we can do In terms of guaranteed reach. ### 32. 4C Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2016 **What do you like best about Innovid?** 4C makes media buying easier and more streamlined, while also offering extra targeting capabilities. The reps are incredibly helpful and come to our office once a week for office hours to answer questions and provide suggestions. Overall, working with 4C has been a great experience. **What do you dislike about Innovid?** The reporting feature could use work - it's often time easier to use the native platforms for reporting. **What problems is Innovid solving and how is that benefiting you?** We needed a platform to help streamline Twitter and Facebook advertising as we were running into a lot of problems with the native platforms. We then expanded into using 4C for Pinterest and we've seen improved results by doing so. ### 33. Great Account Management, Easy to Use Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2016 **What do you like best about Innovid?** The platform itself for buying Facebook campaigns its much simpler than Facebook's Business Manager. Also, any questions I've ever had I've got quick responses to from my account manager, who is always readily available. **What do you dislike about Innovid?** There isn't a great way to pull reporting from the platform, and have typically just gone to Business Manager to pull these instead. **What problems is Innovid solving and how is that benefiting you?** Trying to maximize our reach and engagement within a small target. For Tri-State Honda, we're only targeting Hispanic Adults in the Tri-State area, so layering on different data segments to try and create niche targets is what we've done to try and maximize the amount of people we can hit ### 34. Generally pleasant and easy to use interface, occasionally buggy **Rating:** 4.0/5.0 stars **Reviewed by:** Nicky C. | Senior Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2016 **What do you like best about Innovid?** Easy to use interface, the targeting options, ability to bulk change easy **What do you dislike about Innovid?** Lag time and load time including first login page, difficult to bulk upload, some functionality available in Facebook Power Editor which may not be readily available in 4C. **Recommendations to others considering Innovid:** Easy to use platform with amazing targeting options **What problems is Innovid solving and how is that benefiting you?** Usually campaign objectives, e.g. conversions or post engagement. ### 35. Great Platform To Connect With Your Audience **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2016 **What do you like best about Innovid?** In an overly complicated digital space, 4C is able to simplify the buying process in a sophisticated way. All of the targeting you need is available and is extremely easy to use for the avid trader. **What do you dislike about Innovid?** The reporting could use some improvement and they could also look into more tech integration. **Recommendations to others considering Innovid:** Try it out, test test tst **What problems is Innovid solving and how is that benefiting you?** Connecting with an extremely granular audience at scale ### 36. Leveraging 4C to Conquer Social Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2016 **What do you like best about Innovid?** In-depth tools to quickly and effective optimize across Facebook and Twitter. Their proprietary Affinity Targeting is also a great differentiator. **What do you dislike about Innovid?** The platform may come off as complex to a novice user. **What problems is Innovid solving and how is that benefiting you?** We are trying to manage an incredible amount of campaigns quickly and effectively for a major advertiser's social initiatives, 4C let's us do that. Finding audiences with high affinities toward a product in places where we might not have otherwise made the connection at scale is a huge benefit to using 4C's platform. ### 37. Quick, convenient, and friendly service from 4c! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2016 **What do you like best about Innovid?** I really enjoy using the editing platform for Facebook and Twitter. I can make multiple campaigns in one go which saves myself and my team a lot of time when it comes to launching campaigns- especially the time sensitive. **What do you dislike about Innovid?** Some bugs here and there, but overall great product. **Recommendations to others considering Innovid:** Great product to use for optimizations, reporting, alerts, and more. **What problems is Innovid solving and how is that benefiting you?** We are providing our client opportunities with advanced targeting to reach customers they wouldn't normally touch with partner provided categories or targeting. 4c takes targeting to the next level. ### 38. 4C Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Innovid?** I like how easy the platform is to use. I also like how helpful the team at 4C is. They are always more than willing to assist in any questions i might have. **What do you dislike about Innovid?** I wish I didn't have to be the one to go into the system to make the optimizations. Sometimes i wish that whoever is monitoring the account would go in and alter for best performance metrics! **What problems is Innovid solving and how is that benefiting you?** I am able to reach my target demo with ease. ### 39. Great product and great support team **Rating:** 4.5/5.0 stars **Reviewed by:** Brendan D. | Senior Specialist, Digital Media, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2016 **What do you like best about Innovid?** I really like the bulk edit capabilities. Also, the Teletrax integration is very cool... and has been pretty successful thus far in our App-Install campaigns with regards to our main KPI's, Cost/Install & Cost/Subscription. **What do you dislike about Innovid?** You can't bulk add keywords/app handles unless they are comma delimited. **Recommendations to others considering Innovid:** Much better that Twitter bulk edit, and allows for a better look at campaigns -- with respect to AdGroups. **What problems is Innovid solving and how is that benefiting you?** Driving KPI's across Facebook & Twitter, and performing at a much more efficient rate that the previous agency. ### 40. A Leader in Social Ad Tech **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2016 **What do you like best about Innovid?** 4C is far more than a social buying platform. 4C started with data and built a buying platform around it. As a data-first company, they are well equipped to remain a strategic partner for brands and agencies to solve modern business challenges. **What do you dislike about Innovid?** The social ad tech space is highly cluttered and feature focused. Would love to see deeper integration opportunities between companies like 4C and other data sources (e.g.: Adobe, Salesforce, etc) vs. competing on buying platforms. **What problems is Innovid solving and how is that benefiting you?** 4C empowers us to recognize greater return on our media investments by helping us better understand our customers. 4C's recent acquisition of Teletrax enables us to quantify the relationship between Facebook usage and TV viewership, and better manage cross-screen communication strategies with our customers. ### 41. 30% better ROI than Fiksu or other agencies for app Installs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2016 **What do you like best about Innovid?** The affinity targeting worked best to identify the right audience to target. In addition the daily ad reports helped optimize the campaigns to yield the best results **What do you dislike about Innovid?** It was not always that easy to slice and dice the ad reports across many different verticals in order to optimize ads, One had to build out some pre-determined reports ahead of time. That is improving though **What problems is Innovid solving and how is that benefiting you?** We were trying to get app installs and build a userbase on a new product for a large Media compancy ### 42. user-friendly with attentive support if needed **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2016 **What do you like best about Innovid?** I find the platform to be user-friendly, reliable and run at a decent speed. **What do you dislike about Innovid?** I dislike the USH time zone, although i understand that is a Pinterest issue. I would also like to be able to export data for a specific day, within a specific time zone (so I can share data that occured on black friday in Chicago). **What problems is Innovid solving and how is that benefiting you?** We are learning how to connect customers to Walgreens via Pinterest. We are able to run campaigns on our own, as well as bring in 4C to help hit impressions and spend, as we see necessary. We have found pinterest to be a great tool to help introduce new walgreens products to potential customers. ### 43. Much better than using native! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2016 **What do you like best about Innovid?** I love the ability to bulk edit my campaigns! We usually have 20+ separate campaigns running at once with multiple targetings within them. Editing budgets, targeting, and creative in bulk saves me literally hours of my time. **What do you dislike about Innovid?** I wish I was able to be logged into multiple Twitter accounts at once! But other than that everything is great! :) **Recommendations to others considering Innovid:** USE IT! Especially if you don't have another platform. Being able to edit my Facebook, Twitter, Linkedin, Instagram, and Pinterest campaigns all from one page is unreal. The benefits become clearer and clearer the more you use it! **What problems is Innovid solving and how is that benefiting you?** Bulk editing, reporting, targeting recommendations (4C affinities rock), duplicating campaigns, etc. ### 44. 4C Social Advertising Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kieran D. | Director, Business Development, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Innovid?** Resolution Media is tasked with reaching our audiences where they live. The 4C tool first and foremost allows for audience identification, which then enables our team to reach audiences with a high propensity to engage and convert with our clients' brands. Ease of use is solid as well. This tool enables our people to drive results. **What do you dislike about Innovid?** Not much really. The platform is a winner. **What problems is Innovid solving and how is that benefiting you?** Social activation. ### 45. Amazing Product - Saves Time & Makes Money **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2016 **What do you like best about Innovid?** Super easy to use. Saves us time. Improves program performance. **What do you dislike about Innovid?** there is nothing I would change. The product has great features and the fact that they are tying together social and TV is the best part. **Recommendations to others considering Innovid:** Best service out there. Every day they are providing new tools with forward thinking services. **What problems is Innovid solving and how is that benefiting you?** improved affinity targeting. Better Targeting Analysis. Simplified reporting and managing all of social media programs. ### 46. Great API Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Deena F. | Social Media Supervisor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Innovid?** 4C is one of the best social API platforms that I have used in my 5 years on Social Media. They offer so many different tools that help clients out with their campaigns. They are also a very hands on company and always are there to help out with strategy and execution. **What do you dislike about Innovid?** At times, Facebook power editor is a little easier to use. **What problems is Innovid solving and how is that benefiting you?** N/A ### 47. Great experience of using 4C platform **Rating:** 4.5/5.0 stars **Reviewed by:** varun s. | Display and Social Media Campaign Specialist, Online Media, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2016 **What do you like best about Innovid?** 4C provide its own affinity targeting that is really helpful **What do you dislike about Innovid?** Its very user friendly platform that anyone can learn in within single day **Recommendations to others considering Innovid:** N/A **What problems is Innovid solving and how is that benefiting you?** Running business campaigns for different advertisers and achieving the Goals. ### 48. 4C Makes Everything Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Innovid?** 4C makes the management and set-up of complex Social Campaigns a breeze. Their team is more than helpful and very responsive. They're always there to help. **What do you dislike about Innovid?** There is nothing really to dislike - however, for our client specifically, we do not always have a use case for 4C on the smaller campaigns that we frequently run. **What problems is Innovid solving and how is that benefiting you?** We look art both DR Conversions and brand awareness. For brand awareness, 4C's audiences have helped us expand our reach to more relevant audiences and we have seen better engagement across the board, as a result. ### 49. Product offers a lot of extras! **Rating:** 5.0/5.0 stars **Reviewed by:** Jacquelynn G. | Social Media Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2016 **What do you like best about Innovid?** Lots of options to target! Cool ways to optimize and to see ad formatting in a different view. Lots of extras compared to native platforms. **What do you dislike about Innovid?** Sometimes the platform can be buggy when using. **Recommendations to others considering Innovid:** If you are looking for more options to target - 4C is a great resource. **What problems is Innovid solving and how is that benefiting you?** Advanced targeting - TV Ad Sync & Weather Sync ### 50. Helpful in building my campaigns and audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2016 **What do you like best about Innovid?** 4C makes it easy to set up all of my campaigns and build audiences for various vendors. It also allows me to forecast out to try and predict what the costs will be for future campaigns which has been very helpful when clients ask for future numbers. **What do you dislike about Innovid?** I've run into a few bugs here and there but I can email the 4C team and they keep me updated on the fix until the problem is resolved. **What problems is Innovid solving and how is that benefiting you?** Creating ad campaigns in bulk. Messing around with different audience sizes and forecasting future costs. ## Innovid Discussions - [What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](https://www.g2.com/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one) - 1 comment, 1 upvote - [View Innovid pricing details and edition comparison](https://www.g2.com/products/mediaocean-innovid/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+11%3A59%3A01+-0500&secure%5Bsession_id%5D=2e0e1263-2da8-4b9c-9025-99e8a1a311db&secure%5Btoken%5D=3d6ef139eb9d3e1bebbbfae37f97596b89009891dd74ae55edad1a1003faf09c&format=llm_user) ## Innovid Integrations - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) ## Innovid Features **Channel Functionality** - Display Functionality **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Campaign Management - Ad Networks** - Video Advertising - Ad Inventory Quality - Advanced Targeting Options - Mobile Ad Support - Diverse Ad Formats - AI-Driven Optimization - Real-Time Bidding (RTB) **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Reporting & Analytics - Ad Networks** - Performance Tracking - Fraud Detection & Prevention - Budget & Revenue Optimization Insights **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Demand Side Platform Integration - Campaign Scheduling **Agentic AI - Ad Networks** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top Innovid Alternatives - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews)